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Fashion Retail: How To Enhance Sales Through Customer Service In fashion retail, customer service is important as your portrayal of a product paints an image of value and utility in the mind of customers and is crucial in their preference of your product over others. Customers have ample opportunities to be informed through social media, read online product reviews and fashion magazines while hunting for something they need. Here are some ways to boost sales through excellent customer service:

Be Enthusiastic & Informed About the Strength of Your Product: To persuade your customer to use your product over others and to ensure abundant sales, you must know the strengths of your product, represent it in the most convincing and impressive manner and be enthusiastic about selling it. Sometimes even if you do not have any personal experience with it, it is important to assimilate the manufacturer’s point of view while narrating the qualities of the product you intend to enhance the selling potential of. You should know the cascade of frills, the sleek or simple traditional flair, or the


lavish trains of the dresses you are selling. Knowing each and every intricate detail of your product matters; not just the pricing. Have faith in the product you are selling, believing in it will help you sell better. Observe and Facilitate: Observe your customer in order to understand what they are looking for. If they probe through the traditional couture, know to guide their trail to where you think they might find what they are looking for. Facilitate their needs. If they are drawn to modern funky cotton patterns or to vintage plaited collars, you have to direct them to a completely different zone of fashion. At the end of the day, when the customer has a clear idea about what they want, you only have to gauge their preferences and assist them in finding what they are looking for. Ask questions in order to guide them better. Beautify Product Representation: Talk to your customer as if you have experienced the flounce and ruffle of your product yourself. Do not be shy about relating it to your customer as that is the key to personalized marketing. Let your customer feel the softness of your product’s chiffon and weave a dream for them as if they have come to buy exactly your product. A flowery representation of your commodity may increase its value and worth to your customer and inevitably increase sales prospects. Enhance the Customer’s Shopping Experience: Excellent representation of your product and effective persuasion can create the need for a product. For instance, if a customer enters your retail outlet to buy a cropped crochet top but through your persuasive skills you engage the customer in a conversation about how a long full circle skirt would be extremely dreamy and elegant as well. This way you are not only providing advice to the customer on what other products will look good and hence enhancing their shopping experience but might also be successful in selling something extra. In a fashion retail business, a good customer service provider’s words have to be an avalanche of praise and appreciation for the product they are representing. A good customer services platform can result in long term customer retention and cross selling potential which is beneficial to the success of a business.


Fashion Retail: How To Enhance Sales Through Customer Service