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hello@miles.alquist.com milesalquist.com 231.679.2991 Grand Rapids


Ferris State University: Student Experience

The Problem Ferris State University has seen a large boom in students attending their institution and they need to find a way to satisfy the needs of the current and new students in an ever growing college.

The Solution Create campus overhaul addressing concerns of students including parking, recreation zones, garden spaces, student lounges, and shopping spaces.

Materials Campus Layout, Environmental Design, User Experience and Infographics.


Through research, surveys and working hand in hand with students and student organizations, we were able to target the most prevalent issues in the Ferris experience.

Miles Alquist 路 FSUX


Ferris Student Experience Research Over a period of several weeks a survey was released, targeting students currently enrolled at Ferris State University as well as alumni. Through these surveys and interviews a clear picture of how the current students and alumni felt about the school began to form.

Campus Activities “There is nothing to do on campus, there is no reason to stay here”

Freshman

Campus Layout “The campus layout needs a change, it takes to long getting from class to class and some places feel unsafe”

Sophomores

Financial Aid “Financial Aid is not very helpful here at Ferris, it is too difficult to get issues resolved on time”

Juniors

Parking “The parking is a huge problem here, I have been to four other universities and none of them had such car congestion on campus”

Seniors

Rankin Center “Uplift the Student Center, it is too ugly, and feels like a labyrinth inside, tear it down!”

Website “The website / blackboard are too difficult to navigate. The links are misdirecting and rarely work”


Miles Alquist 路 FSUX


Students First Ferris State University is a unique college and it deserves a unique experience. Through research, surveys and working hand in hand with students and student organizations, we were able to target the most prevalent issues in the Ferris experience.

1st Floor

2nd Floor

Printer

Elevator

Bench

Gallery Stand

Toilet

Lounge Chair

Gallery Wall

Tables & Chairs

Sofa

Stair Well

Bench & Table

Shelving

Stair Well

Bushes

Conferance Table

Office

Sliding Doors

3rd Floor


The Student Experience The Student Center will feature a book store, cafe, sandwich shop, student lounges, and rotating art galleries to provide students with a dynamic and exuberant space to relax, hang out, or to expand their cultural horizons. In addition, an IT department, will also be centrally located for direct support.

Book Store

Cafe

Student Lounge

Student Gallery

Miles Alquist 路 FSUX


Tie Bar The Tie Bar is a fashion accessory company making a name for themselves for their high quality products which they sell at very low costs. They also are known for their unique tie packaging that has a flexible interweaving locking system that allows multiple tie boxes to turn into a tie rack.

The Problem Their are no tie companies that consider their new customers needs when it comes to storing their tie collections.

The Solution By creating a flexible interlocking box system it allows all of the Tie Bars tie boxes to be turned into a tie rack which can be configured into many different formations. This allows the brand identity to be extended further into the lives of their customers.

Materials Brand Identity, Hand Drawn Type and Packaging.


Miles Alquist 路 Tie Bar


Brand Identity The Tie Bar logo was created using one of their ties laid out to spell out their name. With the form created by their own product, the logo was then illustrated.


Business System The Tie Bar business system was also created with the feel, texture and flow of the products they produce. Allan Lichtenberg

Work

CFO tiebar.com

Office: 877.888.TIES info@tiebar.com 4775 Oak Lane Barnard, MO 64423

Allan Lichtenberg CFO tiebar.com Work 877.888.T I ES i n fo@tieba r.com Persona l 321 .654 .7891 Lich@tieba r.com

Dear Ms. Campion: It was a pleasure meeting you briefly at last week’s Board of Trade event. It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U. of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face. I was fascinated by your synopsis of the history of Riviera Industries over the past, almost half-century. Clearly, your company has a rich corporate heritage and tradition. At the same time, the company has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry.

Corporate Headquarters 4775 Oak Lane

As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories. We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees. We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf.

Barnard , MO. 64423 877.888.TI ES tiebar.com

With Riviera’s 50th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one. Accordingly, I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services. I have a strong feeling that what we offer at Final Edition might be just the kind of thing you’ve been looking for to celebrate Riviera’s 50th. Regards,

Solid Cotton - Light Grey

Allan Lichtenberg

sku #13708 Specifications: 100% Cotton Regular Length - Skinny 58” x 3”

Knit Solid Wool - Cherry Red sku #34242 Specifications: 100% Italian Wool Regular Length - Skinny 58” x 2”

Miles Alquist · Tie Bar


Package Design The packaging for the Tie Bar products has the appearance of being a standard tie box but holds a secret inside. By folding out the flaps hidden on the interior the user can turn the box into a tie rack which can be arranged to any shape the user needs.

Solid Cotton - Light Grey sku #13708 Specifications: 100% Cotton Regular Length - Skinny 58� x 3�


Miles Alquist 路 Tie Bar


Brand Manual This brand manual defines who the Tie Bar is, what their company goals are, and where they want to take their company in the future. It also defines how to use the logo, what typefaces are to be used and shows Table of Contents

Branding . . . . . . . . . . . . . . . . . . . . . 6

Packaging . . . . . . . . . . . . . . . . . . . . 28

Identity . . . . . . . . . . . . . . . . . . . . . . 10

Web . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Business System . . . . . . . . . . . . . 18

Table of Contents

5

Statements

Vision Statement

Positioning Statement

Brand Promise

Core Values

The tie bar will be a house hold name known for their quality products their style guides and their great values. This web company turned physical store will have locations in every major city and style mecca.

The Tie Bar is an online fashion accessory web site that is transitioning from being web only company to also having physical locations in which associates can actively help direct their clients in their purchases.

The Tie Bar will always provide high quality fashion accessories to their client base while keeping prices as low as possible so that every client feels and looks smart.

· Quality · Value · Organized · Modest · Classic · Innovative

Branding

9

Marks

Primary Marks The tie bar’s logo is created using photographys of ties in the shape of the word itself and the accents such as the title on the i and the underlining bar that supports the logo as well as harbors the word bar. From the original photographs illustrations were created to accent the folds and flow of the tie. The sizing of the primary logo dictates the amount of detail placed within the logo.

Identity

13

Business System

System The tie bar’s business sytem reflects its products by using them as a main focal point. This can be seen in the in texture and colors applied throughout the system.

Allan Lichtenstein

Personal

Work

CFO thetiebar.com

Cell: 123.456.7891 Lich@thetiebar.com 4775 Oak Lane Barnard, MO 64423

Office: 321.654.7891 info@thetiebar.com 4775 Oak Lane Barnard, MO 64423

Dear Ms. Campion:

Allan Lichtenstein CFO thetiebar.com

Work

Personal

Office: 321.654.7891

Cell: 123.456.7891

info@thetiebar.com

Lich@thetiebar.com

It was a pleasure meeting you briefly at last week’s Board of Trade event . It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U . of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face . I was fascinated by your synopsis of the history of Riviera Industries over the past, almost half-century . Clearly, your company has a rich corporate heritage and tradition . At the same time, the company has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry . As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories . We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees . We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications on their behalf . With Riviera’s 50th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one . Accordingly, I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services . I have a strong feeling that what we offer at Final Edition might be just the kind of thing you’ve been looking for to celebrate Riviera’s 50th .

Business System

Naperville IL.

thetiebar.com

630-357-3390

60540

Corporate Headquarters

Yours truly,

123 Ambassador Dr. Ste. 123

the inner workings of their flexible tie box.

21


Branding

Vision Statement . . . . . . . . . . . . . 8

Brand Promise . . . . . . . . . . . . . . . 9

Posistioning Statement . . . . . . 8

Core Values . . . . . . . . . . . . . . . . . . 9

Branding

7

Identity

Primary Marks . . . . . . . . . . . . . . . 12

Color Scheme . . . . . . . . . . . . . . . . 16

Secondary Marks . . . . . . . . . . . . 14

Typography . . . . . . . . . . . . . . . . . . 17

Greyscale Marks . . . . . . . . . . . . . 15

Identity

11

Vitesse Black:

Marks

A BC DEF G H I JKLM NOPQRSTU VWXYZ abc de fgh ijklmnopqrs tuv wxyz 0123456 7 89

Color Scheme

Business System

Vitesse Bold:

Secondary Marks

Greyscale Marks

The tie bar’s secondary logos are a flat color logo which can be used in situations of styling issues or when a conflict arises due to primary marks gradients.

The tie bar’s greyscale logo is similar to the secondary logo due to its flat tones. This is to eliminate issues with the gradients when the logo needs to be on a fax or black and white image.

Typography

C: M: Y: K:

Identity

9 100 93 1

C: M: Y: K:

0 0 0 90

C: M: Y: K:

9 100 93 80

C: M: Y: K:

0 5 20 11

C: M: Y: K:

0 0 0 0

R: 217 G: 31 B: 45

R: 269 G: 2 B: 25

R: 77 G: 0 B: 0

R: 230 G: 216 B: 188

R: 255 G: 255 B: 255

HEX: # D91F2D

HEX: # 414042

HEX: # 4D0000

HEX: # E6D8BC

HEX: # FFFFFF

The tie bar will be using the Vitesse san serif family. This type family emulates the stylings of the hand drawn logo, this can be seen in the vertical letter forms as well as the serif’s matching the bend of the primary mark.

ABCDEF G H I JKL MN OP QR STUVWXYZ abcdefghijk lm nopqr stuvwxyz 012345678 9 Vitesse Book:

Business System . . . . . . . . . . . . . 20

Business Card . . . . . . . . . . . . . . . . 23

Letterhead . . . . . . . . . . . . . . . . . . . 22

Envelope . . . . . . . . . . . . . . . . . . . . . 24

A B CD E FGHIJKLMN OP QRSTUVWXYZ abc de f ghij klmn opqrstuvwxyz 0123456789 Vitesse Light: AB C D EFGHI J KLMNO PQ RSTUVWXYZ abcdef ghij klm nopqrst u vw x yz 0 12345 6789 Vitesse Thin: A B CDEFGHIJ KL MNOPQRSTUVWXYZ a bcde f ghi jk l m no pqrstuvwxyz 0 1 2 34 5 6789

15 Identity

19

17

Packaging

Business System

Packaging Tie Bar Package

Letterhead

Business Cards

The tie bar’s letter head has an assymetrical quality about it. This quality is remminisent of the assymetrical quality that a tie takes on when it is worn.

The tie bar’s business card uses a tie texture with an assymetrically placed bar placed across the card. This bar represents an actual tie bar as a tie bar generally spans 3/4ths across the tie.

Allan Lichtenstein

Personal

Work

CFO thetiebar.com

Cell: 123.456.7891 Lich@thetiebar.com 4775 Oak Lane Barnard, MO 64423

Office: 321.654.7891 info@thetiebar.com 4775 Oak Lane Barnard, MO 64423

Dear Ms. Campion: It was a pleasure meeting you briefly at last week’s Board of Trade event . It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at U . of Kansas, even overlapping for one year! I suppose we were destined to eventually meet face-to-face . I was fascinated by your synopsis of the history of Riviera Industries over the past, almost half-century . Clearly, your company has a rich corporate heritage and tradition . At the same time, the company has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that the company could remain competitive and continue to lead its industry . As I was mentioning to you, Final Edition Publications is a specialty publisher that focuses on corporate publications including annual reports, corporate profiles and corporate histories . We have been in business for over 15 years and during that time have grown from a two-person start-up, to a serious corporate publisher with over 100 employees . We have been contracted by over a dozen Fortune 500 companies to produce both annual and special occasion publications

Package System . . . . . . . . . . . . . . 30

The Tie Bar package uses recycled paper for the main box and uses printed labels on the front cover. This method is used to save money on the package thus being able to still bring high quality products at low costs to their customers.

Layout . . . . . . . . . . . . . . . . . . . . . . . 31

Solid Cotton - Light Grey sku #13708 Specifications:

Allan Lichtenstein

100% Cotton

CFO

Regular Length - Skinny 58” x 3”

thetiebar.com

Work

Personal

Office: 321.654.7891

Cell: 123.456.7891

info@thetiebar.com

Lich@thetiebar.com

on their behalf . With Riviera’s 50th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one . Accordingly, I would very much like to meet with you and show you some of the corporate work we have done, and brief you further on our services . I have a strong feeling that what we offer at Final Edition might be just the kind of thing you’ve been looking for to celebrate Riviera’s 50th . Yours truly,

Business System

Business System

23

Table of Contents

Miles Alquist · Tie Bar

29

31


Brand Manual Unification is an art exhibit showing off the rich culture of the cycling community based in Grand Rapids Michigan. Throughout this series, both the riders and their bikes are broken down into their most basic parts, showing how both entities exist together.

The Problem Grand Rapids is unaware of the size of the bicycling community and do not look out for them while communiting during their day. There is a need to raise awareness for these riders.

The Solution By creating an ethnographic series based around the riders and their bicycles, Unification makes an emotional tie to the patrons helping them be more careful when around these bicycle enthusiasts.

Materials Typography, Illustraions, Photography, Infographics

unification


Miles Alquist 路 Tie Bar


The Exhibit Unification is a exhibit using ethnographics to fully define who the riders are and what their bicycles mean to them. By using ethnographics the riders are put on the same plane as their rides which reveals suprising similarities in character traits between the two.

unification

Unifying Man and Machine, A Grand Rapids Ethnographic

April – July Grand Rapids Art Museum 101 Monroe Center


Miles Alquist 路 Unification


Unification Take Away The patrons of the Unification exhibit are able to take away a small booklet that contains the stories of three different riders in Grand Rapids. It details who they are, how they acquired their bikes and were the union of man and machine takes them in life.


Efficiency:

80%

Stamina:

62%

Power:

40%

Efficiency:

65%

Maintenance: 37%

Miles Alquist 路 Unification

Accel:

60%

Efficiency:

62%

Fatigue:

30%

Power:

50%

Accel:

40%


Curator Curator is a web site that allows its users to quickly sort through artists and museums located in the United States. Curator will suggest new artists and museums to its users based upon what artists, styles and museums they had rated highly.

The Problem Currently it is very difficult to locate museums both local and in different regions. This makes being able to follow artists and museum events very difficult. In order to do this, you have to be aware of the names of all museums and artists. It can become very time consuming to follow all of these organizations.

The Solution The Curator is a website that allows the users to quickly find and organize their favorite artists and museums. It is an interactive website that caters to the user’s interests by monitoring what artists the user looks up, as well as allowing the user to go through a quick match system which providing immediate exposure to different artists similar to their favorites.

Materials Brand Identity, Web Design, User Experience Design


Miles Alquist 路 Curator


Searching via Zip Codes Curator allows the user to search for museums both nationally and locally to find their favorite museums using a zip code or a city and an approximate desired travel distance.

Landing Page

State Search

Featured Exhibits

Location Finder

The Curator helps point out new

The Curator allows its users to

artists to the users allowing them

serach via proximity using a

to easily find new ar tists and

city name or zip code.

museums they might enjoy.


Rate a Museum Not only does the Curator allow you to search for new museums but it also allows the users the rate the museums.

Finding Museums near you

Rating a Museum

Mueeum Rating The user can rate their feelings about the museum, providing comunity-based feedback that will in turn help other users.

Miles Alquist 路 Curator


Members Benefits Members are able to login allowing them to customize their experience on the Curator site by favoriting the artists and museums the like the most.

Landing Page

Members Features

Members Login The Curator allows the user to login so that the site can help better serve the user in finding new artists and museums.


Favorite Listing

Artist Bio

Favorite List

Featured Works

The user is allowed to search for

The featured artist page allows

both museums and artists via

the user to see what exactly

their favorite lists.

an artist does as well as help them find similar artists.


Katke Golf Course Katke Golf Course is a brilliant little golf course that deserves a website that shines just as much as they do. The website our team of designers have created is simple to use heavily driven by user experiences and has a fun flair to it that matches Katke’s personality perfectly.

The Problem Katke Golf Course is a wonderful golf course that just doesnt get enough attention do to its location and the perception surrounding the course that it is a golf course only for the PGM students attending the University.

The Solution Katkegolfcourse.com is a highly intuitive web site that uses clear typography and illustrations for way finding. The website itself has a large back end built into the system so that the our client can change his specials, news feed and discounts on the fly.

Disciplines Web Design, User Experience, Illustration, Brand Identity


As a group, we each brought five images we felt told Katke’s story effectively. Without restrictions, reservations, or rules, these images ranged from abstract representations of emotion to physical depictions of golf-based idealisms. Each photo was given a one word or phrase description of the concept being captured. Katke Mood Boards Throughout the process of creating the Katke web site our team created extensive mood boards to match the best tone and feel for the Katke golf course web site.


Project Title Description of project goes right here.

The Problem The main problem needs to be addressed here, the main problem needs to be addressed here.

The Solution The main problem needs to be addressed here, the main problem needs to be addressed here.

Disciplines The desciplines go here.


Key user path: young turK

Primary User

Primary User

Website Home

Book Tee Time

Directions

Course Overview

Key user path: senior golfer and pgm student

Directions Secondary Users

Course Detail

Secondary User

Senior Golfer

Website Home Contact Information

PGM Student

Prices/Discounts

Book Tee Time

Primary Needs

Secondary Needs

Members Email Blast

+ Course Details (scorecard, rating, hole-by-hole) + List of restaurants in Big Rapids

Katke Logo

Course

Club House

Rates

Learn

Our Story

*Content Management System Featured Items

Golf Tip #45 Hit the ball

Book a Tee Time

Primary Needs

Secondary Needs + Merchandise

1

2

3

4

5

Get Directions Your Address, City, State *google maps

GO

First Since 1975

(Picture of Katke in Spring) golftip.jpg

21 is Greater Than 18

Live Updates

It's more than basic math. With 21 holes of championship golf and an award-winning practice facility, Katke Golf Course at Ferris State University is one of the finest golf learning facilities in the midwest.

Only $15 with cart, book a tee time now.

Beginning to expert golfers will find the right amount of challenge on our greens to improve their games and take them to their next level of play. We'll meet your challenge while helping you out. 6900 YDS Par 72 6377 YDS Par 72 5830 YDS Par 72 4845 YDS Par 72 2354 YDS Par 72

PGM Program

Course Club House Rates Learn Our Story

Championship Tees Crimson Tees Silver Tees Gold Tees D.O.G. Tees (Family Tee)

More Course Details

Administration Finance

Twilight Special April 2-6

Golf Tip #45 Hit The Ball

Golf Gear at the Pro Shop Focus on your game in the crisp Michigan weather with our Under Armor fleece. Discounts for all Katke Members. *Content Management System Info

Address: 1003 Perry Ave Big Rapids, MI 49307 Phone: (231) 591-2213


Katke Illustrations Throughout the website many simplified illustrations have been used as wayfinding pieces, helping the users more easily navigate the site.

Reserved


Course Overview By using a combination of satellite imaging, survey maps, and talking to the resident golf pro and pgm students an accurate course map was drafted.

17 15

19

18

16

10

14 13

20

11 9

12 8

21

1

2

7

5 6 3

4


Business System The simplified design resonates with brand touchpoints identified with the Katke Golf Course. They are a uniquely fun organization, a quality that has been reflected in the use of red.

ian ziska, pga course manager (231) 592-0135 ianziska@ferris.edu ian ziska, pga course manager (231) 592-0135 ianziska@ferris.edu katke golf course (231) 591-3765 www.katkegolf.com ferris state university www.ferris.edu

Place Stamp Place Here Stamp Here

1003 perry ave, big rapids, mi 49307

(231) 591-2213

www.katkegolf.com


Thank You!

J. Miles Alquist Portfolio  

My Graphic Design portfolio as of my senior year at Ferrist State University

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