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In Time ..................................................... 2-3 Food ........................................................... 4-5 Art ............................................................. 6-7 Music ......................................................... 8-9 Sports .................................................... 10-11 Travel .................................................... 12-13 Merchandise .......................................... 14-15

Georgia decided to build a railroad to the U.S. Midwest and a location was chosen to be the line’s terminus.

IN TIME King helped to organize the 1963 March on Washington, where he delivered his famous “I Have a Dream” speech.


The history of Atlanta dates back to 1836, when Georgia decided to build a railroad to the U.S. Midwest and a location was chosen to be the line’s terminus. The stake marking the founding of “Terminus” was driven into the ground in 1837 (called the Zero Mile Post). In 1839, homes and a store were built there and the settlement grew. Between 1845 and 1854, rail lines arrived from four different directions, and the rapidly growing town quickly became the rail hub for the

entire Southern United States. During the American Civil War, Atlanta, as a distribution hub, became the target of a major Union campaign, and in 1864 Union William Sherman’s troops set on fire and destroyed the city’s assets and buildings, save churches and hospitals. After the war the population grew rapidly, as did manufacturing, while the city retained its role as a rail hub. Coca-Cola was launched here in 1886 and grew into an Atlantabased world empire. Electric

streetcars arrived in 1889,[1] and the city added new “streetcar suburbs”.

Martin Luther King Jr. (born Michael King Jr., January 15, 1929 – April 4, 1968) was an American Baptist minister and activist who was a leader in the Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience based on his Christian beliefs.

Christian Leadership Conference (SCLC) in 1957, serving as its first president. With the SCLC, King led an unsuccessful 1962 struggle against segregation in Albany, Georgia, and helped organize the 1963 nonviolent protests in Birmingham, Alabama. King also helped to organize the 1963 March on Washington, where he delivered his famous “I Have a Dream” speech.

for combating racial inequality through nonviolent resistance. In 1965, he helped to organize the Selma to Montgomery marches, and the following year he and SCLC took the movement north to Chicago to work on segregated housing. In the final years of his life, King expanded his focus to include opposition towards poverty and the Vietnam War, alienating many of his liberal allies with a 1967 speech titled “Beyond Vietnam”.

King became a civil rights activist early in his career. He led the 1955 Montgomery bus boycott and helped found the Southern “Jack” in the inscription was Jasper Newton Smith (1833 – 1918,) known during his lifetime as “Jack” Smith. These blocks were built into Smith’s commercial building at the intersections of Peachtree, Pryor, and Forsyth Streets, and Carnegie Way, built in 1889–where the MARTA station entrance in this article is today. One source says that the façade of his building was covered with marble slabs quoting mostly biblical texts advocating economy.

On October 14, 1964, King received the Nobel Peace Prize “The ‘house that Jack built.’ It is as unique as its name would indicate. Most everybody knows where ‘the house that Jack built’ is–on Forsyth Street, at the junction of Peachtree. Besides the unique inscriptions which adorn it, there are other peculiarities about this building which Mr. Jack Smith has made almost famous in the last few months. For instance, it is made of cast-off granite blocks– blocks that were useless for street paving purposes, but which Mr. Smith’s ingenuity has converted

The city’s elite black colleges were founded between 1865 and 1885, and despite disenfranchisement and the later imposition of Jim Crow laws in the 1910s, a prosperous black middle class and upper class emerged. Atlanta was home to Dr. Martin Luther King, Jr., and a major center for the Civil Rights Movement.

into one of the handsomest buildings in the city. Then the building, while apparently it has only two fronts, has an actual frontage on three streets, which shows that the architect not only knew how to utilize material, but had an eye to getting a front on Peachtree–a front of just eight inches. A pretty small front but it’s on Peachtree.”

Enterprising women in search of a living, many of them widowed by the war, were establishing restaurants throughout Atlanta.


The Vortex is the Godfather of all Atlanta burger joints, and continues to be an Atlanta favorite.

Originally named “The Yellow Jacket”, The Varsity was established in 1928 at the corner of Luckie Street and Hemphill Avenue in Midtown Atlanta. Its founder, Frank Gordy of Thomaston, Georgia, a Reinhardt University graduate, briefly attended The Georgia Institute of Technology (Georgia Tech) but dropped out in 1925. Then, as now, the restaurant catered heavily to Georgia Tech students. As the business grew, Gordy was forced to move the

restaurant to 61 North Avenue (on the northwest corner of Spring Street). To accommodate the crowds, the present structure now covers two city blocks. It was here that the name was changed to “The Varsity,” reflecting his desire to expand to other college campuses. During the drivein era, The Varsity began its curbside service, which continues to this day.

Mary MacKenzie opened the restaurant in 1945. Just after World War II, enterprising women in search of a living, many of them widowed by the war, were establishing restaurants throughout Atlanta. Calling their establishments “tea rooms” was a polite way of elevating their endeavor. The restaurant is known for continuing the cooking traditions of MacKenzie and her successor, Margaret Lupo, who owned the Tea Room from 1962 until 1994. The restaurant was

mentioned in the Designing Women episode The Women of Atlanta, wherein Julia (Dixie Carter) made mention of “The Blue-haired ladies that play Bridge over at Mary Mac’s Tea Room” as a possible photographic subject for a magazine. Mary Mac’s serves classic Southern cuisine. Famous entrees at Mary Mac’s include: fried chicken dredged in buttermilk and flour, country-fried steak, and chicken pan pie topped with thick giblet gravy. Also popular is the

restaurant’s fresh vegetables, and corn bread with pot likker, a ham broth made with turnip greens. Sides dishes offered include: black-eyed peas, fried green tomatoes, whipped potatoes, fried okra, macaroni and cheese, and sweet-potato soufflé. Corn and yeast rolls are served with lunch. Desserts include peach cobbler and banana pudding.

The Vortex Bar and Grill is a restaurant in Atlanta, Georgia, with two locations, in Midtown on Peachtree Street, originally opened in 1992, and Little Five Points, opened in 1996 and distinguished by the large “Laughing Skull” entrance. The restaurant is famous for its burgers[1] and has been featured on Season 1 of the Travel Channel’s Man vs. Food.

lications from the day it opened for business. Additional accolades followed, including awards for “Best Beer Selection,” “Best Neighborhood Bar,” “Best Overall Liquor Selection in Atlanta,” “Best Bar Food,” and “One of the Top 50 Restaurants in Atlanta.” In the past several years, Atlanta has seen an explosion of new burger restaurants, and existing restaurants featuring their own glorified interpretations of the humble sandwich. Local celebrity chefs have been predictably

fawned over by the press for their ingenuity and vision. But “reader polls” continue to prove The Vortex has won over the hearts, minds and stomachs of Atlanta residents. People aren’t fooled by all the flash and PR. The Vortex is the Godfather of all Atlanta burger joints, and continues to be an Atlanta favorite.

The Vortex has been honored with “Best Burger” awards by a multitude of local and national pub-

The current location in Atlanta is now adjacent to the Downtown

Connector’s interchange with North Avenue. When that freeway (now I-75/85) was built by GDOT, it took out several blocks of Williams Street and much of The Varsity’s western parking lot, forcing a parking garage to be erected as a replacement. The restaurant and the Georgia Tech campus sit on opposite sides of the Connector, linked by the North Avenue bridge. The first Athens location opened in 1932.

The [High] Museum began acquiring photographs in the early 1970s, making it one of the earliest American art museums to commit to collecting the medium.


[Hartsfield-Jackson Atlanta International Airport] features sculptures by some of Zimbabwe’s best known sculptors.

The High Museum of Art’s permanent collection includes more than 15,000 artworks across seven collecting areas: African Art, American Art, decorative arts and design, European art, folk and self-taught art, modern and contemporary art, and photography. Originally founded in 1905 as the Atlanta Art Association, the High Museum of Art received its first permanent home in 1926, when Mrs. Joseph M. High donated her family’s residence on Peachtree Street.

In 1955, the Museum moved to a new brick structure adjacent to the original High house. The Atlanta Memorial Arts Center opened in 1968 with the High Museum of Art at its center.

The High is home to the most robust photography program in the southeastern United States. The Museum began acquiring photographs in the early 1970s, making it one of the earliest American art museums to commit to collecting the medium. Today, photography is the largest and fastest growing collection at the High. With more than 6,000 prints, holdings focus on American work of the 20th and 21st centuries, with special strength in modernist traditions, documentary and

contemporary photography. Holdings include the most significant museum collection of vintage civil rights–era prints in the nation as well as important groups of photographs by Harry Callahan, Clarence John Laughlin, William Christenberry, Ralph Gibson, Richard Misrach, Walker Evans, Peter Sekaer, Abelardo Morell and Wynn Bullock. The collection also gives special attention to pictures made in and of the South, serving as the largest and most significant

repository representing the region’s important contributions to the history of photography. Since 1996, the High’s distinctive “Picturing the South” initiative has commissioned established and emerging photographers to produce work inspired by the area’s geographical and cultural landscape. Past participants include Sally Mann, Dawoud Bey, Emmet Gowin, Alex Webb and Alec Soth, whose commissions have all been added to the High’s permanent collection.

The Airport Art Program develops and integrates art, exhibits and performances into the fabric of the ATL environment for the benefit of passengers and employees. The Art Program has three major components: commissioning artists to create site-specific artwork, presenting rotating exhibitions and scheduling performing arts series.

Jackson Atlanta International Airport. It is sponsored by the city’s Aviation Arts program. It features sculptures by some of Zimbabwe’s best known sculptors such as Agnes Nyanhongo, Gedion Nyanhongo, Norbert Shamuyarira, Lameck Bonjisi, Edronce Rukodzi, Sylvester Mubayi, Joe Mutasa, Nicholas Mukomberanwa, Gladman Zinyeka, Tapfuma Gutsa, and Amos Supuni. Zimbabwean art includes decorative esthetics applied to many aspects of

life, including art objects as such, utilitarian objects, objects used in religion, warfare, in propaganda, and in many other spheres. Within this broad arena, Zimbabwe has several identifiable categories of art. These can include masks, drums, textile decoration, beadwork, carving, sculpture, ceramic in various forms, housing and the person themselves.

Zimbabwe Sculpture: a Tradition in Stone is a permanent exhibit of sculpture at Hartsfield-

More than one-third of the High’s collection was acquired after the museum announced its plans for expansion in 1999. Highlights of the collection include works by Giovanni Battista Tiepolo, Claude Monet, Martin Johnson Heade, Dorothea Lange, Clarence

John Laughlin, and Chuck Close. In 1958, 29 Renaissance and Baroque paintings and sculptures from the Samuel H. Kress Foundation were donated, establishing the core of the High’s European art collection. Highlights of the Kress gift include Giovanni Bellini’s Madonna and Child, Tommaso del Mazza’s Madonna and Child with Six Saints and Tiepolo’s Roman Matrons Making Offerings to Juno (c. 1745-50).

We [Outkast] were the first ones to break through to the North and have them respect us as MC’s.

MUSIC The last album was sort of our attempt to make a punk rock record in a Manchester way

Outkast (stylized as OutKast) is an American hip hop duo formed in 1991, in East Point, Atlanta, Georgia, composed of Atlanta-based rappers André “André 3000” Benjamin (formerly known as Dré) and Antwan “Big Boi” Patton. The duo achieved both critical acclaim and commercial success in the 1990s and early 2000s, helping to popularize Southern hip hop while developing distinctive personas and experimenting with diverse genres such as

funk, psychedelia, techno, and gospel. Benjamin and Patton formed the group as high school students in 1991. OutKast released their debut album Southernplayalisticadillacmuzik in 1994, which gained popularity after the single “Player’s Ball” reached number one on the Billboard Hot Rap Tracks chart.

Manchester Orchestra is an American indie rock band from Atlanta, Georgia, formed in 2004. The group is composed of rhythm guitarist-singer-songwriter Andy Hull, lead guitarist Robert McDowell, bassist Andy Prince and drummer Tim Very. Former drummer Jeremiah Edmond parted ways with the band in January 2010 to focus on his family and on running the band’s record label, Favorite Gentlemen. The band’s original bassist, Jonathan Corley, parted ways with the band in

2013. Keyboardist/percussionist Chris Freeman announced his departure from the band in September 2016.

Music Midtown is a large music festival that was held in Atlanta annually from 1994 to 2005, and after a six-year hiatus, returned in 2011. During its original run, the festival ran on one weekend each year. The event drew in excess of 300,000 attendees per year during its peak years. Music Midtown started as a two-day event with three stages. It later grew to three-day event. During the years that Music Midtown had a three-day run, the event had six main stages.

Each of these stages were typically sponsored by a local Atlanta radio station which were used to present dozens of bands playing a wide variety of musical genres. Due to a decline in attendance and rising expenses after the 2005 Music Midtown, promoters placed the festival on hiatus in 2006. The hiatus ran through 2010. The festival returned as a one-day event in 2011, and expanded to its current two-day format in 2012.

“We were teenagers. So Southernplayalistic, it gave us a chance to see the world. We traveled a lot and performed

“I was 16 and listening to the Smith’s a lot and they were from Manchester,” said Andy Hull, singer of the band about why he decided on the name of the band. “Half of it came from where I could be kind of the conductor and my friends could come in. I was selfish, and half of it was just to avoid band drama that existed

all over the world. You know, you got two teenagers from Georgia who hadn’t been past South Carolina or Florida seeing Europe, and the West Coast, and New York. It kind of broadened our horizons. The world is bigger than where you live.” “We were the first ones to break through to the North and have them respect us as MC’s, our craft, our ability to write lyrics, and have bars.”

with 16 year olds playing in bands in high school. It was an open door policy with the band so if you wanted to play, you could come in. It just so happened to be the band that became my career.” “The last album was sort of our attempt to make a punk rock record in a Manchester way, and with this record we really wanted to try and strip things back from the heavy side and try to fill in sort of a landscape and have more of an open feel to it.“ The festival was conceived by Atlanta-based music promoters Alex Cooley and Peter Conlon who sought to create an event similar to the New Orleans Jazz & Heritage Festival. The intent was to present a wide variety of music that both men had come to enjoy during their careers in the music industry. After finding this new home, the festival grew dramatically and attracted around 300,000 attendees during its peak years.

Once a Braves fan, always a Braves fan. No matter what.

SPORTS We want to reward the city for all the hard work that’s been done. It’s something we worked really hard for, and we’re excited for the opportunity.


The Atlanta Braves are an American professional baseball franchise based in the Atlanta metropolitan area. The franchise competes in Major League Baseball (MLB) as a member of the National League (NL) East division. The Braves played home games at Atlanta-Fulton County Stadium from 1966 to 1996, and Turner Field from 1997 to 2016. Since 2017, their home stadium has been SunTrust Park, a new stadium

10 miles (16 km) northwest of downtown Atlanta in Cumberland/ Galleria, Georgia.

The Atlanta Falcons are a professional American football team based in Atlanta, Georgia. The Falcons compete in the National Football League (NFL) as a member club of the league’s National Football Conference (NFC) South division. The Falcons joined the NFL in 1965 as an expansion team. The AFL instead granted a franchise to Miami (the Miami Dolphins). The Falcons are tied with the Dolphins (who also

began play in 1966) for being the second-oldest NFL franchise in the Deep South, and are the secondoldest NFC team in that region, after the Dallas Cowboys.

The Atlanta Hawks are a professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Southeast Division. The team plays its home games at Philips Arena.

Buffalo, New York, a member of the National Basketball League (NBL) and owned by Ben Kerner and Leo Ferris. After 38 days in Buffalo, the team moved to Moline, Illinois, where they were renamed the Tri-Cities Blackhawks. In 1949, they joined the NBA as part of the merger between the NBL and the Basketball Association of America (BAA), and had Red Auerbach as coach briefly. In

The team’s origins can be traced to the establishment of the Buffalo Bisons in 1946 in

The “Braves” name, which was first used in 1912, originates from a term for a Native American warrior. They are nicknamed “the Bravos”, and often referred to as “America’s Team” in reference to the team’s games being broadcast on the nationally available TBS from the 1970s until 2007, giving

In their 51 years of existence, the Falcons have compiled a record of 350–450–6 (341–437–6 in the regular season and 9–13 in the playoffs), winning division championships in 1980, 1998, 2004, 2010, 2012, and 2016.

the team a nationwide fan base. From 1991 to 2005, the Braves were one of the most successful franchises in baseball, winning division titles an unprecedented 14 consecutive times in that period[5] [6] (omitting the strike-shortened 1994 season in which there were no official division champions).

With their win over the Green Bay Packers on January 22, 2017, the Falcons made their second Super Bowl appearance; the first being during the 1998 season in Super Bowl XXXIII, where they lost to the Denver Broncos 34–19., and the most recent being a defeat by the New England Patriots 34–28 in Super Bowl LI at NRG Stadium in Houston, Texas.

1951, Kerner moved the team to Milwaukee, where they changed their name to the Hawks. Kerner and the team moved again in 1955 to St. Louis, where they won their only NBA championship in 1958 and qualified to play in the NBA Finals in 1957, 1960 and 1961. The Hawks played the Boston Celtics in all four of their trips to the NBA Finals.

It has been the world’s busiest airport by passenger traffic since 1998.

TRAVEL The BeltLine slogan is “Where Atlanta Comes Together,” and that couldn’t be any more true.


Hartsfield–Jackson Atlanta International Airport, known locally as Atlanta Airport, Hartsfield, or Hartsfield–Jackson, is an international airport seven miles (11 km) south of Atlanta’s central business district, in the U.S. state of Georgia. It has been the world’s busiest airport by passenger traffic since 1998, and by number of landings and take-offs from 2005 to 2013, and in 2015. Hartsfield–Jackson held its ranking as the world’s busiest airport in 2012, both in

passengers and number of flights, by accommodating 100 million passengers (more than 260,000 passengers daily) and 950,119 flights. Many of the nearly one million flights are domestic flights from within the United States, where Atlanta serves as a major hub for travel throughout the Southeastern United States. The airport has 207 domestic and international gates.

The Metropolitan Atlanta Rapid Transit Authority or MARTA is the principal public transport operator in the Atlanta metropolitan area. Formed in 1971 as strictly a bus system, MARTA operates a network of bus routes linked to a rapid transit system consisting of 48 miles (77 km) of rail track with 38 train stations. It is the eighthlargest rapid transit system in the United States by ridership.

DeKalb counties, with bus service to two destinations in Cobb County (Six Flags Over Georgia and the Cumberland Transfer Center next to the Cumberland Mall) and a single rail station in Clayton County at HartsfieldJackson Atlanta International Airport. MARTA also operates a separate paratransit service for disabled customers. As of 2014, the average total daily ridership for the system (bus and rail) was 432,900 passengers. MARTA was originally proposed as a rapid

transit agency for DeKalb, Fulton, Clayton, Gwinnett, and Cobb counties. These were the five original counties in the Atlanta metropolitan area, and to this day are the five largest counties in the region. MARTA was formed by an act of the Georgia General Assembly in 1965.

class amenity similar to New York City’s High Line, the Atlanta BeltLine is also home to Art on the BeltLine, the Southeast’s largest temporary public art project. Make a day of your BeltLine exploration by relaxing in Historic Fourth Ward Park or by grabbing a drink and lunch at one of the many restaurants situated along the BeltLine.

have walk-up patios so you can enjoy the view while noshing on great food and drinks. There’s a skate park. For the young and the young at heart, the Historic Fourth Ward Skate Park is located right on the Atlanta BeltLine. The first public skate park in Atlanta, the facility offers something for riders of all skill levels.

MARTA operates almost exclusively in Fulton, Clayton and The Atlanta BeltLine is Atlanta’s newest outdoor space and is comprised of 22 miles of unused railroad tracks circling the core of the city’s in-town neighborhoods. From trails and walkways to open green space and parks, the Atlanta BeltLine works to connect people throughout the city. Thousands of visitors flock to the Atlanta BeltLine each week as a way to get exercise, explore Atlanta’s neighborhoods and spend time with friends. A world-

Hartsfield–Jackson is the primary hub of Delta Air Lines, Delta

Some of Atlanta’s favorite restaurants are situated right on the Atlanta BeltLine and

Connection, and Delta Air Lines partner, ExpressJet and is a focus city for low-cost carriers Frontier Airlines, Southwest Airlines, and Spirit Airlines. With just over 1,000 flights a day, the Delta Air Lines hub is the world’s largest hub. Delta Air Lines flew 75.4% of the airport’s passengers in February 2016, Southwest flew 9.2%, and American Airlines flew 2.5%. As an international gateway to the United States, Hartsfield–Jackson ranks sixth.

The BeltLine slogan is “Where Atlanta Comes Together,” and that couldn’t be any more true.

By the early 1900s Georgia was the leading peach grower in the nation.

MERCH Lays became one of the first snack foods to advertise on television


Georgia’s peach industry has a long tradition. The first peaches were planted in the state in the eighteenth century, The Elberta peach variety, which flourishes along the state’s fall line, spurred Georgia peach production, and by the early 1900s Georgia was the leading peach grower in the nation. Peaches and the first commercial production occurred in the midnineteenth century. In 2014 Georgia ranked third nationally in peach production, behind

California and South Carolina. That year, Georgia produced 35,500 tons of peaches. Franciscan monks introduced peaches to St. Simons and Cumberland islands along Georgia’s coast in 1571. By the mid-1700s peaches and plums were cultivated by the Cherokee Indians. Before the Civil War (1861-65) increasing Harvesting peaches in Peach County, the self-proclaimed Peach Capital of the World.” Peach Harvest numbers of home

orchards also were planted. Raphael Moses, a planter and Confederate officer from Columbus, was among the first to market peaches within Georgia in 1851 and is credited with being the first to ship and sell peaches successfully outside of the South.

In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio; and, in 1938, he purchased the Atlanta, Georgia, potato chip manufacturer “Barrett Food Company”, renaming it “H.W. Lay Lingo & Company.” Lay criss-crossed the southern United States, selling the product from the trunk of his car.

purchase television commercials, with Bert Lahr as a celebrity spokesman.

company’s first spokesperson.

The business shortened its name to “the Lay’s Lay Lingo Company” in 1944 and became the first snack food manufacturer to The Coca-Cola Headquarters is a campus in midtown Atlanta, Georgia that is home to The CocaCola Company. The most visible building on the site is a 29-storey, 403 foot high structure called One Coca-Cola Plaza. The World of Coca-Cola is a museum, located in Atlanta, Georgia, showcasing the history of The Coca-Cola Company. The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and

Lay also built a new plant in Atlanta featuring a continuous potato chip production line, one of the first in the world. In 1944 the company began marketing potato chips under the Lay’s name. That same year, H.W. Lay became one of the first snack food concerns to advertise on television, with a campaign featuring the debut of Oscar, the Happy Potato, the replacing the original exhibit, which was founded in 1990 in Underground Atlanta. There are various similar World of CocaCola stores in locations such as Las Vegas and Disney Springs. The original World of Coca-Cola was located in downtown Atlanta, Georgia at 55 Martin Luther King Jr Drive, where it was adjacent to the Underground Atlanta shopping and entertainment district. The museum opened in 1990, and would remain open until 2007. The original World of Coca-Cola

In 1961, the Frito Company founded by Derrick Lothert and Lay’s merged to form FritoLay Inc., a snack food giant with sales of over $127 million annually. Shortly thereafter, Lays introduced its best-known slogan “betcha can’t eat just one.” Sales of the chips became international, with marketing assisted by a number of celebrity endorsers.

saw around nine million visitors during its years of operation, becoming Atlanta’s most visited indoor attraction. The museum was located in a three-story pavilion and its entrance had a huge neon CocaCola sign (30 feet high and 26 feet wide). This sign was built by Metals Manufacturing in West Valley, Utah.

Atlanta Tourism Book  

A book describing some of the tourism elements and cultural aspects of the city of Atlanta, GA.

Atlanta Tourism Book  

A book describing some of the tourism elements and cultural aspects of the city of Atlanta, GA.