2
22 24 26
INTERVIEW Paul Polak Eric Ludlum Mister Jalopy
28
MATERIAL Product Development 2.0 Blaine Bownell
30 33 36 38
THINKING What Technology Says Christopher Le Dantec IKEA Hacking Jonathan Bean & Daniela Rosner The Real Cost of Free Krista Donaldson REVIEW It’s More Than Just the Perfect Price Mark Schar
39
COMIC Humor-Centered Design Alison Wong
40
OBJECT OBITUARY My Oyster Card Holder Ahmed Riaz
Ambidextrous Saver Spring 2010