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WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...


NO TWO PROPERTIES ARE ALIKE

Together We Will Create A Marketing Plan As Distinctive As Your Home. I wish to thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance are structured to your benefit in order to best achieve your goals. Lastly I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.

Sincerely,


A PEDIGREE LIKE NO OTHER

Introducing Berkshire Hathaway HomeServices

By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2013 most admired companies.

“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER... IT’S TRUE OF ALL THE BUSINESSES WE OWN.”

A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing — WARREN BUFFETT, CHAIRMAN AND over 300,000 people globally among its family of companies. CEO OF BERKSHIRE HATHAWAY Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.


BACKED BY LEGENDARY STRENGTH

Berkshire Hathaway HomeServices Arizona, California and Nevada Properties

2014, 2013, 2012, Report

Our Company made the 2012, 2013 and 2014 Inc. 500 list of the fastest-growing privately owned companies in America.

Our Company is honored to have more top teams/agents than any other real estate company in the nation.

Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.

Our Company sold more listings at a higher value than any other real estate company in the Valley.

$25 BILLION

279,000

Gross Income as of 2014

Total Transactions as of 2014

22

+

2,000 Agents & Counting

Offices in 3 States

Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.

World Wide Berkshire Hathaway HomeServices International network of firms

Consistently rated as one of the most productive companies in the nation

Highest average sales price locally and nationwide


“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY


LOCAL, NATIONAL AND INTERNATIONAL Real Estate Without Boundaries

n 1,100

COMPANIES IN 47 STATES

n OVER

35,000 SALES EXECUTIVES

n OVER

1,000 OFFICES

n $67

BILLION IN SALES VOLUME

n 199,356 n $3.5

CLOSED UNITS

BILLION IN MORTGAGE VOLUME


EXPERTISE YOU CAN TRUST


WITH YOU ALL THE WAY

The Selling process from Start to Finish

Meet With Me

Price Adjustment (if Any)

Offer Presented

CLOSING

Agree on Selling Plan

Showings & Open Houses

Negotiations

Buyer Closing Process

Stage Home

Market Exposure

Counter Offer

Repair Requests

Listing Paperwork

Photos Taken

Accepted Offer

Inspections


SERVICE YOU CAN RELY ON


DARE TO COMPARE OUR SERVICES

Compare Our Services To The Competition

Exclusive BHHS Franchise with 11 Locations: We know your needs because we are locally owned and operated since 1979. One Stop Shopping: For added convenience, we also offer mortgage, title, relocation & home warranty services. Highly Educated Sales Professionals: With extensive training and continuous education, Berkshire Hathaway HomeServices Arizona Properties are tech savvy professionals who use their experience and superior negotiating skills on your behalf. Full Inventory Colored Buyers Magazine: Your property will be advertised until it sells! Innovative Marketing & Advertising: Our innovative marketing tools are the best in the business: Buyers Guide Magazine, Apps, Arizona Republic and other local new publications, Internet, Instant Info, Online Seller Advantage, Direct Mail, Home Warranty, Flyers & More! Internet Exposure: www.BHHSAZ.com: www.Realtor.com: www.Zillow.com: www.berkshirehathawayhs.com: www.realestate.com: www.yahoo.com: www.homes.com: www.Trulia.com: www.listhubglobal.com and more! Open Houses- With Maximum Exposure: Open houses are advertised online at BHHSAZ.com for buyers to see every day. Buyers can view information and photos of your home online before coming to see it in person. 24 Hour Mobile Property Information program: Buyers will have access to information and photos of your home 24 hours a day from their smart phones! Track who is looking at your property and update them with price changes and open house information. Direct Mail Services: Our exclusive partnership with xpressdocs direct mail marketing can gather addresses by street names and subdivisions in a radius around your home and even entire zip codes and send them professional, full color photo postcards to uniquely market your home and sell it Fast! Our Sales Executives have access to the tools and technology they need to sell your home faster and with the highest possible sales price. We encourage you to compare our services to that of any competitor.


EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.


AGGRESSIVE MULTI-MEDIA EXPOSURE

Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. This requires a careful mix of strategies, including:

• • • •

Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.


PRINT MEDIA

Local Print Advertising

Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.

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YOUR HOME MAY BE IN ARIZONA YOUR BUYER MAY NOT

Our agents know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest.

publications. These publications have both print and digital distribution to reach the maximum number of potential buyers.

This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

When working with a Berkshire Hathaway HomeServices Arizona Properties sales professional, your properties will receive special attention in publications like, The Collection an Arizona Buyers Guide, Homes & Land Calgary, Wall Street Journal, NY Times, Robb Report Exceptional Properties and the Prestige.

To find your buyers, we can advertise your property in many local, national and international


ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY

Communication And Information At Your Fingertips

The SASM Listing Presentation Reports and Market Watch Reports demonstrate precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service (MLS) • How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers

Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio


OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.


INCREASED EXPOSURE FOR YOUR LISTING

Berkshire Hathaway HomeServices Arizona Properties

Syndicates to Over 1,000+ Websites (Possible website syndication network, all websites not guaranteed)


ZILLOW.COM

We Put The Largest Real Estate Audience In The U.S. To Work For You With Zillow’s Featured Listings

• Zillow reaches more than 110 MILLION users. That’s a Year Over Year growth of 66% and ranks #1 in the U.S. for buyer searches! • Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. • Capitalize on the country’s largest mobile real estate platform: 60% of visits come from a mobile device. On weekends, it’s nearly 70%.

Source: Zillow Internal, 2014.

s. ed V ! List URED T FEA

Enhanced Listings On:


TRULIA.COM

Harness The Power Of Trulia’s Enhanced Listings

Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.

• • • •

68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage

*Omniture, June 2014

**ComScore Plan Metrix Key Measures


ONLINE HOME SEARCH

BHHSAZ.COM & MOBILE APP BHHSAZ.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway HomeServices mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.


PROPERTIES JUST A TAP AWAY

The Mobility texting platform provides 24 hour instant access on your listing. That’s what we call On the Road with Arizona Properties Mobile texting. It’s easy- buyers just send a text to 32323, then enter the message HOMES and get photos of your property, the most current price and property details instantly! Potential buyers can also dial the number 1-866-314-7789 from any phone and get a complete voice description of your property in English or Spanish!

n Run out of flyers in your box? No problem. With our text sign rider buyers will be able to see property photos and info 24/7. n Automatically Updated! Property details are automatically pulled and updated from the MLS so your information is always current! n Your agent will receive updates via text or email when a possible buyer is looking at your property and will be able to respond to any questions they may have. n Alert interested buyers of open houses and price changes instantly by text message and get buyers in the door! n Buyers are able to download this feature as the AZHomeSearch App, allowing them to continue their mobile search, save your property to their account and send it to a friend! Available in the iTunes and Google Play stores.

Our website is mobile friendly! Buyers and Sellers can enter BHHSAZ.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite, buyers and sellers are never more than a finger tap way from an Arizona Properties agent or the latest property information!


CREATING BUZZ AROUND YOUR HOME

We Put Social Media To Work For You

Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.


THE PERFECT INTERNATIONAL PARTNER

We Know Where Buyers Spend Their Time On And Offline

The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards, it is considered the pinnacle of journalism. The Wall Street Journal’s digital and print publications reach across geographic and language barriers to bring your property to a powerful, influential and targeted affluent audience throughout the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal, and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and wetting their appetite for exclusive estates.

WSJ.com

l

Europe.WSJ.com

l

Asia.WSJ.com

l MansionGlobal.com


THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World

Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $103.8 billion • International home sales in the U.S. reached their highest level in recent years • Over 8% of the total market and in some markets up to 30%

Source: The National Association of REALTORS® 2015 Profile of International Home Buying Activity


WE ARE YOUR NORTH AMERICAN & GLOBAL LEADERS

ONE MORE REASON WE ARE HOME TO SOME OF THE MOST PRODUCTIVE SALES EXECUTIVES IN THE VALLEY WITH A HIGHER AVERAGE SALES PRICE

Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Neb. Its chairman and CEO is Warren Buffett, often referred to as the Oracle of Omaha and who, according to Time magazine’s 2012 ranking, is among the world’s most influential people. Warren Buffett became Chairman of Berkshire Hathaway in 1969. The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. In March 2000, Berkshire Hathaway became the majority owner of Berkshire Hathaway Energy Company. Berkshire Hathaway Energy Company acquired a majority interest in HomeServices of America in 1998. Berkshire Hathaway employs nearly 300,000 people and owns more than 55 companies, including GEICO, Fruit of the Loom, Dairy Queen, Helzberg Diamonds, Benjamin Moore Paints, NetJets®, Burlington Northern, See’s Candies, Berkshire Hathaway Energy Company and HomeServices of America. Berkshire Hathaway HomeServices has a network of over 35,000 sales executives in 47 states and partnered with our relocation associates, have moved thousands of families both in the U.S. and around the globe. Our key relationships and contacts internationally allow us to provide a higher level of relocation service than any of our competitors- a level of expertise you would expect with a global name such as Berkshire Hathaway.


PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION

Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.


CAPTURE THE

LIFESTYLE

PHOTO COURTESY OF STEVE THOMPSON, THOMPSON PHOTOGRAPHICS


PROFESSIONAL BROCHURES, POSTCARDS AND EMAIL MARKETING

It is important to use eye-catching, professionally designed and printed property flyers, direct mail postcards and emails. These are often the first contact a buyer has with your property and can be one of our most effective tools in communicating the distinctive qualities of your property. It is important that these materials leave buyers with the best impression possible of your property.

Upgraded Summerlin Beauty HIGHLY MAINTAINED BY ORIGINAL OWNER. LUSH MATURE LANDSCAPING. OPEN AND AIRY WITH VAULTED CEILINGS. DESIGNER COLORS. UPDATED KIT HAS ISLAND, STAINLESS APP., BI DBL OVENS, CUSTOM BACKSPLASH AND 42" CABS. SHUTTERS AND FANS THROUGHOUT. 3 BEDS ALL WITH BATHS PLUS LOFT. COV PATIO WITH COOK CENTER & BRICK FLOOR. AC, DISPOSAL, WATER HEATER ALL REPLACED IN THE LAST FEW YEARS.

For the most recent price, terms and immediate service call the Mitch Fulfer Team


LET US HELP MAKE YOUR TRANSITION A SMOOTH ONE

With this in mind, a clean home in good repair sells much more readily than one in poor condition. Use this guide to help you identify areas of your home that may need touch-ups or repairs. Look at your home as if you were considering buying it as your new home.

YARD

Lawn Hedges & Shrubs Flower Beds Fences & Gates Walks & Driveways Home Exterior Paint Trim Paint Porches, Decks, Railings Brickwork Siding Front Door Roof Pick Up Clutter

GARAGE Door Storage Floor

KITCHEN

BATHROOM(S)

ROOMS

BEDROOM(S)

Counter tops Cabinets - Exterior Cabinets - Interior Appliances Faucets Sinks Floor Walls & Ceiling

Traffic Patterns Furniture Arrangements Window Coverings Fireplace Floor/Carpet Walls & Ceilings

Tub Shower Enclosure Tile & Grout Sinks & Counters Toilet Faucets Floor Walls & Ceiling

Traffic Patterns Furniture Arrangement Window Coverings Closets Floor/Carpet Walls & Ceiling


HSA HOME WARRANTY PROTECTION

As a seller you can protect the equity investment in your home with an HSA Home Warranty. The warranty is a service contract that helps protect you against the high cost of unexpected repairs/replacement of mechanical systems and appliances that fail due to normal wear and tear. A warranty placed during the listing period can eliminate many “out-of-pocket” expenses sellers often experience from unexpected breakdowns and repairs.

8 OUT OF 10 BUYERS PREFER TO BUY A WARRANTED HOME

BENEFITS Coverage while your home is on the market. This means if something goes wrong, you can continue to concentrate your efforts on selling your home instead of worrying about repairs.

A powerful marketing tool. Your real estate professional will tell you that buyers prefer to buy a house that includes a home warranty. In fact, research shows that 8 out of 10 buyers prefer to buy a warranted home. It’s an added incentive that gives you the edge and sets your home apart from the competition.

Help prevent post-sale disputes. If an unexpected failure occurs in the home after the sale, the buyer will turn to us, not you, to solve the problem. Avoid the worry and inconvenience of dealing with unexpected home repairs. With HSA Home Warranty, you get reliable protection backed by exceptional service.


FREEDOM MORTGAGE

Let’s talk about the mortgage options available to you Freedom Mortgage is proud to be one of the nation’s top direct mortgage lenders. Mortgages are all we do, allowing us to focus on serving our borrowers smarter, better and faster. Along with our extraordinary service, we offer a wide array of mortgage solutions including:

• First-time homebuyer programs • USDA loans • 203(k) renovation loans

• FHA and VA loans • Conventional fixed-rate loans • Jumbo loans

Before the house hunting begins, find out what you can qualify for and learn about all your financing options.

Contact us today. FreedomMortgageNow.com

Freedom Mortgage Corporation is a corporation organized, and existing under the laws of the State of New Jersey, and is not a part of, or affiliated with, the Government of the United States. Freedom Mortgage Corporation, 907 Pleasant Valley Avenue, Suite 3, Mount Laurel, NJ 08054, (800) 220-3333. Lender NMLS# 2767. Equal Housing Lender. dba Freedom Home Mortgage Corporation, Arizona License# 0907890; Licensed by the Department of Business Oversight under the California Finance Lenders Law (License# 603A340) and by the Department of Business Oversight under the California Residential Mortgage Lending License Act (License# 4130514); Nevada License# 1131 and #1687. To confirm that the financial-services company or professional they wish to conduct business with is authorized to conduct business in their state, consumers may visit www.nmlsconsumeraccess.org. © Freedom Mortgage, 2015. All rights reserved.

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KEY MARKET FACTORS

The First Impressions Are The Most Important

How long does it take to sell a home? There is no easy answer but we know that there are significant factors that will affect your final price and time on market. We Can Control: • Price • Condition of your home • Terms offered

Activity

TIMING YOUR HOME SALE

1

2

3

4

Weeks

5

6

We Can’t Control: • Location • Competition • Market Conditions

Asking Price in Relationship to Fair Market Value

% of Prospective Purchasers Who will look at Property

+ 10%

2%

+ 5%

30%

Fair Market Value

60%

- 5%

80%

- 10%

92%

7

There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.


WHERE BUYERS COME FROM The Home Buying And Selling Process From Start To Finish


TOUCHING HEARTS,

IMPROVING LIVES


THE CHARITABLE FOUNDATION Agent Community Outreach

At Berkshire Hathaway HomeServices, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets.


WE HAVE THE VALLEY COVERED.

CAMELBACK/PARADISE VALLEY 3200 E. Camelback Rd. #103 Phoenix, AZ 85018 602-288-4400 Toll Free 888-206-0094 CAREFREE/CAVE CREEK 36600 N. Pima Rd., Suite 107 P.O. Box 5390 Carefree, AZ 85377 480-575-6575 GILBERT/MESA 1630 S. Stapley Drive, Suite 100 Mesa, AZ 85204 480-467-4900 Toll Free 800-970-4788 GOODYEAR 1646 N. Litchfield Rd., Suite 110 Goodyear, AZ 85395 623-266-3550

NORTH PHOENIX/TRAMONTO 34975 N. North Valley Pkwy.Bldg. 8 Suite 152 Phoenix, AZ 85086 623-209-6575

TEMPE/AHWATUKEE 8950 S. 52nd St., Suite 107 Tempe, AZ 85284 480-385-1500

NORTH SCOTTSDALE/TROON 28190 N. Alma School Pkwy. #111 Scottsdale, AZ 85262 480-473-4900 Toll Free 800-990-7786

TUCSON 2 East Congress, Suite 900 Tucson, AZ 85701 520-261-7889

NORTHWEST VALLEY (PEORIA) 16155 N. 83rd Ave. #140 Peoria, AZ 85382 623-298-2200 Toll Free 888-206-5569

CORPORATE HEADQUARTERS 14635 N. Kierland Blvd. #160 Scottsdale, AZ 85254 480-505-6300 Toll Free 888-206-6811

SCOTTSDALE 14635 N. Kierland Blvd. #160 Scottsdale, AZ 85254 480-505-6300 Toll Free 888-206-6811

RELOCATION SERVICES DIVISION 14635 N. Kierland Blvd. #160 Scottsdale, AZ 85254 480-505-6298 Toll Free 888-205-7277


Amanda Renfrew The Value of Berkshire Hathaway HomeServices