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Visual Communications II: Final Exam Review • In addition to the content learned in Visual COmmunications I, you should be familiar with the content outlined below from Visual Communications II.

Creative Process:

• Steps of the Creative Process for Print • Steps to substitute in when performing video production/editing work • Storyboarding • Scripting

Video Production Basics: Basic Video Equipment Parts to the Camera

Composition and Framing of Shots • Camera Angles • Camera Movements • Camera Shots

Video Terminology/Vocabulary: • • • • • • • • • • • • • • • • • • •

Footage Frame Animation Keyframe Frame Frame Rate Timecode Capture Render Preview Dub Scrub Composition Editing Title Crawl Roll Still Distribution

Industry Workflow:

Phases of the Industry Workflow as well as what is performed in each phase: Scripting, Pre-Production, Production, Post-Production Distribution (and methods)

Video Production Basics: Basic Video Equipment Parts to the Camera

Adobe After Effects:

Basic Animation Software Navigate and Describe Interface • Project Panel • Composition Window • Toolbar (and specific use for tools) • Timeline • Workspace Panels • Effects Previewing Footage - RAM vs. Space Bar Audio Editing Rendering Footage

Adobe Premiere:

Video Production Software Navigate and Describe Interface • Project Panel • Source Monitor • Program Monitor • Toolbar (and specific use for tools) • Timeline • Transitions Connecting Camera and Capturing Footage Transitions Creating Titles with Title Editor Careers in Video Production

Advertising:

Definition and Explain Purpose of Advertising Identify Sources of Advertising Define Target Market Research/Audience Identify Common Advertising Techniques (18) Explain why Children/Teens are highly targeted Identify Gimmicks used in Advertising to Children (3)

Professional Documents/Career Exploration:

Resume, Cever Letter, References, Portfolio, ePortfolio, Job Interviewing Etiquette Careers associated with the arts


Visual Communications II: Final Exam Review Study Guide Final Exam Dates: Practical Portion: Wednesday, June 6th Written Portion: Tuesday, June 12th Format: Written: To Be Announced Practical: o On the computer given scenario (2 hours to complete) After Effects Software Know the steps to import, edit, render videos Along with everything from Visual Communications I, you can expect to see the following on the exam: 5 Steps of the Creative Process o Research o Brainstorming o Thumbnail Sketches o Rough Drafts o Final Drafts/Final Composites Be able to sub in Video Production Steps (Storyboard/Script) Storyboarding/Scripting o Definitions o Explain the process for each and the Purpose for each Color Mode and Resolution Associates with Video Production Terminology o Footage: Source material for a video project Types of files that can be imported into a project o Frame: Definition: Single still image in a video o Animation: Change over time of properties on a layer or series of layers. Keyframes:


o o o o o Frame:

Def: Specific frame linked to a specific action. Used to set parameters for motion, effects, audio, etc. Used as pairs to create a change over time (animation) Stopwatch – adds keyframe to layer in Timeline to indicate instance.

Definition: Single still image in a video Frame Rate: FPS or Frames Per Second o Speed at which film or video frames are captured and played back… NTSC: National Television Systems Committee NTSC=29.97 FPS Standrad NTSC Screen Size: 480x720 Timecode: 00;00;00;00 o Hours/Mins/Secs/Frame s Video Production Basics: o Video Composition and Framing Shots: Rule of Thirds Headroom: area surrounding a subjects head in a frame Walking/Talking Room: area around a person moving in a frame as to not cut them off Camera Movements: Pan : Movement along a horizontal plane – side to side Tilt: Movement along a vertical plane – up and down Trucking: Camera literally moves with action Zoom In Reverse Zoom: Camera Shots: Wide Shot o AKA Establishing Shot Medium Shot Close-Up Shot Cutaway Shot Extreme CloseCamerUp a Shot Angles: Eye-Level: most natural as we see things Low Angle: looking up to show dominance


High Angle: looking down o Basic Elements of a Camera/Equipment Camera: Batteries (min. of 2) Focus o Auto vs. Manual Viewfinder Tripod Mini DV Tape Microphones: On Camera Mic Lavalier Mic: clipped to clothing of talent Hand Held Mic Shotgun Mic: hear from long distances Equipment Checklist o

“ Industry Workflow� Scripting Pre-Production: Budgeting, Casting, Storyboarding, Equipment Checklist, Shot List Production: Shooting of Footage Post-Production: Logging and Capturing, Editing, Importing and Mixing Audio, Adding Effects and Transitions, Outputting and Rendering Distribution: Distributing final video in various formats: DVD, YouTube, Motion Picture, etc.

o Editing Techniques: Film Editing: Art of storytelling practiced by connecting two or more shots together to form a sequence o Transitions: gradual change from oneshot to another: Fade In/Out: Gradual change to/from blank screen Cut: Flash direct from one image to another Dissolve: AKA Crossfade: Two shots overlap with 2nd replacing first Push or Wipe: One image literally shoves another off the screen


Software Specific: o Adobe After Effects Interface: Main Windows and Functions: o Project Panel Footage is stored here. Acts as the file cabinet for a document. o Compositions Window Resembles a monitor, where you preview your video. o Toolbar Where you access the tools to edit your footage items. o Timeline Where the editing takes place. o Workspace Panels Options panels similar to palettes is Illustrator or Photoshop. Previewing Footage: Space Bar vs. RAM Preview o RAM Preview is Real-Time with Audio o Space Bar is not real time and no audio Rendering: Composition – Make Movie o Render Settings: Quality: Best/Draft Resolution: Full/Half o Output Mode: Format: Quicktime or Windows Media Video and/or Audio Output o Output to: Select Location o Adobe Premiere Interface: Project Panel Source Monitor Program Monitor Effects Panel Timeline Tools Panel Capturing Footage: To log footage to the hard disk from source File – Capture


Creating Titles using Premiere Title Editor: Title - New Title – Default Roll o Upper left hand corner to make title roll off screen

Rendering or Exporting Videos: File – Export Media o Format o Output Name o Export Video and/or Audio To “Dub” is To Copy Audio Files: How to import files Setting In/Out Points and Fade In/Out Careers in Video Production: News Anchors Producers Photographers Videographers Video Editors Floor Directors Studio Camera Operators Advertising and Super Bowl Advertising: The public promotion of a product or service to attract interest and create sales – To make $$$$ o Types of Advertising: Print TV Radio Web Apps (increasing) o Target Audience: The age group and gender that the company wants to target or persuade. o Slogan: AKA Catch Phrase o Common Advertising Techniques: Association:


o Slogan: AKA Catch Phrase o Common Advertising Techniques: Association: Using a cartoon character to create a positive association Bandwagon: “Follow the Crowd” or call for popularity Nostalgia: Brings back pleasant memories “just like grandma used to make…” Patriotism: Using heritage to persuade to support claim Humor Call to Action: “Act Now” “Hurry In” Instructions to DO something Sense Appeal: Using images or words to appeal to your senses… Statistics: Uses evidence, facts, “9 out of 10” etc. but most of the time these are skewed Transfer/Fantasy Use of Super-Heros, Giants, Powers, etc. to make product seem unreal or powerful Testimonial Connection of a famous Athlete or Movie Star to acknowledge how good the product is o Gimmicks: Premiums “free gifts” you get when you buy a product Ex: Cereal box toy or Happy Meal toy Sweepstakes Contests you can enter to win great prizes but most of the time the details are inside the box so you must purchase product to get details Kids Club Encourage people to join clubs connected to food products. Ex: BK Kids Club, etc. These usually get you additional coupons, etc. to keep for returning business o 3 reasons to Advertise to Kids/Teens Influence parents Purchases Future Consumers Brand Loyalty starts as early as 3 or 4 yrs. Old Impulse Shoppers Rarely think before buying and are very impressionable


Visual COmmunications II Review