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Seed Swap Francesca Giacosa Research D&E project MA Design and Environment Goldsmiths University 2009 - 2010


Thursday 18th march Student Union building entrance hall 1pm - 3pm


I sourced the seeds to swap from my own garden and from the material I was given by “SeedySunday�, the non-profit organisation that operates in Brighton and all around the UK organising seed swapping events with the intent of spreading their knowledge on seeds and related economical, political and environmental issues.


I sourced the seeds to swap from my own garden and from the material I was given by “SeedySunday”, the non-profit organisation from Brighton that organises swaps around the UK with the intent to spread their knowledge on seeds and related economical, political and environmental issues.

Few people came pass and stopped asking what was “happening” on my table...


Not many of them seemed to have time to dedicate to read the informative posters I had printed...but still wanted to hear me explaining the meaning of seed swapping.


Most people’s reaction to my explanation of the present commercial and environmental issues related to the circulation and ownership of seeds was full of shock and disappointment...


The sadly funny thing that came out from this experience is the question that some people asked me: “What are you selling?” It made me reflect on how used we are to buy things and on how little meaning these thing have to us. Their value is related to the price they are on the market for. Seeds and food are absolutely included in this group of “things”.


Nobody showed up prepared with seeds to swap. Does this mean that my advertising was not very effective, or does it mean that seeds are not an interesting subject worth spending time for?


My interest in this experiment was not only to swap seeds, but to spread the knowledge that I have acquired about seeds and biodiversity. I had decided not to set rules to the event because I wasn’t sure what would have happened. I made up rules during the event. The “I Owe You“ rule is the most evident example.


Now I just have to wait...and see how many bags of seeds I will get in exchange of those I gave out.


SeedSwap