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Typography

Knueppel Healthcare Services, Inc. uses two typefaces, Mrs. Eaves Roman and ASAP. ASAP is used as an accent to the serif type. Mrs. Eaves Roman is used in the logo and is represented by numerous typestyles, including a style consisting entirely of ligatures. This typeface proves readable across all forms of media and characterizes the neatness and sophistication of the Knueppel HealthCare Services, Inc. brand. ASAP features open counters and arced terminals, which facilitate clarity and modern feel. Type in ASAP should accent any serif type or serve to break up blandness or monotony. ASAP should be used in headlines and titles to which the designer would like to call attention.

Georgia

ASAP

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$%^&*()

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$%^&*()

Regular • Bold • Italic • Bold Italic

Regular • Bold • Italic • Bold Italic 9

Knueppel Healthcare Branding Guidelines  

Branding Guidelines, version 2.

Knueppel Healthcare Branding Guidelines  

Branding Guidelines, version 2.

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