Issuu on Google+

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Women’s FABRICS 50’s Melangé Stripes Made with heather yarns that are dyed and then knit into a striped motif, this lightweight, sheer polyester-rayon blend jersey is made for superior comfort and excellent draping. The fabric is washed in the garment form to for added softness with a perfectly broken-in feel.

40’s Printed Cotton Jersey Our medium-weight 100% cotton jersey is perfect for day or night. This semi-sheer fabric is printed on the roll and finished with silicone and enzymes in our specialty “satin” wash for a luxurious softness.

30’s Burnout Jersey

50’s Melangé Jersey

Our classic burnout is a lightweight, semi-sheer blend of cotton and polyester jersey. This signature fabric is put through an extensive process to “burn out” the cotton, which creates an authentically weathered look and vintage-soft feel.

This lightweight, sheer polyester-rayon blend jersey is made for superior comfort and excellent draping. The fabric is washed in the garment form for added softness with a perfectly broken-in feel.

30’s Rayon Challis

20’s Eco-Streaky Jersey

Made for superior comfort and breathability, this medium-weight 100% rayon woven fabric is washed in garment form and finished with enzymes and silicone to create our signature vintage-soft feel.

This medium-weight, tri-blend, sustainable jersey is accented with small streaks of brown yarns for additional color and texture. We dye the cotton for vibrant, saturated colors and put on the finishing touches with a silicone and enzyme wash for a super-soft feel.


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Women’s COLORS Our color palette this season is punctuated with rich pops of color gathered from around the world, grounded by a soothing foundation of earthy neutrals. Each hue appears to have been put through a wash process that gives our range its signature Alternative look.

Poppy

Sour Grape

White

Cement

Yucca Rose

Bloom

Curry

Peach

Grey Heather

Black

Fog

Aruba

Peony

Desert

Bermuda

Mikkos

Indigo

Sand

Pool

Orchid

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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COVER-UPS From maxi-dresses and mini-skirts to short shorts and rompers, we’re introducing an array of stylish new summer cover-ups in light, breezy fabrics with day-to-night versatility.

SLEEVELESS It wouldn’t be summer without an all-new selection of sleeveless silhouettes. Highlights include colorful camis and striped racerbacks, plus on-trend tank dresses and tube tops.

ALTERNATIVE EARTH This season brings more expansive offerings in our best-selling Alternative Earth collection with new styles in our sustainable Eco-Streaky Jersey fabric, including tees, tanks and dresses.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 25001 LOTUS PRINTED ROMPER in Poppy Ric Rac. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25001 LOTUS PRINTED ROMPER Women’s: S-L l 30’s 100% Cotton Jersey l MSRP: $68 l Del. 3/25 This women’s regular-fit sleeveless printed romper is the perfect blend of style and comfort. Cross-over panels create a flattering v-neck shape in front and back. Elastic waistband for added comfort and two inset side pockets. Blind stitch on bottom hem. 2 1/4” inseam.

25001PQ Poppy Ric Rac

25001PQ Grape Palm

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22053 BORNEO TUBE TOP Women’s: S-L l 40’s 100% Cotton Jersey l MSRP: $54 l Del. 3/25 This women’s regular-fit tube top has a flattering, draped front and an open back. Elastic at the top of the garment and a 3” smocked hem band for added support.

22053PS Black

22053PE Poppy Ric Rac

22053PE Grape Palm

22088 SAMAR TANK Women’s: S-L l 40’s 100% Cotton Jersey l MSRP: $48 l Del. 3/25 This women’s regular-fit henley tank has a feminine, flowing silhouette that dips down slightly longer in the back than in front. Single-needle stitching on neck, armholes and bottom hem.

22088PS White

22088PE Poppy Ric Rac

22088PE Grape Palm

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22054 HYDRANGEA TOP Women’s: S-L l 40’s 100% Cotton Jersey l MSRP: $54 l Del. 3/25 This women’s regular-fit dolman-sleeve tee is accented with a stylish shoulder tie on the wearer’s left side, plus pearl stitching on the sleeves, neck and tie edges. Rounded bottom hem has a double-needle finish.

22054PS White

22054PS Black

22054PE Poppy Ric Rac

22054PE Grape Palm

15000 MARIGOLD SHORTS Women’s: S-L l 30’s 100% Cotton Jersey l MSRP: $40 l Del. 3/25 These women’s regular-fit short shorts sit at the natural waist for a flattering mid-rise fit. Featuring a smocked waistband and back pocket on wearer’s left side, plus 1 3/4” side vents for added comfort and movement. 3 1/2” inseam.

15000P8 Grey Heather

15000PQ Poppy Ric Rac

15000PQ Grape Palm

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 24008 GARDENIA MAXI DRESS in Grape Palm. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 10


SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24008 GARDENIA MAXI DRESS Women’s: S-L l 30’s 100% Cotton Jersey l MSRP: $88 l Del. 3/25 This women’s regular-fit maxi dress features a henley-style placket with three fish-eye buttons and high-waisted elastic band for a flattering, cinched silhouette. The neck, armholes and straps are a matching solid 1x1 rib. Double-needle finish at bottom hem. 56” inseam from HPS to hem.

24008PQ Poppy Ric Rac

24008PQ Grape Palm

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 11


SUMMER 2012 l Women’s Collection l JERSEY PRINTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13001 CHEROKEE ROSE Women’s: S-L l 30’s 100% Cotton Jersey l MSRP: $58 l Del. 3/25 This women’s regular-fit asymmetrical skirt features a stylish high-low hemline and shirred waistband. Skirt sits at natural waist and dips down 15” longer in back than in front. Blind stitching on bottom hem. Front 19 3/4” inseam; back 36 3/4” inseam.

13001P1 Black

13001P8 Grey Heather

13001PE Grape Palm

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Pictured on model: 24013 ZULU DRESS in Tropics Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 13


SUMMER 2012 l Women’s Collection l SHEER MÉLANGE JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24013 ZULU DRESS Women’s: S-L l 50’s 50% Polyester, 50% Rayon l MSRP: $88 l Del. 3/25 This women’s regular-fit tank-dress features two attached layers for a stylish, asymmetrical look. The bottom layer is a scoop-neck racerback tank dress with a straight bottom hem while the top layer is a v-neck racerback tank dress with a rounded bottom hem cut on the bias. Double-needle stitching on bottom hems. 35” inseam from HPS to hem.

24013N4 Tropics Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 14


SUMMER 2012 l Women’s Collection l SHEER MÉLANGE JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22049 JOVANA TOP Women’s: S-L l 50’s 50% Polyester, 50% Rayon l MSRP: $48 Solids, $58 Stripes l Del. 3/25 This women’s regular-fit top features flattering open sleeves from the top of the shoulder to the sleeve cuffs. Scooped neckline with self-binding and rounded bottom hem with blind stitch.

22049N4 Tropics Stripe

22049N3 Black Heather

22049N3 Poppy Heather

22049N3 Mikkos Heather

22092 LUCIA TANK Women’s: S-L l 50’s 50% Polyester, 50% Rayon l MSRP: $28 Solids, $38 Stripes l Del. 3/25 This women’s regular-fit racerback tank is lightweight and perfect for layering. Armholes, neck and rounded bottom have have merrowed edges.

22092N4 Tropic Stripe

22092N3 Black Heather

22092N3 Poppy Heather

22092N3 Mikkos Heather

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 15


SUMMER 2012 l Women’s Collection l SHEER MÉLANGE JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 23001 SENECA MAXI SKIRT in Tropics Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 16


SUMMER 2012 l Women’s Collection l SHEER MÉLANGE JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23001 SENECA MAXI SKIRT Women’s: S-L l 50’s 50% Polyester, 50% Rayon l MSRP: $88 l Del. 3/25 This women’s regular-fit maxi skirt features bold diagonal stripes with the fabric cut on a bias. Folded waistband for added comfort and support. Double-needle stitching at bottom hem. 41” inseam from waistband to hem.

23001N4 Tropics Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 17


SUMMER 2012 l Women’s Collection l CLASSIC BURNOUT JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 14009 IDYLLWILD DRESS in Klein Dot. See previous page for details.

Pictured on model: 22067 BELIZE TOP in Bermuda. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 18


SUMMER 2012 l Women’s Collection l CLASSIC BURNOUT JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22067 BELIZE TOP Women’s: S-L l 30’s 50% Polyester, 50% Cotton l MSRP: $48 l Del. 3/25 This women’s regular-fit dolman-sleeve top features a rounded 2x2 rib back panel that wraps around the sides. Accented with a raw-edge neckline and folded, tacked sleeves, plus an oversized pocket on the wearer’s left side. Double-needle stitching on bottom hem.

22067B1 White

22067B1 True Black

22067B1 Bermuda

22067B1 Poppy

12074 SUN CITY TANK Women’s: S-L l 30’s 50% Polyester, 50% Cotton l MSRP: $38 l Del. 3/25 This women’s regular-fit racerback tank features a scooped neckline with twisted self-binding on the neck and armholes. Accented with a center-back seam with over-lock stitching and a raw-edge bottom hem. Garment dips down slightly longer in back than in front.

12074B1 White

12074B1 True Black

12074B1 Bermuda

12074B1 Poppy

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 19


SUMMER 2012 l Women’s Collection l CLASSIC BURNOUT JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 30’s 50% Polyester, 50% Cotton l MSRP: $50 l Del. 12/25 This women’s relaxed-fit short-sleeve cropped top is accented with a front tie. 1x1 rib neckband and blind stitching on sleeves and bottom hem.

12127B1 True Black

12127B1 White

12127B1 Peony

12127B1 Bermuda

02632 BURNOUT DEEP V-NECK Unisex: XS-XXL l 30’s 50% Polyester, 50% Cotton l MSRP: $40 l Del. 12/25 This unisex regular-fit Burnout tee is a favorite for both women and men. Features a deep v-neck and a chest pocket on the wearer’s left side.

02632B1 True Black

02632B1 White

02632B1 Peony

02632B1 Bermuda

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 20


SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 24014 JAVA DRESS in Eco-True Bermuda. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 21


SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24014 JAVA DRESS Women’s: S-L l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $68 l Del. 3/25 This women’s regular-fit racerback tank dress adds a pop of color with its contrasting color-blocked bodice and skirt. An asymmetrical hemline adds a hint of subtle style with a raw-edge bottom hem that dips down slightly longer in the back. 42.5” inseam in front and 53.5” inseam in back, from HPS to hem.

24014E7 Eco-True Grape

24014E7 Eco-True Bermuda

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-XL l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $68 l Del. 3/25 This women’s regular-fit floor-length racerback tank dress is the perfect combination of style and comfort. Featuers a self neck and armholes and a raw-edge bottom hem. 58” inseam from HPS to hem.

01968E1 Eco-Black

01968E1 Eco-Grey

01968E7 Eco-True Bermuda

01968E7 Eco-True Orchid

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 24000 MARJAN DRESS in Eco-True Bermuda. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 24


SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24000 MARJAN DRESS Women’s: S-L l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $68 l Del. 3/25 This women’s regular-fit strapless dress makes a stylish cover-up or light and breezy day dress. Features an elastic waistband with a nautical rope drawstring cord for a flattering, cinched silhouette, plus two convenient pockets at side seams. An elastic shelf bra adds support. Blind stitching at bottom hem. 29” inseam from HPS to hem.

24000E7 Eco-Sand

24000E7 Eco-True Grape

24000E7 Eco-True Poppy

24000E7 Eco-True Bermuda

14015 BELLFLOWER TUNIC Women’s: S-L l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $68 l Del. 3/25 This women’s relaxed-fit tunic dress features draped dolman sleeves, a classic boat neck and nautical rope drawstring cord at the waist. Two pockets at front, and blind stitching on sleeves and bottom hem. 35” inseam from HPS to hem.

14015E1 Eco-True Black

14015E7 Eco-True Bermuda

14015E7 Eco-True Orchid

14015E7 Eco-True Poppy

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 25


SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22018 MAKEEDA TANK Women’s: S-L l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $38 l Del. 3/25 This women’s regular-fit scoop-neck tank features contrasting color-blocked shoulder straps. Garment is accented with a non-functioning pocket shape on the wearer’s left chest, plus an elastic bottom hem for a hint of stretch.

22018E7 Eco-Sand

22018E7 Eco-True Grape

22018E7 Eco-True Poppy

22018E7 Eco-True Bermuda

22084 PALEKA TEE Women’s: S-L l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $38 l Del. 3/25 This women’s regular-fit scoop-neck tee is accented with an oversized pocket on the wearer’s left side. Blind stitching on sleeves, bottom hem and pocket opening.

22084E7 Eco-Sand

22084E7 Eco-True Grape

22084E7 Eco-True Poppy

22084E7 Eco-True Bermuda

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 26


SUMMER 2012 l Women’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23003 CORSICA SKIRT Women’s: S-L l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $54 l Del. 3/25 This women’s regular-fit asymmetrical skirt features a stylish high-low hemline and shirred waistband. Skirt sits at natural waist and dips down 15” longer in back than in front. Blind stitching at bottom hem. Front 19 3/4” inseam; back 37” inseam.

23003E7 Eco-Sand

23003E7 Eco-True Grape

23003E7 Eco-True Poppy

23003E7 Eco-True Bermuda

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 27


SUMMER 2012 l Women’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22004 SALSETTE TOP in Poppy South Sea Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 28


SUMMER 2012 l Women’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12047 ZION POCKET TANK Women’s: S-L l 40’s 100% Linen Jersey l MSRP: $48 l Del. 4/25 This women’s relaxed-fit scoop-neck tank features a chest pocket on wearer’s left side and v-shaped chevron stripes. Accented with seams at the center back and center front; single-needle stitching on neck, armholes and bottom hem.

12047LF Grape South Sea Stripe

12047LF Poppy South Sea Stripe

12047LF Mikkos South Sea Stripe

22004 SALSETTE TOP Women’s: S-L l 40’s 100% Linen Jersey l MSRP: $58 l Del. 4/25 This women’s regular-fit sleeveless top is accented with bold nautical stripes and a chest pocket on the wearer’s left side. Cotton voile neck tape from seam to seam. Rounded bottom hem with double-needle stitching.

22004LF Grape South Sea Stripe

22004LF Poppy South Sea Stripe

22004LF Mikkos South Sea Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 29


SUMMER 2012 l Women’s Collection l RAYON CHALLIS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22005 MAASAI SHIRT Women’s: S-L l 30’s 100% Rayon l MSRP: $68 l Del. 3/25 This women’s regular-fit sleeveless woven top features a stylish front tie and three pearl chip buttons at the front placket. A clean finish on all hems gives the garment a classic, tailored look.

22005TH Vintage White

22005TH Poppy

22005TF Watercolor

22032 NIKKO TOP Women’s: S-L l 30’s 100% Rayon l MSRP: $64 l Del. 3/25 This women’s regular-fit short-sleeve top has a cropped, boxy fit with 1” rolled, tacked sleeves. Accented with a 12” vent at center back for added style and comfort. Single-needle bottom hem for a clean finish.

22032TH Vintage White

22032TH Poppy

22032TF Watercolor

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 30


SUMMER 2012 l Women’s Collection l RAYON CHALLIS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21003 JAKARTA PANTS Women’s: S-L l 30’s 100% Rayon l MSRP: $78 l Del. 3/25 These women’s regular-fit woven pants have a straight leg cut for a timelessly stylish fit. Accented with 1” elastic in waistband for added comfort and movement, plus two convenient pockets at side seams. Single-needle stitching at bottom hem for a classic, tailored look. 29 1/2” inseam.

21003TH Black

21003TH Poppy

21003TF Watercolor

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 31


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Pictured on model: 24003 SIRAN DRESS in Watercolor. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 32


SUMMER 2012 l Women’s Collection l RAYON CHALLIS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24003 SIRAN DRESS Women’s: S-L l 30’s 100% Rayon l MSRP: $98 l Del. 3/25 This women’s regular-fit maxi dress features an elegant halter-style neckline accented with a twisted nautical rope tie and an open keyhole back from neck to waist. Elastic waistband creates a flattering, cinched silhouette with extra comfort. Rounded bottom hem dips down slightly longer in back than front. 31 ½” inseam in front and 50” inseam in back from HPS to hem.

24003TF Watercolor

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 33


SUMMER 2012 l Women’s Collection l COTTON MODAL ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22090 LUZON TANK Women’s: S-L l 40’s 50% Cotton, 50% Modal l MSRP: $48 l Del. 3/25 This women’s regular-fit tank drapes beautifully with an asymmetrical bottom hem that dips down slightly longer in back than in front. Features a feminine scooped neckline and vibrant watercolor print.

22090MF Watercolor

12025 DINA TEE Women’s: S-L l 40’s 50% Cotton, 50% Modal l MSRP: $68 l Del. 3/25 This women’s regular-fit v-neck tee features a vibrant watercolor print. Accented with 1” rolled, tacked sleeves and a front tie at the bottom of the wearer’s left side.

12025MF Watercolor

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 34


SUMMER 2012 l Women’s Collection l COTTON MODAL ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14019 DORADO MAXI DRESS Women’s: S-L l 40’s 50% Cotton, 50% Modal l MSRP: $88 l Del. 3/25 This women’s relaxed-fit racerback maxi dress features an 18” slit on the wearer’s left side and thin elastic casing at waist. Bound neck and armholes, seam down center back and blind stitching on bottom hem. 57” inseam from HPS to hem.

14019MF Watercolor

14019MB Flamingo/Yucca

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 35


SUMMER 2012 l Women’s Collection l COTTON MESH ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 26007 FLORES HOODIE in Yucca Rose. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 36


SUMMER 2012 l Women’s Collection l COTTON MESH ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26007 FLORES HOODIE Women’s: XS/S, M/L l 100% Cotton Mesh l MSRP: $68 l Del. 3/25 This women’s oversized pullover hoodie is the perfect semi-sheer cover-up for a day at the beach or pool. Features short-sleeve dolman sleeves and a 1x1 rib neckband, sleeves and bottom hem.

26007M6 Yucca Rose

26007M6 Black

26007M6 Poppy

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com wholesale.alternativeapparel.com


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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 Corporate HQ: 1650 530 Indian WaySuite Bld 200, New York Showroom: 7th Brook Avenue, 901, Norcross, New York, GA NY 30093 10018

Telephone: 877.387.3295 Telephone: 877.387.3295 Fax: 888.481.1216 Fax: 888.481.1216

wholesale.alternativeapparel.com wholesale.alternativeapparel.com

_2


Men’s FABRICS 40’s Linen Jersey

30’s Feeder Stripe Jersey

Our lightweight, semi-sheer 100% linen jersey has a unique texture that adds to its perfectly broken-in feel. This fabric is finished with a heavy enzyme wash for added softness and excellent draping.

A medium-weight blend of cotton and polyester, our striped jersey garments are sewn with the fabric on the reverse side for a unique look and texture. The fabric is cotton-dyed to leave the polyester stripes white, and then washed with silicone and enzymes in our specialty “satin” wash for a luxurious softness.

10’s Burnout French Terry

Striped Broad Cloth

Our heavyweight cotton-poly French terry has medium-sized loops on the fabric back for added substance and breathability. Each piece is burned out in garment form to give the fabric a vintage-soft feel and perfectly worn-in look.

20’s Cotton Zig-Zag Jersey

This medium-weight 100% cotton woven is yarn-dyed and knit into a striped motif. The fabric is put through a specialty “o-zone” wash treatment in the garment form to create a vintage-inspired, perfectly broken-in look and super-soft, textured feel. 

20’s Eco-Streaky Jersey

This medium-weight jersey is knit with multiple colored yarns to create varying stripe patterns, and then washed with silicone and enzymes in our specialty “satin” wash for a luxurious softness.

This medium-weight, tri-blend, sustainable jersey is accented with small streaks of brown yarns for additional color and texture with a tonal feeder stripe motif. We dye the cotton for vibrant, saturated colors and put on the finishing touches with a silicone and enzyme wash for a vintage-soft feel.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com


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Men’s COLORS Our color palette this season is punctuated with rich pops of color gathered from around the world, grounded by a soothing foundation of earthy neutrals. Each hue appears to have been put through a wash process that gives our range its signature Alternative look.

Klein Blue

Cement

Curry

Black

Fiesta

Grey Heather

Basil

Nickel

Dune

Trench

Cedar

Lemonade

Bermuda

Pool

Desert

Indigo

Navy

Sand

Yucca Rose

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SHORTS This season, we’re introducing bold new colors and brand new bodies in this summer staple, including plaid prints, vertical stripes and vibrant solids.

STRIPES We’re showing our stripes with new variations on this summer classic, including rugby stripes, color-blocked stripes and vintage-inspired throw-back stripes in tees, tanks and polos.

ALTERNATIVE EARTH Summer brings more expansive offerings in our best-selling Alternative Earth collection with new styles in our sustainable Eco-Streaky Jersey fabric, including tees, tanks and hoodies.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_5


SUMMER 2012 l Men’s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22077 AMIR TANK in Fiesta Legend Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_6


SUMMER 2012 l Men’s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22077 AMIR TANK Men’s: S-XXL l 20’s 100% Cotton Jersey l MSRP: $38 l Del. 3/25 This men’s regular-fit tank is accented with contrasting color-blocked front panels in colorful mixtures of rugby stripes, thin stripes and solids. Neck and armholes are set in solid contrasting 1x1 rib. Blind stitching at rounded bottom hem.

22077O1 Black Global Stripe

22077O1 Basil Malaca Stripe

22077O1 Fiesta Legend Stripe

22077O1 Klein Blue Solid

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_7


SUMMER 2012 l Men’s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22070 GILLIGAN TEE Men’s: S-XXL l 20’s 100% Cotton Jersey l MSRP: $44 l Del. 3/25 This men’s regular-fit short-sleeve tee features a new take on classic stripes with contrasting “global” stripes on the front and a “malaca” striped back. Accented with a stylish v-notch neckline bound with 1x1 rib. Blind stitching at shoulders, sleeves and bottom hem.

22070O1 Black Global Stripe

22070O1 Basil Global Stripe

22070O1 Klein Blue Global Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_8


SUMMER 2012 l Men’s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22081 TIMOR V-NECK in Black Legend Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_9


SUMMER 2012 l Men’s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22081 TIMOR V-NECK Men’s: S-XXL l 20’s 100% Cotton Jersey l MSRP: $44 l Del. 3/25 This men’s regular-fit v-neck tee comes in colorful stripes and is accented with a chest pocket on the wearer’s left side. Blind stitching on shoulder seams, sleeves, bottom hem and pocket opening. Self neck tape from seam to seam.

22081O1 Black Legend Stripe

22081O1 Fiesta Legend Stripe

22081O1 Oatmeal Heather Legend Stripe

22068 CADDYSHACK POLO Men’s: S-XXL l 20’s 100% Cotton Jersey l MSRP: $58 l Del. 3/25 This men’s regular-fit short-sleeve polo tee features solid raglan sleeves and a contrasting striped body for a vintage-inspired look. Solid oatmeal collar and three-button placket, plus 1x1 rib sleeve cuffs. The front of the garment is slightly shorter than the back; vents at side seams for added comfort and movement. Blind stitching at sleeves and bottom hem.

22068O1 Black Legend Stripe

22068O1 Fiesta Legend Stripe

22068O1 Oatmeal Heather Legend Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Men’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22083 SANTIAGO HOODIE in Eco-Basil. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 11


SUMMER 2012 l Men’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22083 SANTIAGO HOODIE Men’s: S-XXL l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $68 l Del. 3/25 This men’s regular-fit long-sleeve zip hoodie is made with a tonal feeder striped jersey for a streaky effect. Accented with an antique nickel zipper, natural zipper tape and kangaroo front pocket. Self-bound sleeve cuffs and bottom hem.

22083EG Eco-Basil

22083EG Eco-Fiesta

22083EG Eco-Klein Blue

22083EG Eco-Desert

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 12


SUMMER 2012 l Men’s Collection l ECO-STREAKY JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22082 BORA V-NECK Men’s: S-XXL l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $38 l Del. 3/25 This men’s regular-fit short-sleeve v-neck tee is made with a tonal feeder striped jersey for a streaky effect. Self neck tape from seam to seam. Blind stitching on sleeves and bottom hem.

22082EG Eco-Basil

22082EG Eco-Fiesta

22082EG Eco-Klein Blue

22082EG Eco-Desert

22047 LOMBOK TANK Men’s: S-XXL l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $34 l Del. 1/25 This men’s regular-fit tank is made with a tonal feeder striped jersey for a streaky effect. Self-bound neck and armholes. Blind stitching at rounded bottom hem.

22047EG Eco-Basil

22047EG Eco-Fiesta

22047EG Eco-Klein Blue

22047EG Eco-Desert

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 13


SUMMER 2012 l Men’s Collection l ECO-HEATHER ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XXL l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $48 l Del. 1/25 This men’s slim-fit henley features raglan sleeves and a one-button placket. Twisted binding on neckband, sleeves and bottom hem.

12088E1 Eco-Black

12088E7 Eco-Shale

12088E7 Eco-Dune

12088E7 Eco-Larkspur

Unisex: XS-XXL l 20’s 50% Polyester (6.25% recycled), 38% Cotton (6.25% organic), 12% Rayon l MSRP: $34 l Del. 12/25 This unisex regular-fit henley features contrasting 3/4-length raglan sleeves and a three-button placket. Bound neck with slightly rounded, merrowed bottom hem and exposed over-lock stitching on arm holes, neck and sleeve cuffs.

01989E1 Eco-Black

01989E1 Eco-Grey/ Eco-Black

01989E1 Eco-Grey/ Eco-Larkspur

01989E1 Eco-Cream/ Eco-Shale

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 14


SUMMER 2012 l Men’s Collection l JERSEY FEEDER STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22066 CYPRUS MUSCLE TANK in Klein Blue Timbo Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 15


SUMMER 2012 l Men’s Collection l JERSEY FEEDER STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22066 CYPRUS MUSCLE TANK Men’s: S-XXL l 30’s 50% Cotton, 50% Polyester l MSRP: $38 l Del. 3/25 This men’s regular-fit muscle tank is accented with classic stripes and a contrasting solid chest pocket on the wearer’s left side, plus side vents for added comfort and movement. Crew neckline and armholes are set in self band with blind stitching on seams. Front hem is slightly shorter than the back and finished with blind stitching.

22066O3 Klein Blue Timbo Stripe

22066O3 Fiesta Timbo Stripe

22066O3 Desert Timbo Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 16


SUMMER 2012 l Men’s Collection l JERSEY FEEDER STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22069 TRINIDAD TEE in Desert Timbo Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 17


SUMMER 2012 l Men’s Collection l JERSEY FEEDER STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22069 TRINIDAD TEE Men’s: S-XXL l 30’s 50% Cotton, 50% Polyester l MSRP: $38 l Del. 3/25 This men’s regular-fit short-sleeve tee is accented with our globally inspired “timbo” stripes and a contrasting u-shaped neckline in 1x1 rib heather. Blind stitching on sleeves and bottom hem.

22069O3 Klein Blue Timbo Stripe

22069O3 Fiesta Timbo Stripe

22069O3 Desert Timbo Stripe

22086 CORFU TEE Men’s: S-XXL l 30’s 50% Cotton, 50% Polyester l MSRP: $42 l Del. 3/25 This men’s regular-fit Moroccan tee features our globally inspired “timbo” stripes. Accented with a cut neckline and loosely twisted edges at sleeves, neck and bottom hem, plus side vents for added comfort and movement. The fabric is cut on the reverse side with raw-edge sleeves and bottom hem detailing.

22086O3 Klein Blue Timbo Stripe

22086O3 Fiesta Timbo Stripe

22086O3 Desert Timbo Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 18


SUMMER 2012 l Men’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

07305 MONTEREY LINEN CREW Men’s: S-XXL l 40’s 100% Linen Jersey l MSRP: $50 Solids, $54 Stripes l Del. 3/25 This men’s regular-fit short-sleeve crew tee is available in rich solids and vibrant double stripes. Blind stitching on sleeves and bottom hem. Cotton voile neck tape from shoulder to shoulder.

07305L2 Vintage Black

07305L2 Shale

07305L2 Navy

07305LD Cement Double Stripe

07305LD Larkspur Double Stripe

07332 LINEN V-NECK Men’s: S-XL l 40’s 100% Linen Jersey l MSRP: $60 l Del. 4/25 This men’s regular-fit short-sleeve v-neck tee is available in rich solids and vibrant tribal stripes. Blind stitching on sleeves and bottom hem. Cotton voile neck tape from shoulder to shoulder.

07332L2 Shale

07332L2 Navy

07332LF Klein Blue New Tribe Stripe

07332LF Fiesta New Tribe Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 19


SUMMER 2012 l Men’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22076 MALTA STRIPE POLO in Fiesta New Tribe Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 20


SUMMER 2012 l Men’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22076 MALTA STRIPE POLO Men’s: S-XL l 40’s 100% Linen Jersey l MSRP: $68 l Del. 4/25 This men’s regular-fit short-sleeve polo is accented with vibrant tribal stripes and a contrasting solid collar with an open placket. Cotton voile neck tape and placket on all color ways. Blind stitching on sleeves and bottom hem.

22076LF Klein Blue New Tribe Stripe

22076LF Fiesta New Tribe Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 21


SUMMER 2012 l Men’s Collection l PIMA COTTON ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XXL l 40’s 100% Pima Cotton l MSRP: $36 l Del. 12/25 This men’s slim-fit short-sleeve crew-neck tee is known for its flawless fit. Features a 1x1 rib collar and is finished with a luxurious satin garment wash for superior softness.

04540P1 Black

04540P1 White

04540P8 Oxford Grey Heather

04540P1 Red Sand

04540P1 Larkspur

Men’s: S-XXL l 40’s 100% Pima Cotton l MSRP: $36 l Del. 12/25 This men’s slim-fit short-sleeve v-neck tee is perfectly crafted with a 1x1 rib mitered v-neck. Finished with a luxurious satin garment wash for superior softness.

04532P1 Black

04532P1 Larkspur

04532P1 White

04532P8 Oxford Grey Heather

04532P1 Red Sand

04532P1 Shale

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 22


SUMMER 2012 l Men’s Collection l PIMA COTTON ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

04555 MOROCCAN TEE Men’s: S-XXL l 40’s 100% Pima Cotton l MSRP: $38 l Del. 12/25 This men’s regular-fit, short-sleeve tee is accented with a cut neckline and loosely twisted, unfinished edges. 1” side vents for added comfort and movement. Finished with our specialty satin wash for a luxuriously soft feel.

04555P1 Black

04555P1 White

04555P8 Oxford Grey Heather

04555P1 Red Sand

04555P1 Larkspur

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 23


SUMMER 2012 l Men’s Collection l NOVELTY KNITS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 22085 SOL V-NECK in Basil. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Men’s Collection l NOVELTY KNITS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22085 SOL V-NECK Men’s: S-XL l 40’s 100% Cotton Jersey l MSRP: $50 l Del. 3/25 This men’s regular-fit v-neck tee is accented with our hand-rolled vintage stripes and finished with a specialty garment wash for added softness. Chest pocket on wearer’s left side and 1x1 rib v-neck. Double-needle stitching on sleeves and bottom hem.

22085WJ Basil

22085WJ Klein Blue

22085WJ Black

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Men’s Collection l NOVELTY KNITS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S/M,L/XL l 100% Cotton Baja Cloth l MSRP: $68 l Del. 12/25 This men’s relaxed-fit long-sleeve hooded poncho features our colorful baja stripes and is accented with a drawstring cord and kangaroo front pocket. Side vents for added comfort and movement; single-needle stitching on bottom hem.

00822U7 Shale Baja Stripe

00822U7 Larkspur Baja Stripe

Men’s: S-XXL l 20’s 100% Cotton l MSRP: $32 l Del. 1/25 This men’s regular-fit short-sleeve tee features a u-shaped neckline with a 1x1 rib neckband. Blind stitching on sleeves and bottom hem.

04530CY Black

04530CY Natural

04530CY Air

04530CY Shale

04530CY Larkspur

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Men’s Collection l WALK SHORTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 25009 MADERA STRIPED SHORTS in Klein Blue Native Stripe. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Men’s Collection l WALK SHORTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25009 MADERA STRIPED SHORT Men’s: S-XL l 100% Cotton l MSRP: $68 l Del. 4/25 These men’s regular-fit printed shorts have a 2x2 rib waistband with two bleached copper Alternative logo buttons and an antique nickel zipper for closure, plus a hidden drawstring cord for added support. Accented with two inset front pockets at side seams and two back pockets. 11” inseam.

25009UA Fiesta Native Stripe

25009UA Klein Blue Native Stripe

25009UA Black Native Stripe

............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SUMMER 2012 l Men’s Collection l WALK SHORTS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15001 ARROYO SHORT Men’s: S-XL l 100% Cotton Baja Cloth l MSRP: $48 l Del. 3/25 These men’s relaxed-fit drawstring shorts feature an elastic drawstring waistband and faux fly, plus two quarter top pockets with bound edges. Single-needle stitching on bottom hem. Short sits at natural waist with 10” inseam.

15001U8 Nickel Baja

15001U8 Navy Baja

05284 VICTORY SHORT Men’s: S-XL l 10’s 65% Cotton, 35% Polyester l MSRP: $48 l Del. 3/25 These men’s regular-fit shorts feature an elastic drawstring waistband and two inset pockets. Raw-edge bottom hem. Short sits at natural waist with 11 1/2” inseam.

05284FH Black

05284FH Cedar

05284FH Klein Blue

05284FH Shale

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093 New York Showroom: 530 7th Avenue, Suite 901, New York, NY 10018

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Alternative Apparel | Summer 2012 Product Guide - Wholesale