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PORTFOLIO 2013

GRAPHIC DESIGN & ADVERTISING


PORTFOLIO 2013

GRAPHIC DESIGN & ADVERTISING


01 ILLUSTRATIONS This section includes pieces from various clients and campaigns. The following pages illustrate banners, logos, flyers, posters and more.


ILLUSTRATIONS

INSIDE THIS SECTION 01

Revitalization Banner Campaign

02

Word Up! Poetry Slam

03

Seasonal Posters

04

Promotional Playing Card

05

Fire Safety Coloring Page


01 2013 • SUNRISE BANNERS CAMPAIGN OVERVIEW While working as a graphic designer for the City of Sunrise, I was tasked to create multiple banners that would be placed on lampposts around the city as part of a beautification initiative the city decided to pursue. The goal was to showcase the prominent landmarks around the city, such as the Sawgrass Mills Mall and the BB&T Center. MY ROLE: Graphic Designer

CLIENT: City of Sunrise

PROGRAMS:


ILLUSTRATIONS

SUNRISE BANNERS (FROM LEFT TO RIGHT) CARIBBEAN MAINSTREET, LITTLE FREE LIBRARIES, SAWGRASS MILLS MALL AND THE BB&T CENTER


SUNRISE BANNERS FOR THE FIRE, POLICE AND UTILITIES DEPARTMENTS


ILLUSTRATIONS A BANNER OLD TIME This campaign was one of my favorites. There really was no limit on my creativity. I just needed to brighten up the city with a few colorful banners while still being representative of each department. I had a lot of fun sketching out ideas for the fire department banner. I did throw around the idea of a cat stuck in a tree, but the City of Sunrise went with the banner to far left, although that first idea still brings a smile to my face.


A BANNER OLD TIME (CONT’D) This campaign was very close to my heart. I was born and raised in the City of Sunrise, and I spent most of my summers painting and acting dramatically at the Civic Center. I attended many a Girl Scout meeting at Welleby Park and played out countless spy missions with my three siblings under the Welleby tarp . It was an honor to work on this project for the City.


ILLUSTRATIONS

SUNRISE BANNERS FOR THE CIVIC CENTER AND VARIOUS PARKS


02 2013 • WORD UP! POETRY SLAM CAMPAIGN OVERVIEW While working for the City of Sunrise, I created a new, updated logo for the 2013 Word Up! Poetry Slam. The campaign targets Broward County high school students who have a passion for words and self-expression. Since the flyer would be placed in high schools in the county, bright colors were implemented to help draw interest to the event. MY ROLE: Graphic Designer

CLIENT: City of Sunrise

PROGRAMS:


ILLUSTRATIONS

Broward County High-School Students:

STEP UP TO THE MIC AND MAKE YOUR WORDS HEARD

WORD UP! POETRY SLAM FLYER

PRESS PASS FOR THE JUDGES


11x17 POSTER FOR THE TEENS HOLIDAY CAMP

03 2013 • SEASONAL POSTERS CAMPAIGN OVERVIEW I designed the following four posters as a way to promote the City of Sunrise’s seasonal activities. Among them were holiday camps where kids could come and participate in crafts and social activities. I had the most fun making the fall activity posters because designing the turkeys on the next page were just so much fun! And the color scheme I chose just made everything pop! MY ROLE: Graphic Designer

CLIENT: City of Sunrise

PROGRAMS:


ILLUSTRATIONS

11x17 POSTER FOR THE KIDS HOLIDAY CAMP


ILLUSTRATIONS


PROMOTIONAL PLAYING CARD FEAT. THE FSU FLYING HIGH CIRCUS

04 2013 • PROMOTIONAL PLAYING CARD DESIGN OVERVIEW One of my favorite designs I got to work on as a Senior Designer for FSU’s Oglesby Union Marketing was a promotional playing card for FSU’s collegiate Flying High Circus. Moreover, I learned a lot skill-wise creating this card!

Back of deck designed by Larin Littwin. MY ROLE: Graphic Designer

CLIENT: Florida State University

PROGRAMS:


ILLUSTRATIONS

COLORING PAGE FOR KIDS TEACHING FIRE SAFETY

05 2013 • FIRE SAFETY COLORING PAGE DESIGN OVERVIEW While interning at the City of Sunrise, I worked on various safety initiatives. One of my projects was to create a coloring book page to hand out to kids that was fun and informative. The premise behind this coloring page was that the dragon had sneezed and set the house on fire. The page features safe meeting places. MY ROLE: Graphic Designer

CLIENT: City of Sunrise

PROGRAMS:


02 GRAPHIC DESIGN This section includes pieces from various Florida State University projects, in addition to other campaigns.


GRAPHIC DESIGN

INSIDE THIS SECTION 06

Newman 2014 Campaign

07

Flying High Circus Campaign

08

Glidden Campaign

09

VP is In Poster

10

Open Mic Night


NEWMAN 2014 YARD SIGN

NEWMAN FOR GOVERNOR BUMPER STICKER

06 2013 • NEWMAN CAMPAIGN 2014 CAMPAIGN OVERVIEW As part of a class project, my group was tasked with creating a campaign for any political office. Our candidate was group mate Melissa Newman, running for Governor in 2014. We created two radio spots, social media pages, yard signs and three direct mail pieces.

Photos courtesy of Sarah Jean Ferraris. MY ROLE: Graphic Designer

CLIENT: Melissa Newman

PROGRAMS:


GRAPHIC DESIGN

LANDING PAGE OF NEWMAN WEBSITE

THREE OF THE DIRECT MAIL PIECES THE PROCESS Our goal for the design was to portray a feeling of a new, fresh start. The slogan I created was a play on our candidate’s last name: Newman - A New Vision. A New Approach. We wanted our candidate to seem approachable and bold. We wanted her to be a fresh face among old politicians. Because she was a new face, getting name recognition was essential. Based on our criteria and our objective, we chose bright and bold hues of the classic patriotic colors: red, white and blue. This, along with consistent design across platforms and a catchy slogan, would help get our candidate into office.


DIRECT MAIL PIECE #3: FRONT

DIRECT MAIL PIECE #3: FRONT


GRAPHIC DESIGN

NEWMAN CAMPAIGN BUTTONS

DIRECT MAIL PIECE #3 For this piece, we really wanted to increase voter turnout. From our research, we found that at the end of the day, democrats and republicans are going to vote according to their respective parties, and there wasn’t much we could do to change this. When it came down to it, name recognition and voter turnout were the biggest factors in determining who won a gubernatorial election. To increase voter turnout, we decided to send this mail piece out as a friendly reminder to vote regardless of what party someone chose to stand with. We included a personalized nonpartisan message on the back of this piece and directed voters to find more information about their vote on the front of the piece. The mail piece also conveniently displays our candidate’s branding, a subtle reminder to vote for her on November 4th.


LOGO DESIGN FOR THE FSU FLYING HIGH CIRCUS HALLOWEEN SHOW SERIES

07 2013 • FHC HALLOWEEN SHOW SERIES CAMPAIGN CAMPAIGN OVERVIEW I headed up the art direction for this campaign, gathering inspiration, color swatches, sketching different layout designs and more for the various pieces. This comprehensive campaign included digital ads, posters, flyers, banners, handbills, banner ads, newspaper and radio ads. MY ROLE: Art Director

CLIENT: Florida State University

PROGRAMS:


GRAPHIC DESIGN

TICKETS ON SALE OCTOBER 1ST FREE FOR FSU STUDENTS WITH A VALID GOLD ID

OCTOBER 17, 18 , 24 & 25 DOORS OPEN @ 7PM | SHOW STARTS @ 8PM Available in alternative format for special requests, call (850)644-4874

circus.fsu.edu 11x17 POSTER FOR THE HALLOWEEN SHOW SERIES


HALLOWEEN SHOW SERIES WEB BANNER

OCTOBER

17, 18, 24 & 25

DOORS OPEN @ 7PM | SHOW STARTS @ 8PM

TICKETS ON SALE NOW

644-6500

circus.fsu.edu WEB AD

NEWSPAPER ADVERTISEMENT


GRAPHIC DESIGN

OCTOBER 17, 18, 24 & 25 DOORS OPEN @ 7PM | SHOW STARTS @ 8PM FREE for FSU STUDENTS WITH VALID GOLD ID

circus.fsu.edu VINYL BANNER FOR HALLOWEEN SHOW SERIES

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HANDBILLS THAT WERE CREATED TO PASS OUT TO STUDENTS


08 2012 • GLIDDEN CAMPAIGN CAMPAIGN OVERVIEW I worked with a team of four others to research the Glidden brand and its competitors. Using the guidelines and case study written out in the 2012 NSAC competition packet, we created a brief and got to work. My primary role outside research was design. I created the print ads seen on the next couple of pages. MY ROLE: Graphic Designer

CLIENT: Glidden

PROGRAMS:


GRAPHIC DESIGN

PRINT AD: TARGET AUDIENCE - FEMALE MINORITIES

THE PRINT ADS These print ads would be featured as spreads in select magazines; each are different based on the individual target audiences. Each print ad features a room that has undergone “a fresh start” using Glidden paint products. Examples are featured showing how you can take a seemingly simple piece and turn it into a cornerstone of conversation. Whether it’s reupholstering a hand me down crib or redesigning an old picture frame, the ideas are truly endless. All spreads showcase the vibrant Glidden paint colors while directing the viewer to the brand’s social media pages.


01 2013 • SUNRISE BANNERS CAMPAIGN OVERVIEW While working as a graphic designer for the City of Sunrise, I was tasked to create multiple banners that would be placed on lampposts around the city as part of a beautification initiative the city decided to pursue. The goal was to showcase the prominent landmarks around the city, such as the Sawgrass Mills Mall and the BB&T Center.

PRINT AD: TARGET AUDIENCE - FEMALE MILLENIALS WHO RENT MY ROLE: CLIENT: PROGRAMS: Graphic Designer City of Sunrise


ILLUSTRATIONS


FLORIDA STATE UNIVERSITY PRESENTS

VP FOR STUDENT AFFAIRS DR. MARY COBURN

WEDNESDAY, OCTOBER 3, 2012 AT 11:30AM TO 12:30PM OGLESBY UNION COURTYARD DROP BY THE VICE PRESIDENT’S TABLE AT MARKET WEDNESDAY TO ASK YOUR QUESTIONS ON ISSUES CONCERNING FSU STUDENTS

11x17 POSTER FOR VP OF STUDENT AFFAIRS

09 2012 • VP IS IN POSTER DESIGN OVERVIEW The Florida State University Vice President for Student Affairs was holding a Q&A session to address questions and concerns from students during one of FSU’s weekly farmer’s market events. I was tasked with creating a poster that was representative of the event and that featured Dr. Mary Coburn. MY ROLE: Graphic Designer

CLIENT: Florida State University

PROGRAMS:


GRAPHIC DESIGN The Creative Coffeehouse Series Presents

OCTOBER XX

For More Information, Contact Sady I. Diaz | 954.747.4662 | sdiaz@sunrisefl.gov | Sunrisefl.gov

11x17 POSTER FOR TEEN OPEN MIC NIGHT

10 2013 • OPEN MIC NIGHT DESIGN OVERVIEW Here is another one of the posters I was able to create for the City of Sunrise to promote their community activities. This specific event was geared toward targeting middle and high school students, so we wanted to go with a design that wasn’t too kiddy or cheesy. We wanted it to catch eyes and encourage students to participate in the event. MY ROLE: Graphic Designer

CLIENT: City of Sunrise

PROGRAMS:


03 LOGOS/BRANDING The next few pages feature logos I created for a handful of clients, as well as a look into my personal branding.


BRANDING

INSIDE THIS SECTION 11

Logo Designs

12

Personal Branding


11 LOGO DESIGNS OVERVIEW Here are some of the logo designs I have created over the past year. Many of them such as the logos for Eco-Chic Fashion Show, Tune s ‘n Trucks, Winter Wonderland, One City Many Voices and Word Up! Poetry Slam were created for the City of Sunrise. The Past Presidents’ Circle logo was designed for a fundraising club at Florida State University. Others were freelanced for various clients. MY ROLE: Graphic Designer

CLIENT: Various

PROGRAMS:


BRANDING

PA S T

P R E S I D E N TS

STUDENT GOVERNMENT ASSOCIATION

FLORIDA STATE UNIVERSITY

PA S T

STUDENT GOVERNMENT ASSOCIATION

FLORIDA STATE UNIVERSITY P R E S I D E N TS


LOGO DESIGN FOR PERSONAL BRAND IDENTITY

ONLINE PORTFOLIO PRESENTATION ON DESKTOP AND MOBILE DEVICES

12 PERSONAL BRANDING PROJECT OVERVIEW The creation of my personal brand has been an ongoing process. I started back in 2012 developing a logo and determining what style, color and feel I wanted my brand to reflect. In the end I liked simplicity, and so I chose to go with a more minimalistic and clean approach. I felt this red/pink hue most embodied me, and, in the end, it’s the color I settled on to represent my brand. MY ROLE: Graphic Designer

CLIENT: Self

PROGRAMS:


BRANDING

ALYSSA OST Fanatics, Inc 5000 NW . 108th Av Sunrise, e FL 33323

ROFF

3900 NW

120th way , Sunrise , FL 333

23 | alys sa.ostro ff@yaho o.co

m | 954 -325

-0163

Dear Fa

9.23.13

natics:

EDUCATION Florida State University, Tallahassee, Florida BA in Advertising and BS in Marketing GPA: 3.7

CONTACT I have the Alyssa Ostroff attitud120th e, theway 3900 NW everythin drive gSunrise, I do. My FLnam 33323 dou

and the passio ble-majo ring in Ad e is Alyssa Ostro n necessary to thr alyssa.ostroff@yahoo.com ff, vertising ive in this alyssaostroff.com and Marke and I am curren industry, So,Portfolio: tly a why am 954-325-0163 ting. I am and I app ly it to set to gra senior at Florida the limits, I writing you? Sta duate De I want to so I am cember 201 te University, looking believe an ful ly experie 3. for an job career wit nce the ma wh h ere Fan rke I atic can ting indust EXPERIENCE ry and pus Not onlyAugust 2012 to Present s can help me rea challenge mysel Florida State University’s Oglesby Union Marketing, Tallahassee, FL f and pro am I a cre lize these duce am h myself to through ative per goals. Senior Graphic Designer azing wo on son, but rk. I I am discipline tasks and meet all deadlin very goal-orien , wo • Assist with development of new design concepts and campaigns for Sen Florida State University’s rk ethic Oglesby ted, as one tineStudent l’s Teenlin communic es. As a former Union and its departments (Art Center, Crenshaw Lanes, Guest Services, Activitiesand Center, Superviso must be in marke k, I kno grocampus-wide up setting events Student Life Cinema and the Flying High Circus), as well as several including w how to ation skills. As ting. I fol r and DJ . a for low me at mer Writer et a dea Homecoming, Pow Wow and Parents’ Weekend. Expand on initial client concepts to create vector designs WKPX, dline and I have the and Pho and consistent thematic presentation to provide continuity for applications across a wide range of media In additio wo tog rk well rapher for n with oth (web and print). Sunfrom wo to working at my ers, especi rking on cur ally in a • Manage multiple projects in various stages of development; provideaart direction, training and proceduralrent job as adv tea erti m of five sing cam a Graphi guidance to junior designers; balance individual workload in accordance project timelines so paigns c Designer ch me brief, and with (ea for mber wit a due dat deliverables meet campaign deadlines. h a strong, my Creative Str , I have gained e for our a lot of exp ategy II clashing fina cla l • Work directly with printers and vendors to ensure artwork meets requirements for production (file erie campaign ss. I was per It wa dur put in cha nce presentati sonality) with ingprinted formats, bleeds, etc.) and review proofs for accuracy before productions of final this clamaterials. an on. Then rge of final dec we were advertising object isions, set ss that I learned set loose. ive, a how to del on track, mil one ega City of Sunrise - Marketing & Communications, Sunrise, FL August andJune 2013 toest s 2013 digital, pri get the job don and due dates for te tasks based on Graphic Designer/Marketing Intern e well (all my teamm nt, and out deliverab a mothe ate the les -of s’ , -ho wh bre stre ile me). I wa r, and occ ak up figh ngt s a creativ producing the • Developed marketing materials and logo for the Word Up! Poetry a web asi mini-series ManagSlam, ts, get eve hs, make onally a recently creative er e, a ryone bac pizza del acquired by ABC Family to be available on abcfamily.com later this year. - a Marketer. pieces for ivery wo leader, a referee, k our cam man. To a paign • Developed a series of lively and vibrant flagpole banners, which key components of the city’s sum it up, planner, a nagger I amwill appbe lyingtofor ,a I was an neighborhood revitalization effort. Each banner featured a unique theme highlight play, and the Grawork, of my car Advertise secretary, phic Desig eer, and and stakeholders civil service within the community. Worked with individual area representatives from r, a Projec n I know I like to vie position t concept development to approval of final artwork. wo bec w some pieces fro uld flourish in the ause I have the skill mawareness • Worked directly with the Fire-Rescue department to develop concepts for Safety First, a safety environm my portfo ent that Fan set, I know wh lio, please campaign targeting children, parents and senior citizens. at I atics pro visit: aly Thank you vides. If want out ssaostrof you would for you tim f.com. e, and Broward Education Communications Network, Sunrise, FL May 2012 to IAugust 2012 look for ward to Marketing Intern hearing from you . • Assisted the Marketing Director on a variety of projects including, but not limited to: preparing RELEVANT COURSEWORK Advertising Research, Marketing Research, Creative Strategy, Media Planning, Political Communications and Campaigning, Desktop Multimedia, Consumer Behavior, Mass Media Law

PORT

FOLIO

2013

ALYSSA

communications materials (brochures, posters, flyers, marketing reports) and coordinating events to implement a comprehensive marketing/public relations plan for BECON programs and services. •

Utilized web design skills to develop initial design concept and graphics for BECON’s Sports Blitz Universe programming (Sports Blitz, On the Record, All Access and Game Time).

HONORS AND AWARDS 2013 Logo designs chosen for Sunrise, Florida’s Word Up! Poetry Slam, One City, Many Voices, Tunes ‘n Trucks Food Truck Rally and Eco-Chic Fashion Show. 2013

Appointed Junior Art Director over the 2013 marketing campaign for Florida State University’s Flying High Circus Halloween Show Series.

2012

Attended the 56th Annual Advertising Women of New York (AWNY) conference.

SOFTWARE TOOLS Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Microsoft Office: Word, Excel, PowerPoint

G RA P

HIC D ESIG

N &A DVER T

ISING

(LEFT TO RIGHT) DESIGN FOR RESUME, LETTERHEAD AND PRINT PORTFOLIO PROJECT OVERVIEW I translated my design across platforms, expanding to both web and print, keeping consistent with the minimalistic feel. I wanted lots of white space and for the key information to stand out.

T H A N KS

T H A N KS

BUSINESS CARD AND THANK YOU NOTE


04 DESIGN PROCESS Enjoy my work? Well, learn how i went about the design process right here!


DESIGN PROCESS

INSIDE THIS SECTION Step 1: Gather Inspiration Step 3: Find Reference Photos Step 3: Sketch it Out! Step 4: Vector Step 5: Implementation


INSPIRATION BY DESIGN STUDIO THE HEADS OF STATE

01 STEP 1 • GATHER INSPIRATION OVERVIEW The first step I always take when starting a new project is to gather inspiration. Whether it’s through Pinterest or Google or an advertisement, I like to find a few examples of pieces that truly inspire me and have a style I would like to emulate. For the City of Sunrise’s beautification campaign banners, I found inspiration in a few travel posters comprised of very simple graphics. The style was clean and simple and the bright colors were something that was encouraged by my client.


DESIGN PROCESS

REFERENCE PHOTOS

02 STEP 2 • FIND REFERENCE PHOTOS OVERVIEW Once the vision for the campaign was locked in, I set to finding reference photos to base my sketches off of, I found some images of the iconic saucers just outside the BB&T Center and got to sketching out a few designs.


QUICK SKETCH TO GET OUT MY IDEAS

03 STEP 3 • SKETCH IT OUT! OVERVIEW

Now, of course I have this awesome image in mind for what I want the final product to look like, but it never hurts to sketch it out. It also shows your client the direction you are thinking of heading in so you can collect feedback before you enter the vectoring process. After sketching a couple possible designs out, I decided to go with an angled shot of the BB&T saucer.


DESIGN PROCESS

04

FINAL IMAGES

STEP 4 • VECTOR OVERVIEW

Once my idea is approved, I like to create my color palette before I begin vectoring. I pulled some bright shades of blues and greens and went to work on drawing the basic shapes. I then went on to add in the details of the shading and shifted my graphics around on the artboard until I had a nice image that contained all the visual elements I set out to achieve. And voila! Above are the two versions I came up with!


IMPLEMENTATION OF ARTWORK

05 STEP 5 • IMPLEMENTATION OVERVIEW Once the image has been vectored, it’s time to make sure the artwork has been approved by the client and that the file is ready for print. After the image has been sent to the printer, the most exciting part happens. Your creation becomes a reality. No longer is it just a 2D graphic on a computer screen but a waving flag, a living piece of artwork. This is the main reason I love working in the creative industry. It’s seeing an idea scribbled on corner of scrap paper transform into an actual, usable piece of art.


THANK YOU FOR READING

954.325.0163

alyssa.ostroff@yahoo.com

alyssaostroff.com


www.alyssaostroff.com • alyssa.ostroff@yahoo.com


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