Virtual Events: Gearing Up For genNext Organizations The last few years have seen a number of technological innovations and expansion of business. This has resulted in business houses and consumers expecting a more detailed and in-depth answers to their queries. They look for customized technological solutions to their digital needs, something that can be integrated into their lives and made available irrespective of the time, place and device. With the development of virtual events platform, the organizations are powered with devices, which makes them reachable to the customers anytime, from anywhere and through any device.
An age-old system of shaping organizational strategies has been the use of surveys. Event managers have been using surveys as the backbone to capturing attendance, data collection on customer satisfaction as well as lead generation engines. But, today organizations look for a more comprehensive approach, one that would give a 360degree view of the customerâ€™s implicit, explicit and emotional requirements. This would greatly facilitate the organizations in profiling its strategies.
Virtual Event refers to occasions where a number of people share a common web-based virtual environment, rather than a physical location. Being highly interactive, these events give the participants the similar experience like the physical events. Popularly used as virtual conferences, global company events, trade shows, job fairs, these help to deliver presentations, conduct trainings, departmental meetings across offices and geographical boundaries. Further, with cost savings of more than 90%, and provision of on-demand access to the presentations and videos beyond the scheduled date, these virtual events have turned out as an attractive alternative to inperson events. Such on-demand and virtual events provides the users with an easy access to out presentations and events and a compelling attendee experience.
As powerful sales tools, these virtual sales meetings, help to drive the sales leads and to develop a good relationship. For the event managers this tool offers opportunities to acquire good insight about their audience listen to customer needs and respond appropriately. For companiesâ€™ virtual events becomes a powerful set of tools to create online experiences for their customers. By leveraging the social media, building an influential plan, adding sales leader boards, allowing ratings and including group chats help to encourage teamwork and the event more exciting.
With an insight into social commerce becoming the backbone of most online transactions, virtual event companies investing and activating their communities are sure enjoy an edge over the traditional marketing styles. But this end-to-end platform for delivering virtual events online requires Virtual Events Software that are accessible worldwide, with a customized access limit and features such as virtual assistant, virtual event organizer
and re-organizable search engines.
Also read on - Increase sales productivity, Video based training
Published on Oct 2, 2011
The last few years have seen a number of technological innovations and expansion of business. This has resulted in business houses and consu...