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Cross-Sell Ancillary Services Add to the flight, a car, insurance and a night

Amadeus Cross-Sell Ancillary Services is quite simply about making the planning and booking of a journey easier for your customers. Amadeus facilitates a centralised pool of content that is relevant to their trip, accessible across all touch points and bookable through advanced technology applications that interface seamlessly with your existing Amadeus reservation platform.

www.amadeus.com/airlineIT


Contents Amadeus Cross-Sell Ancillary Services

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Amadeus Hotels

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Amadeus Insurance

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Amadeus Cars

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Cross-Sell Ancillary Services Add to the flight, a car, insurance and a night

Amadeus Cross-Sell Ancillary Services is quite simply about making the planning and booking of a journey easier for your customers. Amadeus facilitates a centralised pool of content that is relevant to their trip, accessible across all touch points and bookable through advanced technology applications that interface seamlessly with your existing Amadeus reservation platform. 1. From one single source, select the content you want to sell: Add to the flight... …a rental car on-site!

…a hotel night!

With over 36,000 car rental locations in 250 countries serving both airport and city destinations, Amadeus Cars Plus delivers a comprehensive portfolio of multinational, local and car broker content. Our featurerich solution enables customised searches, access to negotiated and public rate bookings, detailed pricing information, comparative shopping displays and much more. With an intuitive and user-friendly booking flow, adding a car rental reservation to the flight is now a fast and simple process.

From small, boutique hotels to large multinational chains, the Amadeus Hotels portfolio features over 95,000 properties covering all major cities and airports as well as sought-after leisure destinations. With advanced search options, extensive multimedia content, real-time availability and access to a comprehensive range of rates and room types, Amadeus Hotels can cater for all your customers’ accommodation requirements, whilst earning substantial commission revenue for your airline.

Amadeus Cars Plus

Amadeus Hotels

…insurance so your customers sleep tight! With the extra peace of mind that travel insurance brings, incorporating Amadeus Insurance into your cross-sell offering provides a total-trip experience for your passengers. Select from the wide range of industry-leading insurance companies that provide coverage in 75+ markets. In just one click, your customers can purchase the appropriate insurance policy which is then fully integrated into the passenger name record, becoming an integral component of the trip.

Amadeus Insurance

In one place, with one partner, transform ancillary services into profitable sales

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2. Implement the cross-sell technology that works best for your sales channels: Whether you require an off-the-shelf ‘plug and play’ booking tool or a customised, full-service ancillary solution, Amadeus technology applications are flexible and scalable to suit your precise business needs, integrating seamlessly with Altéa, enhancing operations and the customer shopping experience. For your online channel: for a fast and simple implementation, our powerful Amadeus e-Retail web booking engine provides a userfriendly and flexible interface, together with intuitive functionalities that can be easily customised to match your existing ‘look and feel’. For custom user interface development projects, we can support you with our Web Design Services which are also compatible with Amadeus Shopping Basket, a powerful and versatile shopping cart solution designed to drive on-line sales and bring your cross-sell business to the next level. For specific requirements, Amadeus Web Services provides another option to develop a cross-sell booking solution. For your offline channel: with Altéa Reservation Desktop and Altéa Call Center your booking agents can easily convert flight queries into profitable cross-selling opportunities, by prompting customers to add a hotel, car or insurance reservation which is seamlessly integrated into the master PNR.

3. Benefit from our ‘know-how’ and global supplier network: With over 20 years experience in delivering innovative technology solutions to the travel industry, Amadeus has the knowledge and expertise to guide you into becoming a successful ancillary service retailer. >> we can facilitate valuable commercial contacts thanks to strong global partnerships with our car, hotel and insurance suppliers. >> we have an in-depth understanding of the ancillary supplier business models. >> we provide online and offline booking solutions, and guarantee a smooth implementation transition with ongoing post-sales support. More than 30 airlines worldwide already cross-sell ancillary travel services with Amadeus solutions.

Add Value to Your Airline Business with Cross-sell Ancillary Sales Increase revenues

>> Boost your share of total travel expenditure by earning 10-40% commissions on Amadeus hotel, car and travel insurance bookings.

Brand Longevity

>> Compete with online players with our award-winning e-Retail booking engine, and strengthen your brand value by becoming a full-service travel retailer.

Customer Satisfaction

>> Give your passengers a total-trip experience, making it faster and easier to book all travel arrangements in one place, and access from one PNR.

Small Outlay, Big Results

>> With minimal investment, turn your airline into a select travel shop with state-of-theart reservation technology across all touch points. >> Benefit from technology enhancements and new content at no extra cost.

“It [Amadeus Cross-sell Ancillary solution] works like a treat. It’s the best product out there, and if Amadeus e-commerce customers are not already using it, they should be asking themselves why not!” John Lonergan, General Manager Direct Channels, Qantas Qantas cross-sell: Case Study

© 2012 Amadeus IT Group SA |

>> Enjoy workflow efficiencies with full PNR integration in mid and back-office applications, improving productivity and profitability.

Contact Us For further information, visit www.amadeus.com/airlineIT or please contact us: cross-sell@amadeus.com

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Cross-Sell Ancillary Services Add to the flight, a hotel night

Amadeus Hotels With so many flight passengers requiring hotel accommodation at their destination, cross-selling hotel rooms with an air booking provides the ideal opportunity to both increase ancillary revenues and offer your customers a one-stop shopping experience. Global Content, Best Rates With an extensive portfolio of over 95,000 hotels located around the world, ranging from luxury boutique properties and budget hotels to sought-after chains in emerging destinations – each offering a range of rooms and rates – Amadeus Hotels gives your leisure and business customers the widest breadth and depth of accommodation content. And with Amadeus LinkHotel – an Amadeus-owned worldwide hotel representation company – we can now target any new properties you require on specific routes and integrate them into Amadeus. What’s more, over 95% of all Amadeus–connected hotels support Amadeus Best Available Rates, guaranteeing your customers competitive rates in their chosen destination.

Multi-channel Solution Amadeus Hotels is a highly intuitive booking tool, providing realtime availability and instant booking confirmation. Furthermore, the in-depth descriptive content (policies, locations, facilities), multi-media features (photos, maps) and time-saving tools (search options, auto-completion, data pre-population, comparison view) make it easy for customers to search, shop and book the best hotel match for their unique trip requirements. Amadeus Hotels is also a multi-channel solution, available across online and offline customer touch points. For your e-Commerce requirements, you can select the hotel booking platform that best suits your needs – from an off-the-shelf ‘plug and play’ to customisable XML or Web Services applications. And with full PNR integration, the flight data can be automatically fed into the hotel booking page making for a fast and simple booking flow, convenient air/hotel travel plan servicing (e-Retail Manage My Booking, Amadeus CheckMyTrip) and subsequent back office reporting.

Benefits at a glance >> Secure, robust and reliable transaction processor with 99.5% guaranteed server accessibility. >> New revenue generation: 10-15% typical hotel commissions. >> Increased customer satisfaction as air and hotel multi-trip plan can be booked in one place. >> Extensive choice of hotel content available in real-time through one cost-effective solution: 95,000 properties and growing, thanks to a proactive approach to integrate more hotels. >> Wide range of public and negotiated rates to offer competitive content. >> Seamless multi-channel experience across touch points with a choice of online and offline hotel booking solutions. >> Full integration of hotel booking with airline PNR and back office work flow. >> New hotel content and product functionalities are made available at no extra cost. >> Drive customer loyalty by enabling your customers to add their frequent flyer number to earn more miles/points from hotel bookings.

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A Cross-Selling Partner You can Trust Amadeus has established excellent partnerships with our global portfolio of hotel companies, with a clear focus in providing not only extensive hotel content but also a pool of experts to help you drive your hotel cross-sell strategy. When you decide to add Amadeus Hotels to your airline offering, we will provide you with the right provider contacts in the hotel domain, the technological expertise to implement our hotel booking technology, and the industry knowhow to help you launch your new ancillary service successfully.

Single-Availability Display Amadeus e-Retail

Multi-Availability Display

Map Availability Display

Amadeus e-Retail

Amadeus e-Retail

Amadeus Hotels Architecture Hotel Provider Reservation Systems

Amadeus Central System

Real-time availability, pricing and booking

Amadeus e-Retail SEAMLESS SHOPPING Real time availability/pricing/booking

SEARCH ENGINE SHOPPING* Advanced shopping: single step availability, calendar display, teasers...

AMADEUS LINKHOTEL (Independent/Small Chain Representation)

DESCRIPTIVE CONTENT Images, maps, text...

Real-time availability and pricing real-time/on request booking

Amadeus Web Services

PRIVATE HOTEL CONTENT Allotments etc.

* Search Engine Shopping is currently available primarily for Web Services customers with a progressive roll out to Amadeus front office products ongoing

Contact Us

Š 2012 Amadeus IT Group SA |

Amadeus Hosted Hotel Content

AltĂŠa Reservation Desktop

For further information, visit www.amadeus.com/airlineIT or please contact us: cross-sell@amadeus.com

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Cross-Sell Ancillary Services Add insurance to the flight, so your customers sleep tight

Amadeus Insurance Integrating travel insurance services into your website and call centre platforms presents the perfect cross-sell opportunity to increase airline revenues from significant sales commissions, and provides your customers with complete peace of mind when travelling. Conversion Rates of up to 30% with One Click! Amadeus Insurance can be transparently interfaced into your preferred booking platforms, providing your customers with a comprehensive insurance offering with real-time booking and confirmation capabilities. Your customers will be prompted to book travel insurance throughout the flight booking flow, and with our easy one-click booking functionality, conversion rates can reach up to 30%! Wherever your passengers are travelling, Amadeus Insurance has a portfolio of industry-leading insurance providers that offer coverage in over 75 markets, giving you the scope and choice to achieve substantial insurance policy sales.

Multi-Channel Solution Amadeus Insurance is available through Amadeus online and offline airline distribution channels - Amadeus e-Retail, Amadeus Web Services, Altéa Reservation Desktop Classic, Altéa Call Centre – reaching all your customer touch points. And with the insurance booking integrated into the same flight PNR, this allows for quick and easy servicing, and post-trip reporting capabilities.

Benefits at a glance >> Secure, robust and reliable transaction processor with 99.5% guaranteed server accessibility. >> New revenue generation: 30-50% typical insurance commissions. >> Increased customer satisfaction levels: passengers feel taken care of and experience ‘peace of mind’. >> Extensive choice of travel insurance providers available through one cost-effective connection. >> Streamlined workflows: no need to create and maintain links to multiple insurance companies. >> Increased productivity in ATO/CTOs and call centres thanks to a time-efficient insurance booking tool. >> Full integration of insurance booking with airline PNR and back office system. >> Leverage your full cross-selling potential with Amadeus Shopping Basket. >> Multi-channel distribution: sell travel insurance through your online and offline channels.

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A Cross-Selling Partner You can Trust Amadeus Insurance has built excellent partnerships with a global portfolio of insurance companies, and looks back at a proven track record in launching their products on major airline websites and in airline call centres. When you decide to add Amadeus Insurance to your airline offering, Amadeus Insurance will provide you with the right provider contacts in the travel insurance domain, the technological expertise to implement insurance booking technology, and the industry know-how to help you launch your new ancillary service successfully.

Did you know … The Amadeus e-Retail Engine provides four separate opportunities for the insurance product to be sold? It can be integrated into the: >> Air fare review page >> Purchase page >> Confirmation page >> Retrieve page

Amadeus Insurance in Amadeus e-Retail

Did you know … that your agents can convert a cost to a profit by cross-selling insurance through Altéa Reservation Desktop in your sales offices and Call centres?

Amadeus Insurance in Altéa Reservation Desktop

Amadeus Insurance Architecture

INSURANCE PROVIDER SYSTEMS

Sell & Confirmation

Amadeus Central System

ALTEA (cryptic and GUI)

Airline ATO/CTO

ALTEA (cryptic and GUI)

Airline Call-Centres

Amadeus e-Retail/ Web Services

Airline Website

John Lonergan, General Manager Direct Channels, Qantas Qantas cross-sell: Case Study

Contact Us

© 2012 Amadeus IT Group SA |

“It [Amadeus Cross-sell Ancillary solution] works like a treat. It’s the best product out there, and if Amadeus e-commerce customers are not already using it, they should be asking themselves why not!”

For further information, visit www.amadeus.com/airlineIT or please contact us: cross-sell@amadeus.com

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Cross-Sell Ancillary Services Add to the flight, a rental car on-site

Amadeus Cars Plus Pairing flights with car rental bookings is an easy and effective way for airlines to generate instant new revenue from significant car rental commissions, whilst increasing customer satisfaction as a multicomponent trip plan is built. Intuitive, Fast, Reliable Amadeus Cars Plus is a highly intuitive booking solution, enabling your customers to make impulsive car reservations with speed and ease. As well as being simple to use, Amadeus Cars Plus contains the most comprehensive car rental content, providing real-time connectivity to an extensive range of car providers - multinational companies (e.g. Avis, Europcar, Hertz, Sixt), local companies (e.g. Atesa, Fox Rent a Car) and brokers - offering 36,000+ rental locations in over 250 countries worldwide. Sourcing the best car rental offer is made easy thanks to multiple search parameters: Amadeus Cars Plus incorporates IATA standards for car location coding, ACRISS standards for vehicle coding, and geo-coding to search for rental locations on a map display. Coupled with rich multi-media content (car pictures and features, logos, maps) and detailed rate, policy and location information, customers can shop, compare and book their preferred car rental arrangement with confidence.

Multi-channel Solution Amadeus Cars Plus is also a multi-channel booking solution using cutting-edge OTA XML technology. Airlines can implement Amadeus Cars Plus across online and offline platforms, covering all customer touch points. And with full PNR integration, there are productivity benefits too: air segment dates and destination can be automatically carried over to the car search making it faster for customers to book, the combined air/car PNR is then made accessible across the servicing flow (CheckMyTrip, e-Retail Manage My Booking page), and the pooled data can be fed directly into your back-office for reporting processes.

Benefits at a glance >> Secure, robust and reliable transaction processor with 99.5% guaranteed server accessibility. >> New revenue generation: 10-15% typical car booking commissions. >> Enhanced one-stop shopping experience for your airline customers. >> Extensive choice of global and local car provider content through one cost-effective connection: 30+ companies in 36,000+ locations across 250 countries. >> Access to accurate and real-time car rental data: Car Availability, Car Sell, Car Rate, Car Location List and Car Policy. >> Full PNR integration: at booking, servicing and reporting stages. >> Leverage your full cross-selling potential with Amadeus Shopping Basket. >> New car content and product functionalities are made available at no extra cost. >> With the frequent flyer/loyalty field, your customers can now earn more miles/points from car rental bookings.

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A Cross-Selling Partner You Can Trust Amadeus has established excellent partnerships with our global portfolio of car rental companies and we have a proven track record in providing airlines with multiple cross-selling solutions to help boost your ancillary revenues and achieve long-term customer loyalty. When you decide to add Amadeus Cars Plus to your airline offering, we will provide you with the right contacts in the car rental domain, the technological expertise to implement our car booking technology, and the industry know-how to help you launch your new ancillary service successfully.

Multi-Availability Display Amadeus e-Retail

Map-Availability Display

Confirmation Page

Amadeus e-Retail

Amadeus e-Retail

Amadeus Cars Architecture Cars Provider Reservation Systems

Availability & Sell

Amadeus Central System Amadeus e-Retail AMADEUS CARS APPLICATIONS LOCATION DATABASE

Altéa Reservation Desktop

MULTIMEDIA DATABASE CAR POLICY DATABASE

Amadeus Web Services

John Lonergan, General Manager Direct Channels, Qantas Qantas cross-sell: Case Study

© 2012 Amadeus IT Group SA |

“It [Amadeus Cross-sell Ancillary solution] works like a treat. It’s the best product out there, and if Amadeus e-commerce customers are not already using it, they should be asking themselves why not!”

Contact Us For further information, visit www.amadeus.com/airlineIT or please contact us: cross-sell@amadeus.com

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Contact Us For further information, visit www.amadeus.com/airlineIT or please contact us: cross-sell@amadeus.com


Amadeus Cross-Sell Ancillary Services