How to Leverage Rich Media Content within the Enterprise In the hope of addressing their information transfer challenges, several organizations are turning to media rich content. The reality of todayâ€™s globalized work environment is that the people you need to reach may not always be available when you are. Consequently, valuable information does not always make it through in a timely manner to the people who need it most. Typically all workers are to handle real time communications with core business tools that includes telephone, cell phone, and email. These days, many organizations have also empowered their workers with advanced communication and collaboration tools like web conferencing, videoconferencing, unified communications (UC) and centralized messaging platforms. Rich media content creation within the enterprise is no longer restricted to the TV studio or the training department with the availability of an extensive range of content creation tools ranging from encoder appliances to software-based solutions. As the volume of rich media content created has amplified, the challenge of managing, tracking, indexing, and accessing those assets has also grown tremendously. There are instances when a user is forced to watch through the entire enterprise video to find the exact information they seek, even when they have found the specific content item. And as a result of this, valuable content is often lost and buried after it is created. As this is a problem that did not exist a few years ago, there is now a need to centrally manage rich media assets due to the ever-expanding volume of rich-media content within the enterprise. For efficient Enterprise Content Management it is necessary to follow these elements Storage of Content on a Single central database Content centralization is necessary in order to economically and competently manage rich media assets, basic information about each content item. It need not necessarily be stored in a single location, but preferably a pointer to the specific content item must be created within a central content database. Classification and Filing of Content The key to making content as locatable as possible is proper classification of the content. By associating as many tags of metadata as possible to each content item and making make each tag as complete and contextually valuable as possible, it is possible to make content item available to the interested parties. Easy accessibility of content Effective content management also requires that each content item be accessible only to authorized viewers. By automating the process, content access can be made possible based on the existing enterprise directory systems.
Efficient Tracking of Content An enterprise content management system should track all content-related activities within the system. The system needs to allow the usage information to be sorted on the basis of date, user, department, type of content to facilitate system administrators to suitably manage the overall content platform. Any enterprise content portal needs to provide security, customization, advanced video search, playback facility, downloading etc., to maximize content accessibility. By making an item easy-to-find by the intended target audience, the value of content can be enhanced. Providing the right information, to the right people, in the right way, and at the right time is the key to proper information transfer. Click here for more on online meeting tool, best video training, virtual events
Published on Jul 1, 2011
In the hope of addressing their information transfer challenges, several organizations are turning to media rich content.