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A ly s s a C . B r a d e n BACHELOR OF ARTS IN MASS COMMUNICATION

abrade1@lsu.edu -- (832) 465 4240


ALYSSA C. BRADEN (832) 465 4240 - abrade1@lsu.edu EDUCATION Louisiana State University, Baton Rouge, La.- Expected graduation May 2013 Bachelor of Arts in Mass Communication, 3.2 GPA Concentration: Public Relations Minor: Business Administration EXPERIENCE Marketing & Communications Intern, Louisiana Economic Development, August 2012 - present • Writes internal newsletter, drafts various media material and corporate case studies in AP style. • Proofs and edits all internal and external marketing material and spreads of quarterly economic magazine, EQ. • Responsible for research on economic influencers and industries, manages and updates department KnowledgeBase and attends EQ content meetings. Writing Director, 360 Communications - student-run PR agency, spring 2013 • Planning, implementing and evaluating a comprehensive PR campaign for agency client. • Role includes writing and distributing press releases, research, proofing/editing all material, design of all visuals using Adobe software, event planning and social media management. Creative Participant, Ketchum Mindfire, January 2012 - March 2013 • Hosted by top communications agency Ketchum, Mindfire is an invitation-only web based portal where university students work on business challenges that Ketchum posts on behalf of their Fortune 500 clients. • Challenge Winner - Developed a winning PR and integrated marketing communications campaign idea for Ketchum client. Public Relations Intern, Sewa International - Houston Chapter, summer 2011 • Managed social media, wrote press releases and weekly blog updates, in charge of all flier, newsletter and brochure design. • Assisted in the planning and execution of a cultural art exhibition, annual gala and two free immunization clinics partnering with Texas Children’s Hospital. • Wrote and designed organization’s annual report, obtained media coverage, managed media lists and relations with organization’s donors and members. ACTIVITIES/HONORS • • • •

NW Houston Panhellenic Alumni scholarship recipient - spring 2012 LSU Academic Programs Abroad - summer 2012 Dean’s List - Fall 2011, spring 2010 PRSSA, Kappa Kappa Gamma sorority, PR Committee of Kappa Kappa Gamma 2009-present


Writing samples & Media placments


FOR IMMEDIATE RELEASE Contact: Alyssa Braden 360 Communications 337-278-7984 Abrade1@lsu.edu

SmokingWords to Celebrate National Kick-Butts Day, Supporting a Smoke-Free LSU BATON ROUGE, La.--(March 20, 2013)-- SmokingWords, an organization supporting the move-

ment for a tobacco-free campus, will host a free crawfish boil this Wednesday on National Kick-Butts Day from 12 p.m. to 3 p.m. on the LSU Parade Ground. The event will coincide with the LSU Health and Wellness Fair on the same day and is only open to students. To receive free tickets to the event, students must visit the SmokingWords booth any time from 9 a.m to 2 p.m. at the fair in the Cotillion Ballroom and sign a petition in support of making LSU a smoke-free campus. The event will host students for free crawfish, music, giveaways and chances to win prizes while advocating for a smoke-free campus and educating students about tobacco-free living. New campus student organization Fresh Campus, a partner of SmokingWords, will also be recruiting its first members for the newly established group. Open positions for fall semester include president, vice president, treasurer and a public relations team.

About SmokingWords and Fresh Campus

SmokingWords was founded in 2000 by Dr. Judith Sylvester, an associate professor at the LSU Manship School of Mass Communication. The goal of SmokingWords is to make LSU a tobacco-free campus and educate the student body about the health risks of tobacco-use. SmokingWords has partnered with Fresh Campus in this venture. Fresh Campus is a student-led campaign whose goal is to empower college students to create change on their campuses by focusing on tobacco-free policies. For more information regarding Fresh Campus membership or initiatives contact Sonia Shah at Sonia116@gmail.com. For information about SmokingWords visit our website http://www.mysmokingwords.org.

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Contact: Judith Sylvester SmokingWords, Director jsylves@lsu.edu 225-578-2067 March 26, 2013

FOR IMMEDIATE RELEASE

SMOKINGWORDS AND FRESH CAMPUS HOST LUNCHEON WITH ANDREW MUHL American Cancer Society Representative Speaks On La. Tobacco Legislation BATON ROUGE, La. -- Andrew Muhl spoke to a small group of students about soon-to-be introduced La. tobacco legislation on Tuesday, March 26. The event was coordinated by the LSU student organizations SmokingWords and Fresh Campus. Muhl, the government relations director for the American Cancer Society of Louisiana, discussed a proposed tax increase on tobacco products and how increased tax revenue could effect La. residents.

“Tobacco is the number one cause of all cancer death,” said Muhl, “So how can we reduce tobacco use? The number one way to reduce tobacco use is by making it more expensive. The second way to reduce tobacco use is through smoke-free air policies.” The Louisiana Smoke-Free Air Act, enacted on Jan. 7, 2007, prohibits smoking in most public spaces and work places as well as restaurants in La. Muhl noted “Louisiana has a decent law in place, but we would like it to be stronger. It is a good start.” Muhl pointed out that Louisiana was near the bottom when it comes to taxing cigarettes. A 2012 National Conference of State Legislature report showed Louisiana having the third lowest tax on cigarettes in the country. Louisiana only enacts a 36-cent tax on a pack of cigarettes. “This legislative session, our big focus is increasing the price of cigarettes through a tobacco tax,” said Muhl. The American Cancer Society of Louisiana will support a cigarette tax bill authored by State Rep. Harold Richie, D-Bogalusa. Richie’s proposed legislation would increase the cigarette tax by more than a dollar. The revenue from Richie’s tax increase would go towards healthcare, specifically tobacco prevention and the treatment of tobacco related diseases. Muhl closed by encouraging participation at an upcoming rally in support of Richie’s tax increase proposal. The rally will be held April 17, 2013, on the steps of the Louisiana Capitol. Richie will hold a press conference to officially announce his tax proposal.

About SmokingWords and Fresh Campus

SmokingWords was founded in 2000 by Dr. Judith Sylvester, an associate professor at the LSU Manship School of Mass Communication. The goal of SmokingWords is to make LSU a tobacco-free campus and educate the student body about the health risks of tobacco-use. SmokingWords has partnered with Fresh Campus in this venture. Fresh Campus is a student-led campaign whose goal is to empower college students to create change on their campuses by focusing on tobacco-free policies.

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April 10, 2013

MEDIA ADVISORY -- SMOKINGWORDS AND STUDENTS TO JOIN AMERICAN CANCER SOCIETY RALLY FOR TOBACCO TAX

WHAT: American Cancer Society Rally for increase in tobacco tax WHERE: Downtown Baton Rouge on Capitol steps WHEN: April 17, 12 noon -- 12:30 p.m.

LSU’s SmokingWords with newly established student organization Fresh Campus will join the rally in support of an increase in tobacco tax. SmokingWords will represent LSU students among representatives from the American Cancer Society, Cancer Action Network and other anti-tobacco organizations and cancer societies. SmokingWords and LSU students will take part in the rally in an effort to encourage young people to share their voices and be heard among state government while joining in support of government policies that reduce risks of cancer. SmokingWords invites all interested students to take part in the rally to support the tobacco tax and to be a part of an LSU presence supporting tobacco-free living. For more information about SmokingWords or to schedule an interview, please contact founder and director Dr. Judith Sylvester at jsylves@lsu.edu or 225-578-2067 ###

CONTACT:

Alyssa Braden, SmokingWords PR abrade1@lsu.edu; 832-465-4240


TigerTV coverage March 20, 2013

Daily Reveille article print and online March 20, 2013

NBC33 coverage of tobacco tax rally at Capitol April 17, 2013


Contact: Lydia Braden, owner 281-955-6384 lydiabraden@comcast.net

FOR IMMEDIATE RELEASE March 23, 2013

RESTAURANT PAPPY’S CAFE ANNOUNCES 30th ANNIVERSARY CELEBRATION HOUSTON, Texas -- During the months of April and May customers will enjoy newly created anniversary specials such as Blackened Shrimp and Grits and Mahi-Mahi with Pico-Pineapple Chutney. Chicken and waffles will be offered during Sunday brunch. Pappy’s will also introduce a new anniversary drink: Strawberry-jalapeno margarita. Weekly drawings will be held for free appetizers, gift certificates and give-aways. One winner will receive a MEGA TEXAS Gift Basket. Check out Pappy’s Cafe on Facebook for contests and prizes. About Pappy’s Cafe: Established in 1983, Pappy’s Café, located at 9041 Katy Freeway, has enjoyed long-standing popularity due to its great home-made, Texas-style comfort food that has best been described as “dance in your belly.” Owners, Paul and Lydia Braden, take pride in that the humble little cafe has not only remained a local favorite, but that Pappy’s Cafe has become a well-known Houston institution. ###

Houston Chronicle April 3, 2013


SEWA INTERNATIONAL  USA  -­‐  Houston  Chapter  

 

Tax-­‐Exempt Nonprofit  Organization  (EID:  20-­‐0638718)   SEWA  INTERNATIONAL  USA  -­‐  Houston  Chapter     Houston  Office:  3908  Westhollow  Pkwy,  Houston  TX  77082   Tax-­‐Exempt   Nonprofit  Organization   20-­‐0638718)   Website:   www.sewahouston.org   Email:  (hEID:   ouston@sewausa.org     Houston  Office:  3908  Westhollow  Pkwy,  Houston  TX  77082   Website:  www.sewahouston.org  Email:  houston@sewausa.org    

FOR  IMMEDIATE  RELEASE   For  Immediate  Release    

Contact: Vasudev  Singh   Contact:   Vasudev_singh@yahoo.com   Vasudev   Singh   512.554.6498   Vasudev_singh@yahoo.com     512.554.6498     Sewa  International  Gives  Hope  to  Refugees  in  Houston  

Sewa International   Free   Immunization   Drives   for   Children   HOUSTON   -­‐-­‐  For  thousands  oH f  rosts   efugees,   Houston   offers  a  second  chance   at  life.   Among   them,  hundreds   belong  to  a  group  exiled  from  Bhutan.  Arriving  in  the  city,  after  spending  18  years  in  squalid  Nepalese   HOUSTON  -­‐-­‐   Sewa   International   Houston,   a   local   service-­‐based   nonprofit   organization,   collaborated   with   refugee  camps,  they  carry  with  them  the  painful  memories  from  the  camps  they  left  behind  and  the   the  mobile  clinic  of  Texas  Children’s  Hospital  to  host  two  free  immunization  drives  for  children  of  low-­‐ hope  of  a  new  beginning.  It  is  not  without  unfounded  hope  that  they  embrace  this  optimistic  spirit  as   income  families.  The  first  drive  took  place  on  Thursday,  June  9,  at  St.  Cloud  apartment  complex  and  the   they  have  been  greeted  with  the  warmth  and  generosity  of  Houstonians.     second   on   Monday,   June   13,   at   Los   Arcos   apartment   complex   in   southwest   Houston.   In   total,   142   Several  oreceived   rganizations   ave  extended  aa  nd   helping   to  these   refugees.   Among   them,   Sewa  cIheck-­‐ups.   nternational,   children   free  himmunizations   many  hoand   f  their   family   members   received   medical       a   non-­‐profit   organization   dedicated   to   helping   victims   of   disaster   and   empowering   families   in   need,   is   The   management   of  aSt.   and   Los   for   volunteers   to   fill   out  fthe   providing   education   nd  jCloud   ob  training,   as  wArcos   ell  as  eprovided   motional  rooms   support.   Every   summer,   students   rom  patients’   various   parts   of   the   world   are   getting   involved   in   Sewa’s   ‘Get   Inspired   Houston’   internship.   Ten   bright   young   paperwork,   conduct   blood   pressure   tests,   sugar   tests   and   medical   consultation   for   adults,   along   with   adults  volunteered  this  summer  assisting  the  Bhutanese  in  overcoming  the  new  challenges  they  face  in   space   for   clothing   donations.   The   families   who   benefited   from   the   drives   are   immigrants   and   refugees   the  United  States.     from  countries  like  Bhutan,  Nepal,  Kenya,  Somalia,  Mexico  and  Colombia.         Since  June  2011,  GIH  interns  organized  two  free  immunization  drives,  a  day  trip  with  27  refugees  to  see   Suryansh   the  Houston  Chapter  coordinator  of  Sewa  International,  emphasized  the  need  to  reach   the  July  4Pthurwar,    fireworks  at  Eleanor  Tinsley  Park  and  Sewa’s  third  annual  art  show:  The  Story  of  a  Travelling   out  to  low-­‐income  families  in  Houston,  across  ethnic  and  linguistic  boundaries.  “We  believe  that  every   Home.   The   event   took   place   on   Saturday,   July   23   at   Houston   gallery   Caroline   Collective   and   featured   artwork   and  shave   tories  access   of  the  B hutanese   refugee   children.       irrespective   of   nationality,   gender,   religion   or   child   should   to   resources   to   live   healthy,     financial   status.   This   is   our   second   year   of   organizing   an   immunization   drive   for   kids   of   low-­‐income   Another  essential  part  of  Sewa’s  ‘Get  Inspired  Houston’  internship  is  the  ‘Lead  Houston’  lecture  series.   families.   Hopefully   our   effort   was   able   to   improve   the   living   conditions   of   some   of   these   refugees,”   All   interns   are   invited   to   attend   three   lectures   held   by   local   leaders   who  not   only   hold   successful   careers   Purwar   said.     but  also   actively   support  the  Houston  community  and  non-­‐profit  initiatives.         The   free  Siewa   mmunization   drives  were  part  of  Sewa  International’s  work  on  a  massive  humanitarian  support   About   International   Sewa   International   is   a  501(c)(3)   nonprofit   charity   with   a  to   chapter   in   Houston,   TX   as   as  37   operation,   helping   refugees   from   Bhutan   become   acclimated   their   new   surroundings   in  well   the   United   other   chapters   in   20   metros   and  for   21  high   states   in  seniors   the   United   States.   In   Houston,   Sewa   serves   as   States.  Sewa  International  is   looking   school   and   college   students   who   would   like   to   volunteer   a  grass-­‐root  organization  aspiring  to  spread  the  message  of  service,  helping  victims  of  disaster   and   spend   time   with   refugee   children,   educating   and   mentoring   them.     If   you   want   to   get   involved   and   help   and   empowering  families  in  need.  If  you  want  to  get  involved  and  help  people  and  communities   people  and  communities  in  need  within  the  greater  Houston  area,  you  can  visit  the  Sewa  International   in   need   the   greater   Houston   area,   you   can  avisit   the   Sewa   International   website   at   website   at  within   www.houston.sewausa.org   or  contact   via  email   t  Houston@sewausa.org.     www.houston.sewausa.org  or  contact  via  email  at  Houston@sewausa.org.   ‘       ###           ###   ###  


Sewa International SEWA INTERNATIONAL  USA  -­‐  Houston  Chapter   Press  Release   SEWA  INTERNATIONAL  USA  -­‐  Houston  Chapter   Sewa International Nonprofit   Organization  (EID:  20-­‐0638718)   3908   Westhollow  Tax-­‐Exempt   PTax-­‐Exempt   kwy,  Houston   TX  77082   Nonprofit   Organization  (EID:  20-­‐0638718)     Press   R elease   Houston   O ffice:   3 908   W esthollow   www.sewahouston.org  –  houston@sewausa.org     Pkwy,  Houston  TX  77082  

Houston Office:  3908  Westhollow  Pkwy,  Houston  TX  77082   3908  Westhollow  Website:   Pkwy,  Houston   TX  77082   www.sewahouston.org   Email:  houston@sewausa.org     Website:  www.sewahouston.org  Email:  houston@sewausa.org     www.sewahouston.org  –  houston@sewausa.org    

FOR IMMEDIATE  RRelease   ELEASE   For   FOR  mmediate   IMMEDIATE  RELEASE   Contact:   Contacts:   Contact:     Vasudev   Singh   Vasudev   Vasudev  SSingh   ingh   Vasudev_singh@yahoo.com   Vasudev_singh@yahoo.com   Vasudev_singh@yahoo.com   512.554.6498   512.554.6498   512.554.6498         Alyssa  BIraden   Sewa   nternational   HH osts   Free   Immunization   DD rives   for   CC hildren   Sewa   I nternational   osts   F ree   I mmunization   rives   f or   hildren   Alyssabraden@gmail.com   HOUSTON   -­‐-­‐   Sewa   International   Houston,   a   local   service-­‐based   nonprofit   organization,   collaborated   with   832.465.4240   HOUSTON  -­‐-­‐   Sewa   International   Houston,   a   local   service-­‐based   nonprofit   organization,   collaborated   with   the  mobile  clinic  of  Texas  Children’s  Hospital  to  host  two  free  immunization  drives  for  children  of  low-­‐   the  mobile  clinic  of  Texas  Children’s  Hospital  to  host  two  free  immunization  drives  for  children  of  low-­‐ income  families.  The  first  drive  took  place  on  Thursday,  June  9,  at  St.  Cloud  apartment  complex  and  the   SEWA  INTERNATIONAL  HOLDS  THIRD  ANNUAL  ART  SHOW:  “STORY  OF  A  TRAVELING  HOME”   income  families.  The  first  drive  took  place  on  Thursday,  June  9,  at  St.  Cloud  apartment  complex  and  the   second   on   Monday,   June   13,   at   Los  WArcos   apartment   complex   in   southwest   Houston.   In   total,   142   FEATURING   RT   ND  STORIES   OF  HOUSTON   REFUGEES   second   on   Monday,   June   13,  Aat   Los  ORKS   Arcos  Aapartment   complex   in   southwest   Houston.   In   total,   142   children   received  free  immunizations  and  many  of  their  family  members  received  medical  check-­‐ups.        children   received  free  immunizations  and  many  of  their  family  members  received  medical  check-­‐ups.       The   management   of   St.   Cloud   and   Los   Arcos   provided   rooms   for   volunteers   to   fill   out   the   patients’   The   management   of   St.   Cloud  Sewa   and   International’s   Los   Arcos   provided   to   Story   fill   out   patients’   HOUSTON   –   (July   23,   2011)-­‐-­‐   Third  rooms   Annual  for   Art  volunteers   Show:   “The   of  the   a   Traveling   paperwork,   conduct   blood   pressure   tests,   sugar   tests   and   medical   consultation   for   adults,   along   with   paperwork,   conduct   blood   pressure   tests,   sugar   tests   and   medical   consultation   for   adults,   along   with   Home”  took  place  on  Saturday,  July  23,  from  4  p.m.  to  8  p.m.  at  Houston  gallery  Caroline  Collective  and   space   for   clothing   donations.   The   families   who   benefited   from   the   drives   are   immigrants   and   refugees   space   for   clothing   donations.   The   families   who   benefited   from   the   drives   are   immigrants   and   refugees   from   countries  like  Bhutan,  Nepal,  Kenya,  Somalia,  Mexico  and  Colombia.     attracted  over  200  visitors.  The  exhibit  featured  the  artwork  and  journey  of  Bhutanese  refugee  children   from  countries  like  Bhutan,  Nepal,  Kenya,  Somalia,  Mexico  and  Colombia.       and     celebrated  Houston  as  the  new  home  of  more  than  5,000  refugees.     Suryansh  Purwar,  the  Houston  Chapter  coordinator  of  Sewa  International,  emphasized  the  need  to  reach   Suryansh  Purwar,  the  Houston  Chapter  coordinator  of  Sewa  International,  emphasized  the  need  to  reach   out  to  low-­‐income  families  in  Houston,  across  ethnic  and  linguistic  boundaries.  “We  believe  that  every   Luna  Oliveira,  Sewa  intern  coordinator,  headed  the  event  and  was  amazed  by  how  the  exhibit’s  success   out  to  low-­‐income  families  in  Houston,  across  ethnic  and  linguistic  boundaries.  “We  believe  that  every   child   should   have   access   to   resources   to   live   healthy,   irrespective   of   nationality,   gender,   religion   or   child   should   access   to   resources   to  wlive   irrespective   of  “nationality,   gender,   or   exceeded   her  have   expectations:   “The   art  show   as  whealthy,   onderful,”   Oliveira  said.   Everyone  had   a  great  religion   time  and   financial   status.   This   is   our   second   year   of   organizing   an   immunization   drive   for   kids   of   low-­‐income   financial   status.   This   is   our   second   year   of   organizing   an   immunization   drive   for   kids   of   low-­‐income   I  could  sHopefully   ee  the  artists   ere  all  was   proudly   next  the   to  their   paintings   ready   answer   ny  questions.”   families.   our  weffort   able  standing   to   improve   living   conditions   of  to   some   of   athese   refugees,”   families.   Hopefully   our   effort   was   able   to   improve   the   living   conditions   of   some   of   these   refugees,”   Purwar  said.     Purwar  said.       At  the  center  of  the  exhibition  were  two  cardboard  4-­‐foot  tall  houses,  one  representing  a  Bhutanese  hut     The   free  immunization  drives  were  part  of  Sewa  International’s  work  on  a  massive  humanitarian  support   and  the  other  representing  an  American  brick  house.  The  inside  walls  of  both  houses  featured  artwork   The  free  immunization  drives  were  part  of  Sewa  International’s  work  on  a  massive  humanitarian  support   operation,   helping   refugees   from   Bhutan   become   acclimated   to   their   new   surroundings   in   the   United   operation,   helping   refugees   from   Bhutan   become   acclimated   to   their   new   surroundings   in   the   United   made  by  the  children,  such  as  Batik  printings,  dream  catchers  and  masks.  This  setup  gave  the  viewer  an   States.  Sewa  International  is   looking   for   high   school   seniors   and   college   students   who   would   like   to   volunteer   States.  Sewa  International  is   looking   for   high   school   seniors   and   college  entirely,   students  while   who   would   like   to   volunteer   understanding   of   how   the  children,   outside   world   of  and   refugees   might   change   creativity   and   and   spend   time   with   refugee   educating   mentoring   them.     If   you   want   to   get  their   involved   and   help   and   spend   time   with   refugee   children,   educating   and   mentoring   them.     If   you   want   to   get   involved   and   help   people  and  communities  in  need  within  the  greater  Houston  area,  you  can  visit  the  Sewa  International   imagination  will  always  remain  uniquely  inspired  by  their  own  cultural  identity  and  personal  experiences.     people  and  communities  in  need  within  the  greater  Houston  area,  you  can  visit  the  Sewa  International   website  at  www.houston.sewausa.org  or  contact  via  email  at  Houston@sewausa.org.     website  at  www.houston.sewausa.org  or  contact  via  email  at  Houston@sewausa.org.     ‘   "The  art  made  by  the  kids  is  just  amazing,”  Sewa  Houston  Chapter  Coordinator,  Suryansh  Purwar  said.   ‘     “These   kids   deserve   more   opportunities   to   showcase   their   talent.   As   an   organization,   Sewa   International         happy  to  have  helped  these  kids."   is   ###     ###   ###   ###  


Indo American News Print and online June 24, 2011

Indo American News Print and online August 5, 2011

Houston South Asian society blog online August 5, 2011


FEATURE STORY ON LSU RUGBY TEAM - OCT. 10, 2012

The Makeup of an LSU Athlete: Blood, Sweat, Glory. Behind the sparkle and shine of LSU athletics lies the grit and the grime. LSU Rugby ranks high among the most brutal sports in the world and is withstood by the sport’s most dedicated players. While ESPN cameras roll on Saturday nights and the searing lights beam down on the sacrificial turf that is Death Valley, another killing field close by is just as vicious.

It’s an LSU Rugby match, and “BULAWAYO, BULAWAYO, BULAWAYO” can be heard chanted in unison from a distant huddle on the field. A passerby may not understand, but as the team huddles up for this pre-game ritual, each player knows that the Swahili word translates to “field of slaughter,” a nickname that could not fit any better.

“We say it before games, after every practice and after every game,” Senior Captain Allen Alongi said. “We say this because we hope to do exactly what the word means and crush our opponent. We also do it because it has been a tradition since the '70s.” And with ‘Bulawayo’ on the mind, metaphorically slaughtering an opponent is usually the end result of most matches. But for people who have never seen a rugby match, many may not understand the raw brutality of the sport, or even understand what it is.

So picture LSU football - take away the helmets, take away the pounds of padding, helmets and gear, but keep the aggression, strength and gritty determination. Torn biceps and pectorals, broken legs, backs, noses, fingers and collarbones are entirely too common in this game, and it’s wise to say that a rugby match is not for the faint-hearted, as the odds of seeing blood at some point during a game is highly probable.

But it’s not only the ferocity of the sport itself; it’s the inconceivable ability of the athletes that choose to endure it. Pro ruggers are frighteningly savage individuals. They have the titanic builds of NFL defensive linemen yet they move like wide receivers running at full sprints for 80 straight lung-­ torching minutes. It’s an unforgiving mixture of football fused with the swiftness and endurance of soccer, yet topped off with the aggression of an ice hockey game. “The sport is one of the roughest in the world,” Alongi said.

But for the select few who choose to play this massacre of a game, only one thing makes the pain and the broken bones worth it: coming home with a trophy. Former All Black prop Kees Meeuws said it best when addressing the team and wishing them good luck in their match against Arkansas two weeks ago, he said, “Trophies are forever; pain is only temporary.” And with the tradition of ‘Bulawayo’ resonating across the team’s own personal slaughter field at every match like it has for the past 30 years, Meeuws’ words define the ferocity of the LSU Rugby team and the spirit of the sport itself. They are words that illustrate the guts and glory of the game, and above all, the loyalty these thick-­skinned athletes hold to a sport that pays back with a physical beat down like no other.


CASE STUDY FOR LOUSIANA ECONOMIC DEVELOPMENT - FEB. 28, 2013

Benteler Steel - Shreveport, Louisiana Louisiana’s workforce training programs seal the deal for steel company’s first-ever North American expansion When the steel/tube division of the 135-year-old European company, Benteler Group, began seeking out its first-ever North American production facility, the company faced many uncertainties and more than 100 possible options for its strategic search for the perfect location. Louisiana Economic Development (LED) and state officials put out the welcome mat and offered Benteler an impressive incentive package opportunity that made way for the largest capital investment in the company’s history. Challenge Already exporting 25 percent of steel tube production to the U.S., Benteler knew that expanding operations into North America and building their first U.S. hot-rolling tube mill would be a strategic decision that would not be made lightly. On the search for the perfect location, Benteler’s selection process began with a list of more than 100 potential sites in 13 states, all offering particular unique benefits. However, Benteler sought out a complete package, hoping to identify a location with ideal infrastructure, a capable workforce and a positive reception. Benteler hoped to satisfy all their concerns when they began communications with LED and other regional economic alliances in August 2011. While in close competition with a few neighboring Southern states, Benteler began examining La. more and more closely after months of studying and comparing the many alternatives. For Benteler, and many companies alike, Louisiana offered strategic proximity to their largest market. The state also offered a strong, capable workforce experienced in manufacturing and the oil and gas industry. Solution On top of Louisiana’s already impressive list of attractive features, LED offered a custom-fit incentive package that included a brand new workforce training center at Bossier Parish Community College (BPSS). The tailored incentives like the Training Center helped Benteler Steel/Tube make the decision to build a $900 million facility in Shreveport- the largest capital investment in the history of the Benteler Group and one of the largest manufacturing and job-creation investments in Northwest Louisiana. “By removing obstacles, reducing bureaucracy, providing meaningful support and eliminating roadblocks, Louisiana officials at all levels convinced us that this state is the ideal location for our production facility,” said Benteler CEO, Matthias Jaeger. “Those officials were willing to work closely with us to create an environment and a set of initiatives that made our decision an easy one.” Benteler also credits its decision to invest in Louisiana to essential key factors that addressed the company’s concerns: technical feasibility, proximity to its largest markets, logistics, infrastructure, experienced workforce availability, and the state’s welcoming atmosphere. What really gave Louisiana the edge over the competition however, was the new workforce Training Center included in the incentive package offered by LED, accompanied with the support of LED FastStart’s impressive training programs.


DESIGN samples


Fliers designed for client SmokingWords to promote an event and for secondhand smoke awareness on campus.

DON’T BE AN

ASH-HOLE


Designs used for restaurant ads and on social media sites to promote anniversary celebration and Facebook contests.


Invitations sent out to organization’s donors, volunteers and community supporters for Sewa’s annual fundraising gala and art exhibition.


social media samples

Proficient knowledge and experience with: Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, Tumblr, Hootsuite, QR Codes, Pinterest, Google Analytics, Wordpress, Foursquare and Flickr


Developed a social media marketing plan for restaurant’s 30th anniversary celebration focusing on customer engagement. Utilized Hootsuite to schedule weekly contests and to promote daily specials throughout the months of April and May. Mid-evaluation of social media plan saw an increase of 103 Facebook “likes” on the restaurant’s page.


Created an online petition for students to sign in support of a smoke-free LSU campus which was shared on social media. A QR code linked to petition was also created and placed on SmokingWords fliers and educational material.


References


SEWA INTERNATIONAL  USA  -­‐  Houston  Chapter     Tax-­‐Exempt  Nonprofit  Organization  (EID:  20-­‐0638718)   Houston  Office:  3908  Westhollow  Pkwy,  Houston  TX  77082   Website:  www.sewahouston.org  Email:  houston@sewausa.org         Date  :  Feburary  20th  ,  2012       To  Whom  It  May  Concern:     It  gives  me  immense  pleasure  to  write  in  recommendation  of  Alyssa  Braden.  I  have  known  Alyssa  for  a   year  now,  and  was  her  mentor  during  her  interning  months  at  Sewa  Houston.     Alyssa  exhibited  effective  leadership  skills  during  her  three-­‐month  stint.  She  is  hardworking,  energetic   and  curious  and  a  great  team  player.  I  have  no  doubt  that  she  will  succeed  in  her  future  academic   endeavors.  She  demonstrated  our  organizations  values  and  goals  with  passion  and  determination  and   made  an  incredible  impact  on  the  refugee  community  we  work  with.       Alyssa  very  diligently  worked  on  projects  like  our  organization’s  Annual  Report,  press  releases,   newsletters,  and  creative  material  among  many  other  things.  She  was  instrumental  in  creating  the   Annual  Report  of  the  organization;  her  work  was  timely  and  well-­‐formatted  and  successfully  attained   media  coverage  for  our  events.         I  have  no  doubt  that  Alyssa  will  make  a  tremendous  impact  on  the  world  at  large,  and  I  am  positive  she   will  make  outstanding  contributions  to  any  organizations.  For  any  questions  you  may  reach  me  at   aru.live@gmail.com.       Regards,       Arushi  Garg     Public  Relations  Chair     Sewa  International  –  Houston  Chapter    

Alyssa Braden PR Porfolio  

A portfolio of various writing, design and social media samples by LSU public relations graduate, Alyssa Braden.

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