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Process Book: Typography work by Amanda Sondy


Table of Contents Project One: Part One

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Project One: Part Two

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Project One: Part Three

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Project Three

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Project Four

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Project Five

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Project One: Part One

For this project, I was give the words I was given were crowded and tense. The prompt was to execute the feeling of the words. For both my words, I began sketching out how they made me feel. I found out how exaggeration and playing with space helped me for these sketches.

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With the limitation of back and white, I attempted to emphasize contast to give the feeling of how anxiety driven both words can be. I successfully demonstrated how these words are both intense and powerful through the use of scale and playing with composition.

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Project One: Part Two For the second part of this project, I was give the words I was given were crowded and tense... and their opposing words. The prompt was to execute the feeling of the words within one composition. For both my words, I began sketching out how they made me feel and how they clash. I found out how exaggeration and playing with meaning, pushing each one into a different direction.

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The outcome of this project, was trial and error- attempting to put my sketches into illustrator and seeing if they had the same effect as my sketches did. This was the challenge, yet I followed through with my exaggerations and emphasis on scale.

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Project One: Part Three For part three of this project, I was given an artist’s name, and had to use the letterforms of their last name to emulate the feel of their work. My artist was Frida Kahlo, I began by spitting out words that come to mind when I think of her work and her life as an artist. I began to sketch. For this part of the project I moved away from paper and pen.

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I wanted to use photography as my medium, I used a multiple of medias to demonstrate Kahlo. I used human hair to represent Kahlo, because of how she was known for her unibrow. I used woodchips and dirt to form the letters because of how Kahlo was known for this feminine, yet grotesque manor in her work. For the assignment, we needed to convey both in color and in black and white, determining if the letterforms stand on their own. This was experimental, yet not the most pleasing

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This project was successful in the sense of letting me understand and break away from just sketches. I understand how to bring other materials and sources into my work. This became a new essential step to me for the rest of my typography work that is presented.

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Project Two For project two, the focus was to achieve the practical use of grids. I was given a New York Times article, about traveling to Holland during the spring to observe the tulips.Before going into depth about the article, I began to understand grids through reading ‘Grid Systems’ a book on grids by Kimblerly- this process gave me inspirations for layout. This was the process behind my scketches. After understanding what type of layout I wanted to make in order to exaggerate certain elements of the article, I moved into looking at pictures of Holland and of the Tulips- this research helped me to connect visually with elements of tulips to the color palette with the layout.

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After cycles of grids, and different layouts it was time to break from my grid for inspiration. I cut out elements of my article and elements of my type, to give myself inspiration on what can stand out in regards to scale. I wanted to show my understanding of this subject without the grid. I looked at what exactly makes Tulip Time stand out and how it can connect with Holland and their tulips in the spring. My final compositions were created through my own grid rules, the compositions use the influences of Holland in the spring time through scale and color this is how I came to my final.

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Project Three For three, I began to research an artist for inspiration to design two calendars for 2019. The artist I research was Barbara Soloman, she is known for her large scale designs called Supergraphics. She uses a lot popping colors and plays with scale within her compositions. I wanted to emphasize the same pop that Solomon does, in terms of color and scale. This was my driving motive for the first calendar. My second inspiration came from doing a mindmap, eventually landing me with a more “lively, earth-like� quality for my calendar inspiration. I made a mood board to help me find the illustrative element I wanted to add to my second calendar. My mood board led me into a direction of tarot cards. I wanted to incorprate a modern grid system in with my illustrative matter.

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Throughout this project, I experimented with watercolor and various grid systems. The biggest challenge was making each calendar edigable. I wanted my overall emphasis to be relavant. This was a new approach to designing for me, I enjoyed the challenge of a word to drive the design.

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Project Four Project 3, the focus was to create a type specimen mailer and on the back was a quote that related to the typeface. My typeface was Baskerville. The process began with researching the typeface, understand the origin of Baskerville and the history that correlated with it. After a visit to Letterform Archive, I gained some inspiration for my mailer. I decided I wanted to take on a modern approach for this classic looking typeface. I decided to make this decision because I feel the revival of Baskerville, should give Baskerville a modern day approach. I wanted to examine how Baskerville could be more than just a classical typeface. This was based off of the comparision of the specimens of Helvetica and Baskerville. Looking at both, I saw how Helvetica was portrayed in this playful manor, while Baskerville had this emphasis on classical type.

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For the poster component of my project, I chose a quote that I felt represented Baskerville’s waves of popularity. It was quote by Sylvia Plath. For the design, I played with the verbs represented in the quote. I wanted to illustrate the feeling of the statement, how it is romantic then powerful. Overall, I feel like this project allowed me to exercise the use of scale. The biggest challenge was attempting to convey a modern feel to an aged typeface. I wanted this to feel cohesive and easy to read, while still being visually engaging. I felt like going big and bold, with emphasizing the certain elements helped me. I think this project pushed me to experiment with something that is so standard looking.

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Project Five For project five, I redesigned a book cover for the book, Running with Scissors by Augusten Burroughs. The original book cover, is very plain. I wanted to create something more visually engaging with the content of the book and a spin off of the title. I chose to work with cutting letter forms, I wanted to demonstrate the action of cutting. I cut out a lot of letter forms, I came to my final by understanding how hierarchy can play on my title. This allowed me to demonstrate the emphasis on what it looks like to run with scissors.

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Overall, I feel like this project allowed me to exercise the use of cutting out letterforms, and physically displaying. Over the course of learning typography, I found out how to manipulate letters and grids, this helped with understanding typography and pushing for a more interesting and greater layout.

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Process Book for Typography  

This is my process book for a typography class, I looked at different forms of type and I also looked at different grid systems. I experimen...

Process Book for Typography  

This is my process book for a typography class, I looked at different forms of type and I also looked at different grid systems. I experimen...

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