New Ford and Lincoln Showroom Opens in the Heart of UAE Ford and Lincoln showroom in Emirates will also have approved pre-owned cars and Ford Trucks. A new showroom by Premier Motors, the official Ford and Lincoln dealer for Abu Dhabi and Al Ain has been set up in Mussafah, which will enable customers to easily reach the Ford and Lincoln products. The showroom was inaugurated by Elena Ford, Vice-President, Global Dealer and Consumer Experience, Ford Motor Company and Ahmed Humaid Al Tayer, Director, Al Tayer Motors. The showroom is built on an area of 1,700 square meters and also consists of separate areas for approved pre-owned car and Ford Trucks. Premier Motors is looking to provides its customers with quality service and a convenient experience by offering everything under one roof. “I am very pleased to be back in the UAE to launch the new Premier Motors Ford and Lincoln facility in Abu Dhabi,” said Ms Ford, who returns to the country following her recent visit in October where she inaugurated the Al Tayer Motors Ford and Lincoln dealership in Sharjah. “We commend Al Tayer Motors and Premier Motors for their continued support for the Ford and Lincoln brands, and their relentless efforts to bring some of the best vehicle ownership experiences to customers in the UAE. Their professionalism and dedication to customer service is among the best in the business, bar none.” She added.