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Knueppel HealthCare Services, Inc. Brand Guidelines


CONTENTS

Our Vision & Mission Core Values & Code of Ethics Our History Knueppel Healthcare Services Logo Improper Logo Treatment Graphic Alignment Corporate Symbol Color Palette Typography Application of Corporate Identity

Letterhead

Business Cards

Envelopes Brochures

Promotional Items

Advertising


Our Vision & Mission

Our Vision • To promote awareness and understanding within the community regarding relative healthcare issues by providing access to educational resources • To continually monitor the quality of service we provide our clients through our performance improvement program • To remain a leader in the healthcare industry by encouraging the continuing education and personal development of our staff, offering innovative healthcare products, and embracing new technological advances within the industry tmaintaining open, working relationships with clients, caregivers and healthcare professionals

Mission Statement Our mission at Knueppel HealthCare Services is to ensure that you have an exceptional customer service experience. We are committed to working with you in a compassionate and respectful manner to provide products and services appropriate for your individual needs.

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Core Values & Code of Ethics

Core Values We are committed to the following core values and work daily through management leadership and peer-mentoring to live these moral principles, helping us to provide the best possible service to all of our clients

• Compassion and understanding

• Courage

• Creativity and innovation

•Honesty, integrity and respect

• Performance excellence and product knowledge

• Teamwork

Code of Ethics • To provide quality healthcare services, equipment and products in a safe, efficient, ethical and caring manner regardless of race, creed, color, gender, age or sexual preference. • To treat all our clients with respect and dignity and to protect their privacy and confidentiality at all times. • To abide by federal, state, and local laws, statutes, rules, regulations, ordinances; and federal, state and private payor healthcare program requirements. • To conduct business professionally and properly and to do our best to prevent any fraud or abuse of federal, state or private payor healthcare programs. • To fulfill our obligation to screen, test, manage and evaluate personnel. • To fulfill our obligation to conscientiously orient employees about their roles and about company policies and procedures. • To provide ongoing educational opportunities to continually improve and increase their knowledge and skills ensuring their competency when working with our clients. • To adhere to standards of integrity in advertising, marketing, billing practices, and managing the services we offer. • To not knowingly misrepresent the relationship of Knueppel HealthCare Services, Inc. to other healthcare providers, institutions, or payers. • To take appropriate precautions necessary to ensure the safety of our employees and clients.

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Our History

ilbert and Lillian Knueppel founded Knueppel Pharmacy

in 1955. In 1972 ownership was transferred to their son, Richard Knueppel. Under his ownership, the business evolved from a pharmacy selling greeting cards and candy to a pharmacy with home medical equipment. Then in 2003, the business, now Knueppel HealthCare Services, Inc. (KHS) was purchased by his son, William Knueppel, and Cindy Ciardo. We are proud to say that we remain family-owned and operated and now have three convenient locations in Southeastern Wisconsin--West Allis, Racine and Mequon. The pharmacy is long-gone, but KHS has expanded to include hightech, assistive rehab equipment and custom fabrication, as well as home modifications for people with disabilities or those wishing to age in place. On the softer side, KHS boasts the largest women’s health and compression therapy business in Wisconsin. KHS remains very committed to the communities we serve. We feel strongly about providing continuing education for our staff, and sharing that knowledge with our clients and healthcare professionals. Our staff is required to be certified and attend a myriad of training seminars annually. We regularly present educational in-services for healthcare professionals on a variety of topics addressing the medical equipment and supply needs of those recovering from surgery, as well as the injured, elderly and disabled. In addition, we support and participate in many organizations that educate consumers and healthcare professionals, increase awareness of healthcare related issues within the medical community, and advocate improvements within our industry. We believe that informed clients and healthcare providers will make better decisions about the products and services they receive or recommend. We know that making educated choices results in better compliance and treatment success, positively impacting comfort, safety, well-being, and total rehabilitation.

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Logo

The Knueppel HealthCare Services logo is our most powerful branding tool. Distorting the color selection, typography, size, or other features are not conducive to preserving our identity. Proper treatment of our logo is important to create an enduring, memorable corporate image for Knueppel HealthCare Services, Inc.

KN UE P P E L

HealthCare Services, Inc.

Primary Usage

Grayscale Treatment

KN UE P P E L KN UEServices, P P EInc. L HealthCare HealthCare Services, Inc. KN UE P P E L HealthCare KN UEServices, P P EInc. L HealthCare Services, Inc. KN UE P P E L HealthCare KN UEServices, P P EInc. L HealthCare Services, Inc.

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Logo

KN UE P P E L

HealthCare Services, Inc.

KN UE P P E L K NUEPPE HealthCare Services, Inc. HealthCare Services, Inc.

KN UE P P E L K NUEPPE L HealthCare Services, Inc. HealthCare Services, Inc.

KN UE P P E L K NUEPPE L HealthCare Services, Inc.

One-Color Black

HealthCare Services, Inc.

K NUEPPE L

HealthCare Services, Inc. Knockout Treatment

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Improper Logo Treatment

The following are unacceptable forms of our logo. Tampering with such properties will sacrifice the strength of our corporate identity.

KNU EP PE L

HealthCare Services, Inc.

KNU EP PE L

HealthCare Services, Inc.

KNU EP PE L

HealthCare Services, Inc.

KNU EP PE L

HealthCare Services, Inc.

KNUEPPEL

HealthCare Services, Inc.

KNUEPPEL

HealthCare Services, Inc.

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Graphic Alignment

Knueppel HealthCare Services, Inc. ensures consistency in logo placement and use through effective alignment. The spacing is based on the cap height of the “H.� The entire logoform fits within a perfectly rectangular space.

KN UE P P E L

HealthCare Services, Inc.

0.22 in

KN UE P P E L

HealthCare Services, Inc.

indicates space exclusively for logoform

KN UE P P E L

indicates proper required space around logo

HealthCare Services, Inc.

KN UE P P E L

HealthCare Services, Inc.

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Color Palette

Our color palette has been carefully chosen to embody our compassionate, goal-oriented ethic. The selection is meant to be serene and imply reliability.

PMS

CMYK

RGB

HEXADECIMAL

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Sierra Brown

Gold Peach

Honeydew

Lemon Ice

Lavender

PMS Black 5C

PMS 1235

PMS 7495

PMS 365

PMS 2563

C M Y K

48 72 69 57

C M Y K

3 24 90 0

C M Y K

47 24 100 3

C M Y K

10 1 23 0

C M Y K

23 33 0 0

R G B

78 47 42

R G B

246 193 53

R G B

147 160 57

R G B

230 237 205

R G B

192 171 210

4E302A

FC7535

929F39

E5EDCE

COABD3


Typography

Knueppel Healthcare Services, Inc. uses two typefaces, Mrs. Eaves Roman and ASAP. ASAP is used as an accent to the serif type. Mrs. Eaves Roman is used in the logo and is represented by numerous typestyles, including a style consisting entirely of ligatures. This typeface proves readable across all forms of media and characterizes the neatness and sophistication of the Knueppel HealthCare Services, Inc. brand. ASAP features open counters and arced terminals, which facilitate clarity and modern feel. Type in ASAP should accent any serif type or serve to break up blandness or monotony. ASAP should be used in headlines and titles to which the designer would like to call attention.

Georgia

ASAP

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$%^&*()

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$%^&*()

Regular • Bold • Italic • Bold Italic

Regular • Bold • Italic • Bold Italic 9


Our Corporate Symbol

Through layering transparent shapes of simplified leaves and a single heart, the color version of the Knueppel HealthCare Services symbol is evinced. For simplified designs or watermarks, for instance, the stroked symbol of the very same design is used.

The full color transparent symbol should only ever appear in Gold Peach, Honeydew, or Lavender. A grayscale color mode is the only exception.

The stroked symbol may appear in any of the five colors from the designated palette at any opacity. This symbol serves to allow freedom with designed materials while preserving our identity.

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WOMEN’S HEALTH

Our Corporate REHABILITATION Divisions

C O M P RREESHS A I OBN A PNY I L ITTHAETRI O

WOMEN’S HEALTH

MEDICAL EQUIPMENT

REHABILITATION WOMEN’S HEALTH OE’M I CI A LLDE PT MIEONNT REHABILITATION C O M P R E S S I O N T H E R A PW Y O MH EM N SDEIHCM EAAO TIQ HF U

EH I TIAP TMI E ONNT M E DRI C A LA BEIQL U L TEH C OWMOPM RE EN S S’ SI OHNE A TH RAPY MEDICAL EQUIPMENT HOME MODIFICATIO CN OMPRESSION THERAPY

PMS

CMYK

RGB

Hummingbird

Ladylike

PMS 7480

PMS 200

C M Y K

58 7 43 0

C M Y K

C M Y K

R G B

110 185 163

R G B

205 30 84

Knueppel HealthCare Services typifies its products and services through five distinct departments. Hummingbird and Ladylike are

MEDICAL EQUIPMENT OPMREE SMSO DN IFT I CHAETRI A OPNY C OHM IO swatches that have been chosen for the Women’s H O M E M O D I F I C A T I O N Health and Medical Equipment divisions only.

HOME MODIFICATION HEXADECIMAL 6EB9A3

They are not to be used in the same manner as the original Color Palette. The Gold Peach swatch is strictly reserved for applications of the Knueppel HealthCare Services corporate logo.

CD1E54

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Application of Corporate Identity Letterhead

K NU EPPEL

HealthCare Services, Inc.

1444 S. 113th Street West Allis, WI 53214 Phone • 414.258.2400 • Fax • 414.777.5157

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Application of Corporate Identity Envelope

K NU E P P E L

HealthCare Services, Inc.

1444 S. 113th Street West Allis, WI 53214

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Application of Corporate Identity Business Cards

KNU EPPEL

HealthCare Services, Inc.

Cindy Ciardo • CEO at Knueppel Healthcare Services, Inc. 1444 S. 113th Street West Allis, WI 53214 Phone • 414.258.2400 • Fax • 414.777.5157 Email • cciardo@kneuppels.com

Front

www.knueppels.com

Back

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Application of Corporate Identity Brochure Layout Margins and gutters will be kept at a 0.22 inch setting within the brochures. Images may assume rounded edges. Typography is varied but consistent.

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Application of Corporate Identity Promotional Items Promotional items may feature one or two color logoforms. Do not place the logo on pattern clothing or items.

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Knueppel Healthcare Branding Guidelines  

Branding Guidelines, version 2.

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