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Hi! I’m Aman Bhadauria Nice to Meet You! 2

I'm an Architect A Graduate from Sushant School of Art & Architecture, Gurgaon. 2006-11 Currently, in my last semester of M.Des at Indian Institute of Information Technology, Design & Manufacturing.


A Musician Self trained Rock Vocalist Recorded and Released an E.P. with the Delhi based old school Metal outfit, Under Chaos

Interviewed by MTV U.K. and A.I.R. FM India for contribution to the Independent music scene in India 4

And A Blogger


Also... I love to Startup!

Daroot | A Design Webzine The Music Store | Online store The Underground | Music Journalism 6

Co-Founder | Daroot

October 2011 - January 2013

Co-founded the website with Saurabh Tewari, Assistant professor at School ofPlanning & Architecture Bhopal and Akshay Goyal, an Architect based in United Kingdom. Daroot was a mission to bring together indigenous knowledge and contemporary experiments from different horizons of world in Art, Technology and Design for a positive Social Change. As in this highly, westernized and globalised media, everyone is acting extrovert. We intend to look within our roots in our rich tradition and culture.Specifically, it is an online forum for discourse on Design and Architecture from South Asia focusing on indigenous knowledge, tradition and practices.


Founder/Editor | The Underground

August 2010 - Present

India’s foremost Independent Music Journalism Website. The Underground serves as a melting pot for the independent rock music industry in India, standing out as a platform for discussion, debate and discourse on everything indie, be it the number of shaggy beards in an audience, or sophisticated recording nuances.


Founder/Director | The Music Store July 2011 - Sept. 2012 One of India’s very first online music stores. The Music Store was one of the very first initiatives to give independent musicians in India, a platform where they could sell their Music and Merchandise directly to their fans, both digital copies of the music and the CD’s.



Visual Design Clay Animation Type Design Branding Posters





poster based on Gestault's law of closure

A poster on Sustainability The upper half of the picture is that of a MNC’s top level executive travelling with the campus on his scooter. The lower half is that of a person operating jackhammer and is strategically put right under the handle of the scooter to show that the development is coming at a cost and we must find the more sustainable ways to handle things.


Branding for Wood Studio, a laminate showroom. 15




Logo Design 19

Logo Design 20

Acrylic on Canvas 21

Graphics created for a Cafeteria Wall for a Corporate Client 22

Graphics created for a Cafeteria Wall for a Corporate Client 23

Type Design • Started with scribbling on the newsprint sheet to get that natural style and the character. • Peculiar characteristics, style and features are identified, abstracted and are tried to incorporated in the typeface that is going to be designed.

Pre Work • • • • • • •

Understanding calligraphy and scripts. Familiarizing with calligraphic strokes. Practising calligraphic strokes. Sketching enlarged copies of signature on paper. Separating each character from signature. Understanding the characteristics of signature style letters. Making each English alphabet inspired from signature style.


Designing Typeface on Paper

Designing Typeface on Paper

Scanning and Tracing on Illustrator


Designing Typeface on Paper

Importing and Mapping it in Font Creation Software

FInal Font Output



The quick brown foxjumps over the lazy dog The quick brown foxjumps over the lazy dog The quick brown foxjumps over the lazy dog The quick brown foxjumps over the lazy dog


Clay Animation

Animation for the promotion of Student Design Challenge, MiniDew 2013- IIIT DM

Objective To make a promotional video for the Student Design Challenge, a part of the International Conferenace MiniDew 2013. The theme of the conference was “Nature Inspired Design”. The challenge was to “Examine how waste disposal is carried out in nature and apply these lessons to a waste disposal problem in your locality. The solution must consist of a technology, product, service, or process and should emulate a natural process, pattern or system.”


Special Thanks to Dr. Jayesh Pillai, faculty at IIIT DM Jabalpur for his guidance and perseverance throughout the project.



Product Design Cube Jeevat Woody D-Rack Classroom Furniture



Concept Generation





D rack



Development Stage 1

Development Stage 2

Development Stage 3

Development Stage 4

Development Stage 5




WOODY omnidirectional wooden lamp





classroom furniture Design The furniture is designed for the stepped lecture halls which are linear in nature. The bench and the desk are designed as one unit as an effort to innovate in the plain landscape of classroom furnitures. Human factors/Ergonomics dominated the earlier phase of design and once the framework was decided, the final form was evolved after a rigorous phase of concept generation.




Dimensions of the observed furniture and proposed furniture. Observed Dimensions(mm)

Proposed Dimensions(mm)



Desk Height Desk Width



Desk Length



Desk-Bench Clearance



Bench Height



Bench Width



Bench Length





Book Rack Height * Palnero & Zelnik






Jeevat A Sustainable Laptop

The objective is to look at the laptop from a sustainable point of view and redesign it keeping in mind the following aspects: • Increasing the life of the product • Minimizing the product failure • Option to personalize the machine • Design to minimize obsolesce • Design for recycling • Reusing the material and the components • Designed in a manner that the components don’t end up being dumped • Create an eco system for the reusing and recycling on the laptop computer’s parts and components


Consequences of Planned Obsolescence Resource Depletion Waste Generation

Greater Electricity Consumption Greater Water Consumption The Wrong Mentality Degradation of Human Values



Chosen Apsect



Processing Speed

Type of Screen

Size of Machine


Screen Quality

Screen Quality

Internal Storage


Price Tag


Audio Speakers

Software Obsolesense


Other Hardware

Peer Pressure


Processing Speed


R.A.M Internal Storage Graphics 45

Attributes contributing to the Obsolescence of the Laptops and electronics in general.

RAM + Storage With the help of the mentioned technology, we can totally eliminate the space consumed by traditional SSD’s and HDD’s as it gives us the flexibility to use the SSD by drawing power drom the DDR3 DRAM slots.

SATADIMM™ Solid State Drive* SATADIMM™ is the first and only enterprise class SSD to be designed in a DIMM form factor making it possible to deploy SSDs in unused DRAM sockets. GRAPHICS On the lines of the RAM slots, this is a Accelerated Graphics Port, in a cuboidal casing. When you feel that your 1GB graphics card isn’t supporting you well, replace it with the higher version yourself and give the older one to someone in need.

This laptop is provided with 4 cuboidal boxes having two DDR3 DRAM slots which can be used either for a RAM or for a SSD.

Processor The processor is the area where not much could be done with respect to modularity. To increase the life of the product, the maximum available processing speed could be provided so that it doesn’t get obsolete quickly, or could be provided with another empty slot for the similar CPU for future upgradation.


Display The display is Gorilla Glass 3 to increase the life of the screen and save it from daily scratches, bumps and falls.


The device is loaded with a nine cell Lithium Ion battery. The approximate battery backup may vary as per the use, but a general of 7-9 hours backup is expected. The battery, when not usable shall be taken back from the company to resuse it efficiently as a policy.

Concept 46



User Experience • Redesigning the Guitar Processor • Innovative Solutions for a Better Commuter Experience


Redesigning the Guitar Processor Context During the early days of Rock, N Roll music, the guitar players used to plug in their guitar directly to the amplifiers for the desired tone. There were numerous companies that came up with their amplifiers which were distinctly different sounding than each other. The type of amplifiers increased over time.

As the dynamicity of live shows increased there was a dire need to come up with something that can replace the bulky amplifiers with respect to the logistics. The guitar processor came into being, on which one can create and modify a tone and save it, so that it can be replicated by any speaker output, anywhere.


Analog Pre Amplifier Processors -Evolved before the digital processors. -Known for a more organic sound. -Fewer controls and effect. -No display. -Different pedals for different effects. -Tones are generated but cannot be saved.

Digital Pre Amplifier Processors -Comes in a variety of range. -Numerous effects. -A display is provided in this category. -Tones can be generated and saved in the device memory. -Comes with pre-loaded tones often. -Switching from one tone to another is comparatively easier. -Buttons and pedals provided.

Usage of the Processor In the Studio • Generally, musicians make their tones (patches) in the studio with the help of the integrated software which comes with the processors on the computer. • Level of difficulty and criticality is on the lower side. • Errors can be scrutinized easily and things can be redone.

In Live Setup • • • • 51

Musicians play with the help of already created tones (patches). Level of difficulty and criticality is very high. Errors cannot be scrutinized and can result into a horrible mash up, live. Difficulty level hits the top when you have more than 3-4 patches in a song. Navigation between the patches is crucial.

Core Functions of a Digital Pre-Amp Processor. • • • •

Generation of the tones. Saving those tones in the form of patches. Switching between the patched with the help of buttons provided upon the processor. Acts almost like an analog processor but provided with numerous functions.

Display Pedal

Analog Controls


Methodology • Analysis based upon Personal Experience. • Analysis based upon Qualitative survey. • By in depth interview with some Seasoned Musicians (Primary Users). 8 musicians in this case. • Why only 8? Because new inputs weren’t coming out after 6 interviews.

Personnel Experience

Personas + Scenarios

Arsh Sharma Manjit Joseph Amit Sharma



Qualitative Survey

Abhinav Akhil Sood Raj Das

Personal Interviews

Mayank Dixit Kshitij






Age: 18 Years Occupation: Student Location: New Delhi Marital Status: Single Guitar Proficiency: Novice Familiarity to the Guitar Processor: Never Used

Age: 22 Years Occupation: Student Location: Jabalpur Marital Status: Single Guitar Proficiency: Good Familiarity to the Guitar Processor: Average

Age: 28 Years Occupation: Designer Location: Mumbai Marital Status: Single Guitar Proficiency: Excellent Familiarity to the Guitar Processor: Very Good

Aakash is a student of interior designing at a premium college in Delhi NCR. He’s been learning guitar from a couple of years now and is well versed with the acoustic guitar. He’s still very new to the Electric guitar and the complexities that comes with it. He has never used a Guitar processor but is very Tech-savvy and is likely to learn things quickly. He’s fond of Rock, Hard Rock and Metal Genres in Rock n’Roll and is a regular attendee of live music shows in the city.

Arpit is an Engineering student in his final year, coming from Jabalpur in central India. He is familiar to the electric guitar but usually connects his guitar directly to the amp. He thinks that the Guitar processors are very complicated and tries to avoid them as much as he can. He’s good at understanding the technical details in general, but refrain from using the processors citing the usability issues. He inspires to become a singer-songwriter and loves to play alternative music on his guitar and own an electric guitar and amplifier.

Kshitish is a Designer and the guitar player for one of the biggest independent bands in India. He’s well-versed with various guitar processors and operates them with ease. He is currently not using processors and gone back to the analog pedals for their analog sound and intuitiveness. He’s tech-savvy and understands the work flow of electronic devices really well and has designed a few as well. He’s fond of Heavy Metal music and has been a part of veteran bands in Indian Underground Music scene.


Scenario 1 Aakash practicing with processor for the first time. Aakash has cleared some levels in his guitar classes and is asked to use the guitar processor for their annual school concert. He is hesitant and will be using the processor for the first time. He has started practicing the guitar with the processor in school for almost an hour a day. He practices in the music room with ample light and operates the device with his hands.

Design Issues The display is too small and shows very limited information. Novice users tends to look out for the controls which are familiar to them. For example- Volume, Bass, Treble etc. All the control knob groups falls in one category, visually. Some differentiation mightii help. Expected learnability time is atleast a month for new users. (As per 10 guitar skilled players, when they practice on the device for an hour a day). We can make the device more intuitive and decrease the learnability time.

Rest of the rear interface of the processor is pretty easy to understand and is cohesive in nature. No alteration required. The device has no power on/off button and only gets on when you plug in the guitar cable into it.


Scenario 2 Arpit performing with the processor in an event during daylight. Arpit has been practicing with the processor for a while and is performing at daylight for an event in his college. He hasn’t gotten into creating and saving the tones yet, and will be using the effects live by simply clicking on the buttons as per the requirement of the songs that he’ll play. Arpit is left handed and is very cautious while using the buttons and pedals.

Design Issues Distance from Device 1 Feet Legibility of Typeface Average Visibility of Display Good Guitar players are usually wearing shoes while playing live which makes their effective footprint considerably bigger. The distance between each button is 50mm whereas the average width of a boot’s toe extends upto 100mm easily, making it difficult to operate the terminal. The product is highly right-hand biased. Left-handed user is not considered at all.

Legibility of the display and typeface is poor while you go away from the processor.

Distance from Device 5 Feet

Distance from Device 7 Feet

Distance from Device 8 Feet

Legibility of Typeface Average

Legibility of Typeface Poor

Legibility of Typeface Poor

Visibility of Display Average


The keys are adequate for operating by hands, but are a problem in the live set-up when the foot is used to operate them. The tendency of error making is very high. To switch between the buttons becomes a precision task, live.

Visibility of Display Average

Visibility of Display Poor

Scenario 3 Kshitish setting up the Guitar equipment just before a big show on stage during the night. Kshitish has been playing guitar from a long time and is well aware of the technical know-how of the Guitar equipment, including the processor. He is using the guitar processor for this show instead of the analog pedals that he usually prefers. The lights in the green room area and during the show is dim and is not homogenous throughout the stage.

Design Issues

There’s a certain order in which the stompboxes (pedals) are connected in a live music setup and since this processor is a “many pedals in a box” situation, a sequence of the circuit is provided on the top right corner of the terminal. The sequence, however is not followed on the processor as it is shown above, hence conflicting with the mental cognition.

Basically, the controls on this processor are exact replica of the analog pedals and function exactly the same. The pedals in the market are also provided by the same company and hence, there’s a certain colour code provided to every pedal which is universally accepted.


Concept 1 (Within Constrains)

Original Device

Concept 57

Concept 2 (Without Constrains) Catering to the most complex Guitar Players face while playing live- Switching between the patches and banks. Processor

The rectangular blocks are pressure sensitive and will be connected to the processor taking care of a few controls like- Changing the patches and Banks.

Adding another layer of bluetooth device to control the functions of the processor, primarily the patches and banks.

The Blocks can be detached and used seperately and as per usage. The “Bank block could be used from either side, hence favouring the left- handed guitar players aswell. The blocks can be put anywhere on stage as they are connected to each other wirelessly and can be operated with hands. The orientation can be adjusted as per player’s liking and suitability.


3D Representation


Innovative Solutions for a Better Finalist of UMO Student Design Challenge 2013

Commuter Experience


Scenario Indian cities have become synonymous with congestion, noise, and air pollution. The continuing urban boom will stress an already-pressured urban infrastructure system, especially around transportation and traffic. Tier 1 cities being the most impacted, more so with the planned rapid transit systems and metro rail projects.

The Challenge Constraint was that no new construction or infrastructure is expected, no new flyovers, or railway lines, or skywalks, or such built forms which would disrupt the daily lives furthermore. 61

Solution A mixed bag of technology and strategies keeping in mind primarily the safety of the pedestrians


The road side informal activities by the hawkers, footpath sellers etc. can be shifted to the subways through proper law enforcement strategies. Encouraging & guiding the pedestrians to use subways more through proper signage system and facelifting of the space. Also this will leave space for bicycles on the road.


Thank you! For Your Interest


You can reach me at and + 91 947 942 2381. Fonts used in this portfolio are: DIN: Defined by the German standards body DIN - Deutsches Institut f端r Normung (German Institute for Standardization) CODE PRO: Designed by Paul D. Hunt as a companion to Source Sans. ARCHIVE: Designed by Slava Kirilenko - a graphic designer from Almaty, Kazakhstan. NEXA


Aman Bhadauria | Portfolio  
Aman Bhadauria | Portfolio