Chanel Les Rêves Collection
Brand Identity 1. Chic 2. Luxurious 3. Classic Selling Appeal The Chanel classic patterns and designs are extremely recognizable. Even if one wasn’t a fashionista, it is most likely they can recognize the quilted patterns and the intertwining big C’s seen on so many girls’ purses. This is what my brand extension brings: classic Chanel. As soon as my customer sees the bedding pattern, they will automatically be drawn to it. Not only does it protrude Chanel, its luxurious fabric and quality of the extension follows in the brand’s footsteps. Our customers will be effortlessly pleased when using our products. The fabric is long-lasting, comfortable, and high-end. Chanel Bedding gives Chanel one more reason as to why it is one of the best brands in the fashion world. 1. Heritage 2. Quality 3. Familiarity Distinctive Characteristics The fabrication, logo, and relativeness to the brand are what make our line different from our competitors. Our fabrication is top of the line, just because it is a bedding line and not clothing/ accessories does not mean we don’t put as much time and quality into what we produce. Our logo is meant to be seen. Many brands choose to forego logos on bedding collections but we make our products for our loyal customers and we know they appreciate our logo! Once again, our products exemplify the Chanel brand.
1. Logo 2. Fabrication 3. Exemplifies Retailer Bloomingdales/ Bloomingdales Home Geographic Location Chicago, New York Chicago 900 North Michigan Avenue The Medinah Home Store- 600 North Wabash Avenue New York 504 Broadway 59th Street & Lexington Avenue, 1000 Third Avenue