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Content amanté Product Lines Product Segmentation Essential Collections Summary Satin Edge Perfect Lift Bonded Luxury Bonded Luxury Floral Romance Floral Romance Floral Luxury (Nov’12) Summary Summary Cont… Lace Glamour W & NW Lace Wing Strapless Casual Chic (Nov’12) Travel Bra W & NW (Nov’12) Smooth Moves Cotton Casuals W Cotton Casuals NW

7 9 11 13 14 15 16 17 18 19 20 22 23 24 25 26 27 28 29 30 31


Summary Comfort 14 Comfort 16 Comfort 13 Comfort 11 Comfort 09 Comfort 12 All Day Everyday

33 34 34 35 35 36 36 37

Summary Silicone Floss Panty (1 Pc Pack) Cotton Basics – Special Features Cotton Print – Special Features

38 39 40 41

Summary a-sports 22 a-sports 03 a-sports 11 N9 Silver Finish

43 44 45 46 47

Shimmer Euphoria Bliss Trendy Chic

49 50 51 52


Summary Vintage Splendor Blush Lace Miracle P & NP Envy Me Delicate Floral Luxury Silk Features

49 50 51 52 53 54 55

Summary Fashion Panty Packs International Size Chart Cross Grading

56 57 58 59


Product Lines Bras

Briefs / Panties

Coordinate Sets

7


Product Segmentation Essentials

Fashion

Glamour, Confidence, Comfort, Sport

Autumn/ Winter 2012

9


Essential Collections Occasion Driven Segmentation

Designed for special occasions

For modern active woman

Daily wear for home and casual outings

Luxurious fabrics soft satin, oral lace, delicate nets

Cottons with Elastane, Polyamides, subtle laces

Soft Cotton lycra, extra comfortable

Unique silhouettes enhances body contours

For comfortable wear throughout the day

Looks wow rich colors

Smooth curved feminine surfacing with molded, padded, seam free designs

Mainly non-wired Supportive and comfortable

11


Essentials

Glamour


Summary Glamour - Bra MRP, LKR 1,900 - 2,200 Product

Type

Description

No of Colors

Sizes

No of Sizes

Bonded Luxury

Bra

Padded Lace Demi with Underwire

1

32 B/C, 34 B/C, 36 B/C

6

Bonded Luxury

Brief

Low Rise Bikini

1

S, M. L

3

Satin Edge

Bra

Padded Full Cover, with Satin Edge & Underwire

5

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Satin Edge

Brief

Low Rise Bikini

5

S, M. L, XL

4

Perfect Lift

Bra

Padded Push Up Plunge Bra with Underwire & Detachable Straps

4

32 B/C, 34 B/C, 36 B/C

8

Perfect Lift

Brief

Low Rise Bikini

4

S, M. L

4

Floral Luxury

Bra

Padded Lace Full Cover, with Underwire

2

32 B/C, 34 B/C, 36 B/C

6

Floral Luxury

Brief

Full Lace Bikini

2

S, M. L

3

13


Satin Edge Special Features

Nylon/Spandex fabric. Seamless moulded cups. 2mm thin light pads - Looks invisible/Does not add to Size. Cotton Lining on the inside of the cups - Soaks perspiration & dries quickly. Satin tape on the bra cups - smooth edge, adds to style & glamour. Satin at the underwire - stylish. Underwire Fortitube Casing - supports well, does not hurt.

14


Perfect Lift Special Features

Crystal detailing on center front for an added bit of sparkle. Pair with transparent for fancy straps and change your look in minutes. Seamless cups covered with semi sheen microfibre, providing a completely invisible look under tight fitting clothes. Graduated padding along the bottom to shape & support the breast - enhances cleavage, creating a natural lift. No itchy labels. Soft seal microfibre back closure for maximum comfort.

15


Bonded Luxury Special Features - Bra

Suitable for low necklines. Delicate lace bonding for style & glamour. Sew-free technology ultra smooth ďŹ nish. Light padding on cups for shaping. Underwire Fortitube casing - supports well, does not hurt. Fully adjustable straps with metal adjuster in gold colour. Pad Printed Hook & Eye - no itchy labels.

16


Bonded Luxury Special Features - Brief

Ideal to be worn with low rise bottoms. Bonded lace on front panel - feminine look. Full back coverage - comfortable. Front panel lined with Cotton - Maximum comfort. Superior elastic - comfortable ďŹ t all day long.

17


Floral Romance Special Features - Bra

Ideal for medium to large sizes. Seamless moulded lace cups - invisible under tight ďŹ tting clothes. 2mm thin light pads - shapes without adding size. Cotton Lining on inner cups - soaks perspiration & dries quickly. Underwire Fortitube Casing - supports well, does not hurt. Floral lace pattern - adds style.

18


Floral Romance Special Features - Brief

Ideal for modern trendy bottoms. Nylon/ Spandex - conforms to shape, does not mark. Flat elastic on waist - ďŹ ts easily, less projection. Soft Cotton gusset - all day comfort. Floral lace pattern - adds style, romantic.

19


Floral Luxury (Nov’ 12) Special Features - Bra

Moulded padded wired bra with sweetheart neckline. Floral all over lace fabrication. Smooth moulded cups - invisible under tight ďŹ tting clothes. Rosette Bow detailing.

Special Features - Bra Floral all over lace fabrication.

20


Essentials

Confidence


Summary ConďŹ dence - Bra MRP, LKR 1,400 - 1,800 Product

Type

Description

No of Colors

Sizes

No of Sizes

Strapless

Bra

Padded Smooth Strapless Multiway

2

32 B/C, 34 B/C, 36 B/C, 38 B

7

Floral Romance

Bra

Padded Lace Full Cover with Underwire Cover and Underwire

2

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Floral Romance

Brief

Full Lace Bikini

2

S, M, L, XL

4

Lace Glamour W

Bra

Non Padded Lace Full Cover with Underwire

2

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Lace Glamour NW

Bra

Non Padded Lace Full Cover, Non wired

2

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Lace Glamour

Brief

Bikini with Gallon lace

2

S, M, L, XL

4

Casual Chic

Bra

Padded Smooth Full Cover, Non wired

2

32 B/C, 34 B/C, 36 B/C

6

Casual Chic

Brief

Low Rise Bikini

2

S, M, L

3

22


Summary Cont... ConďŹ dence - Bra MRP, LKR 1,400 - 1,800 Product

Type

Description

No of Colors

Sizes

No of Sizes

Lace Wing

Bra

Padded smooth full cover T-shirt with Underwire & Detachable Straps (Lace wings)

3

32 B/C, 34 B/C, 36 B/C

6

Lace Wing

Brief

Low rise Bikini

3

S, M, L

3

Smooth Moves

Bra

Padded full cover T-Shirt Bra, with Underwire

2

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Travel Bra W

Bra

Non Padded Smooth Full Cover with Underwire

4

32 B/C, 34 B/C, 36 B/C

6

Travel Bra NW

Bra

Non padded smooth full cover, Non Wired with detachable straps

4

32 B/C, 34 B/C, 36 B/C

6

Cotton Casuals W

Brief

Cotton T-Shirt Bra - Padded, Smooth full cover with Underwire

5

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Cotton Casuals NW

Bra

Cotton T-Shirt Bra - Padded, Smooth Non Wired

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

23


Lace Glamour W & NW Special Features - Bra Floral Lace. Comfortable non wired cups. Added support with cradle/ wide wing and elastics.

24


Lace Wing

Special Features - Bra Smooth outer cups. Lace Wings lined for extra support. 2mm Ultra thin cups. Underwire Fortitube casing - supports well, does not hurt.

25


Strapless

Special Features - Bra Detachable straps - can be worn in different styles - single strap, cross back, cross front, halter and conventional. Moulded cups - Good ďŹ t, ultra smooth ďŹ nish, seamless. 3-row hook back fastening - maximum support and hold. Internal silicone bands - maximum support and hold in strapless mode. Two sets of straps - fabric and transparent for added versatility.

26


Casual Chic (Nov’ 12) Special Features

Two toned for a fresh, pretty feel Smooth microďŹ bre fabrication for all day long comfort. Seamless cups with full coverage. 2 tone bows.

27


Travel Bra W & NW (Nov’ 12) Special Features - Bra

Smooth & invisible (Seamless moulded cups) under tight ďŹ tting clothes. Detachable straps. Breathable - Quick moisture absorbency. Ultimate daily wear and travel bra; Ultra light wieght - 42.52g + crush resistant.

28


Smooth Moves Special Features - Bra

Full cover, ideal for medium to large sizes. Smooth MicroďŹ bre fabrication. Seamless moulded cups - ideal with T-Shirt, tight ďŹ tting tops. 2mm Ultra thin light pads - shapes without adding size. Cotton lining on the inner cup - soaks perspiration & dries quickly. Underwire fortitube casing - supports well, does not hurt.

29


Cotton Casuals W Special Features - Bra

Full coverage for medium, large sizes. Cotton Rich (Cotton/ Elastane) - comfortable, breathes well. Moulded seamless cups. 2mm thin light pads - looks invisible, can be worn under tight ďŹ tting clothes. Underwire fortitube casing - supports well, does not hurt. U board back with stretch wings - extra support.

30


Cotton Casuals NW Special Features - Bra

Full coverage for medium, large sizes. Cotton rich (Cotton/ Elastane) Bra - Comfortable, breathes well. Soft cups with thin 2mm lightly padding and cotton liner. U Board back with stretch bands - extra support. Soft brush back hook & eye - comfortable.

31


Essentials

Comforts


Summary Comfort - Bra MRP, LKR 1,100 & below Product

Type

Description

No of Colors

Sizes

No of Sizes

All day - everyday

Bra

Non padded full cover, Non wired

4

32 B/C, 34 B/C, 36 B/C, 38 B

8

Comfort 09

Bra

Cotton non padded full cover, with Galloon lace, non wired

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Comfort 16

Bra

Cotton non padded full cover, with all over lace, non wired

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Comfort 14

Bra

Cotton non padded smooth full cover with underwire

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Comfort 11

Bra

Cotton non padded full cover, non wired

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Comfort 12

Bra

Cotton non padded full cover, non wired

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

Comfort 13

Bra

Cotton non padded full cover with lace edge, non wired

3

32 B/C, 34 B/C, 36 B/C, 38 B/C

8

33


Comfort 14 Special Features - Bra

Cotton rich, with smooth moulded double layered cotton cups.

Comfort 16 Special Features - Bra

Cotton Rich with delicate lined lace.

34


Comfort 13 Special Features - Bra

Cotton rich with delicate lace detail.

Comfort 11 Special Features - Bra

Cotton Rich with delicate lace.

35


Comfort 09 Special Features - Bra

Cotton rich, cross my heart detail & trimmed with satin.

Comfort 12 Special Features - Bra

Cotton rich, trimmed with satin, key hole detail.

36


All Day Everyday Special Features - Bra

Gives natural shape for medium to heavy sizes. Polyester/ Polymide/ Elastane - easy to maintain, does not mark. Soft cup - comfortable for all day wear. Cradle, stretch back wings with wide, plush elastic base gives maximum support with enhanced comfort.

37


Essentials

Panty packs


Summary Comfort - Bra MRP, LKR 1,100 & below Product

Type

Description

No of Colors

Sizes

No of Sizes

Silicon Floss

Brief

Bikini with Silicone Floss

3

S, M, L, XL

4

Cotton Print

Brief

Cotton bikini (Print) - 2 Print + 1 Solid (Mentioned as PFCV01 in label

3

S, M, L, XL

4

Cotton basics

Brief

Cotton Bikini (Solid)

6

S, M, L, XL

4

39


Silicon Floss Panty (1pc Pack) Special Features - Brief

Clean finished, floss applied edges - appears invisible, does not fray or tear, stays flat on the body. Soft Microfibre Fabrication - Ultra comfortable and easy to maintain. Light weight - feel like second skin. Ideal to be worn under tight fitting bottoms.

40


Cotton Basics Special Features - Brief

Cotton/ Elastane, Cotton rich - Breathes well and stretches. Soft cotton lining in the gusset - Comfortable. Soft bruch back elastic on the waist - good grip & support. Full back coverage.

41


Cotton Print Special Features - Brief Cotton rich. Comfortable styling in an array of prints. Modest coverage. Soft grip elastication. Heat sealed label ensures comfort.

42


Essentials

Sport


Summary Sports Range Product

Type

Description

No of Colors

Sizes

No of Sizes

a-SPORTS 22

Bra

Medium impact sports bra

2

S, M, L, XL

4

a-SPORTS 11

Bra

Medium impact sports bra

2

S, M, L, XL

4

a-SPORTS 03

Bra

Medium impact, Slip-On sports bra

2

S, M, L, XL

4

44


a-Sport 22

Special Features - Bra n9 Silver ďŹ nished fabrication (99% anti bacterial efďŹ ciency) prevents odour, absorbs sweat and gives extra freshness. 2 ply cotton/ contrast stitch detailing. Medium/ Low impact - ideal for light workouts.

n9 Silver Finished Fabrication

45


a-Sport 03

Special Features - Bra n9 Silver ďŹ nished fabrication (99% anti bacterial efďŹ ciency) prevents odour, absorbs sweat and gives extra freshness. 2 ply cotton/ contrast stitch detailing. Easy wear (slip on). Medium/ Low impact - ideal for light workouts.

n9 Silver Finished Fabrication

46


a-Sport 11

Special Features - Bra n9 Silver ďŹ nished fabrication (99% anti bacterial efďŹ ciency) prevents odour, absorbs sweat and gives extra freshness. 2 ply cotton/ smooth moulded cups. Back key hole detail. Medium/ Low impact - ideal for light workouts.

n9 Silver Finished Fabrication

47


AW13

Fashion Range


Summary ConďŹ dence - Bra MRP, LKR 1,400 - 1,800 Product

Type

Description

No of Colors

Sizes

No of Sizes

Shimmer

Bra

Padded Demi with Underwire

1

32 B/C, 34 B/C, 36 B/C

3

Shimmer

Brief

Low Rise Brief

1

S, M, L

3

Euphoria

Bra

Padded Demi with Underwire

2

32 B/C, 34 B/C, 36 B/C

3

Euphoria

Brief

Low rise boyshort

2

S, M, L

3

Bliss

Bra

Padded, Full cover, Non wired

1

32 B/C, 34 B/C, 36 B/C

3

Bliss

Brief

Low rise brief

1

S, M, L

3

Trendy Chic

Bra

Padded, Smooth Full cover, Non-wired

1

32 B/C, 34 B/C, 36 B/C

3

Trendy Chic

Brief

Low Rise Brief

1

S, M, L

3

49


Shimmer

Special Features - Bra Cotton rich with delicate lace detail.

Shimmer

Special Features - Brief Cotton Rich with delicate lace.

50


Euphoria

Special Features - Bra Cotton rich with delicate lace detail.

Euphoria

Special Features - Brief Cotton Rich with delicate lace.

51


Bliss

Special Features - Bra Cotton rich with delicate lace detail.

Bliss

Special Features - Brief Cotton Rich with delicate lace.

52


Bliss

Special Features - Bra Cotton rich with delicate lace detail.

Bliss

Special Features - Brief Cotton Rich with delicate lace.

53


AW12

Fashion Range


Summary Fashion (AW12 + S S12) - Bra MRP, LKR 1,900 - 2,500 Product

Type

Description

No of Colors

Sizes

No of Sizes

Lace Miracle P

Bra

Padded smooth full cover with Underwire

2

32 B/C, 34 B/C, 36 B/C

6

Lace Miracle NP

Bra

Non padded Demi with Underwire

2

32 B/C, 34 B/C, 36 B/C

6

55


Lace Miracle P & NP Special Features - Bra

Two tone jacquard straps. Bow detailing. Picot trim elastic on bikini. Printed soft microďŹ bre with lace effect. Smooth dart, invisible under tight ďŹ tting clothes.

56


Fashion Panty Packs


Summary Fashion (2pc Pack) Product

Type

Description

No of Colors

Sizes

No of Sizes

Chic Luxury

Brief

Cotton low rise bikini with Galloon lace

2

S, M, L, XL

4

Chic Microfibre

Brief

Microfibre low rise bikini with Trim lace

2

S, M, L, XL

4

Chic Cotton

Brief

Cotton low rise bikini with Trim lace

2

S, M, L, XL

4

58


Fashion Panty Packs

59


International Size Chart USA

UK (Inches)

Europe (Centimeters)

28 AA

28 A

-

-

-

6

30 A

30 A

-

-

-

8

32 B

32 B

70 B

85 B

1B

10 B

34 C

34 C

75 C

90 C

2C

12 C

36 D

36 D

80 D

95 D

3D

14 D

38 DD

38 E

85 E

100 E

4 DD

16 DD

40 (F) DDD

40 F

90 F

105 F

5E

18 E

42 G

42 FF

-

-

-

-

(Inches)

France

Italian

Australian

60


Cross Grading

30 B

32 A3

4A

36 A

38 A

40A

42 A

44 A

32 B

34 B

36 B

38 B

40 B

42 B

44 B

32 C

34 C

36 C

38 C

40 C

42 C4

4C

32 D

34 D

36 D

38 D

40 D

42 D4

4D

32 DD

34 DD

36 DD

38 DD

40 DD

42 DD

44 DD

61


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