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i become the project

once the music

begins

INTERWOVEN amal alnaniah


Plato, Philos opher

Music gives soul to the universe, wings to the mind, flight to the imagination and charm and gaiety to life and everything.


c o n c e p t

We carry music with us everywhere, we have songs for pretty much every state of mind. Music has an impact on how creative we are, how well we focus, how we remember things and how productive we are overall. The music we listen to can cause a shift in your brain waves, it gives the ability to make links between various elements when designing. Music and design are interwoven in their process. I become the project once the music begins, and the design becomes music to my eyes.


d e d i c at i o n

To the Alnaniah family, thank you for your unconditional love and support.


printing

school

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Giant Horse 1336 San Mateo Ave, South San Francisco, CA 94080 650. 875. 7137

Academy of Art University

bindery

instructor>

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course>

MFA Portfolio

Cardoza James 2325 3rd St Suite 221, San Francisco, CA 94107 415. 543. 2000

Mary Scott

t y p e fac e s

email

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Din Next Calluna Sans Gotham

student

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Amal Alnaniah >

amal.design@gmail.com website

photography

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amaldesign.info

Amal Alnaniah text stock

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100 # Finch Fine s o f t wa r e

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Adobe Creative CC

Š 2016 All rights reserved. No part of this publication can be reproduced without the express permission of Amal Alnaniah


contents

-008 > 025

p roje c t s

01 HARMONIC INTENSITY

02

026 > 037-

S c ient i f ic Ipad Bro c hure

DYNAMIC PERCEPTUALITY Exper iment al Type Post er s -038 > 049

03 ORCHESTRATED CREATIVITY Creat i ve Pl at fo rm i n S audi A rabi a

-050 > 063

05

064 > 085-

04 CONDUCTED PHILOSOPHY A l l A ro un d B o ok Redesi g n

TONAL IDENTITY Recreat ing Event From a Sig n -086 > 105

06 MYTHICAL CONNECTIVITY

07

106 > 141-

Bran di n g Rebi rt h

SYNTHESIZED TRAGEDY Film D irect or ’s Fest ival -142 > 155

08 HYPNOTIC REALITY

adhd Type Ex peri ment bo ok

09

156 > 205-

MELODIC TRANSITIVITY mfa thes is r ippple


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A H C D B D A A B B G H C G F B C G

F A

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client h e a d a c h e pat i e n t s

course e x p e r i m e n ta l t y p e

instructor k at h r i n b l at t e r

category d i g i ta l

keywords e x p e r i m e n ta l h e a dac h e

HARMONIC INTENSITY

scientific typographic simplicity

o b j e c t i v e

To choose a relevant, relatable topic in science or medicine to be broken down and elaborated upon through typographical expression in a concise, simple, and educational electronic brochure, on the Ipad Mini.

s t r at e g y

The topic chosen was headaches, everyone has them, but very few people know how to distinct them. Through the electronic brochure, the user would understand the type of headache through the provided symptoms and signs, and thusly how to deal with it. The design direction emphasizes calm and serenity, both elements anyone with a headache would seek. The idea is to keep the reader calm, focused, and relaxed while using the brochure, and be able to alleviate the headache through interaction with the brochure freely without having to worry about noises, flashing lights, or rapidly moving images while informing and creating interest.

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TENSION INCREASES HEADACHES

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Imoluptas siti uta volore n quodi nemquo modiore ven voloreptur aut am qui optat iliquas quaspe dolorene exce magnimo lorumquo ium labo tur solore pa nobis ad ut erovi aborem lab in nus atincturis molut facerum aborempos ut

O OO D D DOOWO

eseque volendanis sit perum rerum quo con ressinvendam iust hition nonsent am eate c atio eate repratur auditae na luptatem conse volorenias qu harumenet pa voluptatur? Et escit rendiss imusci aut vol tionsenim nis quost int qu aut voluptatem qui sum, tem plaborum event vitas nonsed ped quidersperum et voloru aspelig endendae cora int, vo ta comniaspe eaquis re volu simincta plic temolesto berna dollaborae volut eatures sa acius, cus etur? Qui ut mo lautecae iur?

Pitaspelest ma dis sum etus, s que magnis ut acero iusam lac aut es vel is sitis ut iusciat do quidustrumet excest es ress idendan tianienem etur, et la nimus et ommo ipsum fugit pudit, sam veles enimaiosto officita cum aut ex et aliquas luptas mos adipsae pelessu nd Ugiatem aut isciatincit pediti dolorum essuscidunt ut fug que accust ipsant re maios mo ta nusapid quaerum qui con maion coritat.

Genihil ium quatur andae no a saecabor archicipsam del lam eturiorpos utem eum aut am nossi ab ilitaque volorpo sintem harum velic te quo e aeriae laboria volum quibu porem ne volest, ut vel eos ap eumquia nis el est postia do quam cor sunt, nos eos ium velibus, cus. Rem fugia nulpa nem enimet id quaerchillor si dollatq uaes elesti duci dolori dolorepro nis eate di des excest offici dendeles doloraturiti dolupt quid ma sant.

tem. Ut apicides sunt erio doluptus volo volorposam, rehende llendit aut dolorum tatissumet et, ventorp ore nihillatus vere nonsequam in el intoritatem quiducit et volu Qui arum arum lab ipsamusa maximporest harchictur, maximus, tem fugit harum fa occum voles pore nemporecu


General Knoweledge

r h y t h m i c

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HEADACHES 01:18

s p r i n g

VIBRATIONS

WHERE DO HEADACHES BEGIN AND HOW TO SPOT THEM EASIER AND FASTER At ingultus intrae fuidet fortem ma, nost Gil fitenit. hae hus, condium auci silibul escibem dis Det vivena, ureis et? Lin huidenam serebat molinatui urortus, ete conlostam Palin dem pofur, et vidiortemus hoc, num ret duciptium potionst pubitconsullabus confecussil convo, sent, cae tem imovehebat. pecerum tre te, Catis, sulic obus, Catuussina, An tem ocupientis confente ad cepseni caehilicum ta nihil consulius nonihillem finc ressit. cla quo Catum ignocul intem, det; C. Ti.publiampos, Ebessilne quon simpratuus bont. Grae pl. que haetil hoc tus is etris ad aperid iam eorum Vivilic aestiam dines est orunclusse auciae is nius cut Caterun ultiam tere octem dit.omniqui poporis. Habi ia oratricatus, vit orte Ne pro noctumus, unum virmis foris egohorum virmill ertili practume quid iam in vius, periorae adhum in haestriam nore murors vis distecociam sidem consimo viliuss entimere ertem, ericeps, stantilicio cupicta consulatura publiis es conc fit que conum defendi enterbi vit, se rebem nonsimpon Etressed temantilne igiti, se tas auctem morum in te con Etra issultoredo, nortem que ca dum iam nonequos mius hum. Ox nonsim ublistio essenati, camque haceste atimiss aturehem sedo, nem,faci perdiene con vid nostrac eribus, us, quit, que nit, sus isse conscerum patraes menatribuler conlos re ut imisultod Cuperae cavervivicrente, siliam pati ca; Castiae ctoravo, umconsus; atam nitus. nonves? Nam, Catimis? Furordin terum inter nenium condacchilis derfecus. Ese Ari pubis, loc forurorunula movissi licausuam ad ata consus re eret vissili natusque pat Catia popubi terebulego culinat quossul ibultiam omnem nox factuam nonferbis es ortemorus? conostrac maximantius horum cae crunt. Ipteminclude inum inu ffremeret Cation dientrum dicaeculvenimorte acientrum dit condam publinatri tod publiis se solium public vehebus, ublium, quiticivem addum nonos, Catum o menicondaci unularistam nost publi pubi patro vocta, det sil hostrena, que atus, culut iu morteat vitiferedo, porem in sa verferis; nihiliisquam intifes que nost ompervirmis? Omnost orterfe ina,conderi cons intem testri et, demor quiusa L. Ifperorsultum nos re con te eti, unihica ecera volus;me ha-in huceremum pertemodius se iam bissedo, nihiceps, conc opubliquam facrurnius, hosu mor publisse, conloc opublium fit vita, utus huconsi demuret; noverdicati itrivatorem omnem, demus sus, ocutemus ex stanum, nostripsed aciam, culicies consum publi maiorperuder us, isquod dius, factam in tius stitemquam. Go movena, coenicam atis facestodici sultum clabitius ad iam pulium inum dinum peceres perem nihic ta me publictus vivatustius, dem ure etemper fecente des audeatque consus que acepsen atuis. Ibeffre, senequidiuhos me bondact oriv- oremqua mdinte, consula norei ere dem int, optionsum ors ocre, conferissis silneriscon bonsus publicutemor ublicis, fit, nos dium dum atuis, dicae acto unt nonsulium aur porae et publi, sussu veri iaela L. hil untium ut a niam in tam macrio utuus, coenatiam. Icuppl. Iquo Uconi publiu quo elicibuntem pubit, Cas horebem ia rem nox nest omnerfe ritebem octod rest dienatis video eoritem quonsili st? facies et; issatquam publiis iam inatumOpiosul publis fuiostiqua in tabefac ericit, nostidius tere etem volum crit, us, med movestus con stra et in sentrata nos nirte iam mo esegerissilis ciptidit, ponsimil hemum duceris, C. Asdam ad cluscrum faudeo prartemqui clarit inum us dit re, estorum fac tum ca patilla

estotaque et m exerferfero corendi tatiatet ese culuat pernamet

llici maiorep uatur aliquis m reius seque d ute sum ut um et, conet volorep roviut eatendite am, comnist venditasitas volore nul-

simusa conet ccuptio cone oloribus dist sequam qui am init dusa abore exceo blam audi sit abo. Dodant. io. Nam aut giaec eribeaoluptati repnsece pratas

os dolorrunt l magnatem t plati officiorio. Itamus, eriae idustiusd aepuda pietur? Quis olum is essequiatur am,

mi, aut ad et strum is eum o dolorepta omnitatures tat quisquat

ore volor re qui ut aut m fugiti toercipis non n nimagnam ut essuntur? antor ab ipis sitatemporit accum iliquo um et lab is

FIGHT BACK HOW TO FIGHT BACK HEADACHES AND GO BACK TO DO YOUR THING IN JUST 15 MINUTES Iberro beatur, natem re quiatiunt quid quam eos seque ea des di audae nulluptata quae nis moluptatquo illiquatur, sumquia nos restianis rerumqu amusam, consed minis ipsapedit harum am, niet ratur, am nonsequ isciur aut fuga. Nam quia nime sero quias et pedi nit ut fuga. Nam, cupicia niet labo. Ficit que pore doluptas es ex es nostoru mquaspiet verspiet, con essitam qui sequiam nis es modi res con cor si reptas as essincturit fugia voluptibus etur, tem. Arumquiatur, quatibustrum ulluptatur, offic test, sunt rerchil landae venihiliatur accae reritate eicil moluptis quist quam nemolorent vidunt omnimolori repudae dit undelis ipsam re con re volorest quam am quatus, volorporae aliquatum reperup tatiaerum faceatus sum quas quas dolorrum namusamet odi restrun tibus, invello riatque re, optatur re nos aditatquatem restia dolestiatur acereri oremquae qui dolland igenissed et apiditaquias invendi debiste coreptatur? Ciderior reptaes rerias veritiorem faceptam, nonsequas essitio quossin paritae nienim laborporro que eum re ad maxim quiae optam coratem olorect inullab orrores es reperum lautem acitis ullectam, omnis mos de debis entis maxim delibust ipsumquas accuptam, optiant iatiatia doluptas nonseque moditiis est quo et rem endiati sandips antiunt perumet lacea pra sundes et fuga. Nam resciis earum ute vel ipsapisint, sit volore simolorepe vendam vel maios eum facea aliquae pliberum commolu ptatur rerem am quo quationsenis moluptatem que assimus, quaspero cusa nus. Pit et volorrum volupti orehendis con pra sandae corum autempor assitio rpossitiunt lam erro et eos doluptia quis esci solum harchit ut optatum quia sim eventur

res pratem sinus dus, quasperspe

KKKICICK I K C S O OOUUUTT KSSTTRTRE T T E S R H T S OWOWW HTHEEE WESSSS W W I O O I ORRRDD NINN- -DOOOOOO RRR

nimus repe nt dem idit t ressum lab erum qui del ores equatiaidus essedist rerro in rat t aces molo

2 0 1 4

General Knoweledge

Veligenem. Ut eos ea num rercidus n sectature aut dolest qui rem hicabo volecae cerchil estibusamus, veles un hilibus apis modit faccuptaturi beaq apid quam qui doluptaspe et asper que voluptin conserfernam quun nitatque voluptae perro cus dem. H dellandit ullaccatate quiatur? Quid non eum evendandenis enis du excepudit officip iendios ditaes quas loribus dolore, tem faceptaquis vole ium faces quassum enet lab in peru auditate lant uta custior eprorehenie volorrum archica borepre moluptias lupiendem fuga. Facesci atemquia d que quo eos quat.

It aut volore nonet officab oribeat qua sperum quam nonse quiaepeliqui dis eument hilles ne non et omnim de conest odignis itatquis sandaepe poreict orpossi tatur, temo tem qui n inctur autemquam est, aut pos nons id quo cores nobis et venderspel imu as eaquam faceaquias nemoles s occum sunto officimus, quasitiis do que ium hil ius, cusa dolecus core n volupta in pa nonsero volenihilit fug ellaccu llupta nam, quossin verspicia orer esequia aut evento tecullendunt landucimus dem issitat ressimet eum voluptatiat il inci torisquis dolo c maximin erum es que voluptatem

eatiatem quissint, et, quis que quaspid moloreresti nient quibus alitia dis eliquatibus di berio explaccupta do tis ratem qui core prestrum rehent poreperro que eatur, unt aceprerae re or errorem qui officipit, et accabore, plit, consernatur? El ius quas eum etur? Doluptat magnat. Cust, quis id eliquia consectaecum chic tecture perchit am, saperae veles

HEADACHES 02:18

Onsed mo ea doluptusdae conesto tasitat ecaernam, simillut vel moloreptatur sitia nos aut entio. Ipsusam, sitem faccum estiam dit odignis doles mod qui ipsa volum est, omnias rae alitiis dem eum alis eatenis dicatur, ius rem niscitia dolupienihil il in comnisqui volo occat. Igentium qui te molutas dunt faceper iassimi, sitinctatur? Luptis dolloreium que am ideribus iunt in consequidis nonserio ma voluptat.

Pelendem ellecul loraectem quist, quidescias peliquas doluptio coritae. Apis et re laceroriamus volorem. Nem acero elliquiatia aut labo. Omnime non non con corit velit, sinihil lentis eatum facia non cum qui quam sam estibus sequiscia volut etur molloriandae pos nectat ut quatur aut alia iditatatem duci aut versperum dellab invel inullab inimodissed et eostion sequiam etur? Vit et haria plat. Mincto vide sam, officaturi nem. Nem. Ex est, nem ut ut laborum si dolescia sum as aut aut aut et et qui doloratibus, teturib ustruntia volestibusae idus re omni tem soluptae sunturi onsedis quaecesed que maximpores ulliatem si que voles sum facimusandis earchil essi conectem cust reriti dolupicti blant min cone sus ipsum si re ipsant exped mosamet volor aut utem estotatur? Quiatus, sum re estius mollatemqui quaspedi blaut dolescium que doluptatiunt eum facit qui doluptas ad eaqui blaut offic temporpos presequas re eat. Ehenda cuptur? Tem fuga. Ugit voluptassum senimolendi beribus nulpari onseque nam, il ex earcil iuntium andit moluptur, ea nihil ipsam nis si volupis est quasinvella nimusan delendam, si officipitem eum velis et elit as a del eatibearum voluptate et earcidit, consequo omnis num voloressum alibusa ndaniata dolorepellab il intiatem. Erumquidunt et re, voluptas ent volest as nemquo et quosseque nos iundam, que ommodi ium ute dolecum assin recus essit porae res moditasped quibus eosae vollanihicid et eos aspiden iendae eveless intiaturio cum,

F I G H T HOW TO FIGHT BACK HEADACHES AND GO BACK TO DO YOUR THING IN JUST 15 MINUTES

que lanis incto vid magnistiam quae con cor reptati ntibusa plandiam, nus ut occab ipsam, sequia illest, nos ides et omnihil ipsae dendeli quuntio nsecatur, iur, optas am, aut voluptam inulpa abo. Piento vel est voluptint. Nem simusam vel ipsam ratemporum rem que necatquas est ommo que si offici debis exerovi ducipsament qui ut odicition pedis ate ped et quiatem fugit most, vel ipsae est maiorerem facilla tendand elessim et alis et, veligen ihiciun danitibus aut quia int.

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client architecture museum

course e x p e r i m e n ta l t y p e

instructor k at h e r i n b l at t e r

category print

keywords e x p e r i m e n ta l typography architecture

DYNAMIC PERCEPTUALITY

landscape residential

o b j e c t i v e

To recreate typeforms to express an architectural subject that will be displayed in an exhibition in San Francisco.

s t r at e g y

I chose to express park, residential and campus architecture. Creating a set of three mood boards that would capture details that could be expressed through abstract typography and could be photographed in a setting that would be appropriate for each type of architecture. For the residential architecture I chose the word “heal” to express what one would expect from a home, to be relaxing and cozy. As for the park, I chose the word “play” because that is mostly the purpose of a park, for pleasure purposes. Finally, the campus architecture, I chose the word “focus” to emphasis a campus’s atmosphere for the students, it requires a calm, clean and clutter free environment.


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client saudi arabia

course

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print

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H C

instructor michele ronsen

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visual thinking

keywords e x p e r i m e n ta l c r e at i v e colorful

ORCHESTRATED CREATIVITY

hopeful

diverse

o b j e c t i v e

To choose a specific, pervasive problem; and create a way to solve it via different, yet virulent methods of communication for widespread outreach and maximum coverage. Resulting in a large campaign that included posters, studio membership, brochures, a website, and ultimately an application. s t r at e g y

The problem I chose was one that is very common in our culture, and that is the lack of a creative platform that unites and allows creatives to network. Unmute72 mediates passionate and young creatives of all disciplines to network and develop their skills by providing source materials such as books, software, and relevant technolog y. U l t i m a t e l y c o n n e c t i n g t h e m w i t h collaborating organizations to pick up and expand talented participants. The design direction and nomenclature emphasizes freedom of expression in a judgment free and constructive medium that is for everyone. And because Saudi Arabia houses fundamental and cultural beliefs, the illustrations to advertise our brand will remain faceless, but highly approachable and professional.


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a l n a n i a h


p r o j e c t

o r c h e s t r a t e d

c r e a t i v i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

p . 49

2 0 1 4


p . 01 51


ip nr to ej re wc ot v ec no n d u c t e d

p h i l o s os pe hl ye c t e d

c wa ot re kg so r y o f

p r a i m a n l t

a l n a n i a ht e r m

f a l l

term fa l l 2013

client icons

course type forms

instructor andrew loesel

category print

keywords new yo u n g charity

CONDUCTED PHILOSOPHY

idols connections

o b j e c t i v e

To choose a popular book and completely redesign it to cater to and reach a new, larger population of people.

s t r at e g y

I selected a celebrity photography book that mainly targeted and appealed to professional photographers seeking inspiration for their work. My revamped version of the book is emphasizing the humanitarian efforts and projects already in the book in order to charm a younger audience who show an interest in charity work. The redesigned icons and overall book layout are now vibrantly youthful, yet professional. Making it approachable as well as awareness raising for the youth without overwhelming them with too much text or complex imaging. The book would be geared for distribution at schools and charity events to best reach the target audience.

2 0 1 3


ip nr to ej re wc ot v er nh y t h m i c

r e a l i t y

s e l e c t e d

c w a o t r e k g s o r yo f p ra im na tl

a l n a n i a ht e r m

s p r i n g

2 0 1 4

p r o j e c t

the project

04

F

B

G A B B G H C D G DB A C A

H

p . 53


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

c o n d u c t e d

p h i l o s o p h y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 3

p . 55


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

c o n d u c t e d

p h i l o s o p h y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 3

p . 57


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

c o n d u c t e d

p h i l o s o p h y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 3

p . 59


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

c o n d u c t e d

p h i l o s o p h y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 3

p . 61


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p . 63


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p . 65


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h

A D

H

G D CB F A F B G A A B B G H C

the project

05

A

H

C D D B G


p r o j e c t

t o n a l

i d e n t i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

2 0 1 4

f a l l

term fa l l 2014

client f i e s ta f l i x

course visual literacy

instructor hunter wimmer

category d i g i ta l print

keywords h o l i d ay fun

TONAL IDENTITY

c h i l d - f r i e n d ly photography whimsical

o b j e c t i v e

To scout for seasonal, Halloween themed handwritten signs in public, select on and create an event revolving around the general themes of the sign and its content.

s t r at e g y

I created an event based around a Halloween theme photoshoot for young girls. To create a morale and self-esteem boosting brand that was felt by the girls due to their established interest in dressing up and playing pretend. The design strategy was to theme, spooky yet fun and entirely tailored to the girls as individuals to truly let their singular identities shine through. The project deliverables hold annual and repeat value, they were specifically designed to help parents make the most of their little Halloween Queens experience that year and who they choose to be from one year to the next.

p . 67


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

p . 01 69

2 0 1 4


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

t o n a l

i d e n t i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

f a l l

2 0 1 4

p r o j e c t

p . 01 71


p . 73


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p . 77


p r o j e c t

t o n a l

i d e n t i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

f a l l

2 0 1 4

p . 79


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p . 01 81


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p . 01 83


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

t o n a l

i d e n t i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

f a l l

2 0 1 4

p . 85


p . 87


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h

fa l l 2015

client rca

course t h e n at u r e of identity

instructor hunter wimmer

category d i g i ta l print pac k ag i n g

keywords wireless c o m m u n i c at i o n futuristic

MYTHICAL CONNECTIVITY

s pac e

machine

o b j e c t i v e

The rca brand is one of the oldest and well known for brands in the consumer electronics industry. However, the problem is it is a dying brand and it needs to be reborn into a new evolved mission.

s t r at e g y

The rca brand always had a role in bringing innovations from the lab to the home over the past 90 years. However, the brand was not limited to broadcasting and electronics for entertainment and news, they were also active in military, space electronics and satellite communications. Therefore, my vision in rebranding the rca brand is to devise new methods leveraging technologies to allow cooperation between employees, customers, partners, corporate collaborations, networks alliances, and economic interactions between business organizations around the world.


p r o j e c t

m y t h i c a l

c o n n e c t i v i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 5

B G

F A

the project

06

A D

H

G D CB F A F B G A

p . 89


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p . 91


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p . 93


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

m y t h i c a l

c o n n e c t i v i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 5

p r o j e c t

p . 95


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p . 01 97


p r o j e c t

p . 01 99


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p.101


i n t e r w o v e n


p.103


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

m y t h i c a l

c o n n e c t i v i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 5

p.105


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .107 01


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h

C H

07

t h e

p r o j e c t

G DB H A

H C

B

G DB A D A B B G H C G F B


p r o j e c t

s y n t h e s i z e d

t r a g e d y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

2 0 1 5

term s p r i n g 2015

client zhang yimou

course i n t e g r at e d c o m m u n i c at i o n

instructor hunter wimmer

category d i g i ta l print

keywords da r k deceptive c u lt u r a l

SYNTHESIZED TRAGEDY

chinese ancient

o b j e c t i v e

To integrate and communicate the director Zhang Yimou’s film festival using different design solutions.

s t r at e g y

The film director Zhang Yimou is a Chinese film director, producer, writer and actor, and former cinematographer. I analyzed that the themes of his films is the resilience of Chinese people in the face of hardship and adversity. I noted his use for their rich use of color, as can be seen in some of his early films, like Raise the Red Lantern. His films often explores the dark side of life in small Chinese rural communities Also, most of his films begin with the title displayed in Chinese calligraphy style. I focused on choosing the theme of deception, and how one can get caught in its consequence.

p.109


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .111 01


p.113


i n t e r w o v e n


p.115


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


c a t e g o r y

p r i n t

t e r m

s p r i n g

p.117

2 0 1 4


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p.119


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

s y n t h e s i z e d

t r a g e d y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

p.121

2 0 1 5


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .123 01


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .127 01


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

s y n t h e s i z e d

t r a g e d y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

2 0 1 5

p r o j e c t

p.129


p.131


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

p. .133 01

2 0 1 4


p.135


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .137 01


p.139


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

s y n t h e s i z e d

t r a g e d y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

p.141

2 0 1 5


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h

fa l l 2014

client a d h d pat i e n t s

course type systems

instructor a n t h o n y jag o da

category print

keywords medical collage

e mot ion

expressive

HYPNOTIC REALITY

clean intriguing

o b j e c t i v e

Every song has a story, and for every story it has a purpose. This song is about expressing someone’s story through experimental typography in the form of a book.

s t r at e g y

The sound chosen for this book was about the mind of a person who suffers from adhd (Attentive Deficit Hyperactive Disorder). Since the mind of and adhd person works in random ways, collecting thoughts that would not make much sense to a regular person, but it can so much more to the sufferer. The best way to express the experience is through collage and interrupted typography. The book was designed for the public to experience what it feels like to have adhd through the imagery and even manner of reading. For example, reading the book backwards.

song design


p r o j e c t

h y p n o t i c

t h e

r e a l i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 4

08

p r o j e c t

C G DB DA F A EB FB FG GH GC H G F D G A F B

C

H

C

B

A

G

H

p.143


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .145 01


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

h y p n o t i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 4

p.147


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

h y p n o t i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 4

p.149


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

h y p n o t i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 4

p.151


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

h y p n o t i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

f a l l

2 0 1 4

p.155


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h

G DB A F E AF BF BG GD H CG F D G A

F C

B

C G

t h e

09

p r o j e c t


p r o j e c t

m e l o d i c

t r a n s i t i v i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

MFA THESIS RIPPPLE

p.157

2 0 1 6


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

H

G

09

p r o j e c t

C G DB A F D A EB FB FG GH GC H G F D G A F B C

C

H

t h e

a l n a n i a h


p r o j e c t

m e l o d i c

t r a n s i t i v i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

2 0 1 6

term s p r i n g 2016

client small bars

& r e s ta u r a n t s

course thesis refinement

instructor d av e g o t t wa l d

category d i g i ta l print

keywords c r e at i v e approachable practical appetizing simple

o b j e c t i v e

To help small business owners grow, research and in depth interview was required to form insights for effective strategies.

s t r at e g y

From observation and research, it was concluded that design has powerful effects on people and their decisions. The Rippple project’s objective is to educate small restaurants and bars on the value of design and its impact on their success. Rippple’s second objective is to connect the owners with designers while learning to leverage the language of design in order to communicate their ideas with confidence. I designed a campaign, a website, event, and a magazine to reach the targeted audience and achieve the brand’s objectives.

p.159


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p.161


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p.163


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

m e l o d i c

t r a n s i t i v i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

p.165

2 0 1 6


p.167


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p.169


p.171


p r o j e c t

Typography & Colors

Haptik # f54c3c

#fcfbe3

#91d4d9

#fbb249

BRANDON GROTESQUE

Benton Sans

BRANDON GROTESQUE

Benton Sans


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

p.177


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

m e l o d i c

t r a n s i t i v i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

p.179

2 0 1 6


p.181


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .183 01


p.185


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

a m a l

a l n a n i a h


p r o j e c t

r h y t h m i c

r e a l i t y

c a t e g o r y

p r i n t

t e r m

s p r i n g

2 0 1 4

p r o j e c t

p. .187 01


i n t e r w o v e n

s e l e c t e d

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o f

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p r o j e c t

m e l o d i c

t r a n s i t i v i t y

c a t e g o r y

p r i n t

,

d i g i t a l

t e r m

s p r i n g

p.189

2 0 1 6


i n t e r w o v e n

s e l e c t e d

w o r k s

o f

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ac k n o w l e d g m e n t

I would like to thank the instructors who have shaped my experience, my skills and my creative confidence. I thank Phil Hamlett, Dave Gottwald, Mary Scott, and Hunter Wimmer. I would also want to thank my beloved friends who I call today family. Thank you Jayeeta Kundu, Adriana Del Mar, Hugo Ugaz, and Alberto Carvajal for being there for your drama queen and Saudi Diva. For making a light of a difficult situation, and for always reminding me I am tougher than I think I am. All of you have influenced me in your own way to be a better Graphic Designer. Thank you. I would like to thank my mom, dad, my siblings and my cousin Shaza, for never failing to be there in an instant. For having faith in me and pushing me through all my challenges. Finally, I thank my husband Mohammad, and my daughter and angel Diala, for being my motivation and my source of strength and muse every day I wake up to work. I wouldn’t have done anything right without you by my side.

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Profile for Amal Naynayz

Interwoven Portfolio 2016  

Interwoven Portfolio 2016  

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