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Things Phil Jacobs Executive Editor

What’s brewing with Honest Tea’s founder?

Up

Jim Burger Photographer

It seems no accident that the issue of sustainability, fair trade and always giving back are running through certain businesses like a central nervous system of “doing the right thing.� What makes it almost coincidental is that the CEOs — or in the case of this particular article, the “TeaEO� — are Jewish. Tikkun olam, being a light unto the world, is not just a mitzvah project on the way to a bar mitzvah. It is, instead, a way of life, a way of doing business. We started earlier this year during Sukkot with our cover story on Jakir Manela and Kayam Farm at the Pearlstone Retreat Center. It is a model of sustainability based on core Torah values, including not just the Jewish community but people of all faiths. It’s no coincidence that the CEOs of so many socially centered businesses are Jewish, bringing along core values of Judaism. At a time when it seems easy to find articles on the Bernie Madoffs of the world, we continue our series on a new movement of Jewish entrepreneur. Be it green or sustainable, more and more Jewish businesses are finding ways of giving back. Our occasional series now goes from Reisterstown and the greenery of county farms to a trip inside the Washington Beltway into Bethesda and the offices of Honest Tea. “Those who say it cannot be done should not interrupt the people doing it� — a Chinese proverb on the wall of Honest Tea’s corporate offices in Bethesda “Now I know the secret of making the best persons; it is to grow in the open air and eat and sleep with the earth� — Walt Whitman No, this wasn’t hanging on a wall; it is one of many motivational sayings printed on the underneath of Honest Tea bottle caps. Seth Goldman’s demeanor is of a man at peace with himself. He’s strong and muscular, sinewy, an athlete. His smile is winning. He knows he’s being a

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mentsch to his employees, his product, his world and his Judaism. Mr. Goldman said it is no coincidence that there are so many Jews committed to social justice. How they approach it is done in different ways. “It’s not an accident,� he said. “It’s Jewish. It’s our commitment to social justice and how we approach it in our different ways.� Indeed, he is the son of two college professors. He has three siblings who have all achieved excellence in their lives. Their dinner table talk was of world issues, responsibilities. There wasn’t much talking going on of sports or trivialities. It was a kitchen table where ideas were formed. Perhaps there’s irony here that it was on his kitchen table that spices and flavors were formulated into more than just teas, but into a fluid movement. “We have a core commitment to help the world and to do something meaningful for the Earth,� he said, and added that this message was the oxygen he breathed in his house as a child. Seth Goldman is the “TeaEO� of Honest Tea, a company that is so much more than about a beverage chain. It is a creative organization, he’ll tell you, that is “based on social justice.� Shake his hand and you look into the eyes of someone who cares. Even if it’s for five minutes of your time, he starts off by asking you about yourself. The energy is strong, happy and purposeful.

average calorie profile of bottled teas has movedfrom100caloriesper 8-ounce serving to 60. The average calorie profile of kids’ pouch drinks has moved from 100 calories per pouch to 75. “There’s still a lot of work to be done about helping America’s beverage companies become more sustainable,� he continues. “National recycling rates are still below 40 percent and I’m sure more can be done to promote healthier beverages. It feels a bit surreal to think of myself as part of the establishment, but unlike 12 years ago when it felt like it was Big Soda against everyone else, the industry has evolved and embraced entrepreneurial innovation. If this is the new establishment, I’m proud to have a seat at the table.� Why did he choose tea to get him to the table? In an interview with the Wharton SchoolofBusiness,Mr.Goldmanaddressed the issue of tea as a product, or what he called “an amazing product, the world’s second most popular drink (water’s first).� Tea, he said, is produced by some of the world’s poorest cultures, yet it is savored by the wealthiest. “So you have this ability to create wealth at a community level without sort of subsidizing or paying anything economically inefficient.� N Bred To Be The Best: Seth Goldman of Honest Tea, recalls growing up around a kitchen table where the family debated world issues and responsibilities.

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Roving Reporter

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Cover! my Selmanoff had to leave the United States to discover her love for quilting. “I’ve been quilting for about 14 years,â€? said Mrs. Selmanoff, a Pikesville resident. “I’ve sewn since I was a kid, and I was a potter for a long time. And we spent a year out of the country and it was a whole lot easier for me to sew than it was for me to make pots. So I started quilting.â€? Sincethen,Ms.Selmanoffhasn’tlooked back,andtodaysheisadmiredasanexpert and prolific quilter. She will be exhibiting twoquiltsattheBaltimoreHeritageQuilters Guild Quilt Expo 2011 this weekend, March 12-13,atGoucherCollegein Towson. Held every two years, the expo features nearly 300 quilts, all handmade by members of the guild. “We have quilters who are very traditional. They do everything by hand ‌ and then we have some very modern art quilters,â€? said Pikesville resident Natalie

The Baltimore Heritage Quilters Guild Quilt Expo 2011 will take place this weekend, March 12-13, from 10 a.m. to 5 p.m. at Goucher College, 1021 Dulaney Valley Road in Towson. Daily admission is $7. For information, visit baltimorequilters.com .

12 Baltimore Jewish Times April 1, 2011

Local quilt expo offers some eyeopening surprises. Amy Landsman Special to the Jewish Times

Blum, the expo’s co-chair. “We’ve had people who had quilts at the [Maryland] State Fair who won ribbons, so we’ll have some award-winning quilts at the show.� Mrs. Selmanoff ’s first work at the expo is calleda“RoundRobin�quilt,inwhicha group of quilters work on a quilt together, and her second piece incorporates vintage fabric blocks that she has taken apart and reworked to create something new. Mrs. Selmanoff, who is the guild’s vice president, has also quilted Judaica, including four tallitot and a Torah ark piece for Roland Park’s Congregation Beit Tikvah. In addition to the main displays, the expo will feature guided tours, classes and demonstrations, a “buy-now-or-bid� auction, appraisals and a display of quilts with Civil War era themes. The show will feature the work of two local experts. The first is art quilter Cathy Kleeman, whose creations are more accurately described as abstract art, not bed coverings. ThesecondisMarty Vint,atraditional quilter with a whimsical flair. Comparing the very different styles of these two quiltersrepresentsthewiderangeofcreative expression found at the guild.

In The Beginning

Product Review

With Yeshivat Rambam's demise, could a new effort to create a Zionist Orthodox day school succeed here?

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golf balls. He returned hooks and slices back into the hands of golfers. Perhaps his honest “tee� was a precursor to Honest Tea. He even ran a lemonade stand near that same golf course. He writes on a blog post earlier this year, “Today I was elected a board member of the American Beverage Association, which means that either we’ve changed or the beverage establishment has changed, and maybe both.� He said that when a person starts a beverage company out of his house, he is by definition an outsider. Mr. Goldman added that because distribution is key to the beverage business, that business is almost always controlled by Coke, Pepsi and Dr Pepper/Snapple. “AllbeverageupstartsresenttheEstablishments because its near-stranglehold on distribution makes it difficult for us to get our drinks to customers.� He thought that a great deal has changed with Pepsi and Coke owning beverage companies like Naked and Odwalla and Vitaminwater. “So who changed,� he asked, “Honest Tea or the beverage establishment? Well, it’s true we now occasionally hire people from the beverage industry and we do with the Coke distribution system, but Honest Tea is still making organic, Fair Trade-certified tea, and we still offer drinks with less than half the sugar of most beverages. It’s also worth noting that over the 12 years since we’ve been in business, the

Sun May 15 American musical legend Stanley “Buckwheat� Dural Jr., the pre-eminent ambassador of Louisiana zydeco music, and his band will perform at Creative Alliance at the Patterson this Sunday at 8 p.m.. Buckwheat Zydeco: Lay Your Burden Down, their Grammy Award-winning post-Katrina album, reinvents tunes by Springsteen, Captain Beefheart and Jimmy Cliff, and rocks the Hammond organ as well as Dural’s trademark accordion. Tickets, $20-$25, are available at 410-276-1651 or online at creativealliance.org .

Ben Sigelman, Pikesville

Elaina Levy, Pikesville

“I really think we do [rejoice].� “God wins out over evil.�

“I really think we do [rejoice].� “God wins out over evil.�

Lynn Rosen-Stone, Owings Mills

Henry Seiden, Owings Mills

“I’m happy that his evil spirit is no longer here. But to rejoice that someone died? I’m sorry he had to die like this.

“Yes, we should rejoice. Too many people died because of him.� Gail Green, Owings Mills

Lynn Rosen, Owings Mills

I’m sorry he had to die like this. But there was just no other way.� Marilyn Seiden, Owings Mills

Fri Apr 15 The American Civil War was the first major conflict where railroads played a prominent role. The B&O Railroad Museum opens today The War Came By Train, an ongoing 5-year exhibition through May 30, 2015). This attraction, featuring Civil War railroad equipment, military artifacts, and much more, can be enjoyed Monday-Saturday from 10 a.m.-4 p.m. and Sunday from 11 a.m.-4 p.m. Admission is $8-$14. For more information, call 410-752-2490 or visit borail.org .

Weird News

Josh Plaschkes, Owings Mills

“Oh most definitely. He was an incredibly treacherous person.�

Learning

“I don’t really rejoice in anyone’s death, but I’m glad he’s gone. When I first heard the news, I said, ‘Yay.’�

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“I think we can rejoice as a country. This impacted both the U.S. and Israel.

Elaina Levy, Pikesville

Ben Sigelman, Pikesville

“I really think we do [rejoice].� “God wins out over evil.�

“I really think we do [rejoice].� “God wins out over evil.�

Linda Zeller, Reisterstown

Marilyn Seiden, Owings Mills

“Yes, we can rejoice, because he can’t hurt any more people. I couldn’t believe it when I first heard. I said, ‘Thank God.’�

“Oh, definitely. How could anyone think of doing what he did? He claimed it was for religious reasons.�

Ross Gothelf, Owings Mills

Henry Seiden, Owings Mills

“We rejoice in the fact that justice was served. The bigger message here is that we should come together, united as a country. �

“Yes, we should rejoice. Too many people died because of him.�

On this eve of celebrating our Passover festival of freedom, it is remarkable to reflect on how for the first time in our people’s long history, all Jews are truly free. WiththeexceptionofIranandit’s estimated 15,000 or so Jews, there is no longer any Jews country where a large group of us are being oppressed for who we are — unable to leave, restricted in business, limited in public standing just for being Jewish. In fact, basically any Jew can now pack up and move to Israel from any nation. That is a very new phenomenon indeed. Even very recently, Jews were not free to

practice their religion or leave countries in the Former Soviet Union, Iraq, Syria and Ethiopia. For my family, the experiences of Jews in that last country, as I will soon explain, will have powerful, personal meaning at this year’s seder. During Passover in the 1970s and 1980s,we always took noteof the enslaved Soviet Jews, putting an extra piece of matzah on the seder table to represent their plight, praying for when they, too, would be free. For so many of us, that gave Passover a special meaning. After all, we lived so comfortably in the United States when so many — so reflective of our own ancestors from but a few generations ago — could not. So the Passover message came to life from the pages of the ancient haggadah and into to the minds of young children. Listening about that current Russian Jewish struggle made us understand the strug-

Harry Potter’s Israeli Grave Maybe the famed author J.K. Rowling hasn’t heard — or doesn’t want the news out. Harry Potter is dead. Just ask the tourists who are catching on. Indeed, on a recent afternoon, a group of Israeli visitors, led by a microphone-wielding tour guide, scoured the manicured cemetery of Ramle, Israel, looking for the tombstone emblazoned with the name of the famed bespectacled student of the mythical Hogwarts Castle. Once they found it among the 4,500 graves, they huddled behind it and snapped

photos. This really is Harry Potter’s grave. It’s just not that Harry Potter’s grave. Back in 1939 a British soldier was killed while on duty in the Holy Land, a time when London held the League of Nations Mandate for Palestine. England, and joined the British military in 1938. Private Harry Potter was born near Birmingham, England, and joined the British military in 1938. Harry Potter is dead. He arrived in Palestine later that year, only to be killed in battle with an armed band in 1939. N

Family Sat May 14 Get lessons on thinking like the youngat-heart, including: “How to Torture Your Sister,� and “How to Ride in the Car.� Based on the popular children’s book by Delia Ephron, closes the season at Pumpkin Theatre. Performances take place at St. Timothy’s School, 8400 Greenspring Ave. in Stevenson, on May 14, 15, 21 and 22, at 1 p.m. and 3 p.m. Tickets are $10$14 and can be purchased at 410-8281814 or online at pumpkintheatre.com .

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gle for freedom, minus the plagues, which the Jews endured under the Egyptian Pharaoh. Jewish history became present events; Judaism wasn’t only in books, it was experiential. In the late 1980s, after many decades of struggle, all Soviet Jews were finally free to leave for Israel, the United States and elsewhere. After that, we began in earnest paying attention to the fate of smaller Jewish communities — and non-Jews — who did know freedom. We worked to help make that they, too, would one day be free. That is because, as the hagaddah, teaches, as long as one person is enslaved no one is truly free. As Jews, we worked to mentally put ourselves in the same understanding of bondage as our ancestors experienced. Today, for many of us our seders invoke personal afflictions that keep us in bondage: addictions, economic hardships, weight issues, health set backs and fami-

ly challenges. The exercise helps make the Passover message relevant anew in time where all Jews are physically free. Every Passover, Jews everywhere tell the story of how Jewish people’s long journey from bondage in Egypt to freedom in the Land of Israel. We left as slaves on the continent Africa for the Milk & Honey of the Promised Land. This year my wife, Jennifer, and I were blessed to travel to Ethiopia to begin a journey to take two adopted children from the African continent to the land of Milk & Honey in, well, Baltimore. This holiday, my family celebrates together the long journey from hardship in Africa to the freedom in America. Our children came from one of the poorest spots on earth to the unimaginable comforts. N

Andrew Buerger Publisher


Arts & Life for concentration camps. Mr. Paper helped the Maquis blow up two bridges behind enemy lines in Lyon. For his valor, he was awarded the Bronze Star. Another interesting Jewish twist for Mr. Paper occurred while stationed in Italy in 1944.

“I had to feed, clothe and listen to ‘Dear John’ letters.”

Paper’s

War

— Maurice ‘Chic’ Paper

Stacy Karten Contributing Editor

On the eve of Veteran’s Day, Maurice “Chic” Paper remembers working with Ike, going to Dachau and surviving World War II.

Maurice “Chic” Paper fondly remembers giving a lesson to Gen. Dwight D. Eisenhower on the difference between Yiddish and Hebrew.

On Veterans Day, which will be observed next Thursday, Nov. 11, Maurice “Chic” Paper will have yet another opportunity to reflect on his three years of military service during World War II.

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Mr. Paper’s wartime experiences took himtoNorthAfrica,France,ItalyandGermany, and included meetings with Gen. DwightD.Eisenhowerandhelpingtoliberate the Dachau concentration camp. His story was documented by Mr. Paper and his wife, Cecile “Cis” Goldberg Paper, in his memoirs titled “My War” (publishedthroughthe Internetcompany Lulu.com ). Mr. Paper, who will celebrate his 89th birthday next Saturday, Nov. 13, cherishes his service in helping to defeat the Nazis. When enlisting in the U.S. Army in 1942, he recalls thinking to himself, “My people are being killed. I want to kill

those Germans.” Born and raised in the Pimlico neighborhood, Mr. Paper, who lives in Northwest Baltimore, attended Baltimore City College. He acquired his nickname because “my Yiddish name was Yitzchuk and the other kids called me ‘Itzickle,’ or Chic.” After graduating from high school, he joined the Maryland State Guard and later the Army, completing his basic training at Fort Leonard Wood in Missouri. At the same time he joined the military, Mr. Paper met his wife. He was 19 and she was 17. “We met at a sorority party,” Mrs. Paper said. After a two-year courtship, they mar-

ried at Beth Tfiloh Synagogue on Feb. 21, 1943. Five days later, Mr. Paper shipped out to Casablanca. (By coincidence, “Casablanca” was the last movie the couple saw before Mr. Paper headed overseas.) Achieving the rank of second lieutenant as an officer candidate, Mr. Paper was given orders personally by Eisenhower, then a three-star general. “He called me ‘kid’. I was assigned as a liaison officer with the British National Forces to help defeat [German field marshal Erwin] Rommel,” said Mr. Paper. Eisenhower approached him one day and said, “I see you speak Yiddish and understand Yiddish, but not Hebrew. Aren’t they the same?” Mr. Paper responded, “It would take me more than five minutes to explain.” Eisenhower responded, “Sit down and tell me.” Mr. Paper later was promoted to the

rank of captain and was responsible for 250 soldiers. His platoons were responsible for building and destroying bridges. “I had to feed, clothe and listen to ‘Dear John’ letters,” he said. Ordered by Eisenhower to France, Mr. Paper was informed he would connect with the French Maquis, an underground resistance group. “A rough-looking, bearded man with 20 to 30 guys behind him approached me,” he said. “He asked me in French, ‘Are you the captain?’ I asked him in French, ‘Are you the Maquis? Show me some ID.’ ” Mr. Paper noticed the word JUIF stamped on his ID, which meant the man was Jewish. “We started speaking in Yiddish,” Mr. Paper said. The band of men with the Maquis were all Jewish, known as “train jumpers,” teenagers who hopped off trains headed

jewishtimes.com 19

18 Baltimore Jewish Times April 1, 2011

Neighborhood Watch

Live Green

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mcorper. Vestibulum in nisi leo, non fringilla ipsum. Nam id lacus id justo adipiscing faucibus. Mauris adipiscing consectetur est, vel tempus metus sollicitudin sit amet. Nunc rutrum dui quis massa commodo interdum. Mauris ante nisi, accumsan eget sagittis eu, semper vitae magna. Phasellus sit amet vestibulum mi. Duis ipsum lorem, laoreet dignissim interdum eget, volutpat sit amet Duis a nulla et nisi cursus varius eu nec urna. Aliquam dolor est, varius non imperdiet non, placerat sed tortor. Phasellus dui lectus, consectetur et cursus a, auctor at eros. Sed viverra iaculis ante, quis suscipit lorem tempus ut. Vestibulum sodales orci sit amet nisl tincidunt. N

Local jewelry artist Barbie Levy will be among the approximately 250 craftspeople exhibiting their work this weekend, April 29 to May 1, at the 33rd annual Sugarloaf Crafts Festival at the Maryland State Fairgrounds in Timonium. Levy, who received her bachelor’s degree in fine arts from the University of Georgia, started her own business in 1991. Today, her jewelry is sold at retailers across the country. The Owings Mills-based artist is returning to Sugarloaf after a hiatus of several years. Maecenas viverra laoreet tortor, eget gravida sapien posuere semper. Donec ut mauris dolor. Phasellus pulvinar semper neque, eu semper ipsum tempus sodales. Quisque purus est, vehicula ac in id lectus sed diam adipiscing dictum. Aliquam consequat massa faucibus orci luctus et ultrices posuere cubilia Curae; Quisque nec ultricies metus. Curabitur tempus viverra nulla ut sagittis. Nam pulvinar tellus nec elit cursus scelerisque. In quam neque, semper non dignissim in, ornare euismod est. Maecenas orci diam, commodo ut consectetur eget, porta in lectus. ac nisi nec quam mollis Euismod quis nec lacus. Sed tempus viverra nisi, ut

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50 Baltimore Jewish Times April 1, 2011

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Most popular pieces? My barbed wire earrings are my most popular sellers nationally. My top stores are a craft store in Chicago near the museum and … in New Hope, Pa. Locally, I sell a lot of heart necklaces, half-brushed, half-polished with pearls.

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You’ve written about extraterrestrial life. What’s your view? I strongly believe there is intelligent life in other parts of the universe. We haven’t discovered it yet, but the numbers are staggering. In our Milky Way galaxy, there are some 100 billion stars like the sun, and a large fraction of those have planets around them like the sun. So it’s hard to believe that on all these planets, there is not some form of life and just in our own galaxy.

What do you say? I learned my lesson the first time I saw someone wearing my earrings. I think it was at the mall. I said, ‘You’re wearing my earrings.’ She covered her ears up, backed away and said, ‘These are not your earrings.’ I told her, ‘No, I meant I made your jewelry.’ I’ve learned since not to be so aggressive. I now usually start with, ‘Excuse me, where did you get your jewelry?’ Then, I tell them I made it.

How about contacting them? First we have to detect them, and we are working on that very hard. We launched a telescope into space [last spring] and we hope it will discover Earth-sized planets. Once we discover those, we will try to see what is in the atmosphere — is there oxygen, things like that?

Advice for those who are interested in entering the market? There’s so much competition and you really have to be smart. In today’s market, the smartest thing to do is probably approach people with home parties.

When will we be able to travel to other planets? Humans have reached the moon and, in the somewhat more distant future, humans will very probably reach Mars. That’s our neighboring planet in the solar system, so that’s not going very far. Traveling to planets around other stars are very long trips. It’s easier to communicate by something like radio that moves at the speed of light than any vehicle. Space travel over large distances is not a very efficient way of doing things.

Best part of Sugarloaf? I love meeting new customers, love getting feedback from returning customers. I also like being able

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OPEN SUN 2:30-4:30

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jewishtimes.com 51

Mario Livio is an astrophysicist and head of the office of public outreach at the Space Telescope Science Institute that runs the Hubble Space Telescope. — Barbara Pash What’s your specialty? I do theoretical models of cosmic phenomenon, ranging from planets around other stars to the expansion of the universe. With a variety of telescopes, including the Hubble, I try to explain those observations. For example, I am interested in how planets form. Do planets around other stars survive, even like the Earth? Would Earth survive when our sun becomes a red giant star in about 5 billion years?

How does it feel when you spot someone wearing jewelry you made? Very excited. They’ll come up to me and ask me, ‘Do you remember when I bought this piece?’ Once, a friend who was visiting California took a picture of a woman wearing my necklace and e-mailed it to me. Another time, I was on an airplane and I saw someone wearing my jewelry and talked to her.

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Space Traveler Name: Mario Livio Occupation: scientist Where do I live: Baltimore Congregation: Baltimore Hebrew

What will you sell at Sugarloaf? I make two lines. I’ll be selling my ‘barbed’ wire earrings and necklaces with colorful glass tubing and my contemporary sterling pieces with pearls and semi-precious stones.

Discover a health experience that is as good for your body as it is for your taste buds!

REV 070511

Questions For

Towson

How Green Are You?

Nulla et lectus nisl. Vestibulum non enim mi. Phasellus eleifend varius erat eget sagittis. a. Etiam viverra felis et elit bibendum. b. Mauris quis sapien eget risus pulvinar pretium. c. Suspendisse nec odio nec purus porta luctus ac a sapien.

1040 Park Avenue, Suite 200

“I received a letter from my wife that her mother died,” he remembered. “I never had experienced the death of a family member. I knew since she had no boys that I should say Kaddish.” He asked if there was a rabbi he could see, and he was directed to an office where he consulted with a Jewish chaplain named Rabbi Paperman, who was from Baltimore. Eventually reaching Germany in early 1945, Mr. Paper said he was sent to Munich, which was leveled. Again, orders came down from Eisenhower. “I was told to take a half-dozen men and go to a camp. It turned out to be Dachau,” Mr. Paper said. “We were told not to go in through the front gates [because snipers] would shoot you, and the camp was full of typhus. We communicated to the prisoners through the fence and told them that doctors, clothing and food were coming.” At Dachau, Mr. Paper found a small leather-bound book lying on the ground. “It was a part of a chumash from Holland, the Book of Bamidbar,” said Mr. Paper. A few years ago, he donated the chumash to the Goldsmith Museum at Chizuk Amuno Congregation in Stevenson. Returning to the United States six months after the war ended, Mr. Paper said his mind “was totally crapped up.” N

Are you a science fiction fan? Science itself is fiction enough for me. It is so fantastic as to what you see in the real universe, sci-fi pales by comparison. Historically, things we once thought of as sci-fi — like Jules Verne — almost everything he predicted has happened, from submarines to flying to the moon. But [the film] ‘2001: A Space Odyssey,’ we haven’t reached that point yet. N

When Cunningham purchased his home in February 2009, it was essentially a blank slate: sturdy and spacious, but lacking character. With the help of his girlfriend, Cunningham painted all the walls in subtle natural tones, changed all the door hinges and installed all new light fixtures. In the living room, he added visual interest by covering several walls with Tennessee Ledgestone. “I wanted to really bring some texture out,” he says. “I like the townhomes in the city that have exposed brick.” Once he’d set the stage, Cunningham enlisted Appel’s help to find comfortable, clean-lined pieces without, as Cunningham puts it, “a lot of fluff.” During the course of a year, Appel made 10 to 15 trips to the home, bringing furniture and accessories from Nouveau that

he thought matched Cunningham’s taste for natural elements and sleek lines. Many pieces were immediately turned away, and others grew on Cunningham only over time. This was the case with “Houston,” a commanding painting that hangs in the staircase. The piece, which shows the curved spine of a woman, is particularly relevant because of Cunningham’s work as director of spinal research at the Orthopaedic Spinal Research Laboratory at St. Joseph Medical Center. “Steve was really fantastic to work with,” says Cunningham, who says he never felt like his personal tastes were being compromised by the designer’s influence. Personal elements, like souvenirs from Cunningham’s world travels, can be found throughout the home. A handmade aboriginal boomerang, which was presented to Cunningham as a gift from the Spine Society of Australia, is framed and mounted above the living room fireplace. On the mantel is a miniature jade inukshuk brought back after a trip to Vancouver. “My theme was stone, wood, leather and steel,” says Cunningham, who was inspired by the sturdy wood and steel staircase that is at the heart of the five-story townhome. In the “John Wayne” room— a cozy den on the home’s fourth floor— this theme comes through in custom-made Vanguard leather chairs and a distressed wood and steel table from Johnston Casuals. The table, which weighs several hundred pounds, is reminiscent of a barn door and reinforces the rusticity of the space. A small table from Cunningham’s boyhood days, decorated with

fishing and hunting graphics, is an endearing piece that fits the décor surprisingly well. In the corner of the bar is a framed picture of the American icon himself— the Duke— a symbol of rugged masculinity, and the inspiration for the entire room. In the living room, where Cunningham spends most of his time, the view of the harbor is immediately captivating. “When people come in, they’re so attracted by the view and I wanted them to be able to look out and not be distracted by a piece of furniture,” he says. A sleek white sofa sits against the wall adjacent to the large window. Above it, a piece by local artist Robert McClintock showing tugboats in Fells Point helps pull the outside in. “I really wanted to draw in the nautical theme because I love the water,” says Cunningham, whose 44-foot powerboat is docked yards from his front door. Though he’s just a few blocks from the hustle and bustle of Thames Street, the townhome feels like a sanctuary that, apart from the rattling of ships’ masts nearby or the occasional buzz from a neighbor’s roof deck party (Olympian Michael Phelps lives two doors away), is entirely peaceful. From his rooftop deck, Cunningham can see the Patapsco River, and then the Bay, stretching out for miles, and Canton and Butchers Hill and beyond. “The Natty Boh sign winks right at me,” says Cunningham. It’s clear that he’s found the best of both worlds: a quiet, spacious home in the heart of the city. I Furnishings: Nouveau Contemporary Goods, 410-962-8248, nouveaubaltimore.com jewishtimes.com 29

36 Baltimore Jewish Times April 1, 2011

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ROP DISPLAY ADVERTISING rates

Rates effective August 26, 2011

FOUR COLUMN FORMAT Consecutive Weeks AVAILABLE AD SIZES

ADD COLOR

52 WEEKS

26 WEEKS

16 WEEKS

8 WEEKS

OPEN

8 1/4" X 10 15/16"

$250

$1524

$1801

$2160

$2599

$3125

Full Page (live)

8 1/4" X 10 15/16"

$250

$1170

$1390

$1655

$2000

$2395

Full Page (trim)

9" x 10 7/8"

Full Page (bleed)

9 1/4" x 11 1/8"

1/2 Horizontal

8 9/32" x 5 3/32"

175

680

795

930

1060

1240

4 COLUMNS Premium Positions (All glossy cover positions)

3 COLUMNS 3/4 Vertical

6 3/16" x 10 3/8"

200

920

1075

1270

1430

1855

1/3 Horizontal

6 3/16" x 5 3/32"

125

520

590

710

795

930

CONTACT your JT sales consultant to schedule your advertising OR p 410.752.3504 | f 443-451-6025 jewishtimes.com

REV 070511

Please submit ad materials to ads@jewishtimes.com

2 COLUMNS 1/2 Vertical

4 1/16" x 10 3/8"

175

680

795

930

1060

1240

1/3 Vertical

4 1/16" x 7 3/4"

125

520

590

710

795

930

1/4 Square

4 1/16" x 5 3/32"

100

340

395

480

530

620

1/8 Horizontal

4 1/16" x 2 15/32"

75

175

200

230

265

325

1 COLUMN 1/8 Vertical

1 15/16" x 5 3/32"

75

175

200

230

265

325

1/16 Vertical

1 15/16" x 2 15/32"

75

95

110

125

145

165

GUARANTEED POSITION

PUBLICATION DATE

20% additional cost pages 6-13 and specific adjacencies. Deadline: 5 p.m. Monday of publication week.

Every Friday since 1919.

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ADVERTISING DEADLINES ROP proof ads - material due - 12:00 Noon Monday. ROP premium position materials due - 5:00 PM Monday. ROP ads - no proof - materials due - 5:00 PM Tuesday. ROP camera ready ads - materials due - 5:00 PM Tuesday. ROP space orders - 5:00 PM Tuesday. For other deadlines, contact your Baltimore Jewish Times account executive.

Full Page (bleed)

Full Page (live)

1/2 Horizontal

3/4 Vertical

1/3 Horizontal

1/2 Vertical

1/3 Vertical

1/4 Square

1/8 Horizontal

1/8 Vertical

1/16 Vertical

TERMS Net 30 days. All advertising is billed at the open rate without signed contract. Consecutive rate discounts earned are rebated at the end of the consecutiveweek period listed. No rebates granted for accounts over 90 days in arrears.

CONDITIONS

CONTACT your JT sales consultant to schedule your advertising OR p 410.752.3504 | f 443-451-6025 jewishtimes.com Please submit ad materials to ads@jewishtimes.com

The Baltimore Jewish Times shall not be liable for its failure for any cause to insert an advertisement. The Baltimore Jewish Times reserves the right to revise, reject or edit any advertisement. All positions will be at the publisher’s option and in no event will refunds, adjustments or reinstatements be made because of the position and/or section in which the advertisement has been published. Advertisements that are set and not used will be charged to the advertiser. In the event the advertiser fails to pay any amount due for advertising, the Baltimore Jewish Times shall have the right to recover from the advertiser, in addition to the amount due, reasonable costs of collection, including attorney’s fees and costs of litigation, and interest on the unpaid balance. Rates may change without notice.

PRINTING SPECIFICATIONS Alter Communications uses QuarkXpress 7.5 for Macintosh computers to produce ads. Please supply ads on CDs/DVDs, via email or FTP. Use “Collect for Output” under the QuarkXpress “File” Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad — both printer and screen fonts. Images used in ads must have effective resolutions of at least 300 dpi. All files should be CMYK color format. We cannot accept veloxes or film. Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to the Alter Communications in PC formats, other than QuarkXpress, may not be able to be pre-flighted in-house. Alter Magazine Group cannot guarantee final quality of these ads. All four color ads should be supplied with a color proof. Ads materials may be sent to ads@baltimorestyle.com or uploaded to the Alter Communications FTP site (instructions below). Production questions should be directed to Erin Clare at 443.451.0716.

REV 070511

F T P I N ST R U CT I O N S ftp://intranet.jewishtimes.com | username: ftpalter | password: alter 1040 Park Avenue, Suite 200 Baltimore, MD 21201

Upload file to the “Incoming” folder in the Baltimore Jewish Times folder and e-mail ads@jewishtimes.com the name of the file.

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Rates effective August 26, 2011

Celebration Connection / Travel & Leisure

AUDIENCE OVERVIEW

CELEBRATION CONNECTION

Jewish Times readers use this unique advertising section as the resource guide for planning and celebrating all of the times of their lives. Reach more than 50,000 affluent and loyal readers who are looking to add a special touch to their event or plan a family vacation. Sample advertisers in the directories include photographers, travel agents, event planners and tour guides.

Includes advertisers that make family events special – everything from party planners to the limousine service that will bring you home from the party.

TRAVEL & LEISURE Provides our readers with the ideal travel destinations when they have an opportunity to escape – whether it’s for a day or for a month.

ADVERTISING RATES & SPECIFICATIONS Consecutive Weeks

CONTACT your JT sales consultant to schedule your advertising OR p 410.752.3504 | f 443-451-6025 jewishtimes.com Please submit ad materials to ads@jewishtimes.com

AVAILABLE AD SIZES

SPECIFICATIONS

52 WEEKS

26 WEEKS

16 WEEKS

8 WEEKS

OPEN

1 Box

2.4"x1.37"

$35

$42

$48

$55

$65

2 Boxes

2.4"x 2.9"

85

98

105

120

144

3 Boxes

2.4"x 4.4"

138

154

162

185

222

4 Boxes

2.4"x 6"

167

189

197

226

271

6 Boxes

2.4"x 9.5"

218

237

246

282

338

LINE ADVERTISING RATES

DEADLINES

$17.00 minimum charge for 10 words or less. Each additional word is 1.50 per word. Price includes your listing on www.jewishtimes.com. Borders and bold type are available at an additional charge. All ads are on a pre-paid basis.

Classified line ads – materials due – 12:00 PM Monday. Classified line ads space orders – 12:00 PM Monday.

PUBLICATION DATE

REV 070511

Every Friday since 1919.

Classified display proof ads – materials due – 3:00 PM Tuesday. Classified display ads – no proof – materials due – 5:00 PM Tuesday. Classified display ads space orders – 5:00 PM Tuesday. For more information, contact a Baltimore Jewish Times classified account executive at 410-244-0167.

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CONDITIONS The Baltimore Jewish Times shall not be liable for its failure from any cause to insert an advertisement. The Baltimore Jewish Times reserves the right to revise, reject or edit any advertisement. In the event the advertiser fails to pay any amount due for advertising, the Baltimore Jewish Times shall have the right to recover from the advertiser, in addition to the amount due, reasonable costs of collection, including attorney’s fees and cost of litigation, and interest on the unpaid balance. Rates may change without notice.

TERMS

1 Box

2 Boxes

4 Boxes

6 Boxes

Unless credit is established, all advertising is on a pre-paid basis.

PRINTING SPECIFICATIONS Alter Communications uses QuarkXpress 7.5 for Macintosh computers to produce ads. Please supply ads on CDs/DVDs, via email or FTP. Use “Collect for Output” under the QuarkXpress “File” Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad — both printer and screen fonts. Images used in ads must have effective resolutions of at least 300 dpi. All files should be CMYK color format. We cannot accept veloxes or film. Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to the Alter Communications in PC formats, other than QuarkXpress, may not be able to be pre-flighted in-house. Alter Magazine Group cannot guarantee final quality of these ads. All four color ads should be supplied with a color proof.

CONTACT your JT sales consultant to schedule your advertising OR p 410.752.3504 | f 443-451-6025 jewishtimes.com

Ads materials may be sent to ads@baltimorestyle.com or uploaded to the Alter Communications FTP site (instructions below). Production questions should be directed to Erin Clare at 443.451.0716. F T P I N ST R U CT I O N S ftp://intranet.jewishtimes.com | username: ftpalter | password: alter Upload file to the “Incoming” folder in the Baltimore Jewish Times folder and e-mail ads@jewishtimes.com the name of the file.

REV 070511

Please submit ad materials to ads@jewishtimes.com

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3 Boxes


CLASSIFIED ADVERTISING rates

Rates effective August 26, 2011

Service Directory

SERVICE DIRECTORY The Baltimore Jewish Times Directories are the places to be! You are assured exposure to over 50,000 affluent and loyal readers, making your company a familiar friend. Plus, our directories are divided into business categories so our readers can easily locate your message.

ADVERTISING RATES & SPECIFICATIONS Consecutive Weeks

CONTACT your JT sales consultant to schedule your advertising OR p 410.752.3504 | f 443-451-6025 jewishtimes.com Please submit ad materials to ads@jewishtimes.com

AVAILABLE AD SIZES

SPECIFICATIONS

52 WEEKS

26 WEEKS

16 WEEKS

8 WEEKS

OPEN

1 Box

2.4"x1.37"

$60

$79.25

$94.80

$123.60

$159.45

2 Boxes

2.4"x 2.9"

105

147.40

168.10

215.10

260.20

3 Boxes

2.4"x 4.4"

157.50

221.10

252.15

322.60

390.30

4 Boxes

2.4"x 6"

210

294.80

336.20

430.15

520.40

6 Boxes

2.4"x 9.5"

288.75

405.35

462.30

591.45

715.50

LINE ADVERTISING RATES $17.00 minimum charge for 10 words or less. Each additional word is 1.50 per word. Price includes your listing on www.jewishtimes.com. Borders and bold type are available at an additional charge. All ads are on a pre-paid basis.

PUBLICATION DATE Every Friday since 1919.

DEADLINES

1 Box

2 Boxes

4 Boxes

6 Boxes

Classified line ads – materials due – 12:00 PM Monday. Classified line ads space orders – 12:00 PM Monday. Classified display proof ads – materials due – 3:00 PM Tuesday. Classified display ads – no proof – materials due – 5:00 PM Tuesday. Classified display ads space orders – 5:00 PM Tuesday.

REV 070511

For more information, contact a Baltimore Jewish Times classified account executive at 410-244-0167. 1040 Park Avenue, Suite 200 Baltimore, MD 21201 410.752.3504 | alteryourview.com

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3 Boxes


REAL ESTATE ADVERTISING rates

Rates effective August 26, 2011

Consecutive Weeks AVAILABLE AD SIZES

ADD COLOR

52 WEEKS

26 WEEKS

16 WEEKS

8 WEEKS

OPEN

$250

$1035

$1395

$1675

$1990

$2400

250

630

885.60

1008

1290.60

1560.60

4 COLUMNS Full Page (live)

8 1/4" X 10 15/16"

Full Page (trim)

9" x 10 7/8"

Full Page (bleed)

9 1/4" x 11 1/8"

1/2 Horizontal

8 9/32" x 5 3/32" 2 COLUMNS

1/4 Square

4 1/16" x 5 3/32"

250

315

442.80

504

645.30

780.30

1/8 Horizontal

4 1/16" x 2 15/32"

250

157.50

221.40

252.00

322.65

390.15

1 COLUMN 1/8 Vertical

1 15/16" x 5 3/32"

250

157.50

221.40

252.00

322.65

390.15

1/16 Vertical

1 15/16" x 2 15/32"

250

80

105.70

133

164.80

212.60

CONTACT your JT sales consultant to schedule your advertising OR p 410.752.3504 | f 443-451-6025 jewishtimes.com Please submit ad materials to ads@jewishtimes.com

PUBLICATION DATE Every Friday since 1919.

DEADLINES Real estate proof ads - materials due - 12:00 Noon Monday. Real estate premium position materials due - 5:00 PM Monday. Real estate ads - no proof - materials due - 5:00 PM Tuesday. Real estate camera ready ads - materials due - 5:00 PM Tuesday. Real estate space orders - 5:00 PM Tuesday.

Full Page (bleed)

Full Page (live)

1/2 Horizontal

1/4 Square

1/8 Horizontal

1/16 Vertical

LINE ADVERTISING RATES

REV 070511

$17.00 minimum charge for 10 words or less. Each additional word is 1.50 per word. Price includes your listing on www.jewishtimes.com. Borders and bold type are available at an additional charge. All ads are on a pre-paid basis.

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EMPLOYMENT ADVERTISING rates

Rates effective August 26, 2011

JewishCareers.com and the Jewish Times

INCREASE YOUR HIRING POWER WITH WEB AND PRINT PACKAGES.

DEADLINES

Add the power and instant reach of the Internet by combining a posting on JewishCareers.com and a print ad in the Jewish Times. JewishCareers.com is a partnership of America's leading Jewish Newspapers providing a national job board for Jewish professionals.

For more information, contact a Baltimore Jewish Times classified account executive at 443-451-0720.

Mondays at 5pm of the publication week.

ADVERTISING RATES SPECIFICATIONS COST PACKAGE 1: • 30 day job posting on JewishCareers.com 2.679" x 1.37" • 1 (1 box) print ad in Jewish Times

$99.95

OR

PACKAGE 3: • 30 day job posting on JewishCareers.com • 1 (3 box) print ad in Jewish Times

$129.95

2.679" x 4.347"

$169.95

1 Box

2 Boxes

3 Boxes

LINE ADVERTISING RATES $17.00 minimum charge for 10 words or less. Each additional word is 1.50 per word. Price includes your listing on www.jewishtimes.com. Borders and bold type are available at an additional charge. All ads are on a pre-paid basis.

REV 070511

Alter Communications uses QuarkXpress 7.5 for Macintosh computers to produce ads. Please supply ads on CDs/DVDs, via email or FTP. Use “Collect for Output” under the QuarkXpress “File” Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad — both printer and screen fonts. Images used in ads must have effective resolutions of at least 300 dpi. All files should be CMYK color format. We cannot accept veloxes or film. Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to the Alter Communications in PC formats, other than QuarkXpress, may not be able to be pre-flighted in-house. Alter Magazine Group cannot guarantee final quality of these ads.

Please submit ad materials to ads@jewishtimes.com

Baltimore, MD 21201

Unless credit is established, all advertising is on a pre-paid basis.

PRINTING SPECIFICATIONS

p 410.752.3504 | f 443-451-6025 jewishtimes.com

1040 Park Avenue, Suite 200

The Baltimore Jewish Times shall not be liable for its failure from any cause to insert an advertisement. The Baltimore Jewish Times reserves the right to revise, reject or edit any advertisement. In the event the advertiser fails to pay any amount due for advertising, the Baltimore Jewish Times shall have the right to recover from the advertiser, in addition to the amount due, reasonable costs of collection, including attorney’s fees and cost of litigation, and interest on the unpaid balance. Rates may change without notice.

TERMS

PACKAGE 2: • 30 day job posting on JewishCareers.com 2.679" x 2.86" • 1 (2 box) print ad in Jewish Times

CONTACT your JT sales consultant to schedule your advertising

CONDITIONS

PUBLICATION DATE

All four color ads should be supplied with a color proof. Ads materials may be sent to ads@baltimorestyle.com or uploaded to the Alter Communications FTP site (instructions below). Production questions should be directed to Erin Clare at 443.451.0716. F T P I N STR U CTI O N S ftp://intranet.jewishtimes.com | username: ftpalter | password: alter Upload file to the “Incoming” folder in the Baltimore Jewish Times folder and e-mail ads@jewishtimes.com the name of the file.

Every Friday since 1919.

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2011 Baltimore Jewish Times Media Kit