Snapdeal Growth Driven by Women Reports Alpha Resource Partners Alpha Resource Partners have reported that up and coming Indian e-commerce company, Snapdeal is thriving thanks to a predominance of women using its site.
Alpha Resource Partners says fast-rising Indian online marketplace, Snapdeal is seeing much of its growth being driven by strong support from women using its site to buy and sell goods as online retailing continues to make inroads into the country’s shopping psyche.
“Rather than being another online store simply selling its own merchandise, Snapdeal’s more akin to eBay insofar as it enables sellers to use its site to promote their wares in return for anything between 5 and 30% of the sale price,” said an Alpha Resource Partners analyst.
E-commerce is still a fledgling concept in India – the market is nowhere as developed as that in its fellow emerging economy, China – but there are signs that it is some of the more trite arguments for online retailing as well as the social change represented by the prevalence of female users that are set to underpin its growth.
“We’re all used to hearing that online shopping means we can avoid the traffic, the shopper scrum and the dash for the last parking space at the mall but those things really do mean something to people in India’s crowded cities so we certainly expect to see the sector grow exponentially in the years ahead,” he continued.
Snapdeal says it is expecting mobile to account for more than 50% of its sales by the end of the year as more users acquire smartphones capable of accessing the internet.
Alpha Resource Partners says it is appraising several Indian e-commerce companies with a view to the preparation of a list of potential investment targets for the current year. About Alpha Resource Partners We are a multi-disciplined investment management boutique that boasts over 150 man years of experience in the global financial markets. We provide a broad range of services to both individual and institutional clients in a number of jurisdictions around the world. The steadfast commitment we make to our clients is the very cornerstone of the business ethos
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Alpha Resource Partners have reported that up and coming Indian e-commerce company, Snapdeal is thriving thanks to a predominance of women u...