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Design Portfolio Alysia Dirks


Table of Contents BRANDING

Local Business Branding Campaign Branding Charming Charlies

LAYOUT

All About Autumn Tortoise & the Hare

WEB

Resume Design

2 4 6

9 12

15

RESEARCH

Salt Marsh vs Freshwater-Plant Life Tale of Two Lakes

TYPE

Type Creation

24

18 20


BRANDING


Local Business Branding: We had to pick a company/business in the Lincoln area and rebrand their logo and 4 components to go along with their campaign. I chose Gomez art supply because they are a business that needs some creative branding. They are the supply for every art student at the University of Nebraska Lincoln’s need.

2


Campaign Design:

There were two parts to this project. The first part was focused on making a matrix using a subject of two words. I chose City growth and from there I did the second part of the project. This part of the project was taking an environmental issue/ promotion and make your own company and branding it. We were to make a logo, a mailer and a poster. My campaign was called Go Green. It was about bringing trees and plants back to the cities.

4


Charming Charlies:

This was the final project for my 2nd year in Graphic Design. We were to brand either an existing company or to make up our own. I decided to use the store I love: Charming Charlie’s. I thought that they needed some updating when it came to their packaging and their advertising. I was drawn to their website where they used so many bright colors. When I looked at their advertising, it didnt match their fun website. The atmosphere of the store, I felt, needed to be drawn into their branding more.

6


LAYOUT


All about Autumn: 9

This project we had to make two collages and then transform them into two magazine layouts. We were to pick something that we liked or were drawn to. I love the season of Fall so I decided to use imagery that I have taken and make some spreads using the imagery.


Tortoise & the Hare:

This project is a focus on taking a worldly issue and take a fairytale and modernize it. Using typography only we were to bring our issue across. The fairytale I chose to use was Tortoise and the Hare. I wanted the design to be clean and chaotic. I think I achieved that through the typography choices and the way they were placed on the page. These are just a few pages from my 12 page book.

12


WEB


Resume Design: For our first project we are working on responsive design. Using our resume, we are designing a website, tablet, and mobile version of our resume. I have found this to be a challenge over the many weeks working on this. When it came to the colors for my design, I decided to go out of my comfort zone and use blue and orange together. I am not a particular fan of orange, but it has grown on me as I have been working on this project. When it comes to the website, I want it to be simple to navigate. I have some tweaking to do, but as of now, you navigate using a menu at the very top of the page. When you roll over the different topics, on the menu, they turn white. As you click on the topic you want to go to, it will take you to that spot on the page. If you just want to look at the resume and nothing specific, you can just scroll down. The tablet version will be the same. The navigation bar will just condense to a menu button that you can click on. When you click on that menu button it will take you to the area of the resume, you want to go to. When it comes to the mobile version, there are many navigation features. The way you navigate on the mobile site is just swiping to the left through the resume. If you have a page in mind you want to navigate to, you can use the menu button to choose which page. When you swipe it will go in the order of the resume so theres no confusion.

15

This project is very interesting and takes designing to a whole new level. It has been a challenge to design for the different devices. Through the process of doing this project, I have found that designing for the different devices makes you think not only about yourself but the viewer. I am excited to see where this project takes me.


RESEARCH


Marsh

Plants to Salt Marshes SaltNativeMarsh

sh is an area of marshy at is scattered with salt water.

A salt marsh is anCord area of marshy Smooth Grass ground that is Pickleweed scattered with salt water.

Native Plants to Freshwater Cattail Eelgrass

Widgeon Grass

Duckweed

Phragmite Reeds

Water Poppy

Salt Grass

Freshwater Algae

Sea Lavender

Fasle Ivy

Salt Marsh Asher

Salt Marsh A salt marsh is an area of marshy ground that is scattered with salt water.

Bur-reed

Native Plants to Salt Marshes

Native Plants to Freshwater

Smooth Cord Grass

Cattail

Pickleweed

Eelgrass

Widgeon Grass

Duckweed

Phragmite Reeds

Water Poppy

Salt Grass

Cord Grass

Cattail

eweed

on Grass

ite Reeds Grass

avender

Eelgrass Duckweed Water Poppy Freshwater Algae Fasle Ivy

arsh Asher

Bur-reed

Algae

Salt Marsh Asher

Duckweed

Smooth Cord Grass

False Ivy

Phragmites Reeds

Bur-reed

Pickleweed

Freshwater

Water Poppy

Salt Grass Sea Lavender

Fresh water is naturally occurring water on the Duckweed Earth's surface in ice sheets, ice caps, glaciers, icebergs, bogs, ponds, lakes, rivers and streams, and underground as groundwater in aquifers and False Ivy underground streams. Algae

Bur-reed

Fresh water is naturally occurring water on the Earth's surface in ice sheets, ice caps, glaciers, icebergs, bogs, ponds, lakes, rivers and streams, and underground as groundwater in aquifers and underground streams.

Fasle Ivy

Salt Marsh Asher

Freshwater

Bur-reed

Fresh water is naturally occurring water on the Earth's surface in ice sheets, ice caps, glaciers, icebergs, bogs, ponds, lakes, rivers and streams, and underground as groundwater in aquifers and underground streams.

Freshwater

Bur-reed

Algae

Freshwater

Freshwater Algae

Fasle Ivy

Salt Marsh Asher

Native Plants to Freshwater

Native Plants to Freshwater

Fresh water is naturally occurring water on the Earth's surface Smooth Cord Grassin ice sheets, ice caps, glaciers, Cattail icebergs, bogs, ponds, lakes, rivers and streams, Pickleweed Eelgrass and underground as groundwater in aquifers and Widgeon Grass Duckweed underground streams. Phragmite Reeds

Freshwater Algae

Sea Lavender

to Salt Marshes

Freshwater

Native Plants to Salt Marshes

Salt Marsh Asher

Algae

Salt Marsh Asher

Smooth Cord Grass

Duckweed

Smooth Cord Grass

Phragmites Reeds

False Ivy

Phragmites Reeds

Bur-reed

Pickleweed

Salt Marsh Asher

Pickleweed

Duckweed

Smooth Cord Grass

False Ivy

Phragmites Reeds

Bur-reed

Pickleweed

Salt Marsh

Salt Marsh vs Freshwater-Plant Life: The next two chapters will be about this project. The first part of the project, I went and did some research about two lakes: Capitol Beach Lake and Holmes Lake. The reason I picked these two lakes is because they are different kinds. One is a Salt Marsh and the other is a freshwater lake. To make thi s part easier, I chose a certain section of the lake to focus on. I went to each lake and took a few pictures. What I noticed was that the lakes had different plant life growing. After finding that out, I did some research on plants that grow in the different environments and made a list. The plants that I found at these two lakes, I noted them on the map. What I found out was that the native plants to each location were unique. It is surprising that just some salt in water could make a difference in the plant life that grows!

18


Salt Marsh A salt marsh is an area of marshy ground that is scattered with salt water.

Native Plants to Salt Marshes

Native Plants to Freshwater

Smooth Cord Grass

Cattail

Pickleweed Widgeon Grass Phragmite Reeds Salt Grass Sea Lavender

Eelgrass Duckweed Water Poppy Freshwater Algae Fasle Ivy

Salt Marsh Asher

Bur-reed

Algae

Salt Marsh Asher

Duckweed

Smooth Cord Grass

False Ivy

Phragmites Reeds

Bur-reed

Pickleweed

Freshwater Fresh water is naturally occurring water on the Earth's surface in ice sheets, ice caps, glaciers, icebergs, bogs, ponds, lakes, rivers and streams, and underground as groundwater in aquifers and underground streams.


1995

1962

Holmes lake reservoir is built by the US Army Corps of Engineers

2007

2005

2003

Estimated 40% residential and commercial use; watershed covers 5.2 square miles

Lake is drained and restoration begins

2004

1998

Started to plant rain gardens east of Holmes Lake

Lake is refilled; filled with largemouth bass, channel catfish, bluegill

2013

2006

1970 Native Animals: Rough fish: carp, gizzard shad, white perch

1857

1906

1880

Several companies start extracting salt when industry declined

Native animals: elk, antelope, fish, geese, brant, swan, ducks, and pelicans

1897

1960

1950

Tiger Beetle found at the lake

Animals now: duck, geese, mostly geese--return every year

1907

1917

A dike channels Oak Creek water into a lake; Burlington Lake is born

1958 Capitol Beach Lake drained to make room for I-80 construction

Record breaking for the amount of people celebrating Independence day at the lake. About 10,000-20,000 people came that day. July 5, 1907.

Lake is revived as a privately owned amusement park and saltwater resort; lasting a good 40 years.

2005

1970

Land around Capitol Beach Lake east of I-80 was developed as a Residential area

Popular waterfowl hunting spot

What Holmes Lake looks like now.

The restored Holmes Lake after the renovation is complete.

Much of the sediment that entered Holmes Lake came from development of land into residential and commercial housing.

1916

Revived under new ownership and a new name “Capitol Beach Lake�

People start to get attracted to the water at the lake

1861

Dredging removes several feet of sediment that was carried in from water erosion.

Lake was added to the Clean Water Act

1961

A donation helps the lake become a training ground for the UNL crew team

2003

2013

A donation helps the lake become a training ground for the UNL crew team

Dredging at Capitol Beach Lake

The lake has become the place to live over the years.

Tale of Two Lakes: The first part of the project, I went and did some research about the same two lakes in project one: Capitol Beach Lake and Holmes Lake. After finding all of the research, I put it into a creative timeline to show the progression. Part two of this project, I went through the neighborhoods, near and around Capitol Beach Lake and Holmes Lake. I took pictures of the houses that I loved. Through these pictures, I wanted to show the ones that stood out to me. From those pictures that I took, I estimated the year they were built to show the different ranges of he ages of homes near this lake. After I figured out that information after research, I made a graph for both of the lakes to show the change over the years. The change shows how many new homes are being built each year and the decrease or the increase of population in those areas.

20


A Tale of Two Lakes: An Analytical Historical View of Capitol Beach Lake and Holmes Lake in Lincolln, NE

Capitol Beach Lake 1857-present

1857

1906

1880

Several companies start extracting salt when industry declined

1861

Tiger Beetle found at the lake

1917

1958

A dike channels Oak Creek water into a lake; Burlington Lake is born

Native animals: elk, antelope, fish, geese, brant, swan, ducks, and pelicans

A donation helps the lake become a training ground for the UNL crew team

2003

1961

Capitol Beach Lake drained to make room for I-80 construction Record breaking for the amount of people celebrating Independence day at the lake. About 10,000-20,000 people came that day. July 5, 1907.

2005

1970

Land around Capitol Beach Lake east of I-80 was developed as a Residential area

Popular waterfowl hunting spot

Animals now: duck, geese, mostly geese--return every year

1907

1897

1960

1950

1916

Revived under new ownership and a new name “Capitol Beach Lake�

People start to get attracted to the water at the lake

2013

A donation helps the lake become a training ground for the UNL crew team

Lake is revived as a privately owned amusement park and saltwater resort; lasting a good 40 years.

Dredging at Capitol Beach Lake

The lake has become the place to live over the years.

Holmes Lake 1962-present

1995

1962

Holmes lake reservoir is built by the US Army Corps of Engineers

Lake is refilled; filled with largemouth bass, channel catfish, bluegill

Lake is drained and restoration begins

1998

2007

2005

2003

Estimated 40% residential and commercial use; watershed covers 5.2 square miles

2004

2006

Started to plant rain gardens east of Holmes Lake

2013

1970 Native Animals: Rough fish: carp, gizzard shad, white perch Lake was added to the Clean Water Act

Dredging removes several feet of sediment that was carried in from water erosion. Much of the sediment that entered Holmes Lake came from development of land into residential and commercial housing.

The restored Holmes Lake after the renovation is complete.

What Holmes Lake looks like now.

A Tale of Two Communities: Residential Analysis Holmes Lake

Capitol Beach Lake

Shown on the graph is an overview of the age of the homes around Capitol Beach Lake. This graph also shows the future of where I think the lake is headed. As I drove around the lake and the neighborhoods around it, there are many older homes. This lake has become a place where few big houses are built and many middle class families are raising families. There arent too many new homes being built. Shown on the graph is an overview of the age of the homes around Holmes Lake. This graph also shows the future of where I think the lake is headed. As I drove around the lake and the neighborhoods around it, there are many older homes. This area has a mixture of both older generations and newer generations. Unlike Capitol Beach Lake, Holmes Lake is a constantly growing community with houses being built all the time. There are a substantial amout of older homes but thats quickly changing as the years go by


TYPE


Type Creation: This project was focused on typography. We were to find inspiration of typefaces and start designing. I chose a leaf like design to go with. After we designed each letter in the alphabet, we were to either make up a place or find an actual place that would go along with the typeface. I chose a tea place because my typeface is kind of leafy. We were to use in context photos to show as many letters as possible in context.

24


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