Virtual Business Consumer in control Text it Model Virtual Reality
Soft Innovations Pt. 3 Amanda Garcia Team 504-‐4 Los Amigos Invencibles An Aggie does not lie cheat or steal, or tolerate those who do.
Virtual person markets business
Virtual Business People that are working globally.
To global consumers
Targets those consumers to buy product or invest etc.
Virtual Business Narrative Suppose that someone in a large cooperation needs to hold a meeting to promote a new product to many other companies that are considering investing. Instead of having to travel to those companies, one would be able to send themselves virtually to that country through a holographic projection (like star wars). This way, essentially one could only have to give the presentation once, yet be in more that one place at that given time.
Needs This is needed because all big markets are becoming global and it is becoming very expensive to travel when there is no guarantee that they will buy or invest in the ﬁrst place. This is better than skype because you could actually be standing there presenting your information instead of just being a face on a computer screen.
Resources This technology has been developed already, it just needs to be implemented in order for this business model to be used eﬀectively.
Precedents • http://www.youtube.com/watch? v=Jg6SEjMto9s • skype
Consumer in Control The consumer here would be anyone of any age.
Consumer addresses company
Company discusses and modiﬁes products
Consumer buys the “perfect” product
Consumer in control Of course every company is geared towards satisfying their consumer, whoever that may be, but everything is still in the company’s hands. In this business model, the consumer would be in total control, and the company would basically just listen and do accordingly. For example, cars, the consumers would directly tell the company what they wish to see in a car for the next year, and then the car designers would do what they majority of people request.
Needs Since the economy is down, consumers only want to buy what they need so they are very picky on what they buy. To help boost the economy, the consumer must be extremely driven to the “want” in order to purchase it. This would help solve that problem.
Resources Companies would have to develop unique ways of getting consumers input, and marketing their “we work for you” kind of deal.
Precedents • Company feedback cards • Surveys • E-‐mails
Text it Model Anyone wanting to order something without having to call or e-‐mail and wait for a response.
Consumer texts the business what they want
Business receives order
Business responds accordingly to consumer
Text it Narrative Suppose you want to order a pizza but you HATE talking to people you don’t know (like me). You can simply text the business to place your order. You write what you want, and your address and they can respond with how long it will take for them to get that to you and the price. This could also be used to ask a business for directions.
Needs A process that is quicker than a phone call, and easily accessible by anyone with a cell phone.
Resources The company would need to have a public cell phone so to say for people to put in their orders.
Precedents • Online ordering • Calling in an order
Producer markets product
Virtual Reality All potential consumers of a product.
Gives a sample through virtual space (tv or computer)
Consumer’s senses are engaged and more likely to purchase product
Virtual Reality Narrative So when you are watching TV and they show an add for fruit juice, they are persuading you with their words and though eye appeal. What about incorporating all the senses? Samples would be able to be passed through virtual space and the potential consumer could “try” this product from the comfort of their own home.
Needs There needs to be diﬀerent options to market ones item other than the usual “elevator speech.” It is also needed because it appeals to all the senses. If the commercial dealt with baked cookies, one could essentially be able to smell the aroma. This thought came to my mind when thinking about Willy Wonka (the movie) and how he transported a candy bar through virtual space. Why couldn’t we get it to work.
Resources This technology would need to be further developed in order for this to be possible.
Precedents • 4-‐D movies like “Honey I shrunk the kids” at Universal Studios