Best BestInternational InternationalEffort Effort Jinnah JinnahPostgraduate PostgraduateMedical MedicalCentre Centre Karachi, Karachi,Pakistan Pakistan
Colorectal ColorectalCancer CancerAwareness AwarenessSeminar Seminar
Jinnah JinnahPostgraduate PostgraduateMedical MedicalCentre Centreconducted conducteda aCRC CRCawareness awareness seminar seminarthat thatinvolved involvedtwo twocolorectal colorectalcancer cancersurvivors survivorswho whoare arealso also doctors doctorsand andheads headsofofinstitutions. institutions.They Theyshared sharedtheir theirvideos videosofofthe theentire entire experience experienceofofsymptoms, symptoms,diagnosis, diagnosis,and andmanagement managementand andarranged arranged ananawareness awarenessseminar seminaron onscreening screeningcolonoscopy colonoscopyand andshared sharedit iton on social media. social media.
Best BestMulti-Channel Multi-ChannelColorectal ColorectalCancer Cancer Awareness AwarenessCampaign CampaignbybyaaUniversity University Shima ShimaGhavimi, Ghavimi,MD MD
Joan JoanC.C.Edwards EdwardsSchool SchoolofofMedicine, Medicine,Marshall MarshallUniversity; University; Huntington, Huntington,WV WV Promoting PromotingColorectal ColorectalCancer CancerScreenings ScreeningsininAppalachia Appalachia
Dr. Dr.Ghavimi Ghavimiand andMarshall MarshallUniversity Universitydeveloped developeda amultifaceted multifacetedcampaign campaign totoincrease increasecolorectal colorectalcancer cancerscreening screeningand andawareness awarenessininWest WestVirginia, Virginia, which whichfaces facessignificant significanthealth healthcare caredisparities. disparities.The Thecampaign campaignincluded included emails; emails;digital, digital,print, print,and andnewspaper newspaperads; ads;local localTV TVcoverage; coverage;and and grassroots grassrootsadvocacy advocacyefforts effortsbybyDr. Dr.Ghavimi. Ghavimi.The Thecampaign campaignaims aimstoto open openmore moredoors doorsinto intoexpanded expandedinsurance insurancecoverage, coverage,research, research,and and policy policychange changefor forunderserved underservedpatients patientstotoreceive receivethe theprevention preventionand and screening screeningthey theyneed. need.
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