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HARVEST TIME Take a tour of the area's best vineyards

ALPINE'S QUEST FOR THE CURE A local mission to end Alzheimer's Disease

SOARING ABOVE THE REST Explore an ancient art right here in the backcountry!




Viejas Casino & Resort ∙ 5000 Willows Road ∙ Alpine, CA 91901 ∙ 619.445.5400


Guests must be at least 21 years of age to enter. Guests must be at least 21 years of age to drink alcoholic beverages. Guests under 21 years of age are permitted in The Buffet, Ginger Noodle Bar, Baron Long Bar & Grill, The Café or Daily Roast only, but must be accompanied by an adult. Guests must be at least 18 years of age to enter Viejas Bingo. Families are welcome at the Viejas Outlets and the Viejas Hotel. Please play responsibly. For help with problem gambling, call 800.426.2537





WELCOME TO ALPINE! 1620 Alpine Blvd, #208 Alpine, CA 91901 alpinechamber.com (619) 445-2722

@VisitAlpine Follow us on Social Media! Established in 1961, the Alpine Chamber



mission is to advance the commercial, industrial, civic, agricultural


Nestled in the foothills of the Cuyamaca Mountains of San Diego County, Alpine is a historic mountain community dating back to the early settlers of Southern California. Since the pioneer days, Alpine has drawn many to enjoy scenic vistas, fresh air, and

pleasant climate. Visitors often remark on the preservation of Alpine's small town charm despite the proximity to a bustling metropolitan region. We agree: Alpine is a jewel of quiet country living less than half an hour from Downtown San Diego.

GETTING TO ALPINE Conveniently located adjacent to Interstate 8, Alpine is less than half an hour from the coast and Downtown San Diego by car. Visitors can access the heart of Alpine from both Exit 30 (Tavern Rd) and Exit 33 (Willows Rd/Alpine Bl) on I-8.

Public transit service is available on the MTS 838 and 888 bus routes. Visit sdmts. com for complete schedules and a list of stops. Area casinos offer limited shuttle service from points in Coastal San Diego. Check their websites for full details.


interest and prosperity of the communities we serve. The Chamber is an independent, non-profit organization serving


small businesses in east San Diego County with nearly 200 members.



It is only through the support of our partners and the generous participation of our advertisers that this publication is possible.


We ask that you support them with your business and let them know their support of the Chamber helped in your purchasing selection. STAFF CONTACT Alex Ward - Executive Director alex@alpinechamber.com


Thank you to our 2019 Chairman's Circle Members for making it another successful year!

CONTENTS Fall Issue - 2019

Pasta, Pac-Man, & Performances


Mediterraneo Bistro has expanded their operations to include a new Sports Bar & Arcade with live music.

Alpine's Quest for the Cure


An Alpine memory care specialist continues her fundraising efforts to fight Alzheimer's Disease.

Let's Talk Turkey


Meet, Blue, a special turkey who provides comfort and education around the backcountry.

Soaring Above the Rest: Sky Falconry


Explore the ancient "sport of kings" at one of America's premier falconry schools.

Harvest Time for Area Vineyards


Fall is the magical time of year when plump grapes are picked and transformed into delicious wine.

New Leader at Alpine Community Center


One of Alpine's most important institutions has hired a new Director.

History of Alpine Schools


Reflect on the long history of education in Alpine. Above: Envato Elements Cover: This year's harvest is nearly ready at Granite Lion Cellars (2801 Jamul Highlands Rd, Jamul, CA 91935)

Community Calendar


The best list of entertainment, volunteer opportunities, and other major events. 5


Alpine's newest nightlife spot, the Sports Bar & Arcade Lounge by the Med, hits all the right notes. The innovative minds behind Alpine's Mediterraneo Italian Bistro have outdone themselves in their new project: The Sports Bar & Arcade Lounge by the Med. Officially opened in July, the new venue features classic arcade games, large screens streaming local and national sporting events, and a generous space for live music. The Sports Bar & Arcade Lounge is located adjacent to Mediterraneo's classic restaurant space. Indeed, thanks to the removal of a wall, the two spaces flow into one another. The new space is decorated in a modern style with to perform," says Gian-Paolo Croce. industrial lighting, red plush couches, "Our customers come again and again and a mix of high and low tables ideal to the Med because of the fine food at for socializing. an affordable price, and now we are proud to offer them a full evening of The recent expansion fulfills a dream entertainment, as well." Before or after of the owners, the Croce family, to your next meal, catch the show or play a increase live entertainment at their game in the new space. successful restaurant. The Sports Bar & Arcade Lounge hosts musicians and DJs When the band is not pumping up the every weekend. "We wanted to create crowd, guests can enjoy watching their an inviting space for local musicians

favorite teams compete on the big screen. The kitchen has also prepared new bar menu items ideal for a game day palate, including shareable appetizers, signature cocktails, and mouthwatering desserts.

Responding to the growing trend that social spaces like bars ought to be more active experiences, the Sports Bar & Arcade Lounge has invested in games. Flanking the walls of the new venue are a handful of retro arcade games including Centipede, Pac-Man, and pinball. Guests can compete for high scores on the machines or challenge their friends to a game of billiards. "We want to be a space for people to gather and connect," says Croce. â—Š Sports Bar & Arcade Lounge 1347 Tavern Rd Alpine, CA 91901 (619) 445-9902 mediterraneobistro.com


Village Carpets Flooring America

www.villagecarpetsinc.com (619) 401-6472 | 8745 N. Magnolia Ave, Santee, CA 92071

Village Carpets Flooring America has been family owned and operated for 25 years. We offer free in-home estimates and can't wait to help you find the perfect floor for your family. CA License #595859

Al Panchos Mexican Restaurant www.alpanchos.com | (619) 6598987 | 2139 Alpine Blvd, Alpine CA 91901

Serving Alpine for over 20 years, Al Pancho's is proud to maintain a positive reputation in the community, and they strive to offer top customer service, food quality, and affordability. 7


Coming to Alpine Fall 2019 & Spring 2020 GUHSD Alpine Education Complex (1850 Alpine Blvd.)

QUESTIONS? Call us at 619.588.3500 or visit our website at adultschool.guhsd.net (Announcements: ALPINE CLASSES)

Kiwanis Club of Alpine !





Major Sponsor

• Enjoy Live Music by The Ideas • Relax in the Beer Garden • Cast your vote for the best Chili! • Have a Famous Kiwanis 1/4lb Hot Dog



Saturday, Oct. 19th, 2019

Car Show • 7 am - 12 noon Alpine Elementary School, 1850 Alpine Blvd. Chili Cook Off • 11 am - 3 pm Alpine Community Center, 1830 Alpine Blvd. For Car Show Info Phone Bill Lewis 619-851-3232 For Chili Cook Off Info Phone Jim Cate 619-890-2283 www.alpinekiwanis.com/events


ALPINE'S QUEST FOR THE CURE An Alpine memory care specialist continues her fundraising efforts to fight Alzheimer's Disease. Alpine’s very own memory care setting, Alpine View Lodge, will be hosting its annual Quest for the Cure fundraising event on Friday, October 4, 2019. The fundraiser benefits Alzheimer’s San Diego, the only organization of its kind wherein every dollar raised in San Diego, stays in San Diego. Each year Alpine’s local team, Quest for the Cure, is a top fundraiser at Walk4ALZ, a region-wide walk for Alzheimer’s research and local families affected by the disease. Led by Alpine View Lodge’s Linda Cioffi, Quest for the Cure has the honor of being the region’s top fundraiser for Alzheimer’s San Diego. Cioffi, who also has the distinction of being the 2019 Honorary Mayor of Alpine, is inviting the entire community to support the cause and attend the Octoberfest-themed event.

This year Quest for a Cure aims to raise over $75,000. “We each have a reason for giving. It could be a special someone we watched lose their memories and their cognitive abilities to this horrible disease. We each worry that someday it will be our own brain health at risk, our cherished memories fading away,” says Cioffi. “But, it doesn't have to be that way. As a cancer survivor I am alive today because of the research and cures that may have seemed impossible decades ago, but now allow me to high five fellow cancer survivors. We can do the same with Alzheimer's disease.” Cioffi encourages everyone to donate what they can, "Every dollar counts!" But to thank those who raise one thousand dollars or more, donors will become a member of the exclusive MONARCH CLUB with special benefits including a drawing for a Hawaiian vacation for two, including airfare.

Hosted by the Alpine Community Center, Quest for the Cure 2019 is sure to be an amazing event. Shawn Styles, on-air talent from Channel 8 CBS, will serve as master of ceremonies. This year will feature a festive beer garden, great food by Descanso Junction, opportunity drawing, and an amazing live and silent auction. You don’t want to miss out on the fun! Please contact Alpine View Lodge for more information. Join the cause at www.alzsd.org/quest. ◊

Alpine View Lodge 973 Arnold Way Alpine, CA 91901 (619) 445-5291 alpineviewlodge.com


LET'S TALK TURKEY Meet a special turkey who provides comfort and education around the backcountry. Meet Blue, a five year old Blue Slate Heritage turkey belonging to Marsha and Richard Edwords of Lakeside. Blue is five years old and a bit of a celebrity in the backcountry. He travels from place to place offering support and entertainment and educating the public about lesser-known turkey breeds. Unlike the variety you might find at the supermarket or on Thanksgiving tables, Blue Slate turkeys are one of a few heritage breeds. These select breeds are different in that they must be able to reproduce and feed on their own outside. Regular Thanksgiving turkeys are of the industrial Broad Breasted White variety introduced in the 1950s. They cannot reproduce, are raised in close quarters, and are only for consumption. They get very fat and cannot move comfortably after about seven months of age.

Blue Slate turkeys make great pets. These birds will bond with a human quickly and for life. That said, owners must take precautions to protect their feathered friend. "Blue learned to open the gate on the farm and escaped," quipped Marsha. "And we must clip his wings regularly to prevent him from flying to where predators may be." The Edwords love introducing people to Blue. "He really likes to show off," says Marsha. "People enjoy the chance to meet such a unique breed and are often surprised by how much of a personality he has. Blue will puff up his chest feathers and strut around," she continued. "Folks really get a kick out of it!" Blue is available for visitations. Please call Marsha and Richard at (619) 507-4178 for more information. â—Š

Family Auto Service | www.familyautoservice.com | (619) 383-2682 | 2417 Alpine Blvd, Alpine, CA 91901

With concierge service to pick up and deliver your car, convenient shuttle service to drop you off and pick you up at your home or office, a sparkling clean waiting area with WIFI, coffee and goodies, and play area for the kids. Let Family Auto Service be your personal repair shop for all of your automotive needs, from tires and brakes to routine maintenance. We offer a refreshing quality service with our clean garages, experienced ASE certified technicians and guaranteed fair prices. We offer a 3 year/36k mile Nationwide Warranty that is recognized at over 17,000 locations, that's the best in the business! Just ask your service advisor for details. Come to Family Auto Service for quality and affordable auto repair today! 10

SOARING ABOVE THE REST: SKY FALCONRY Explore the ancient “sport of kings” at one of America's premier falconry schools. High above the backcountry soars a majestic red-tailed hawk. He bobs, soars, and glides with the grace of a ballerina. Suddenly, he changes course, folds his wings in tight, and dives right towards you. Moments before impact, he spreads his wings with a quick flutter and lands deftly on your outstretched forearm. His sharp talons curl around your protective glove as you make eye contact with one of nature's most formidable hunters. This is unlike any wildlife experience you’ve ever had. This is falconry. With roots as far back as Ancient Mesopotamia, falconry is the art of training a bird of prey to respond to human commands. Alpine's own Master Falconer, Kirk Sellinger, and partner, Denise Disharoon, share their knowledge with the public through their nonprofit, Sky Falconry. “We aim to preserve the art of falconry, teach raptor biology and the need for conservation,” says Sellinger.

Located near the trailhead of Viejas Mountain, Sky Falconry offers everyone the rare opportunity to free fly a trained bird of prey to the glove.

learn to hold a hawk, cast it from a glove and call it back again. Want more practice? Take a Hawk Walk! Guests meander through meadows and open trails on Sky Falconry's private ranch while free flying a trained raptor to and from the glove. Hawk Walks offer the opportunity for a more intimate interaction and more innate behavior displays. Instructors guide guests through field training techniques such as following on and casting the hawk from the glove. Private instruction is also available. Please visit their website to check prices and availability. ◊

Available from September through early July, Sky Falconry offers four levels of instruction ranging from group sessions to personal instruction. Beginners can sign up for a basic lesson where they will

Sky Falconry 2710 Alpine Blvd., K-121 Alpine, CA 91901 (619) 722-0092 skyfalconry.com 11

HARVEST TIME FOR AREA VINEYARDS Fall is the magical time of year when plump grapes are picked and transformed into delicious wine. The southern San Diego Backcountry is fast becoming California's next great winegrowing region. Home to an increasing number of vineyards, we took a tour to find out what draws connoisseurs and amateur enthusiasts alike to sample our vintages.

Granite Lion Cellars

Abundant, beautiful, and joyful, the vineyard expresses an idea that the best things in life are simple and honest. If there is truth in wine, it comes from the plain transition of fruit and soil and sun into a blend of art and fate. Granite Lion Cellars begins with the best vine stock and cherishes the distinctive characteristics that make every variety unique because they understand that all we take through life is ourselves. A fast-growing winery, Granite Lion Cellars recently broke ground on the new Wine Cave and Tasting Room. The new Wine Cave is being built into the hillside and will blend seemlessly into the rolling landscape. Visitors to the vineyard can do more than enjoy a glass or two. At Granite Lion Cellars there is a access to a private 2 mile trail with beautiful views 12

available for hiking, picnics, trail riding (horses and unmotorized vehicles only per appointment). Granite Lion Cellars is encouraged about this year’s harvest. "It may be a late season as a result of the cool springtime temperatures," says Miriam Valdez, GLC's Tasting Room Manager. "But the harvest is sure to be spectacular."

open every day of the week from 11am – 5pm. 2801 Jamul Highlands Rd Jamul, CA 91935 (619) 669-2982 granitelioncellars.com

Dulzura Vineyard & Winery

Granite Lion Cellars offers an membership in their exclusive Wine Club. Members receive 3 bottles four times a year, they are always the first to taste new wines, are invited to free wine tastings, exclusive events, and receive 20% off on all purchases year round. Just 14 miles from the ocean, Granite Lion Cellars is an easy drive from the city. They are

The Dulzura Vineyard and Winery is located on the pioneer-era Clark Ranch, established in 1885. Today the ranch is still family owned. The buildings are among the very few surviving structures from that era. Their Estate Vineyard produces eightselect grape varietals. The have planted their vines on a gently sloped hillside above the winery. The vines recieve ample sun and a gentle breeze on most days. The proximity to the ocean provides a nightly

cooling off which allows the vineyard to produce fruit of exceptional quality. "The Dulzura Vineyard and Winery is blessed with the right combination of soil, water, and climate conditions allowing us to make full-bodied reds and delicate, aromatic whites with minimal intervention." The Dulzura Vineyard and Winery tasting room is open year-round from 11AM to 6PM on Saturdays and Sundays. 17323 Highway 94 Dulzura, CA 91917 (619) 433- 9896 dulzurawinery.com

Farmers Insurance - Robert Soto | (619) 722-6001 | 1730 Alpine Blvd, Suite 119, Alpine, CA 91901

As your local FarmersÂŽ agent, I help identify the insurance coverage that best fits your needs. If your homeowners policy has been cancelled or you bought a home and are in need of insurance to close escrow, contact me for your insurance needs. Lic #0H24951

Campo Creek Vineyards

Campo Creek Vineyards and Winery is located in the beautiful mountains of East San Diego County, where the Clarke family herd their cattle on a 400-acre ranch first established in 1888.

San Diego’s mountain region where the wine grapes thrive in the long, warm days of Southern California. The handcrafted wines produced at Campo Creek reflect the friendly and rustic

a friendly price point and exceptional value on the small batch wines, which include Cabernet Sauvignon, Merlot, Syrah, Viognier, from the estate, and Zinfandel sourced from Potrero. Visitors are welcome to taste the wines Saturday and Sunday at the Ranch, and Wednesday through Sunday in the tasting room in Poway.

My Boys & Me Window Washing myboyswindowwashing.com (619) 508-2305

(Ranch) 29556 Highway 94 Campo, CA 91906 (619) 933-1706 campocreekvineyards.com

The boutique vineyard, first planted in 2003, has since grown to approximately 10,000 grape vines, making it one of the largest vineyards in

environment of the ranch, as well as the dedication and hard work of the Clarke family. This no-nonsense cowboy charm extends to

(Tasting Room) 13538 Poway Rd Poway, CA 92064

(Continued on page 14)

My Boys & Me Window Washing is a family-owned business able to handle any size job. They are committed to the highest standards of excellence to ensure that each window will look its best. 13

(Continued from page 13)

Casi Cielo Winery at Maness Vineyards

Alpine Premier Properties alpinecountryhomes.com (619) 445-6246 | 1411 Rock Terrace, Alpine, CA 91901

What sets Russ & Dawn August apart from competitors is their emphasis on service and vast level of experience and knowledge of the Alpine real estate market. They are progressive and aggressive in marketing their listings. CalBRE #00612394 & #00612455.

Casi Cielo Winery is the home of the Maness Family. The name "Casi Cielo" was originally given to the property by Paul and Marie Vesco when they built the home and planted the initial vineyards in the 1980s. Casi Cielo Winery is a sprawling mountain-top estate built in the Adobe Mission Architecture style overlooking the 4 acre farm, vineyards and beautiful San Diego vistas.

They are a family owned and operated farm and winery that specializes in unique handcrafted products including traditional red, white and rose wines and the newest addition, Kickass Fruit wines.

I am a full service Realtor with extensive experience in real estate and the building industry. I am a hard working, hands-on Realtor® that can negotiate the best deal whether you’re buying or selling. 14

3044 Colina Verde Lane Jamul, CA 91935 (619) 403-9089 casicielowinery.com

At the tasting room, guests can order a local favorite, the Heavenly Flight. This spread allows you to taste each available wine and it includes crackers, Fresh Crush Vineyard Jelly, Baby Bell cheese and Ghiradelli chocolate to complement your palette. They also offer gourmet grape and fruit jellies, hand crafted quilts, and unique gifts including barrel stave crosses, cork items, and vineyard paintings. The tasting room is open on both Saturday and Sunday

Ryan DePrizio, Realtor® www.ryansellssandiego.com (619) 417-4359 | P.O. Box 2649, Alpine, CA 91903

from 12-6.

Westfall Winery

For years Richard Westfall has been building a reputation for crafting stunning wines from fruit produced on his Estate vineyards here in East County.

Wines produced from the Westfall Vineyards are a nice cross section of varietals primarily found in the warmer climes of southern Europe. These include Anglianico, Mourvedre, Sangiovese, and Primitivo. They also make wines from Syrah, Zinfandel, Grenache, Orange Muscat and Sauvignon Blanc. The main vineyard is located in Campo. At an elevation of 2,800 feet the climate is suitable for most of the Mediterranean varietals found in south France, Italy, and Spain. Warm days and cool nights prove ideal for

the vines planted in this 10 acre block. A few miles away and at a lower elevation (1,500 feet) is the Dulzura vineyard block. Here they grow Orange Muscat, Zinfandel, Grenache, Sangiovese, and Anglianico.

Wine made at Westfall Winery is done in the traditional fashion utilizing both old and new technology. "The driving philosophy here is to

use the absolute minimum intervention during winemaking, allowing the wine to be what it is and will become in the course of time," says Westfall. The tasting room is currently available by appoitment only, but the friendly folks at Westfall Winery are happy to make accomodations for guests! 1910 Buckman Springs Rd Campo, CA 91906 (619) 454-1711 westfallvineyards.com ◊

California Bank & Trust Tammy Keen, Manager (619) 445-6271 | 2250 Alpine Blvd, Alpine, CA 91901

For more than 60 years, California Bank & Trust has been helping generations of Californians —and California businesses — grow and prosper. We help lead them to brighter and financially sound futures. We hope to be given the opportunity to provide our service to you.

Descanso Town Hall www.descansotownhall.org (619) 445-9505 | 24536 Viejas Grade Rd, Descanso, CA 91916

Need a place to host your wedding, reception or other event? Built in 1899, historic Descanso Town Hall is a great venue for any event! We provide a beautiful historical building in a country setting with ample space both indoors and out! Contact us today! 15

PostalAnnex | www.postalannex.com | (619) 659-8082 2710 Alpine Blvd Ste K, Alpine CA 91901

PostalAnnex offers a diverse range of services for industry and individuals, including private mailboxs, notary public service, high-speed copying, office supplies, faxing service, 4-color printing, key duplication, greeting cards, assorted gift items and more!

Primary Residential Mortgage, Inc. | www.alpineprmi.com (619) 722-1303 | 2124 Arnold Way, Alpine CA 91901

With over thirty combined years of home lending experience we have the knowledge and know how to find the right home loan for you. We process, underwrite and fund all of our loans. Chris Wiley, Branch Manager, NMLS #240137

Since we are neighbors let’s be friends

been aged to stand out? 16

*Wine Tasting includes five Wines of your choice from our Tasting Menu, and a Wine Glass. To redeem this offer, bring this Ad to our Wine Tasting Room located at: Phone 619.669.2982

2801 Jamul Highlands Rd, Jamul, CA 91935


One of Alpine's most important institutions, the Alpine Community Center, has hired a new Director. A product of Alpine schools and a graduate of Granite Hills High School, Shane attended Grossmont College and recently earned a B.S. Degree from San Diego State University. Shane has extensive and successful experience in management and catering.

The Alpine Community Center Board of Directors recently announced the selection of a new Director of Operations, Shane Alden Greer.

Coincidentally, 13 years ago he married his high school sweetheart, Katie Yoshinaga, another longtime resident of Alpine, in a ceremony—yes, at the Alpine Community Center! Shane and Katie reside in Alpine where they are raising their

three children and are very involved in the community. The Community Center Board is confident that with Shane’s leadership significant and positive changes will be occurring at the Community Center. His vision of a vibrant and welcoming environment with expanded programs, activities, and events for the entire community is shared and wholeheartedly supported by all. ◊ Alpine Community Center 1830 Alpine Blvd, Alpine, CA 91901 619) 445-7330 alpinecommunitycenter.com

Celebrating our 27th year!

Thank you, Alpine!


Lundy Insurance Services lundyinsurance.com | (858) 4081404 | 8220 University Ave, Ste #203, La Mesa, CA 91942

GET TO KNOW VIEJAS OUTLETS Viejas Outlets features dozens of America’s most popular names in apparel, accessories, footwear, housewares, and so much more! Whether you’re enjoying a stay at the luxurious hotel or some gaming fun at the casino, Viejas Outlets offers a change of pace in more ways than one! Take your time ambling about soothing cascades and artisan-crafted sculptures, all amid a leafy green, family-friendly environment that’s sure to relax. And kids of all ages can enjoy our interactive fountain and multi-media performances in the ShowCourt!

Our job is to do the research and hard work for you. Whether you’re looking for employee benefits, individual coverage, disability insurance, or just about any other insurance coverage, we are here to help. CA License #0F95192

Grossmont Healthcare District grossmonthealthcare.org | (619) 825-5050 | 9001 Wakarusa St, La Mesa, CA 91942

The Grossmont Healthcare District is a public agency that supports health-related community programs and services in San Diego’s East County region. As stewards of the public trust, we will preserve and protect those resources entrusted to our care. 18


2019 has brought many changes to our local school district, so let us reflect on the long history of education in Alpine. By Jim Hinds, Alpine Historical Society In 1875 the Alpine School District was formed in a broad territorial expense but in a sparsely populated region of what had been part of the Cajon School District. Over the following twenty-four years the district’s schoolhouse was located in five different locations. As more families settled in the area new districts – Viejas, Smithdale, Dehesa, El Capitan, Eureka and Center - were formed from parts of the Alpine School District and the district’s boundary constricted inward. First School - The first school was established in 1875 on the George Washington Webb Ranch in proximity to the present day Shadow Hills Elementary School on Harbison Canyon Road. The first teacher was Emma G. Everhart. At

the conclusion of the school year in 1876 this school was discontinued. Second School - In 1877 a lean-to structure was attached to the Edward A. Foss home for use as a schoolhouse. The Foss Ranch was located off of the present Foss Road. For the next four years this served as Alpine’s School. Third School - In 1881 a small redwood schoolhouse was constructed on Hugh Field’s property on South Grade Road near Big Wagon Road. This school served Alpine until replaced in 1886.

Fourth School - In 1886 a new white weather-boarded schoolhouse was constructed west of the redwood schoolhouse. Its exact location has not been established. During the summer of 1892 the school schoolhouse was cut in half and moved to the Foss Ranch. Fourth School- Second Location - The schoolhouse upon being moved to the Foss Ranch was reassembled adjacent to South Grade Road and Little Oaks Lane. This school continued to serve the Alpine School District until the district merger with the Center School District after which it was not used as a schoolhouse. It was bought by Doctor Sophronia Nichols and moved to her property on Tavern Road and attached to the back of her home.

Center School District - In 1890 with the formation of the Center School District a large schoolhouse was constructed on Administration Way (formerly Tavern Road) and opened on September 3, 1890. The new one room schoolhouse build by Benjamin Arnold was palatial when compared to the white weatherboarded schoolhouse of the Alpine School District’s. With the merger of the Alpine and Center School Districts in 1899 this new schoolhouse was retained as the district’s school. This schoolhouse, though

surpassed in the Twentieth Century by new buildings, served Alpine until 1957 when it was condemned and sold for salvage.

Alpine Union School District Timeline 1931 –The Center and the Viejas School Districts merge and an additional room was added onto the one room schoolhouse. 1934 - The Alpine Center School District became the Alpine Union School District 1940 – School built next to the one room schoolhouse. 1953 – Alpine Elementary School built for 500 students on Alpine Blvd. 1953 – A single engine plane crashed into the one room schoolhouse. 1957 – The one room schoolhouse demolished. 1960 – Harbison Canyon School built near the site of the first Webb school. School later renamed Chaparral then Joan McQueen Middle School. 1986 – Shadow Hills Elementary School opened next to Joan McQueen Middle School. 1990 – Boulder Oaks Elementary School opened on Tavern Road. 2001 – A new Joan McQueen Middle School opened on Tavern Road. Shadow Hills Elementary School moved into the old Joan McQueen School. The original Shadow Hills School became the Creekside Early Learning Center for early intervention and kindergarten. 2019 – Alpine Elementary School closes with students going to Boulder Oaks and Shadow Hills Elementary Schools. 2019/2020 - Grossmont Union High School District Education Complex opens. From the Webb’s first school and the Foss’ lean-to structure, the School District has grown to three elementary schools (now two), a middle school, an early learning center, and a high school in the future. ◊ 19

EVENT CALENDAR FALL HIGHLIGHTS October 4 - 4:30 p.m. Quest for the Cure Fundraiser Alpine Community Center Hosted by Alpine View Lodge. Shawn Styles from CBS8 will return as our MC. Dinner is provided by Descanso Junction and a no-host bar will be available as well as a Nacho Bar. Live and silent auctions will once again be top notch prizes and trips. Please come and help us once again be the top fundraising team in SD County. Every dollar stays in SD County for research, education and caregiver support as we strive to end Alzheimer's Disease in our lifetime. October 11 - 6:00 p.m. Deep Pit BBQ Fundraiser Alpine VFW Post 9578 Annual Deep Pit BBQ at the Alpine VFW, Bert Fuller Post 9578, located at 844 Tavern Road. Beef, Pork & Turkey with all the fixins and Live Music. Tickets are available at the post or call (619) 445-6040. All proceeds go to Veterans Organizations. October 12 - 7:00 p.m. Dwight Yoakam in Concert Viejas Casino & Resort Dwight Yoakam has sold more than 25 million albums worldwide, and he is a 21-time nominated, multiple GRAMMY Award winner. He has 12 gold albums and 9 platinum or multi-platinum albums, with five of those albums topping Billboard’s Country Albums chart, and another 14 landing in the Top 10. Nearly 40 of Yoakam’s singles have charted, with 14 peaking in the Top 10. October 18 - 7:00 p.m. Sunny 98.1's Awesome 80s Prom Viejas Casino & Resort Sunny 98.1 is bringing you back to the special night to try again, hosted by morning show AJ & Sara! Pick up a corsage from our vendors, take an old school Prom Pic with your date in front of the DeLorean, or come stag and enter into any of the many 80s themed contests that will transpire. This is a charitable event benefiting Susan G. Komen, the largest and best-funded breast cancer organization in the US. Don't miss this awesome event, remember Prom only happens once unless Sunny is involved, then everyone gets a second chance! 21+ 20

October 19 - 7:00 a.m. Kiwanis Car Show & Chili Cook Off Alpine Community Center Chili Cook-off and Car Show on Saturday, October 19 from 11 am to 3 pm at the Alpine Community Center. Enjoy Live Music, Relax in the Beer Garden, Visit with the Vendors, Cast your vote for the best Chili and Have a Famous a Kiwanis 1/4lb Hot Dog! Next door at the Alpine Elementary School, the Annual Car Show will be taking place that same day from 7 am to 2 pm. October 25 - 3:00 p.m. Spooky Campover at Lions, Tigers & Bears Lions, Tigers, & Bears Camp out in the countryside and sleep under the stars️ with the rescued sanctuary animals at Lions Tigers & Bears. This spooky overnight event includes campfire songs, pumpkin carving, and a Halloween costume contest Enjoy the fun of the animal trivia challenge, make s'mores by the campfire, and sip hot cocoa at our big cat and wildlife sanctuary in San Diego. October 25 - 7:30 p.m. Cody Johnson in Concert Viejas Casino & Resort Cody Johnson is coming to Viejas Concerts in the Park, October 25th with special guests The Steel Woods. Cody landed two releases in the Top 10 of Billboard’s Country Charts while on his own Cojo label and sold 74,000 tickets for a single show earning recognition as the only unsigned artist in history to sell out NRG Stadium, before he finally agreed to sign with a major label. October 26 - 10:00 a.m. Pumpkin Bash at Lions, Tigers & Bears Lions, Tigers, & Bears Watch the rescued animals devour their stuffed pumpkin treats during this special Halloween-themed educational visit. Learn all about the rescued lions, tigers, bears, leopards, mountain lions, bobcats and other animals living in refuge at this accredited 93-acre non-profit exotic animal sanctuary. Proceeds from this event and all visits support rescues and lifelong care for rescued animals. Visit www.lionstigersandbears.org to register.

October 27 - 7:30 p.m. Aaron Lewis in Concert Viejas Casino & Resort If you want to get to know Aaron Lewis, just listen to The Road. On his first fulllength album, the Grammy Awardnominated, multi-platinum singer, songwriter, and guitarist tells one story after another. Echoing traditional country, some of those tales are hilarious and heartwarming, while others are pensive and personal. See Aaron Lewis in The Park at Viejas Casino & Resort October 27. November 7 - 7:00 a.m. Punkin Chunkin Shadow Hills Elementary School The Annual Punkin Chunkin, hosted by Alpine Kiwanis and Alpine Educational Foundation, is set for Thursday, Nov. 7th at Shadow Hills Elementary School. Get your team ready or just come to watch the pumpkins fly! This family friendly educational fundraiser to benefit Alpine schools requires teams to create a launching device to chunk their pumpkins for accuracy and distance while competing for cash prizes. November 9 - 9:30 a.m. Veterans Day Celebration & Dedication Ceremony Alpine Community Center Veterans Day Celebration & Dedication Ceremony on Saturday, November 9 at 9:30 a.m. at the Alpine Community Center. (1830 Alpine Blvd.) Please join us for a special musical tribute to our Veterans. We will also be honoring the addition of many new heroes to our Alpine Veterans Wall of Honor. Let’s gather together and show these veterans how much we appreciate all they put on the line in service to our country. November 9 - 8:00 a.m. Community Craft Fair and Rummage Sale Bethel Christian Assembly Bethel Christian Assembly (1929 Arnold Way) will be hosting a community Craft Fair for local craft vendors, and Small Businesses on November 9th from 8am1pm. If you'd like to join us and have another opportunity to grow your business or sell your unwanted household items, register today!

November / December


Chamber Holiday Events A season of fun for the whole family!

Sat. 11/30

Fri. 12/6

2nd Annual Tree Lighting

24th Annual Parade of Lights & Snow Festival

Historic Town Hall 2156 Alpine Blvd Alpine, CA 91901

Parade Route Alpine Blvd between W. Victoria & Tavern

Snow Festival 1830 Alpine Blvd Alpine, CA 91901

6:00pm - 7:30pm Live music, vendors, holiday treats, & more!

6:00pm 100+ unique floats decorated with lights!

5:00pm - 9:00pm Vendors, sledding, holiday treats, & more!

Presented by San Diego Gas & Electric

Presented by Viejas Casino & Resort and COX Communications

For more information:

Please call (619) 445-2722 or go to VisitAlpine.org


Mountain Country 107.9 FM | themountainfm.com | (619) 445-1079 | PO Box 2612, Alpine, CA 91903

Jonar R. Bonifacio, DDS "Dr. B" James M. Skaalen, DDS

NOW OFFERING Evening and Saturday Hours New Patients Welcome! Most Insurance Accepted

Cerec Porcelain Crowns (in one visit) 3D Cone Beam • Implants Invisalign • Cosmetic & Family Dentistry Cleanings & Periodontal Care • Root Canals Oral Surgery • Sedation Dentistry

Mountain Country 107.9FM is operated by East County Broadcasting Inc., a non profit community radio station. We provide local information, weather, community updates, and great country music streaming 24/7, including Traditional, Classic, and Texas Country! Nobody plays more Country!

(619) 445-8896 1620 Alpine Blvd. Suite 121 Alpine, CA 91901 www.alpinedentistry.com

Mercy Medical Transportation | www.mercymedtrans.com (760) 751-9797 | 27350 Valley Center Rd, Valley Ctr, CA 92082

The Chamber is courage. We stand up for what we believe in. And we are willing to fight for what’s right, so our businesses can grow and our community can thrive. We fight for you at www.alpinechamber.com

Catalyst. Convener. Champion.


© 2019 W.A.C.E. Western Association of Chamber Executives

Mercy Medical Transportation has been providing advanced life support, 9-1-1 services to suburban, rural, and wilderness communities since 1994. Mercy is proud to serve Alpine and the San Diego back country communties!

MEMBER LIST The Alpine Chamber of Commerce would like to thank the following businesses and organizations for their continued support. We ask that you support them with your business and let them know their support of the Chamber helped in your purchasing selection. Al Panchos Restaurant

Casino Inn

Mediterraneo Italian Bistro & Bar

Alpine Beer Company

Century Plumbing Company

Mercy Medical Transportation, Inc.

Alpine Castle

Children's Nature Retreat Foundation

MMW Accounting & Tax Services

Alpine Community Center

Clayco Electric

Mountain Empire Men's Club

Alpine Computer

Clean Sweep Janitorial Services

Mountain Hempire

Alpine Dentistry

Comfort Keepers

Mtn. Empire Unified School District

Alpine Education Foundation

Congressman Duncan D. Hunter for Congress

Mtn. Health & Comm. Services

Alpine Equipment Rentals, INC

County Motor Parts - NAPA

My Boys and Me Window Washing & More

Alpine Gardens & Gifts

Country Pet Hospital

My Happy Place Embroidery

Alpine Historical & Conservation Society, John

Country Wine & Spirits

On Line Bookkeeping & Tax Service

Cox Communications

Pacific Southwest Railway Museum

Alpine Landscape Materials

Data Disposal

Padre Dam Mun. Water District

Alpine Library Friends Association

Dave & Reema Real Estate Services

Parker Properties

Alpine Mobile Home Estates

Davic Construction

Postal Annex of Alpine

Alpine Orthodontics,Cynthia L. Jackson DDS &

Descanso Town Hall

Primary Residential Mortgage Inc. - Chris

East County Broadcasting


Alpine Pageant Ambassadors

East County Magazine

Quest Church of San Diego

Alpine Paving

East County Pump Service

REACH Air Medical Services

Alpine Pepper Tree Farm & Vineyard

East County Transitional Living Center

Republic Services

Alpine Physical Therapy & Wellness Center

EDCO Disposal Service

Robert Soto Insurance Agency - Farmers

Alpine Premier Properties

Edward Jones

Ryan De Prizio

Alpine Ranch Crossfit

Family Auto Service

Saddles In Service

Alpine Regional Center - NAI San Diego

German American Society

San Diego Gas & Electric

Alpine Shell Station

Golden Acorn Casino

Santee Lakes Recreation Preserve

Alpine Special Treatment Center

Good Samaritan Retirement

Screenmobile of El Cajon

Alpine Taco Shop

Granite Lion Cellars

Seamless Rain Gutters, Inc.

Alpine Twin Plaza

Greywood Kennels

Seek + Gather

Alpine Union School District

Grossmont Healthcare District

Sky Falconry

Alpine Urgent Medicine/California Mobile

Grossmont-Cuyamaca Community College

Soroptimist International of Alpine



Southern Indian Health Council

Alpine View Lodge

Jan Morse

St.Madeleine Sophie's Center

Alpine Village Apts.

Jeff Campbell San Diego Estates

State Farm Insurance

Alpine Woman's Club

Julian Charter School/Pine Valley

Stax Up Alpine Blvd & Tavern Road

Alsop & Assoc. Ins. Agency

Kamps Propane of San Diego

Summit at Alpine Apartments

Anytime Septic Service

Keli Jo Cadenhead

Susan Hobbs

Armor Home & Landscape Pest Control

Keller Williams

Sycuan Casino & Golf Resort

Ayres Lodge Alpine

Keller Williams Realty

Tag Stop, The

Back Country Land Trust of San Diego County

Kiwanis Club of Alpine


Back Country Mechanical

Lantern Crest Senior Living

Tractor Supply Co.

Barons Market

Lemon Grove Rod & Gun Club

US Small Business Administration

Brixton Capital - Alpine Creek Town Center

Liberty Mechanical, Inc. Heating and Air

US Promo Solutions

California Bank & Trust


VFW Bert Fuller Post 9578

California Options Real Estate (CORE)

Lions Tigers and Bears

Viejas Enterprises

Canvas Makers, The

Mary Kay Cosmetics

Village Carpets/Flooring America

Carlette Anderson Author/Publisher

Meadow Woods at Alpine

Waste Management

DeWitt Museum

MS Orthodontist


Viejas Casino & Resort ∙ 5000 Willows Road ∙ Alpine, CA 91901 ∙ 619.445.5400


Guests must be at least 21 years of age to enter. Guests must be at least 21 years of age to drink alcoholic beverages. Guests under 21 years of age are permitted in The Buffet, Ginger Noodle Bar, Baron Long Bar & Grill or Daily Roast only, but must be accompanied by an adult. Guests must be at least 18 years of age to enter Viejas Bingo. Families are welcome at the Viejas Outlets and the Viejas Hotel. Please play responsibly. For help with problem gambling, call 800.426.2537




Profile for alpinechamber

Alpine Chamber Magazine - Fall 2019  

Alpine Chamber Magazine - Fall 2019