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In This Issue: Refer a Friend and Earn a $25 Bonus! How to Create an Email Newsletter in 45 Minutes per Month Now when you refer a friend to sign up for a Hostway FlexCloud Sites plan, you and your friend will each get a bonus of $25!
April Product Spotlight: Email Marketing Application
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“About seven years ago, we put up a rough Website with some cheap hosting and really did not get much online business for the first two years. Then, five years ago, I set up an ecommerce site with Hostway. I took an online marketing course, and we started showing up on the top of the search engines. The orders just keep coming in. We now do this business fulltime and we are doing great.” —Rolf and Susan Hansen, www.weddingmagnets.com Want to tell us how Hostway was part of your online success story? Send us an email!
How to Create an Email Newsletter in 45 Minutes per Month (And Why It’s a Really Good Idea) Your Website is probably one of the best sales tools you have. It’s interactive, it has images and information, and it lets customers get to know your brand or, in some cases, even perform transactions with you. Nothing can propel prospects down the sales funnel as effectively as your Website. So it makes sense to engage your customers while they’re in the same channel as your Website. According to a recent survey conducted by BtoB magazine, 57% of respondents said email marketing was the online channel that contributed the most qualified leads to their businesses. Clearly email marketing works, but the demands of running a company can make it difficult to find time to create effective digital marketing pieces. If time constraints have kept you from attempting an email marketing campaign, here are a few tricks you can use to start driving sales through an email newsletter by investing only 45 minutes per month: 1. Set Up a Template – Rather than choosing topics from scratch each month, set up a template with allotted spaces for recurring features, for example: How To, Deal/Coupon of the Month, Industry News, Review/Survey of the Month. While the content you include should be new each month, the overall categories can stay consistent. Tip: You can create a professional template design that reflects your brand using Hostway’s Email Marketing Application, which is one of the value added features included in our FlexCloud Sites packages 2. Create One (Short) Article from Information You Already Have – Generally speaking, newsletters that are completely selfpromotional are doomed to a quick death via unsubscribe. So it’s important that you include information that goes beyond your products and services. Depending on your industry, it might make sense to include a short, blogstyle feature where you comment on a current event. Or it might
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make sense to include a short, blogstyle feature where you comment on a current event. Or it might make sense to include a howto article related to your product or service. For example, if you sell software, your customers might appreciate an article on plugins people are downloading to make your product do even more. If you sell shoes, you might include a piece on restoring damaged soles or choosing a shoe that goes with everything.
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Tip: People love stories. Sharing info that people connect with emotionally – either because it’s interesting or helpful – is a great way to build loyalty.
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3. Use Feedback as Content – Do your customers write reviews about your products or services? Pick a good one, and feature it as the Review of the Month. Or devote a small section of your newsletter to a monthly survey – you can fill a slot and gather valuable information about your customers at the same time. Post the results of each month’s survey on your Website, and link to them in the next month’s newsletter. Tip: Email marketing pieces should be interactive and initiate a dialogue – you can use them to collect information as well as distribute information. Wherever possible, include a link to the most relevant page on your Website, where you can convert the traffic to sales. 4. Use Other People’s Content – A good newsletter connects people with information that’s relevant to them. Notice that sentence doesn’t say “original” information. It’s not OK to rip someone else’s article directly from their site (unless you have permission), but one way to repurpose someone else’s content is to link to it. Run a monthly Industry News feature that offers links to relevant stories related to your industry. Tip: Use Google Reader or another news aggregation site to search for articles by keyword. 5. Keep Up with Your List – Collect email addresses as you gain customers. Include “Email Address” as a field in the information you collect at the time of purchase, and tell customers what they’ll get if they subscribe to the newsletter: Coupons, relevant advice, tips and trends. People are more likely to opt in if they have something to gain financially or emotionally from your newsletter. Tip: Hostway’s valueadded Email Marketing Application can store your email lists, too. Learn more in the article “April Product Spotlight”.
Are you taking advantage of all the extras Hostway offers to help grow your business? So you learned How to Create an Email Newsletter in 45 Minutes per Month – what’s the next step?
Hostway’s Email Marketing Application makes it as simple as writing my blog post and looks professional and attractive. It's actually easy—and fun!” – Judy Hogan, Bellissima Trucco Minerale
Hostway’s Email Marketing Application can help you design and send promotional emails and newsletters in 3 EASY STEPS:
1. Design Your Email Choose from a library of professional templates that you can customize with logos and images.
2. Upload Your Mailing List Import it from Excel or enter it manually.
3. Send It
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Send it immediately or schedule it for a later time.
After it’s sent, you’ll be able to track and receive reports on clickthroughs, open rates and unsubscribes. The Email Marketing Tool comes standard with any FlexCloud Sites package with over 20 templates to choose from. The standard tool enables you to manage email lists of up to 100, or you can upgrade to the premium version to manage unlimited email lists for $9.95 a month. This is one of the many valueadded features that come with Hostway’s FlexCloud Sites. Learn more and upgrade today!
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