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Alyssa Davis

Process Book Personal Branding Fasm 210 Oscar Bentacur


CONTENTS 01 02 03 04 05 06 07

...statement ... keywords ... inspiration ...sketches ... logo ... business card ... letterheads


Statement To create an honest and inviting brand that completely captures who i am and can bring happiness to the customers


Keywords Feminine Vintage

Creative

Fun Luxury Professional


Inspiration


100 Sketches


experimentation


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Color


ALYSSA

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AVIS

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DAVIS

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AVIS

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ALYSSA

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DAVIS

ALYSSA

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AVIS

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DAVIS

DAVIS

ALYSSA

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BUSINESS CARDS


INSPIRATION


ALYSSA

Alyssa Davis (337)-591-4985 alyssand16@gmail.com

DAVIS

Fashion Marketing & Management Advertising

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Alyssa Davis (337)-591-4985 alyssand16@gmail.com

Fashion Marketing & Management Advertising

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Alyssa Davis (337)-591-4985 alyssand16@gmail.com

Fashion Marketing & Management Advertising

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AVIS

Fashion Marketing & Management Advertising

Alyssa Davis (337)-591-4985 alyssand16@gmail.com


ALY SSA

ALYSSA DAVIS FASHION MARKETING & MANAGEMENT ADVERTISING

ALYSSA DAVIS

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V IS

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

FASHION MARKETING & MANAGEMENT ADVERTISING

ALYSSA DAVIS FASHION MARKETING & MANAGEMENT ADVERTISING

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(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

A ALYSSA DAVIS Fashion Marketing & Management Advertising

D (337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54


ALYSSA

DAVIS

FASHION MARKETING & MANAGEMENT ADVERTISING

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

A LY S S A

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FASHION MARKETING & MANAGEMENT ADVERTISING

AVIS

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

A D FASHION MARKETING & MANAGEMENT ADVERTISING

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

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FASHION MARKETING & MANAGEMENT ADVERTISING

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(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54


A D Final logo


LETTERHEADS


inspiration


Alyssa Davis

ALYSSA DAVIS

ALYSSA DAVIS

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(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

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Alyssa Davis

RESUME

To whom it may concern, I knew I wanted to be in fashion the first time I was surrounded by naked people. In high school I volunteered for a local runway show in my town. Since the organization was low in staff I took on the roles of problem solver, model coordinator, and most importantly dresser. I loved seeing the behind the scenes of fashion. I loved looking at the materials up close, hearing stories of the designers inspiration, seeing the raw inside of the garments, and watching the models go from slightly embarrased being in the nude to completely confident once they put on their ensembles. Currently, I am majoring in Fashion Marketing and Management and minoring in Advertising at the Savannah College of Art and Design in Savannah, GA. I absolutely adore your brand and would love to be considered for the position. I feel I am qualified because I love collaborating with different people and brands and when I’m given any project I make sure to give it all of my time and effort to make it the best it can be. Thank you for taking time to review my application. Feel free to contact me at any time with questions on my cell or email.

ALYSSA DAVIS

I love forward to hearing from you, Alyssa Davis

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Cover Letters

CONTACT 22 Bretagne Circle Little Rock, AR 72223

(337)-591-4985

(337)-591-4985 alyssand16@gmail.com

alyssand16@gmail.com

https://scad.ccnsite.com/ alyssand16c9fe

https://studentpages.scad.edu/~adavis54 SKILLS —Collaboration —Organization —Attention to detail —Fast Learner —Multitasking —Time Management —Event planning —Presentation/Verbal Communication

ALYSSA DAVIS

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To whom it may concern,

SOFTWARE

I knew I wanted to be in fashion the first time I was surrounded by naked people. In high school I volunteered for a local runway show in my town. Since the organization was low in staff I took on the roles of problem solver, model coordinator, and most importantly dresser. I loved seeing the behind the scenes of fashion. I loved looking at the materials up close, hearing stories of the designers inspiration, seeing the raw inside of the garments, and watching the models go from slightly embarrased being in the nude to completely confident once they put on their ensembles. Currently, I am majoring in Fashion Marketing and Management and minoring in Advertising at the Savannah College of Art and Design in Savannah, GA. I absolutely adore your brand and would love to be considered for the position. I feel I am qualified because I love collaborating with different people and brands and when I’m given any project I make sure to give it all of my time and effort to make it the best it can be. Thank you for taking time to review my application. Feel free to contact me at any time with questions on my cell or email.

—Adobe certified —Microsoft — Word —Powerpoint —Excel —Adobe —Photoshop CC 2017 —Illustrator CC 2017 —InDesign CC 2017 —Muse CC 2017 —Acrobat DC

I love forward to hearing from you, Alyssa Davis (337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

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EDUCATION Fashion Institute of Technology New York, NY, USA —Precollege program —Fashion Forecasting and Styling Courses Savannah College of Art and Design Savannah, GA, USA —Dean’s List —BFA in Fashion Marketing and Management —Minor in Advertising (expected graduation 2020)

EXPERIENCE Carti Fashion Show —Philanthropic display of high-end boutique items —Backstage Assistant Rock the Runway —Benefit fashion event modeling upscale clothing —Off-stage organizer Curbside Couture —Showcase of recycled, repurposed fashion designs —Designer, Model

HONORS/AWARDS

—Thea Foundation Fashion Design Scholarship —SCAD Achievement Scholarship —SCAD Honors Scholarship —Published work in “It’s All on Paper” —SCAD premiere arts and business club

SCAD Savannah Runway Show —Anticipated, yearly event of original designs from the finest SCAD School of Fashion seniors and graduates —Backstage dresser and problem solver

EXTRACURRICULARS —Women’s Empowerment Club — Arkansas Repertory Theatre —Diverse and inclusive organization — State’s largest, critically acclaimed formed to speak civially and educate about nonprofit resident theatre Women’s rights — Godspell, Project Elan —The Manor — Movie extra —Professional digital fashion magazine run by students at SCAD


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333-333-333 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

Alyssa Davis

Fahion Marketing

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Alyssa Davis 333-333-333alyssand16@gmail.com https://studentpages.scad.edu/~adavis54


A

ALYSSA DAVIS

D 333-333-333 alyssand16@gmail.com

FASHION MARKETING & MANAGEMENT ADVERTISING

https://studentpages.scad.edu/~adavis54

ALYSSA DAVIS

ALYSSA DAVIS

To whom it may concern, I knew I wanted to be in fashion the first time I was surrounded by naked people. In high school I volunteered for a local runway show in my town. Since the organization was low in staff I took on the roles of problem solver, model coordinator, and most importantly dresser. I loved seeing the behind the scenes of fashion. I loved looking at the materials up close, hearing stories of the designers inspiration, seeing the raw inside of the garments, and watching the models go from slightly embarrased being in the nude to completely confident once they put on their ensembles. Currently, I am majoring in Fashion Marketing and Management and minoring in Advertising at the Savannah College of Art and Design in Savannah, GA. I absolutely adore your brand and would love to be considered for the position. I feel I am qualified because I love collaborating with different people and brands and when I’m given any project I make sure to give it all of my time and effort to make it the best it can be. Thank you for taking time to review my application. Feel free to contact me at any time with questions on my cell or email.

CONTACT 22 Bretagne Circle Little Rock, AR 72223 (337)-591-4985 alyssand16@gmail.com https://scad.ccnsite.com/ alyssand16c9fe

SKILLS —Collaboration —Organization —Attention to detail —Fast Learner —Multitasking —Time Management —Event planning —Presentation/Verbal Communication

A D

I love forward to hearing from you,

SOFTWARE

Alyssa Davis

—Adobe certified —Microsoft — Word —Powerpoint —Excel —Adobe —Photoshop CC 2017 —Illustrator CC 2017 —InDesign CC 2017 —Muse CC 2017 —Acrobat DC

(337)-591-4985 alyssand16@gmail.com https://studentpages.scad.edu/~adavis54

A D

EDUCATION Fashion Institute of Technology New York, NY, USA —Precollege program —Fashion Forecasting and Styling Courses Savannah College of Art and Design Savannah, GA, USA —Dean’s List —BFA in Fashion Marketing and Management —Minor in Advertising (expected graduation 2020)

EXPERIENCE Carti Fashion Show —Philanthropic display of high-end boutique items —Backstage Assistant Rock the Runway —Benefit fashion event modeling upscale clothing —Off-stage organizer Curbside Couture —Showcase of recycled, repurposed fashion designs —Designer, Model

HONORS/AWARDS

—Thea Foundation Fashion Design Scholarship —SCAD Achievement Scholarship —SCAD Honors Scholarship —Published work in “It’s All on Paper” —SCAD premiere arts and business club

SCAD Savannah Runway Show —Anticipated, yearly event of original designs from the finest SCAD School of Fashion seniors and graduates —Backstage dresser and problem solver

EXTRACURRICULARS —Women’s Empowerment Club — Arkansas Repertory Theatre —Diverse and inclusive organization formed to — State’s largest, critically acclaimed speak civially and educate about Women’s rights nonprofit resident theatre — Godspell, Project Elan —The Manor —Professional digital fashion magazine run by — Movie extra students at SCAD


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