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BEECHER’S CHEESE PACKAGING

WORLD MARKET IDENTIT Y REBRAND

LEGACY: PAPER LINE PRINT

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72

84

98

PINK PEARL ERASERS POSTER DESIGNS

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FORM: MEASURED PRINT

TABOO: FOR A NIGHT OF UNSPEAKABLE FUN PACKAGING


CONTENTS

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48

60

WILD HEN WHISKEY PACKAGING

ROLL IN THE HAY DIGITAL PRINT

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112

126

SOLVO: HEALTH & WELLNESS PACKAGING

CASA DE VACA PACKAGING

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A ship is safe in harbor, but that’s not what ships are for. — WILLIAM G.T. SHEDD

02 COURSE INSTRUCTOR YEAR KEY WORDS

PRINT 1 TROY ALDERS 2012 FR E S H, OUT DOORS, YO UTHF UL, RHY THMIC


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PROJECT NO 01 02 03 04 05 06 07 08 09 10

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THINKING MADE VISUAL

S E L E C T E D W O R K S B Y A LY S S A W A L K E R

BRIEF ELEVATE AN EXISTING BRAND OF CHEESE COMPANY. EXPAND THE DESIGN TO A L ARGE CHEESE ROUND, COLLECTION OF TRIANGLES, AS WELL AS INDIVIDUAL CHEESE BITES.

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PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

BEECHER’S HANDMADE CHEESE IS A SEATTLE BASED GOURMET CHEESE BRAND ESTABLISHED IN 2003. I’VE ESTABLISHED A NEW VISUAL L ANGUAGE FOR THE COMPANY USING COOL HUES INSPIRED BY THE SEA, SYMMETRICAL TREATMENTS, AND REFINED T YPE. 15


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02 COURSE INSTRUCTOR YEAR KEY WORDS

IDENTIT Y 2 ANDREW CAMBOURIS 2012 UNIVERSAL, GLOBAL, FRESH, ICONIC


Every hundred feet the world changes.

— ROBERTO BOLAÑO


THINKING MADE VISUAL

S E L E C T E D W O R K S B Y A LY S S A W A L K E R

WORLD MARKET

BRIEF

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REBRAND A PROMINENT COMMERCIAL RETAILER.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

ESTABLISHED AFTER TRAVELER WILLIAM AMTHOR BROUGHT UNIQUE WORLD ARTIFACTS TO SELL IN HIS COMMUNIT Y, THIS REBRAND BRINGS A UNIVERSAL APPROACH TO THE ONE-STOP SHOW FOR A BROAD RANGE OF ECCLECTIC PRODUCTS. 27


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WORLD MARKET

World Market ©

200 Fourth Street, Oakland, CA 94607

A

WORLD MARKET Greg Wardermen Brand Development A

World Market © 200 Fourth Street, Oakland, CA 94607

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Wanderman@WM.com (510) 893-7300 + 0- (510) 446-9845

WORLD MARKET

T F

W


PROJECT NO 01 02 03 04 05 06 07 08 09 10

WORLD MARKET

World Market © 200 Fourth Street, Oakland, CA 94607

TO:

Janice Robinson JR Public Relations 4554 Main St, 400 Emeryville, Ca 94605

Dear Janice, It was great getting in contact last week. I really admire the direction you are working in and feel we could be great matches on a company to company level. I am currently working on building up a strong team that will fit solidly behind the World Market brand. This is not only limited to public relations need, but all media and print outlets that may be present in the future. If you, or any company you are affiliated with is within these terms I would love to work together. My sole need now is to create a presence in the print community where the World Market name can get “out there” and become visible. We have already started this process by bringing in now application elements tied within our brand. This includes both in-house for sale products, as well as exterior advertising elements. I will forward you an e-mail of current examples I have on hand. If you can imagine any outlets we are missing please be sure to send me, or my assistant any suggestions. I am fully open to all ideas and am looking to apply these ideas within the month. After our last conversation I am confident we will have a long lasting professional relationship and will continue to work together strongly. I am eager to hear back from you, and to hear any of your ideas. If you can think of any questions I may not have addressed please feel free to contact my direct line or e-mail.


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Time and memory are true artists; they remold reality nearer to the heart’s desire. — JOHN DEWEY

03 COURSE INSTRUCTOR YEAR KEY WORDS

T YPOGRAPHY 3 ARIEL GRAY 2012 WA R MT H, UNI QUE, EMOTIONAL


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BRIEF

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S E L E C T E D W O R K S B Y A LY S S A W A L K E R

DESIGN A PROMOTIONAL PUBLICATION FOR NEW LEAF’S BRAND OF LEGACY PAPER.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

LEGACY PAPER INTRODUCES A MODERN TAKE ON FAMILY PHOTO ALBUMS. PAIRING OLD PHOTOGRAPHS WITH EXPRESSIVE T YPOGRAPHY, QUOTES, AND OT HER KEY MEMORIES TO C REATE A STORY TH AT CELEBRATE THE FAMILY EXPERIENCE. 41


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PROJECT NO 01 02 03 04 05 06 07 08 09 10

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04 COURSE INSTRUCTOR YEAR KEY WORDS

PRINT 1 TROY ALDERS 2012 FR E S H, OUT DOORS, YO UTHF UL, RHY THMIC


Well Behaved Women Rarely Make History — ELEANOR ROOSEVELT


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PROJECT NO 01 02 03 04 05 06 07 08 09 10


THINKING MADE VISUAL

S E L E C T E D W O R K S B Y A LY S S A W A L K E R

BRIEF DEVELOP A SUB-BRAND BASED OFF OF AN ESTABLISHED LIQUOR IN ORDER TO EXPAND THEIR TARGET AUDIENCE.

52


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

A FRIEND OF MINE ONCE SAID THAT WHISKEY WAS IS A “MAN’S DRINK”, IN THAT MOMENT I KNEW I HAD TO CREATE SOMETHING TO PUT HIM IN HIS PL ACE. THUS WILD HEN CAME TO BE AS AN EXTENSION OF THE INFAMOUS WILD TURKEY WHISKEY.

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PROJECT NO 01 02 03 04 05 06 07 08 09 10

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THINKING MADE VISUAL

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05 COURSE INSTRUCTOR YEAR KEY WORDS

PRINT 1 TROY ALDERS 2012 FR E S H, OUT DOORS, YO UTHF UL, RHY THMIC


PROJECT NO 01 02 03 04 05 06 07 08 09 10

Play it fucking loud. — BOB DYLAN


AND RESPONSIBILITY.

BENEFIT NATURECONSERVATION

THE 9TH ANNUAL CONCERT TO

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ANNA EGGE, CAROLINA STORY, DANNY SCHMIDT, HONEYCUTTERS AND THE MILK CARTON KIDS PROJECT NO 01 02 03 04 05 06 07 08 09 10


THINKING MADE VISUAL

S E L E C T E D W O R K S B Y A LY S S A W A L K E R

AU GU ST 20 , 20 13 Crossroads | 508 Farm

RD.

LINA STORY ANNA E GG E, CARO NEYCUTTER S DANNY SCHMIDT , HO KIDS. & THE MILK CA RTON

BRIEF

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BRAND A MUSIC FESTIVAL BENEFITING A CAUSE THEN DEVELOP THE DIGITAL AND PRINT VISUALS.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

THE 9TH ANNUAL CONCERT TO BENEFIT NATURECONSERVATION AND RESPONSIBILITY.

CONCEPT

THIS EVENT IS VERY YOUNG, AND GRAPHIC. THE T YPOGRAPHY IS BOLD AND ATTENTION GRABBING, ALLOWING CONCERT GOERS TO UNDERSTAND THE BENEFITS OF THE FESTIVAL. COLORS PAY HOMAGE TO THE SOUTHWEST, AND FEEL OF SUMMER.

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SCHEDULE LINE UP VENUE YEARBOOK CAUSE DONATE

PROJECT NO 01 02 03 04 05 06 07 08 09 10

67


S E L E C T E D W O R K S B Y A LY S S A W A L K E R

SCHEDULE LINE UP VENUE YEARBOOK CAUSE DONATE

THINKING MADE VISUAL

PERFORMERS WILL HAVE SAME TIME SLOTS THROUGHOUT FESTIVAL.

MINIMALIST AMERICANA THAT HAS PROVED EQUALLY APPEALING TO THE COUNTRY AND THE CITY.

THE MILK CARTON KIDS —

INDIE FOLK DUO FROM EAGLE

ROCK, CALIFORNIA , CONSISTING OF SINGERS AND GUITARISTS KENNETH PATTENGALE AND JOEY RYAN

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SCHEDULE LINE UP VENUE YEARBOOK CAUSE DONATE

ANNA EGGE — AMERICAN FOLK SINGER / SONGWRITER. SHE SINGS, PLAYS GUITAR, MANDOLIN, BOTTLENECK SLIDE GUITAR & PIANO DURING HER LIVE PERFORMANCES. CAROLINA STORY — CONSISTS OF HUSBAND/ WIFE DUO, BEN & EMILY ROBERTS, FROM ARKANSAS AND SOUTH DAKOTA RESPECTIVELY. DANNY SCHMIDT — AMERICAN SINGER - SONGWRITER BASED IN AUSTIN, TEXAS WHERE HE WAS BORN AND RAISED . THE HONEYCUTTERS — CREATING AN ORIGINAL BRAND OF


TO DEFEND OUR OCEANS, BY CHALLENGING WATER

POLLUTION AND WASTEFUL DESTRUCTIVE FISHING . WE NEED TO CREATE A TOXIN FREE FUTURE WITH BIODIVERSITY MUST BE PROTECTED, ALONG WITH THE RAIN FORESTS !

RAIN - FORESTS PRODUCE MOST OF OUR OXYGEN RAINFORESTS REGULATE OUR CLIMATE .

IF RAIN FORESTS ARE DESTROYED BILLIONS OF LIVING BEINGS WILL DIE.

SCHEDULE LINE UP VENUE YEARBOOK CAUSE DONATE

SAFER ALTERNATIVES TO HAZARDOUS CHEMICALS.

SCHEDULE LINE UP VENUE YEARBOOK CAUSE DONATE

k

WE NEED TO MAKE A DENT IN THE CLIMATE CURVE

PLEASE HELP!

k

PROJECT NO 01 02 03 04 05 06 07 08 09 10

ALL PROFITS GO DIRECTLY TO BENEFIT THE CAUSE! ARTISTS COME OUT TO BRING YOU AWESOME RAW MUSIC ON A VOLUNTEER BASIS, ANY ADDITIONAL DONATIONS GO TO SUPPORT THESE AWESOME MUSICIANS, WHICH KEEPS THE RAW FOLK SCENE ALIVE. ALL DONATIONS CAN BE MADE WHEN PURCHASING TICKETS DIRECTLY.

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PROJECT NO 01 02 03 04 05 06 07 08 09 10

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06 COURSE INSTRUCTOR YEAR KEY WORDS

PRINT 2 ESZTER CL ARK 2013 YOU NG, BOLD, FREE, VIBRANT


A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.


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BRIEF

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BRAND A MUSIC FESTIVAL BENEFITING A CAUSE THEN DEVELOP THE DIGITAL AND PRINT VISUALS.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT I LOVE THE IDEA THAT CHILDREN ARE SO WILLING TO EMBRACE THE ERASER AND LEARN FROM THEIR MISTAKES. I SET OUT TO CREATE A SERIES OF POSTERS ENCOURAGING CHILDREN TO “CREATE FREELY”. THE ILLUSTRATIONS ARE VECTOR CREATIONS INSPIRED BY SCHOOL HOUSE VISUALS. 77


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PROJECT NO 01 02 03 04 05 06 07 08 09 10

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07 COURSE INSTRUCTOR YEAR KEY WORDS

T YPOGRAPHY 4 ARIEL GRAY 2013 EX P ER I MENTA L, T EC HNIC AL, BO LD, MO DERN


The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. — ALBERT EINSTEIN


THINKING MADE VISUAL

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87


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BRIEF

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S E L E C T E D W O R K S B Y A LY S S A W A L K E R

DESIGN A CONFERENCE AROUND AN ABSTRACT CONCEPT OF GRAPHIC DESIGN.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

TODAY THE GOLDEN SPIRAL IS PROVING ITSELF TO BE USEFUL WHEN REVOLUTIONARY RESEARCH

FOUND THAT THESE SAME FORMUL AS ARE RELEVANT TO SOL AR POWER. I DESIGNED A CONFERENCE AND PUBLICATION SURROUNDING THIS GRAND IDEA OF DESIGN IN THE FUTURE. 89


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97


I would like, if I may, to take you on a strange journey.

— THE ROCKY HORROR PICTURE SHOW

08 COURSE INSTRUCTOR YEAR KEY WORDS

PACKAGE DESIGN 3 CHRISTINE GEORGE 2012 BOLD, LOU D, R A MBUNXIO US, F UN


THINKING MADE VISUAL

S E L E C T E D W O R K S B Y A LY S S A W A L K E R

BRIEF DEVELOP A NEW BOARD GAME BASED ON A POP CULTURE PHENOMENON.

100


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

A FUSION OF TABOO AND THE ROCKY HORROR PICTURE SHOW WELCOMES AN ENTIRELY NEW WAY

TO PL AY TABOO WHERE THE PL AYERS WORK THEIR WAY ACROSS THE BOARD CROSSING THROUGH DIFFERENT CHALLENGES. THE DESIGN IS A THROW BACK TO THE SEVENTIES WITH MODERN TYPOGRAPHY. 101


MAGENTA

• TO I LET PAPER •

— A DOMESTIC —

house cards

house cards

• RUBBER GLOVES •

• TOAST •

CHAR ACTERS

RIFF RAFF — A HANDYMAN —

house cards


• RUBBER GLOVES •

CHAR ACTERS

CHAR ACTERS

house cards

COLUMBIA

JANET WEISS — A HEROINE —

• TO I LET PAPER •

— A GROUPIE —

house cards

house cards

house cards

• TOAST •

• W AT E R P I S T O L •


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09 COURSE INSTRUCTOR YEAR KEY WORDS

PACKAGE DESIGN 4 THOMAS MCNULT Y 2013 CLEA N, M I NI MA L, HIGH END, SOPHISTIC ATED


Simplicity is the ultimate sophistication. — LEONARDO DA VINCI


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BRIEF

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DESIGN A CONFERENCE AROUND AN ABSTRACT CONCEPT OF GRAPHIC DESIGN.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

SOLVO IS A LINE THAT PROVIDES THE ULTIMATE IN SKINCARE, AND WELLNESS SUPPLEMENTS. MINIMAL, QUALIT Y PACKAGING MIRRORS THIS NO FLUFF TAKE ON PRODUCTS BY USING BLACK AND WHITE DESIGNS, REFRESHING, COLORS AND CLEAN TYPOGRAPHY. 117


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10 COURSE INSTRUCTOR YEAR KEY WORDS

PACKAGE DESIGN 2 CHRISTINE GEORGE 2011 WA R M , FA M I LY, S U S TA I N A B L E


THINKING MADE VISUAL

S E L E C T E D W O R K S B Y A LY S S A W A L K E R


PROJECT NO 01 02 03 04 05 06 07 08 09 10


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BRIEF

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S E L E C T E D W O R K S B Y A LY S S A W A L K E R

DESIGN A FULL COLLECTION OF DELI DELIVERABLES USING RAW, AND RECYCLED MATERIALS.


PROJECT NO 01 02 03 04 05 06 07 08 09 10

CONCEPT

CASA DE VACA, OR “HOUSE OF THE COW”. ALL PRODUCTS SURROUND THE THEME OF MEALS AND FAMILY. THE DESIGN IS WARM AND UTILIZES THE COLORS THAT REFLECT THE CULTURE, AND FOODS THAT ARE PROMINENT IN MEXICO. 131


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PROJECT NO 01 02 03 04 05 06 07 08 09 10

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THANK YOU

I FIRS T WANT TO THANK MY PARENT S AND BROTHER ERIC FOR B EI N G MY FAVO R I T E P EO P L E I N T H E WO R L D. I A M S O LU C K Y TO HAVE A FA MILY THAT I C AN L AUG H WITH AND G ROW FROM . IN ADDITION I HAVE TO THANK MY G R ANDFATHER WHO HA S TAUG HT ME TO LO OK AT THE WORLD IN AN ENTIRELY DIFFERENT WAY; I HAVE LE ARNED FROM HIM TO FIND WONDER AND WHIMS Y IN E VERY THING FROM THRIF T S TORES AND G AR AG E S ALES , TO ART G A L L ER I E S A N D R EN OW N ED M U S EU M S . I H AV E N O D O U B T S I T I S THIS INFLUENCE THAT HA S TRULY SHAPED ME TO BE THE PERSON , AND ARTIS T I A M TODAY. I MUS T AL SO E X TEND G RE AT THANKS TO MY SECOND FA MILY, MY FRIENDS WHO I HAVE LIVED WITH OVER THE PA S T FOUR Y E ARS IN APARTMENT 318: ROBERT CORONADO, ELISE DANIEL , AUBRE Y WILLIA MS , EDDIE MOSC A , LEE WULC , AND ANDY THAI. IT IS ALL OF YOU THAT I HAVE L AUG HED WITH, AND BEEN INSPIRED BY. IT IS A L S O YO U W H O H AV E H EL P ED M E T H R O U G H T H E H A R D S H I P S O F G ROWING UP... I WILL FORE VER BE INFLUENCED BY E ACH OF YOU AND WILL ALWAYS CONSIDER YOU MY FA MILY.

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THANK YOU FOREVER TO MY “TREVOR TREE” FRIENDS: MEAGAN MENDEZ, SCOT T C A SH, R A MEE Z MOHA MMED, AND TRE VOR G ARCIA . I WILL NEVER KNOW WHAT I DID TO DESERVE YOUR UNCONDITIONAL LOVE. AND FINALLY, I MUS T THANK MY M AN Y MENTORS AT THE AC ADEMY OF ART. IT ’ S R ARE TO WALK INTO A BUILDING ONE PERSON , AND WALK OU T CHANG ED FORE VER . I WA S HONORED TO LE ARN FROM THE G RE AT MINDS OF CHRIS TINE G EORG E, ARIEL G R AY, ESZ TER CL ARK , ANDRE W C A MBOURIS , TROY ALDERS , DAVID HAKE, THOM A S MCNULT Y, M ARY SCOT T, AND J EREMY S TOUT FOR HELPING ME TIE IT ALL TO G E THER . SINCERELY,

ALYSS A WALKER 139


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COLOPHON

CELL 714 746 7504 EMAIL ALYSSAWALKER7991@GMAIL.COM WEB ALYSSAWALKERDESIGN.COM T YPEFACES BRANDON GROTESQUE MERMAID BOLD PRODUCTION BLURB.COM CREDITS — PRINTING — BINDING SOFTWARE ADOBE CS 6 — ILLUSTRATOR — PHOTOSHOP — INDESIGN — BRIDGE SCHOOL ACADEMY OF ART UNIVERSIT Y COURSE SENIOR PORTFOLIO INSTRUCTOR JEREMY STOUT DESIGN ALYSSA WALKER COPY ALYSSA WALKER PHOTOGRAPHS L AUREN KINKADE NATHANIEL WYNN ALYSSA WALKER COPYRIGHT

© 2013 ALYSSA WALKER NO PART OF THIS PUBLICATION CAN BE REPRODUCED WITHOUT EXPRESSED PERMISSION FROM ALYSSA WALKER.

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Alyssa Walker Design Portfolio