26
B.2B C ase Stu dy 1
The ‘B l o o m P ro j e ct ’ Al i s a A n drase k an d Jo se Sa nc hez
Figure 3.1 Close up Shot of the Installation, showing its unique form produced using a ‘cell’ that is used recursively. 16
The ‘Bloom Project’ is a project that was design in celebration of the London Olympics and Paralympics in 2012. The aim of this project designed to be very ‘interactive’ 14 ; by conveying and embracing the ‘creativity of everyone that encounters it’ 15, allowing members of the public to alter and dismantle the pieces , creating their own unique designs. LEGO was the main driving concept of this project; a ‘generic and universal, and other toys that could be assembled in different ways’ 15. The project consists of 60,00 neon pink pieces, made up of ‘recyclable plastic cells’ 15.
14. Plethora Project, Bloom <https://www.plethora-project.com/bloom/> [accessed 3 September 2018]. 15. Urbanista, Bloom: Alisa Andrasek and Jose Sanchez <https://www.urbanista.org/issues/issue-1/features/bloom-alisa-andrasekand-jose-sanchez> [accessed 3 September 2018]. 16. Image Source (Figure 3.1) : BLOOM - A Crowd Sourced Garden / Alisa Andrasek and Jose Sanchez, BLOOM - A Crowd Sourced Garden / Alisa Andrasek and Jose Sanchez (2012) <https://www.archdaily.com/269012/bloom-acrowd-sourced-garden-alisa-andrasek-and-jose-sanchez/img_3588> [accessed 3 September 2018].