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Enterest November 2014

Fashion Rundown

World of fantasy

Content World of fantasy Pg 1

Fashion rundown Pg 10

Unsafe Harbour Pg 14

Music and Dance Pg 13

Typography Pg 16


to see the set people reporting to work as early as 7 am! Here work gets done quicker and at a reasonable price.” Popular tourist spot With over a million tourists every year, RFC is a popular tourist destination and is a must visit for many people from India and abroad.

Ramoji Film City A world of fantasy One-stop destination


FC has the distinction of handling 400 movies per year in various Indian languages and can handle 15 shoots in a day, reveal officials from the studio. In fact, it is a one-stop destination for filmmakers. Right from the latest shooting and filmmaking equipment to all the know-how and manpower needed to put up an elaborate set, verdant landscapes, and woods, pre-built sets of avenues, airport, railway station, etc, and easily available technical and non-technical man power, RFC has it all. Any filmmaker can walk in here with just a script and the main cast and walk out with a film that’s ready to hit the marquee. Recently Yelamanchili Saibabu, who produced the mythological film “Sri Ramarajyam”, shot a major portion of his film at RFC. “A mythological film calls for a lot of work as the sets need to have a period look. For “Sri Ramarajayam” I made huge sets of durbars and palace interiors. My art director gave the sketch to the RFC staff and they created the set for us. Nearly 700 workers from RFC worked on the sets and completed it on time,” says Saibabu.

The film city offers a kaleidoscope of attractions. Rolling landscapes, striking gardens, captivating live stunt shows and thrill rides make it a haven of amusement. The amazing sets here are a vistor’s delight — from the royal palaces of the Mughal era and the Mauryan Empire to the rugged towns of the American Wild West! For foodies, a trip here is a gastronomic adventure of sorts. One can relish mouth-watering fare at the thematic restaurants like Alampana, Chanakya, Gunsmoke or Ganga Jamuna. Kids can have a ball at Fundustan — an irresistible world of thrilling rides and breathtaking fun games. Borasura, the sorcerer’s den, Hawa Mahal and the scary caves are a favorite with children. Another feature that’s a hit with all age groups is the Ramoji Tower which offers a fabulous aerial view of the entire film city. Even as you enjoy the view it’s time to experience a one-of-its-kind 4D virtual reality — suddenly you can feel the tremors of a massive earthquake, the building giving way as you take a headlong tumble down the tower!

Not only is RFC a favorite with local filmmakers, even those from Mumbai find it financially viable to shoot their films at RFC. David Dhawan whilst here in the city said, “In Mumbai, work doesn’t start until 11 am. Here at RFC, it is surprising


American film-makers in Ramoji Film City American film-makers are heading for the Ramoji Film City near Hyderabad to shoot their films enticed by the Hollywood-standard production facilities at much cheaper costs. Three American productions, one of which is the thriller Crocodile II , have been shot at the film city - the largest production facility in the world - since it was set up three years ago. Luring film-makers to the Ramoji studios are the world-class and yet cheaper production facilities - roughly 30 per cent cheaper than those in the US, says Arun Kumar, Manager, International Marketing, Ramoji Film City. Our target clientele in the US comprises independent film producers for whom economising on production costs would be important, says Kumar, adding a full-fledged corporate office has been set up in Los Angeles to promote the studio facilities. It has a shop stocked up with a variety of props, costumes and art pieces. There is also a construction workshop that can build a mockup of any era, any style.

Rajamouli to resume Bahuubali war scenes Baahubali unit is back to the shoot sets after taking a two day break for New Year. The vital war scenes shoot is taking place in a specially erected set in Ramoji Film City, Hyderabad.

SS Rajamouli is wielding the megaphone for Baahubali featuring Prabhas, Anushka, Tamanna and Rana in the lead roles. Prabhas is playing dual roles in the movie as Baahubali and Sivudu. The war shoot schedule will take place till March Kumar concedes that there is a vast difference first week. between work cultures of the two countries per se film-making, which the film city has learnt to bridge on the job while working with US film- Baahubali is jointly produced by Shobu Yarlagadda and Prasad Devineni under Arka makers. Media Works banner. K.Raghavendra Rao is the “Language was never a problem, with the team film’s presenter. leaders of Ramoji’s staff being conversant in English, but we had to get the hang of the jargon American film-makers use,” says Kumar.

The crew has also had to learn to keep quiet during the shooting, says Kumar, as unlike Indian films, American movies are shot with sync-sound in which sound is recorded on location and not dubbed later.In a reversal of roles, Ramoji is producing three English films with foreign cast and crew,




picture-perfect replica of the Hollywood sign shines in the clear, cool sunlight, a helicopter beside it and, down below, a city of fake fronts with signs advertising “Greg’s Pistol Ship,” “Bala’s Inn Bed and Breakfast,” and “Yogi Bear Bounty Hunters.” Not far away, in a square that’s closed to the public, a mob of children dressed in school uniforms is dancing and lipsynching furiously behind a pair of pouting lovers as cameras roll. I’m surrounded by 11 Indian men in matching white baseball caps, five young women in saris, and a screeching child. In the past few minutes we’ve seen a “Sun Fountain” that would fit in at Versailles, a Japanese “Sayonara Garden,” and an intricate hedge maze; at this moment we’re passing an “Arizona Cactus Garden” across from a town that could sit in the shadow of the Himalayas.

“Now 1.5 million visitors a year,” says Ramoji Rao, the chairman of this universe, in his palatial ninthfloor office at corporate headquarters, not far from the “Charisma Garden.” “Why not 10 million?” In the 16 years since its opening, R.F.C., as it’s locally known, has become one of the largest tourist attractions in India after the Taj Mahal.

Ramoji Film City speaks for an India that, in its Across one huge wall, carved out of the hills and helter-skelter, improvising way, is fast eclipsing emptiness 16 miles from Hyderabad in central more developed countries on many fronts. South India, is painted a certification from Guinness World Records: Ramoji Film City, is “the largest film studio complex” .

Ramoji Film City is the ultimate holiday destination. It is also a popular tourism and recreation centre, containing both natural and artificial attractions including an amusement park. For filmmakers, it a place where they can walk in with a script and walk out with a canned film. A beautiful place indeed to be visited in hyderabad.” Enterest|3

Rise up and be the best you can be because your world is waiting for you !!!






If you can’t be a pencil to write someone’s happiness, then try to be a nice eraser, to remove their sadness.


Pick it... Munch it.. Love it..

It’s hot, It’s yum and It’s cheesy !!! Buy a medium cheesy pizza and get another cheesy pizza FREE !!!

H s E r F n E v O D n A T Ho HOT-

Line number

24 822 500

The luxurious and the exotic Audi just got a little better. Live it up !!!!!!!

AUDI RS7 The RS7 comes f rom Quattro GmbH, Audi’s answer to the M and AMG organizations. The RS7 offers the driver multiple driving modes, the hardest core of which is Dynamic.

It sharpens the engine and chassis responses of this large hatchback to a razor’s edge. A gentle stroke of the gas pedal sends the RS7 deep into tripledigit territory, and despite a 4500-ish-pound curb weight, the chassis is athletic and the responses quick.

Beauty and Grace

Styles In Trend

he fashion of Anarkali Dresses is not new, it is age old. One can see beautiful Anarkali dresses flaunted by the leading ladies of Bollywood in the classics such as Umrao Jaan, Mughal-E-Aazam, Pakeezah and others. In today’s time, Anarkali dresses are liked by women of all age groups that have knowledge of fashion trends.

his ethnic style of olden times has become one of the most charming fashion statements among fashion forwarded women of modern era. Currently, Indian sarees and dresses for women have achieved high regard across the world, and a past of credit goes to these gorgeous Anarkali dresses. Designer Anarkali salwar suits embroidered vibrantly are getting a lot of preference from every fashion enthusiastic woman, not just in India, but also in many other nations.


Through its persistent innovations and redefining of vintage styles, fashion is really an amazing world. However, some styles and trends are far beyond the term redefining, as their veracity has all the refinement and regality, which is desired by many fashion lovers. One of such everlasting Indian fashion trend is of Anarkali dresses, which has made a comeback after a decade, and has become most favored attire of fashion forwarded women in India. Worn during the Mughal era in India, Anarkali dresses have a long kurti that fits stiff from above the waist and opens up at the bottom like an umbrella. An ideal endowment to modern times from the Mughal era, Anarkali dresses were first popularized by the legendary performer in Akbar’s court, named Anarkali.



The foremost reason for Anarkali salwar suits being so favored and popular these days is that it renders a graceful feminine appearance to the women wearing it. Moreover, it is an ideal outfit for women of all age groups. The ethnicity of this outfit gives an imperial sense to the one who wears it regardless of the age, height and stature of a woman. As these graceful dresses bestow a magnificent and vibrant appeal, it is one of the most favored choices as party wear, especially when it comes to grand occasions such as a wedding party or any festival celebration. Anarkali dresses certainly make attractive and gorgeous Indian wedding dresses. Effervescent and gracefully designed Anarkali salwar suits in bright hues can be effortlessly spotted in any party or occasion.

Style statement

Comfort and style

he latest designer Anarkali suit that includes churidar and a pajama is the most common fashion for all ladies today. These are comfortable to wear especially for the evening parties. The designer Anarkali is very gorgeous with beautiful color combinations and shades. The frock style is the latest trend with vibrant colors and unique designs. As we are customer centric organization we love to customize products according to their choice, colors and price limit.

eddings in India reflect the rich culture and the heritage associated with it. Always in vogue, the women of Ludhiana are favouring Anarkali suits this season to turn heads at weddings. Gurmeet Singh, an employee at Riwaaz - a fashion store on Mall Road - said the trend is of Anarkali suits with embroidered ankle-length skirts, paired with a churidaar.


This suit is moreover stitched according to the latest trend and designs with long sleeves and stunning border patterns. Anarkali suit were used during the Mughal era in India and this dressed was named after Anarkali, a court dancer. This kind of dress includes a long kurti with full, half as well as shirt sleeves which are usually in tight form. The kameez is also tight and fittings till the waist and below it forms likes an umbrellas. These dresses are worn generally in parties, weddings and other functions. If you want you can also use them casually.


While brides are preferring silver, golden and antique embroidery, other guests at weddings are going for light embroidery. The market has various types of Anarkali suits based on the neck styles and length of skirt. These include halter neck, string neck, sweet heart; short and long frock suits and Angrakkha style, which resemble Gujarati style. “An Anarkali suit with shrug over it makes women look chic and is in high demand,’’ said Gurmeet with a confident smile that floors his customers. Red, green, maroon, royal blue and other bold colours are in, he added.


Fashion Rundown ! Now add more colour and elegance to your wardrope giving a complete new look.


inter is not just about going with a gothic wardrobe, it is also about bringing in bright candy and pastel colours to brighten up dull and windy days, suggests fashion designer Kalgi Shah, and adds, "Candy, pastel or even neon colour shirts or tops with fitted pants or trousers with defined cuts looks pleasing and bright as against the dark colours that spells winters. Make sure that the pants are in neutral colours like black or beige. Another way to include bright colours is by using stoles, scarves, boyfriend jackets or blazers. Lastly a pair of pop-up coloured or pop-up art sling bag or shoes will bring in the much needed change."

These days almost all accessories are loaded with quirky prints."Adding quirk in your wardrobe is no rocket science. You can start experimenting by adding tiny elements of quirk and balancing it out with your outfit.

Start taking baby steps by combining boyfriend jeans with a shirt, broad shoulder jacket and heels. Sheer dressing is one of the trickiest trends as even a step wrong can make this chic trend a disaster.

Also, accessories like handbags and stoles with quirky prints makes a cool statement. Solid coloured clothes can be teamed with scarves or stoles in bold neon colours with quirky prints. Neon bellies with quirk prints teamed up with simple pair of denims and tops make the perefct footwear to stand out from the crowd," says fashion designer Bhoomi Dani.”This look is surely for the power dresser, giving a completely different personna to a woman. The look includes outfits that has crisp and defined cuts. Shirts, fitted pants, trousers, broad shouldered jackets and boyfriend jackets top the list. What’s really crucial while going for this look What’s really crucial while going for this look is to bring out the feminine essence even while dressed as a man.

"Adding quirk in your wardrobe is no rocket science. You can start experimenting by adding tiny elements of quirk and balancing it out with your outfit so that you do not make a fashion faux pas.

Sheer lace dress also makes a feminine choice for evenings," says designer Rahul Mishra. Neon bellies with quirk prints teamed up with simple pair of denims and tops make the perfect footwear to stand out from the crowd. The new spirit of the spring collections is vibrant and joyously iconoclastic—a triumph of personality over perfection and experimentation over timid trend. In a word, winter is bleak. Once it sinks in that there are only months of darkness ahead, the only thing you want to do is complain and wear pajamas. However, now it would be easier to find pieces of comfort. These days almost all accessories are loaded with quirky prints. Though by looks it seems simple but putting it across the right way is a bit tricky.

“Fashion changes, but style endures.” Enterest|11

Method Tip the couscous into a bowl, pour the boiling stock over and mix well with a fork. Cover with a plate and leave for 4 minutes.

Summer couscous salad !! Ingredients 250g couscous 250ml vegetable stock, boiling 400g can chickpeas, drained and rinsed 1-2 tbsp vegetable or olive oil 300g courgettes, sliced on the slant 300g small vine-ripened tomatoes, halved 250g pack halloumi cheese, thickly sliced and then halved lengthways For the dressing 125ml olive oil 3 tbsp lime juice 2 large garlic cloves, finely chopped 2 tbsp chopped fresh mint ½ tsp sugar

Meanwhile, tip all the dressing ingredients into a bowl and mix well. Fluff up the couscous with a fork, stir in the chickpeas and follow with half the dressing. Mix well and pile on to a large serving dish. Heat 1 tbsp oil in a large frying pan and fry the courgette slices over a high heat for 2-3 minutes until dark golden brown. Lift out on to kitchen paper. Now put the tomatoes cut-side down into the pan, and cook for another couple of minutes until tinged brown on the underside. Top the couscous with the courgettes and then the tomatoes. If the pan is dry, pour in a little more oil and heat it up, then add the halloumi strips and fry for 2-3 minutes, turning them over from time to time, until crisp and sizzled brown. Pile on top of the tomatoes, and drizzle with the remaining dressing. Serve as soon as possible.

“Eating is a neccessity but cooking is an art.� Enterest|12

Music and Dance Without dance and music, life is a journey through a desert. It’s important to stay healthy !!

Like other moderate, low-impact, weight bearing activities, such as brisk walking, cycling or aerobics, dancing can help: strengthen bones and muscles without hurting your joints tone your entire body improve your posture and balance, which can prevent falls increase your stamina and flexibility reduce stress and tension build confidence provide opportunities to meet people, and ward off illnesses like diabetes, high blood pressure, heart disease, osteoporosis, and depression So if you're tired of the treadmill and looking for a fun way to stay fit and healthy, it might be time to kick up your heels! On the days that the men exercised listening to music, they travelled 11 per cent further - compared to the days they didn't listen to music. Researchers also found that the men's levels of exertion were at their lowest when listening to music.





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hat’s the theory, the reality depends on how the taxman chooses to write the rules that govern safe harbour. Even the draft rules, for instance, apply to firms that have global transactions that are under R100 crore in the case of software development, IT-enabled services and KPO —no such limit is prescribed in the case of contract R&D, manufacture and export of “core auto components” and “non-core auto components”. Why there should be a limit for software development/ITeS/KPO is not clear, and does this apply to each transaction or to the full year’s transactions? In the current form, the draft norms leave out around half the industry from the application of safe harbour rules, in which case it is not clear how the norms will help. Once done, this will make life much simpler for overseas assesses who run development and/or other centres in India since, subject to the ‘safe harbour’ floor rates, the taxman will simply accept the company’s financial statements as true. So, if a foreign firm has a local KPO which declares a profit of 30%, this will be accepted at face value—in the case of software development services, the minimum acceptable profit margin prescribed in the draft norms is 20%. Anything below this, and the taxman is within his rights to scrutinise the returns carefully. And distinctions such as core and non-core auto components, each of which has different safe harbour profit margins specified, will only add to discretion on the taxman’s part.Nor is it clear why the rules, four years in the making, should be applicable for two years only. Nobody sets up businesses in a country with just a two-year horizon. What is even more worrying is that there is no remedy even suggested for the rash of transfer pricing cases.

au haus Introduction First impressions are lasting impressions. Whether you realize it or not, your typography helps to create an experience for users before they’ve even read a word or clicked a button. Typography has the potential to go beyond merely telling a story — it shows the user who is behind the website and what you’re about. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does.


Creation using typography understanding typography hierarchy

One of the most important techniques for effectively communicating (or “honoring”) content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text.


Absolutely fun and stylish! This white enamel pitcher with black plastic handle gives its own suggestions of what it would like to serve up. Cocoa brown writing in varied fonts surround this vessel. From iced tea to cider, this container would be a perfect way to pour up your favorite drink! Would also make a terrific vase for a bundle of wildflowers. John Berry usually describes himself as an editor & typographer — reflecting his care for both the meaning of words and how they are presented. He is president of ATypI (Association Typographique Internationale) and the former editor and publisher of U&lc (Upper & lower case). He writes, speaks, and consults extensively on typography, and he has won numerous awards for his book designs. He has written and edited several books, including Language culture type: international type design in the age of Unicode (ATypI/Graphis, 2002), Contemporary newspaper design: shaping the news in the digital age (Mark Batty Publisher, 2004), and U&lc: influencing design & typography (Batty, 2005). He has been a program manager on the Fonts team at Microsoft, where he established improved typographic standards for Windows and other Microsoft products. He lives in Seattle with the writer Eileen Gunn. John berry


e s a c r e p Up scarf A beautiful scarf made out of wonderful typography. It completes the look giving it an elegant touch.

Settling on a combo of organic cotton batting, great for protecting all your little tech devices and heavy weight interfacing for structure.

Block n e n i L d e t Prin t e l t s i r W

y h p a r g Typo e c a l k c e n An excellent selection of necklaces and jewellery combined with an elegant work on typography.


Spacing Matters One of the most important concepts in type design is spacing. It’s one of the most difficult concepts to grasp for beginning designers, yet it is also one of the most visually obvious. Proper typographic spacing is critical in establishing hierarchy; it can make the difference between confusion and clarity. It is used in the majority of hierarchical systems, and it is present in all of the examples in this article. The rule of proximity in design generally states that related items should appear closer to each other than items that are not related. However, proper spacing involves more than just a hard return between sections of type. Generally, a hard return creates too much space between content in the context of a paragraph. Paragraph spacing – either before or after – should be used. I tend to use paragraph spacing that is equal to half of the line-height (or leading). This typically allows the group of content to hold together while providing an adequate division of content within it.

Example -


Bags of class Why do women love handbags so much? An iconic bag owes its status not to canny marketing strategies, but to the finest traditions of pedigree, quality and craftsmanship to look as good decades later as it did the day it was first worn.

Clothes on the catwalk regularly take second place to this most covetable of accessories - a trend borne out earlier this year when Kate Moss starred in Longchamp's bag campaign, lying naked on a beach, except for her Longchamp handbag. The message was clear: clothes are redundant - it's all about the It-Bag. But why do we find bags so desirable? It's partly because they've become a unique outward statement of a woman's status, fashion savvy and earning power - and the rising popularity of handbags over the past 100 years has followed the increasing social independence of their owners.

But with so many designer bags vying for our attention, what does it take t authentic 'It' status? The most obvious attribute is a striking design. An It-Bag needs to be insta whether it's the distinctive quilting and gold chains of the Chanel 2.55 bag underarm Fendi Baguette or the Chloe Paddington bag with its oversized pa Another vital element for an It-Bag, of course, is glamour. Often this comes association between a brand and a celebrity - such as the famous Hermes K

But while It-Bags may come and go, only a handful of handbags have the stellar qualities to become timeless.Ic designed, they also transcend the time in which they were created, like the legendary Chanel 2.55, which was u from the month and year it was launched).Other bags I'd include in this elite field would be the Hermes Kell recently, Marc Jacobs's Stam, the YSL Muse and the Mulberry Roxanne.What all of these share are clear, cle designed - and a combination of functionality and luxury, whether it's the soft quilting of the 2.55, the handcra finest leather of the Roxanne.An iconic bag owes its status not to canny marketing strategies, but to the finest tr craftsmanship to look as good decades later as it did the day it was first worn.

Enterest .

And, for a true bag-lover, that is almost beyond pric

With the increased consciousness and awareness about the fashion everybody wants to have the latest and trendy accessories. People love to have the fashionable handbags and stylish accessories that will give them the real fashion hype. Every woman wants to be appreciated for her style and taste. These days, women want to look stylish and stunning, for this they wear designer clothes, choose the best footwear and select the most beautiful accessories. They spend loads of money on various items like jewelry and accouterments. This is the result of tremendously lavish lifestyles and fashion frenzy in today[s modern society.

to lift a handbag to

antly recognisable g, the unmistakable adlock. s from the magical Kelly bag.

conic bags are not just strikingly unveiled in 1955 (its name comes ly, the Fendi Baguette and, more ean lines - nothing fussy or overafted stitching of the Kelly or the raditions of pedigree, quality and





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