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of Cultural and Creative Arts Hong Kong Institute of Education 香港教育學院 文化與創意藝術學系

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Presenter 主辦 : Department

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One-day workshop

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How to demonstrate your success? 15

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How to make your grant sustainable? 16

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怎樣展示你的成效?怎樣令資助獲得持續 ? 17

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Acknowledgement 鳴謝 : Venue Sponsored by Hong Kong Arts Development Council 香港藝術發展局贊助場地

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Limited quota, first-come-first-served. Register before 31st January, 2013 特別優惠名額有限,先到先得。 截止報名日期 : 31/1/2013

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# 香港藝術發展局職員及獲 「一年/兩年資助」資助的 藝術團體可享預先報名及特 別優惠。報名費每位港幣 一百五十元正。 ( 原價 : 港幣二百元正 )

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# Registration fee: HK$150 (per person) to HKADC Staff, One-year/Two-year grantees (for public: HK$200)

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Special Booking 特別優惠 :

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110 90 非營利藝術機構績效評量 1 80

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The of Performance Measurement in Non-profit Arts Organizations


Date 日期 5 March 2013 (Tuesday), 09:30-17:30 2013 年 3 月 5 日 ( 星期二 ) 早上 9 時半至下午 5 時半 Time 時間

Nature 形式

Speaker /Panelists 講者 / 專題討論講者

09:30-11:15 Lecture Prof. Jerry Hsia (in Putonghua) Professor, National Taiwan 普通話主講 Normal University 夏學理教授 國立臺灣師範大學教授 11:15-11:30

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Preparing the Annual Business Plan: from Mission to Implementation and Evaluation 籌備年度營運計劃:如何落實使命 目標和評估機制

Lunch break 午飯 Mr. Terence Ho General Manager, Singapore Chinese Orchestra 何偉山先生 新加坡華樂團總經理

15:50-16:00 16:00-17:30 Panel Discussion (in Cantonese & English) 專題討論以 廣東話及英 語進行

Performance Measurement of Cultural Organizations: Case Studies from Taiwan 文化機構營運績效評量:台灣案例

Break 小休

11:30-13:00 Lecture Mr. Chan Kin-bun (in Cantonese) Executive Director, Hong 廣東話主講 Kong Repertory Theatre 陳健彬先生 香港話劇團行政總監 14:00-15:45 Lecture (in English) 英語主講

Topic 議題

Measuring Impact, Measuring heARTbeats - A Sharing on SCO’s Best Practices 心有多寬,績效就有多大 - 新加坡華樂團促進績效的經驗分享

Break 小休 Panelists* 專題討論講者 * Respondents: Prof. Jerry Hsia Mr. Terence Ho 回應者 : 夏學理教授 何偉山先生

How to Demonstrate the Success and Impact of Non-profit Arts Organizations 如何展示非營利藝術機構的成績和 影響

Moderator 主持﹕ Prof. Tseng Sun-man, Adjunct Professor, The Hong Kong Institute of Education 鄭新文教授 , 香港教育學院兼任教授 *Panelists 專題討論講者 Mr. Cheung Ho-kin, General Manager, Chung Ying Theatre Company 張可堅先生 中英劇團總經理 Ms. Iman Fok, Executive Director, Hulu Culture 霍天雯女士 文化葫蘆總幹事 Mr. William Lim, Co-Chairman, Board of Para/Site Art Space 林偉而先生 Para/Site 藝術空間董事局聯合主席

Ms. Helen Ng, Ex-CEO, Hong Kong Ballet and Ex-CEO, The Robert H. N. Ho Family Foundation 吳杏冰女士 前香港芭蕾舞團行政總裁及前何鴻毅家族基金行政總裁 Ms. Leanne Nicholls, Founder and Artistic Director, City Chamber Orchestra of Hong Kong 黎燕欣女士 香港城市室樂團創辦人及藝術總監


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The Art of Performance Measurement in Non-profit Arts Organizations 非營利藝術機構績效評量

Arts foundations and funding bodies around the world have become more impact-conscious due to enhanced competition. As a result, there is increasing pressure for non-profit arts organizations to demonstrate the impact of their work in order to ensure sustainability of their grants. There is as yet no universal instrument to measure the quality of an arts event nor its impact. The challenge faced by senior management and boards of non-profit arts organizations is thus how to build in self-evaluation measures as part of their strategic management process. In order to enhance capacity in this area, we bring together academics, senior arts managers and examiners of funding bodies from Hong Kong, Taiwan and Singapore who are experienced in this subject. Participants will benefit from their sharing of best practices and insights on the ART of measuring the un-measurable. e.

面對日益增加的競爭,世界各地的藝術 基金會及資助機構對節目成效的意識日 漸增強。因此,非營利藝術機構倍感壓 力,要向資助者展示其項目的成果和社 會價值,以期獲得資助單位持續贊助或 撥款。目前來說,全球尚沒有一個特定 的指標去衡量藝術活動的質素及成效, 非營利藝術機構的高級藝術管理人員及 其董事局面臨的挑戰是如何在策略管理 和營運中加入有效的評估機制。 為加強這範疇的討論認知,香港教育學 院文化與創意藝術學系現主辦「非營利 藝術機構績效評量」講座,邀請來自本 地、台灣及新加坡的資深藝術管理人 員、學者及資助審批的專家,分享及探 討議題,讓非營利藝術機構從中得到 啟發。

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夏學理教授 Prof. HSIA Hsueh-li, Jerry

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Prof. Hsia obtained his Doctor of Public Administration from the University of La Verne (ULV) in the United States. He is currently Professor at the National Taiwan Normal University (NTNU), teaching creative industries management and arts marketing. Prof. Hsia has published more than 20 books including Introduction to Cultural & Creative Industries , Management of Operational Performance of Theatres and Museums , Cultural Market and Ticketing (Co-author), Arts Management (Co-author) and Cultural Administration (Co-author), etc. 美國加州拉汶大學公共行政學博士。目前為國立臺灣師範大學專任教授, 任教文化創意產業學及藝術行銷課程。著作包括《文化創意產業概論》及 《展演機構營運績效管理》,合著包括《文化市場與藝術票房》、《藝術管理》 及《文化行政》等專書二十多冊。

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enhancing the image of the Orchestra as well as in the organization of many international tours for SCO. He has presented papers and lectures in industry conferences and arts management training programmes overseas. Mr.Ho is currently serving in several advisory /assessment committees to education institutions and arts organizations in Singapore.

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何偉山先生 100 60 0 11 Mr. HO Wee-san, Terence 0 50 of the12Singapore Chinese Orchestra Mr. Ho is the General Manager (SCO). He has been involved in the management of the SCO for 15 years 0 and promoting Chinese music, and has been instrumental in marketing 3 1

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現任新加坡華樂團總經理,擁有十五年華樂團管理經驗,擅長實踐創意行銷 概念及推廣中國音樂,曾帶領華樂團遠赴世界各地巡演,致力提升華樂團形 象。何先生經常參與世界各地的藝術管理會議,作客席演講及發表文章。 何先生是新加坡多個教育機構及藝術團體的諮訊委員。

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資深藝術行政人員,現任香港話劇團行政總監。1977 至 2001 年曾服務於政 府文化部門, 2001 年 4 月香港話劇團公司化即受聘為劇團的首任行政總監。 2009 年獲香港戲劇協會推薦獲頒「傑出劇藝行政管理獎」。2011 年獲頒發 「民政事務局局長嘉許計劃」獎章。

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Date 日期

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Mr. Chan, Executive Director of the Hong Kong Repertory Theatre (HKREP), is a veteran arts administrator in Hong Kong. He served in the Hong Kong Government’s Cultural Departments from 1977 to 2001. When the HKREP was privatized in April 2001, Mr. Chan was appointed at the helm as its Executive Director. He was the recipient of the 2009 Hong Kong Drama Award as an “Outstanding Theatre Administrator” and awardee of the 2011 Secretary for Home Affairs’ Commendation Scheme.

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5 March 2013 (Tuesday), 09:30-17:30 2013 年 3 月 5 日 ( 星期二 ) 早上 9 時半至下午 5 時半

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Conference Room,14/F, East Warwick House, Taikoo Place,979 Kings Road, Hong Kong. 香港英皇道 979 號太古坊和域大廈東翼 14 樓香港藝術發展局會議室

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陳健彬先生 Mr. CHAN Kin-bun

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Workshop Registration 報名事項

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Enquiries 查詢

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Tel no. 電話 : ( 852 ) 2948 7139 Email 電郵 : yschiu@ied.edu.hk

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First-come-first-served. 名額有限,先到先得。

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Application Deadline 截止報名日期 : 31/1/2013

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For workshop registration and payment, please go to this link for details: 有關報名詳情及付款方法 , 請瀏覽以下網址 : http://www.ied.edu.hk/cca/apep/workshop.html

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Department of Cultural and Creative Arts 13 Institute 14 of 15Education 16 17 The12 Hong Kong 香港教育學院 文化與創意藝術學系

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Empowering Arts Management Professionals

Arts Promotion Enhancement Project

提升藝術管理人員專業水平

藝術推廣優化計劃

Objectives The Project aims to enhance promotion and management of the arts in Hong Kong by empowering arts management professionals through: Research undertaking and facilitating rese arch s t u die s o n m a n a g e m e n t , engagement and promotion of the arts in Hong Kong. Professional Training providing different types of training activities for arts management professionals, from one-day workshop to award-bearing programs. Learning and Professional Exchange Platforms providing platforms for sharing latest best practices in arts management and promotion as well as local research reports.

目的 此計劃旨在強化香港的藝術管理和藝術推廣,透 過以下項目協助現職或未來藝術管理人員提升專 業藝術管理的技巧,自我裝備增值。 研究 進行或協助有關香港藝術管理、觀眾拓展,藝術 推廣等不同範疇的研究。 專業培訓 配合未來藝術管理人員的需求,將提供學歷認可 的碩士課程,並舉辦不同類型的講座或研討會。 學習、互動交流平台 提供一個學習及專業藝術管理人員的交流平台, 讓藝術管理人員分享或交流有關藝術管理、藝術 推廣及本地研究報告等最新資訊。

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In-progress Project 現進行計劃

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Past Project 過往項目

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December 2012 Three-day Workshop “Fundraising for Arts and Cultural Organizations” 2012 年 12 月 藝術及文化機構籌募策略三天工作坊

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Launch of new Executive Master of Arts in Arts Management and Entrepreneurship programme 推出藝術管理及文化企業行政人員 文學碩士課程

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Independent Research of Hong Kong Theatre Work’s North District Town Hall Venue Partnership Scheme 香港戲劇工程北區大會堂夥伴計劃

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Forthcoming Project 未來項目 (Date to be confirmed 日期待定 )

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The Art of Performance Measurement in Non-profit Arts Organizations