Website & Ads I decided to take 2 approaches to the visual advertisements. The first is entirely based an introduction to the brand – it is simplistic and doesn't go into long paragraphs of copy. It is an introduction that gets people intrigued and leads them to the Audrey website for more info. The second advertisement display the clothing over an introduction. It specifically says what the clothing is made from and a small call to action that leads people to the website. The website I decided to keep is the warm, brown colour palette. I kept it looking natural with plenty of texture. I decided to show 2 pages, the home page and also the Outfits page under the heading; 'Clothes'. All outfits have been named after words associated with the distillery district in Toronto – this gives it the urban style that I was after – urban and elegant style for the planet conscious fashionista.
Smile shorts from strong & durable hemp
Pure caridigan from ultra soft organic bamboo
Mindful Elegance for the planet conscious fashionista
Urbanist boots from upcycled leather and used vehicle tires for the soles
To find a store location near you or to shop online visit www.audreyelegance.com
Find a location near you or shop online at www.audreyelegance.com