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ALYSIA MARIE CAPARROS Parsons AAS Interior Design Creative Assignment


CLIENT

A Creative Agency DOMANI STUDIOS -- Since founded in 2001, this digital creative agency has worked with brands such as Estee Lauder, Gucci and Umbro among others. DOMANI embraces digital media and emerging technologies into its culture and business in order to help brands best connect with consumers. Although a very small firm of only 35-40 people, much of the success achieved is through the commitment to help clients with digitally creative ways that drive meaningful engagement, promote growth and yield measurable results. DOMANI consists of fresh, driven, forward thinking individuals that are passionate about creating for tomorrow. The firm specializes in: > Interactive > Social Media > eCommerce > Digital Marketing > Creative Strategy > Mobile Web Platforms


CONTEXT

A New York City Urban Townhouse Located at Nine West 19th Street in the Flatiron/Chelsea commercial district, this mixed-use property boasts 10,275 sq. ft. of maximum retail and residential flexibility. The retail area of the townhouse will be used as the general common areas of DOMANI Studios, while the upper loft floors will house the open-concept offices with each major team taking up one floor. Built in 1903, this townhouse is part of the Midtown South Business District and lies in The Ladies Mile Historic District—one of the most vibrant and rapidly growing 24 hour, 7 day, live/work neighborhoods in Manhattan. Should DOMANI decide to expand, the site has additional buildable floor area possible, subject to approval by the NYC Landmarks Preservation Commission and a 75’ overall height restriction.


ROOF

PURCHASING TEAM

INTERACTIVE MARKETING TEAM

WEB DEVELOPMENT TEAM

ACCOUNT PLANNING

RESEARCH

PRODUCTION

CREATIVE TEAM

RECEPTION KITCHEN / LOUNGE

BASEMENT / GAMEROOM


CONCEPT The Living Office

It is important to translate DOMANI’s business culture into the design concept of the space. There are many collaborative work settings throughout the office that enriches the work experience and improves vperformance. From private meeting rooms to semi-private meeting spaces that emulate a comfortable living room setting to linear group seating to jump spaces that allows temporary work between other activities, team members are always able to move from one mode of work to another depending of the project and need.


VISION

First Floor: General Common Areas


FIRST FLOOR


VISION

Second Floor: Creative Team


SECOND FLOOR


Creative Assignment 2014