Page 1


our vision

Our vision is to reduce injuries in the solid waste management sector by getting Cincinnatians to empathise with the community around them, right down to their solid waste collectors. We’ve created a suite of service ideas which will increase citizen responsibility and the safety of waste collectors. These ideas will help educate the public on sanitation services, reduce the overall amount of trash, and connect Cincinnatians to their overall communities.


table of contents

3  Our Vision 6  Trash To Treasure 8  Beautiful Trash 10  Snow Emergency 12  Garbage Boy 14  Garbage Drop-Off Center 16  Teaching Trash 18  Marketing Strategy


Bottom. Potential auction setting. Left. Sofa to be picked up for bulk removal. Such an item could be sold off at auction.

trash to treasure

Many bulk items residents leave on their curb is either picked up by dumpster divers or end up in a landfill. Rather than have these bulk items take up space in a landfill,

we suggest holding monthly auctions where residents and "dumpster divers" can bid on items such as scrap lumber, furniture, and old appliances. Proceeds from these

auctions would fund special projects within the city such as park renovations or afterschool programs.


target audience

closed world

Collectors, Dumpster divers, refurbishers, residents interested in giving back to the community.

Trucks

benefits

Dumpsters

Holding an auction on bulk trash provides additional revenue for Cincinnati programs. Selling bulk trash saves space in the landfill. Selling these used items encourages reuse rather than new purchase.

Garbage

Garbage Landfills Receptacles Homes Drivers Residents Collectors

Uniforms

7

points of differentiation Unlike Goodwill auctions, proceeds from these auctions will go to local initiatives.

DIVISION (FUNCTIONAL)


beautiful trash Each neighborhood has a rich history in the city of Cincinnati. For each route or neighborhood (if multiple routes in a neighborhood) decorate that truck with artwork or murals and fun historical facts significant to that area.

left. Philedelphia's Mural Arts Program partnered up with The Design Center of Philadelphia University to transform 10 city garbage trucks into pieces of movable art.


benefits

target audience

Each neighborhood can take pride in their history and culture, and what makes each that area special. Cincinnatians can learn about the many neighborhoods and discover something they may have not known before.

Cincinnati residents of all ages.

Example: Mount Adams

Partner with ArtWorks, a non-profit organization in Cincinnati. Youth and professional artists can paint murals and imagery for each neighborhood. People can research the history of each area and write fun facts along with the imagery.

The hill was renamed Mount Adams in honor of President John Quincy Adams, who delivered the observatory's dedication address

Mt Adams is surrounded by one of Cincinnati's finest parks - Eden Park, Cincinnati.

The observatory opened in 1843, and owned the most powerful telescope of its kind. The old observatory later became the Holy Cross Monastery and expanded, but closed in 1977. The monastery is now used for commercial office space.

In 1892 Maria Longworth, daughter of Nicholas Longworth, opened Rookwood Pottery

price tiers

closed world Trucks

Uniforms

Garbage Garbage Receptacles Landfills Drivers Homes Dumpsters

Residents

ATTRIBUTE DEPENDENCY

9


+ snow emergency

Snow and other sever weather conditions make garbage collection more difficult for employees and poses several safety threats. Snow plows and garbage trucks often run the same route and sometimes employ the same drivers. In order to unify the tasks of plowing snow and collecting trash, we

propose attaching the snow plow attachments to existing garbage trucks. During snow storms, sometimes garbage collectors cannot reach out to the bins because of big piles of snow. Having the snow plow apparatus attached to the trucks will alleviate this issue.


target audience

benefits

Waste Management employees and residents

By attaching snow plows to existing garbage

points of differentiation This will be a unique service provided by City of Cincinnati which promotes employee safety and superior services to their residents.

trucks, the City of Cincinnati won't have to worry about diverting drivers from waste removal to snow removal as both jobs will be consolidated. It saves time in that waste removal will no longer be delayed as a result of poor road conditions. 11

closed world Trucks

Drivers

Garbage

Residents

Garbage Receptacles

Dumpsters

Landfills

Collectors

Uniforms

Homes

Management

TASK UNIFICATION


garbage boy Districting neighborhoods to “trash routes,” similar to paper routes for newspaper delivery. It would be the job of a young resident to collect the trash in their neighborhood and drop it off in their assigned drop-off center.

The teen collector’s list of houses could be broken down to just a few houses a day to be taken to a community dumpster. This dumpster would be collected once weekly by a garbage collection truck.


benefits Residents will become more accountable for what they throw away, knowing the neighbor’s son or daughter that will be coming to collect their trash; perhaps they will even start a holiday tradition of tipping their reliable “garbage boy/girl.” Youth will learn the value and the responsibilities of a first job, without having to worry about a uniform, travel expenses or a large time commitment.

• •

Only 1 driver required for dumpster pick-ups Fewer, easier, safer stops for trucks Employing youth with their first job and life skill.

13

closed world Trucks Garbage

target audience Suburban, single-home residences.

SUBTRACTION


A seamless garbage drop-off center. Disguised in the garage of what appears to be a house in a suburban area. Below. An example of an artistic, overt drop-off center positioned in urban areas.

garbage drop-off centers

This incentivized drop-off center allows residents to choose to opt-out of receiving regular trash pick-and receive a tax benefit or monetary incentive by dropping off their trash to a specified area dumpster site.


benefits

target audience

• •

Citizens in the 4 districts which Cincinnati Waste management team handles.

Centralized trash collection Reduction in time required to cover the routes as the trash will be at one place. Incentives for residents who opt out of weekly, individualized trash pick up.

closed world

points of differentiation • Use of detachable dumpster carrier trucks. • First ever government service which offers consumers an incentive for being a part of it. • Centralized dumping ground for sectors. • Way to show the waste collectors that the citizens do care • Way to connect citizens and waste management team • Keeping a log of houses which have dumped the trash at the centralized place by giving every household a smartcard to use at the dumpster

Trucks Garbage Receptacles Drivers Dumpsters Uniforms Garbage

15

Landfills Homes Residents Collectors Management

DIVISION


teaching trash

Some of the loudest and biggest evangelists of the recycling movement were children. Many were taught the benefits of recycling at school and, in turn, influenced their households to start recycling. Our proposed education program is to have solid

waste workers and management visit schools and teach them the benefits of proper trash removal. Small"field guides" can be disbursed to help educate kids (and their parents) on the proper way to dispose of trash as well as the virtues of composting and recycling.


target audience

benefits

Elementary school children (Kindergarten through Sixth Grade) as well as their parents.

Teaching children acceptable trash disposal methods will allow them to police their parents and prevent them from throwing out materials in a manner than may injure workers (such as removal of wet dry wall) 17

closed world Trucks

Drivers

Garbage

Residents

Garbage Receptacles

Dumpsters

Landfills

Collectors

Uniforms

Homes

Management

TASK UNIFICATION


marketing objective

Stimulate Demand

Retention Teaching Trash Beautiful Garbage Drop Off Incentives Garbage Boy

Snow Emergency

Earn Share

source of volume

Acquisition

marketing strategy

Trash to Treasure


our team

Mahsino Blamoh Priscilla Chan Kara Cornett Sandeep Dosanjh Minal Hundekari Amanda Starnes

CIty of Cincinnati Dream Catalogue  

Creating innovation ideas for the City of Cincinnati to implement. Concepts created using SIT: Systematic Inventive Thinking tools.