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Cover Story...

CONTENTS

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ALPFA ANNUAL

PRE-CONVENTION ISSUE ALPFA 2011 National Raffle ALPFA’s Got Talent Salsa Competition Schedule At-A-Glance Special Events Top Reasons to Attend

8

Getting There

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Feature

Met-Life Can family structure dictate your level of financial comfort in retirement?

Robert Half

21

How to Grow and Nurture Your Professional Network

18

WOA

New Jersey and Hartford also Profiling Latina Leaders

37

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In Every Issue

Graduate Resources

44

ALPFA National President’s Message

5

Student Impact

47

Manny’s Message

5

News Lite

51

27

Contact Us

58

Professional Impact

PRE-CONVENTION ISSUE

ALPFA IMPACT 3


PRESIDENT AND MANNY’S LETTER

A L P FA

Hector Perez ALPFA National President

The 2011 Convention theme, Inclusion, Innovation and Inspiration, is one that has been inspired by an understanding that we, at ALPFA, have about what is going on around us. Today's business environment is challenged by new issues around the economy, technology, a growing marketplace and projected human capital shortages. Organizations have differing views on how to deal with these challenges. One thing they can agree on is the need for great talent – people within their ranks who have the leadership skills to face these challenges head on. ALPFA also recognizes the need for leaders who bring innovative solutions, who understand that inclusion is necessary to create high performing teams, and leaders that will inspire others to bring their best to work. That is why ALPFA is so committed to building leaders.

This is the intent behind all our offerings and the 2011 National Convention is no exception. This year's convention will once again provide our members with the opportunity to develop their leadership skills. Our workshops have been carefully selected with the goal of professional growth and leadership development for all our convention attendees. At the career fair, you will have the opportunity to engage with companies that are interested in meeting you and looking for those leaders that will bring value to their organizations. Let's not forget the networking opportunities. Take advantage of one of the greatest values the ALPFA Convention has to offer – an opportunity to build your network! Everygreat leader has one. We encourage all our members to attend the convention and take full advantage of all the opportunities it presents. Thank you to all our corporate partners for their continued support and partnership with ALPFA. A special thank you goes to the Walt Disney Company, our convention Lead Sponsor.

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The Future of ALPFA Starts Now It may sound odd to say the future of ALPFA starts now when, in fact, next year we will be commemorating 40 years as being the largest Latino organization for Latino professionals and students. In 1972, the need for our organization came from a simple fact – it was difficult for a professional with a Spanish sur name to get their foot in the door. The aim was to bring together a group of Latino CPA’s and form a unified voice to give Latinos the visibility and opportunities they needed and deserved. As we look over the past 40 years, there has been progress made, both for our members and for ALPFA. For one, we did not start out as ALPFA – that came in Manny Espinoza 2001 when we realized that, to have a greater impact, we had to widen our reach ALPFA CEO and the talents that represented us. It really has been in the past 10 years that we have experienced tremendous growth in our programs, membership and corporate support. So while there is much to celebrate next year, there is still much to be done. And that is why I see this as a new starting point for ALPFA. While I have read and heard many success stories from both members and corporate sponsors, we are just not where we need to be. In my recent letters I have been commenting on the Census data; the projected growth in the Latino workforce, the impact our dollars have on the community, and at the same time, the low numbers of Latinos completing higher education. If we started this organization because we could not get our foot in the door, the future of the organization is getting a seat at the corporate table, and elevating our status in the global economy. The impact of ALPFA needs to extend beyond our membership. We need to reach many more corporations that have yet to embrace diversity and inclusion. We need to promote higher education, and career options to our youth, we need to promote Latinas, we need to build more Latino Leaders. As an organization in the Latino professional community for nearly forty years, we have gained insight into the needs of our professional community, the importance of diversity and the talent of Latinos and it’s time to affect the bigger picture. There are much bigger things planned for ALPFA, and I will be announcing some of these at our upcoming Annual Meeting during our Annual Convention in Anaheim. We will become the association of choice and be recognized for our leadership, innovation and commitment to the success of our members. ALPFA will be a solution for members, corporate partners and a global workforce.

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Inclusion, Innovation and Inspiration

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A L P FA

PRE-CONVENTION SPECIAL

The ALPFA Annual Convention offers a unique experience by providing a forum for professionals and students to learn, network, reconnect and continue to grow the ALPFA family. This 5-day event offers several opportunities to expand your knowledge and sharpen those skills necessary in becoming leaders.

10 TOP REASONS to ATTEND

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3 8

SUMMER 2011

PROFESSIONAL DEVELOPMENT ALPFA offers over 40 workshops designed for professionals and students. Workshops are presented by representatives from Fortune 500 companies. Continued Professional Education (CPE) credit is available for all professional workshops.

CAREER FAIR With almost 100 participating companies ranging from Fortune 100 to Fortune 500 companies, the career fair gives attendees a full day to meet with recruiters and company representatives. No workshops are held on this day to avoid scheduling conflicts.

NETWORKING Whether you’re a professional looking for your next opportunity or a student looking for your first opportunity, the ALPFA Convention is the place to make it happen. Networking receptions and luncheons provide an excellent forum to meet and mingle with the person who may just help you land your next job.

www.alpfa.org


PRE-CONVENTION SPECIAL

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A L P FA

The winning ticket could score you a brand new 2012 Mercedes-Benz! Plus, proceeds benefit the ALPFA scholarship students. It’s a win – win!

WOMEN OF ALPFA: Leading with Inclusion, Innovation and Inspiration Benefit from workshops, panel discussions, and a luncheon celebrating and inspiring our Latina leaders.

NEW EVENTS! • Friday night Kick-Off Reception Featuring Shayla Rivera and Salsa lessons • 5k Inspiration Run • Product Pavilion/University Forum Meet companies and universities that want to reach you! New raffle added! Win a pair of tickets to the 2011 MTV VMA’s, an X Box, or a VIP Caesar’s package.

MICROSOFT EXCEL WORKSHOP Taught by well respected mathematics expert Wayne Winston, these hands-on workshops will teach you advanced Excel functions, data analysis and more. This workshop is a must for all professionals.

8

SALSA COMPETITION This year we are adding two NEW categories: Most Creative Costume and Best “Just Met” Couple. And don’t forget, there will be salsa lessons at the Friday night Kick-off Reception.

SOCIAL EVENTS The convention is a great time to see the ALPFA familia at its best – some have made lifelong friendships with members from all over the U.S.

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LOCATION, LOCATION, LOCATION Make the convention a family vacation! The Disneyland® Resort holds two great theme parks and is close to downtown Los Angeles, beaches and more!

ALPFA IMPACT

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ALPFA LIFETIME ALPFA would like to acknowledge its lifetime members. Thank you for your continued support!

Dora Maria Abreu Joe Acosta Sandra Aresti Raymond Arroyo Manuel Azuara Patricia Ballesteros Andres Baquerizo Violeta Bermudez-Pardo Andrew Boccio Allen Boston Ken Bouyer Marletta Boyd Michael Brodsky Brigette Bustos George Caballero Yesenia Cabrera Carlos Calderon Eugene Campbell Jose Campos Gloria Cano Michael Cardenas Santiago Carmona Maria Castanon-Moats Alfredo Cepero Yovani Colon Gerena Lissette Contes Andreas Coumides Anthony Curtis Joneil Custodio Marcos R. Cuzco Adam D'Angelo George de Cervantes Sergio De la Fe Gabriel de la Rosa Bradley Deckert Alberto Dent Stefanie Diaz Elizabeth Diep Linda Doubrava Alejandro Escalante Lupita Espinoza Manny Espinoza Paul Estrada Luis J. Fabiani George Famalett Manuel Fernandez Roseana Fernandez

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SUMMER 2011

Greg Flores Bret Friedman Erby L. Foster Jr. Benjamin Garcia Bernardo Garcia Catherine Garcia Frances Garcia Rafael Garcia Ray R. Garcia Victor Garcia Yvonne Garcia Zulema Garcia Eduardo Garza Mora Muhammad Gigani Pedro Goitia Claudia Gomez Gustavo Gonzales Victor Gonzales Ray Gonzalez Yaneth Gonzalez Manuel Guerrero Julio Guzman Lorraine Guzman Lori Hammond David Harrison Marcos Hidalgo Paul Horace Rafael Hurtado Pablo Ismael Fernando Jimenez German Jimenez Mabel Jimenez Peter Jimenez Kimberly Jones Juan Roberto Job Joseph Kosinski Dennis Langwell Nathalie Laureano Wayne Lee Graciela Londono Prof. Margarita Maria Lenk Suzette Longfellow Helen Lopez Helio Lopez Cesar Lostaunau Christopher Lui LeRoy Macias

Janet Maldonado Sampheas Mak Robert Marquez Adan Martinez Laura Martinez Luis Pedro Martinez Dominic Maldonado Joe Mella Sergio Menacho Steven Mendez Louis Miramontes Kaplan Mobray Niloufar Molavi Nancy Molina Faustino Montero Henery Montoya Edgar Morales Ricardo Moreno Manuel Munguina Ramon Navarro Susana Noles Elvia Novak Anita Nu単ez Avec Obrien David Ortega Nerelys Ortiz Carlos Otero Joe Pacheco Gabriela Parcella Alfred Peguero Jess B. Penilla Carlos Perez Diana Perez Elizabeth Perez Hector Perez Genaro Perez Jr. Emanuel Pleitez Ivan Paulino Phil Quezada Marcel Quiroga Ben Ramirez Cynthia Ramos Juan Ramirez S. Miguel Reyna Toni Riccardi Araceli Rios Shanina Rivera-Relles

Frank Rodriguez Gabriel Rodriguez Herman Rodriguez Marcos Rodriguez Pete Rodriguez Marisa Roel Danny Rojas Jane Rojas Habibe Rubio Dennis Rudder Claudia Sachs Ray Salazar Michael Salazar Michael Silva Jan Pierre Santiago George Sandoval Louis Schioppo Damaris Schneider Mark Sessions Mark Settles Michael Silva Chris Simmons Walter Smith Oscar Suarez F. Javier Taranoff Allen Thomas Mara Talan Mike Thibeault Eduardo Tobon Manuel Torres Theresa Torres Zameer Upadhya Jacqueline Valdez Robert Vallejo Vanessa Vargas Gilbert Vasquez Rosemarie Vergara Daniel Villao Walter Villela Dennis Villon Lydia Washington Roy Weathers Joseph Wehle Steve Whaley Maria Yip John Zamora

www.alpfa.org


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ALPFA IMPACT

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Friday, August 5th 1:00PM-6:00PM 5:30PM-9:00PM 5:30PM-6:00PM 6:00PM-7:30PM 6:00PM-9:00PM 6:00PM-8:00PM 7:00PM-11:00PM

SCHEDULE AT - A - GLANCE Satellite Registration KPMG VIP Reception* VIP Dinner* Hosted by Comcast Registration Open Deloitte Scholarship Dinner* Pre-Convention Kick-off Reception

Grand Ballroom Foyer Oceanside Brisa Courtyard Trillium Room Disneyland Center Lounge Grand Sequoia Ballroom A/D Grand Sequoia Ballroom E-H

Disneyland Hotel Paradise Pier Disneyland Hotel Grand Californian Hotel Disneyland Hotel Grand Californian Hotel Grand Californian Hotel

5K Inspiration Run KMPG Case Study Breakfast* Scholarship Student Orientation* ALPFA CAB Meeting Registration Student Workshops Professional Workshops KPMG Case Study Competition* Tuxedo Rental Scholarship Luncheon Sponsored by E&Y ALPFA Chapter Leaders’ Reception* ALPFA Annual Meeting ALPFA Welcome Reception Sponsored by Disney® “ALPFA’s Got Talent” Salsa Competition Sponsored by PwC

Center Lounge Pacific Ballroom A Pacific Ballroom C and D Sorrel Center Lounge Pacific Ballroom A and B Magic Kingdom Ballroom Oceanside, Redondo, San Diego A Ticket Grand Ballroom Mark Twain-Frontier Tower Magic Kingdom 1 and 4 Grand Ballroom Grand Ballroom

Disneyland Hotel Paradise Pier Paradise Pier Grand Californian Hotel Disneyland Hotel Paradise Pier Disneyland Hotel Paradise Pier Disneyland Hotel Disneyland Hotel Disneyland Hotel Disneyland Hotel Disneyland Hotel Disneyland Hotel

KMPG Case Study Breakfast* Registration Student Workshops KPMG Case Study Competition* Professional Workshops Tuxedo Rental Product Pavilion & University Forum E&Y Student Leadership Training* Recognition Reception Sponsored by PwC

Pacific Ballroom C&D Grand Ballroom Registration Oceanside, Redondo Pacific Ballroom B&A Magic Kingdom Ballroom 1-4 and Monorail A Ticket Grand Sequoia Ballroom Castle Sequoia Ballroom

Paradise Pier Disneyland Hotel Paradise Pier Paradise Pier Disneyland Hotel Disneyland Hotel Grand Californian Hotel Disneyland Hotel Grand Californian Hotel

Monday, August 8th 7:00AM-9:00AM 7:00AM-7:00PM 7:30AM-9:00AM 7:30AM-4:00PM 9:30AM-11:30AM 12:00PM-2:15PM 12:00PM-2:15PM 7:00PM-9:00PM 6:00PM-9:00PM

Career Fair Continental Breakfast Registration Lifetime Member Breakfast Sponsored by Bank of America* Career Fair and Expo (closed 12:00-2:00 PM) Tuxedo Rental/Pickup Leadership Luncheon - Professionals Leadership Luncheon - Students KPMG Case Study Awards Reception* Sponsor Receptions*

Grand Ballroom, Center Lounge Center Lounge Trillium Room Grand Ballroom and Expo Hall A Ticket Magic Kingdom Ballroom Pacific Ballroom Pier Side Pavilion TBD

Disneyland Hotel Disneyland Hotel Grand Californian Hotel Disneyland Hotel Disneyland Hotel Disneyland Hotel Paradise Pier Paradise Pier

Tuesday, August 9th 7:00AM-4:00PM 7:30AM-9:30AM 9:30AM-12:30PM 9:00AM-4:15PM 8:30AM-11:30PM 9:00AM-11:45PM 12:00PM-2:30PM 3:00PM-4:30PM 6:00PM-7:00PM 6:00PM-7:00PM 7:00PM-10:00PM

Registration ALPFA POWER Breakfast* Tuxedo Rental/Pickup Student Workshops Professional Workshops Women of ALPFA Professional Workshops Women of ALPFA Luncheon Women of ALPFA Panel Sessions Pre – Gala Reception GALA VIP Reception* GALA Awards Dinner Sponsored by Deloitte

Grand Ballroom Registration Center Ballroom A Ticket Oceanside, Redondo Magic Kingdom Ballroom 1,2,3,4 Sequoia South, Sequoia North and Trillium Grand Ballroom Sequoia South, Sequoia North Grand Ballroom Foyer Sleeping Beauty Pavilion Grand Ballroom and South Exhibit Hall

Disneyland Hotel Disneyland Hotel Disneyland Hotel Paradise Pier Disneyland Hotel Grand Californian Hotel Disneyland Hotel Grand Californian Hotel Disneyland Hotel Disneyland Hotel Disneyland Hotel

Cloak Room

Disneyland Hotel

Saturday, August 6th 6:30AM-8:00AM 6:45AM-7:45AM 7:00AM- 8:00 AM 7:00AM-12:00PM 7:00AM-7:00PM 9:00AM-3:45PM 9:00AM-3:45PM ALL DAY 9:30AM-11:30AM 12:00PM-2:00PM 2:30PM-4:00PM 4:00PM-5:00PM 6:00PM-8:00PM 8:00PM-1:00AM Sunday, August 7th 6:45AM-7:45AM 7:00AM-7:00PM 9:00AM-5:15PM ALL DAY 8:00AM-5:15PM 9:30AM-11:30AM 10:00AM-2:00PM 2:00PM-5:00PM 6:00PM-11:00PM

Wednesday, August 10th 9:30AM-12:30PM Tuxedo Drop – off * Indicates Event By Invitation Only ** Tuxedos should be placed in bag before returning


PRE-CONVENTION SPECIAL

A L P FA

STORY OF SUCCESS Over the past year, involvement with ALPFA on a local, regional, and national level has transformed my personal and professional life. Last spring during my final semester of graduate school, I discovered the ALPFA organization at UW-Milwaukee and quickly joined the student chapter. Soon thereafter, I learned of the 2010 Annual Convention while attending a Regional Student Symposium presented by ALPFA-Chicago. I brought news of the symposium and convention back to the UW-Milwaukee student chapter and recruited a few others to join me on the trip to Orlando. As August approached, I found myself making the trip alone but with a newfound confidence and optimism about the opportunities ahead. Personally, the timing of the convention couldn’t have been worse. My wife, Luisana, had just given birth to our daughter Natalya; my Jesse Waukau ALPFA STUDENT

former supervisor refused to approve my vacation request and our family’s financial position was strained at best. Countless times I juggled my hopes of experiencing ALPFA’s impact firsthand with the realities I faced

at home. Nevertheless, I believed in the personal investment I would be making and travelled to Orlando. From the moment I arrived at Disney’s Coronado Springs Resort on Saturday until the minute I left the following Tuesday, I was never bored, lonely or disappointed. Every minute of each workshop, panel discussion, luncheon, dinner and reception provided chances to learn and network beyond my furthest expectations. Best of all, the career fair allowed me exposure to Fortune 500 recruiters and endless opportunities. I am now preparing for relocation to Minneapolis to begin my career with Target Corporation as a Merchandise Planning Business Analyst. Had I not attended the convention and made a connection with a Target recruiter, the chance to work with such an innovative, energetic and inclusive company could have remained out of reach. I look forward to the many conventions to come and a lifetime of ALPFA membership.

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TOP ATTENDING A CONFERENCE •Read the conference agenda thoroughly, and select the sessions that will be most likely to improve your skills. Stay away from the seminars you could almost teach yourself, and "stretch" by hearing about topics you have not mastered. •Ask a professional colleague to become your conference buddy, so you can share what you learn. This collaboration will bring special benefits when you talk about presentations that only one of you attended. •Stay for the entire conference. You never know what good information you might miss by arriving late or leaving early. •Stay at the conference's designated hotel. You need to be where you can enlarge your network most effectively. Dr. Bill Lampton CHAMPIONSHIP COMMUNICATION

•When you attend conference parties, realize that potential employers, clients or business partners might observe your behavior. You are not really "off duty."

•Take plenty of business cards, to help new acquaintances remember you. •Tactfully collect as many business cards as you can, so you can follow up with post cards, E-mails, phone calls and appointments. •Become an active participant, asking questions and making comments. The topics will take on new life for you. •Meet and thank everyone who served on the conference planning committee. They deserve your compliments. And when you thank them, you will definitely stand out as one of the few who did. by Dr. Bill Lampton www.championshipcommunication.com

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Maltitol. Chocolate. Soy Protein. With everything we do and everywhere we are, you’re sure to find a career that fits whatever you choose. We’re looking for diverse individuals to add to our team to help bring innovative solutions to our customers. Learn about our positions, and submit your resume online at ichoosecargill.com.

© 2006, Cargill, Incorporated.

ormed by Light... 16

SUMMER 2011

www.alpfa.org


PRE-CONVENTION SPECIAL

HELPFUL INFO ACCOMMODATIONS Professionas-l Headquarter Hotel: Disneyland® Hotel $179 per night plus prevailing city and occupancy taxes. Disney’s Grand Californian Hotel® & Spa $209 per night plus prevailing city and occupancy taxes. Student Hotel: Disney’s Paradise Pier® Hotel $149 per night / $120 student rate per night plus prevailing city and occupancy taxes. RESERVATIONS DEADLINE for the ALPFA Convention Rate: JULY 8, 2011 ONLINE RESERVATIONS: https://resweb.passkey.com/go/ALPFA2011 or CALLING DIRECT: 714-520-5005 Please note, rooms may be sold out at time of publication, visit the ALPFA website for the latest information on accommodations. The ALPFA Convention rate is available three

days pre- and three days post- convention. ROOM CANCELLATION / NO SHOW POLICY: Reservations must be cancelled no less than five days prior to the event start date. If you come in a day later than your reservation start date, you will be charged for the missed night and may forfeit the rest of your reservation. Reservations made after JULY 8, 2011, are subject to the current standard hotel rate.

AIRFARE INFO Take advantage of a special 10% discount off applicable published (non-refundable) fares on American Airlines and American Eagle when booking your ALPFA Convention travel directly on www.aa.com. After you have selected your flights under the "Enter Passenger Details" tab, go to the “Promotion Code" field and enter the Authorization number 1481BL. This discount is valid for travel August 02 – 13, 2011, to Anaheim Orange County (SNA), Los Angeles International (LAX), Burbank (BUR), and Ontario (ONT) airports.

A L P FA

TRANSPORTATION Disneyland Express operated by Grayline/ Coach USA Services: Regular daily departures to: John Wayne/Orange County Airport Los Angeles International Airport Rates One Way OC - $17 Adults/ $14 Children (ages 3 -11) LA - $22 Adults/ $19 Children Round Trip OC - $27 Adults/ $18 Children LA - $32 Adults/ $25 Children AAA discount $5.00 off per person! Contact Information: 2001 S. Manchester Avenue Anaheim, CA 92802 (800) 828-6699 Reservations not needed for pickup at airport or for scheduled hotel pickups. Wheelchair accessible buses are available but reservations must be made 72 hours in advance.

WORTH NOTING... Convention Protocol: Please arrive to all events on time and stay until the program concludes. Late arrivals and early departures are disruptive to the session leader(s) and to other attendees. Be cognizant of the noise levels during the late evening hours and of your professional commitment to participate in morning sessions. For CPE credit, you must sign in on the sheets provided during the sessions. Attire: Business casual attire is appropriate for all CPE and Student Sessions.

We encourage you to wear black and white to the Welcome Reception;Sponsor Reception is business casual. The ALPFA Gala is semiformal and tuxedo rentals are available onsite for a fee. Smoking: The Paradise Pier Hotel has its smoking rooms on the 13th floor, the Disneyland Hotel has smoking rooms on the second floor of one tower and the Grand Californian is completely smoke – free. Smoking is prohibited inside stores, dining areas and restrooms.

TIME FOR FUN... Disneyland® California Adventure Park: There’s even more magic to be discovered right next door to Disneyland Park. At Disney California Adventure Park, Disney stories come to life in new and exciting ways — from incredible shows to amazing attractions. Plus, you’ll find favorite Disney Characters and a larger-than-life nighttime entertainment spectacular. The adventure never ends as your imagination runs free at this one-of-a-kind Disney theme park!

Disneyland® Park: Visit Walt Disney’s original theme park and celebrate the worlds of yesterday, fantasy and tomorrow with timeless attractions, dazzling entertainment and magical moments that last a lifetime. Park Ticket Specials: As a convention attendee, you can purchase tickets at a special rate! Ticket sales end July 30th and tickets are valid July 31stSeptember 13th, 2011. For more information, visit the passkey Disney site under “Accommodations” in the ALPFA Conveniton section.

Get Transformed by Light...

hit W d n ka Wear Blac

AL e th o et

me Reception! o c l We A PF

Saturday, August 8 6:00 -8:00 PM Disneyland Hotel


A L P FA

ROBERT HALF PROFESSIONAL NETWORKING

PROFESSIONAL Sharpening your networking skills

Understand What Networking Truly Is Strike While the Iron Is Hot

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SUMMER 2011

www.alpfa.org


ROBERT HALF PROFESSIONAL NETWORKING

A L P FA

Be a Joiner

Always Keep Your Word

Think Quality, Not Quantity

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ALPFA IMPACT

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METLIFE FAMILY MATTERS

A L P FA

FAMILY STRUCTURE FINANCIAL SUPPORT

Family structure is a critical and often overlooked component of retirement planning. A new study from MetLife’s Mature Market Institute shows that family dynamics strongly influence retirement planning for people in mid-life.

— Living Well In Difficult Financial Times.

To learn more, download the MetLife Family Matters Study by visiting www.metlife.com.

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CHAPTER IMPACT

A L P FA

CELEBRATES LATINO CULTURE

The 2011 ALPFA Seattle Award • Outstanding Partner(s) of the Year – Deloitte and Microsoft Corporation • Outstanding Champion of the Year – Paul Horace • Outstanding Professional Member of the Year – Sam Romero • Outstanding Student Member of the Year – Giovanni Del Torro

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CHAPTER IMPACT

A L P FA

LATINO LEADERSHIP IN HEALTHCARE

With an impressive attendance filling up the room at Blue Cross

“I am very happy with the turnout, the speakers and the impressive

Blue Shield of Massachusetts’ headquarters, ALPFA Boston

content that was offered at this event”, stated Joyce Beach,

welcomed members of the community to participate in a panel

Director of Diversity for event host Blue Cross Blue Shield of

discussion entitled, “Latino Leadership in Healthcare: Perspectives

Massachusetts. 

on a Changing Landscape.” 

“The goal of the summit was to expose our membership to current

The event, held on Thursday, June 9th, marked the First Annual

challenges and opportunities in one of the most vibrant industries

Healthcare Summit for the professional organization, which

through the eyes of one of the most prominent healthcare leaders

featured Steward Healthcare System Chief Executive Officer and

in Dr. de la Torre,” explained ALPFA Boston Executive Vice

President Dr. Ralph de la Torre as keynote speaker.

President Juan Lopera.

The summit also featured a panel discussion with distinguished

ALPFA is the premier national

Latino healthcare leaders who offered their perspective on the

business

much – discussed challenges in the healthcare industry.

expanding opportunities for

Moderated by North Shore Medical Center physician, Marisela Marrero, M.D., the panel was comprised of: Dr. Joseph Betancourt, Director of the Disparities Solutions Center at Massachusetts General Hospital; David Morales, Vice President for Public Policy and Strategic Planning at Steward Health Care

Latino

organization

Leadership

in

for

the

global market. The ALPFA Boston chapter has more than 2,300 active members with over 50 corporate partners.

System LLC; and Juan Lopera, Director of Contracting Strategy and Analytics at Tufts Health Plan. Dr. de la Torre also participated on the panel.

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CHAPTER IMPACT

A L P FA

ALPFA WASHINGTON, DC

On April 7th, Northrop Grumman (NG) hosted a networking and

“We want far more diversity in our leadership team. We’re not

recruiting event in Washington, DC to herald the move of their

bashful about that.”

corporate headquarters from California. At the event, NG focused on their commitment to diversity and the Washington, DC area.

The presidents of the local affinity groups were all treated to a special

meeting

Though their headquarters will officially move to a suburb of

with the panelists

Washington, DC, they have had employees based in the DC area

30 minutes before

and throughout the world for years. Over 200 people attended this

the start of the

event, including members from other affinity groups such as the

event as well as

Society of Hispanic Professional Engineers (SHPE), National

reserved front row

Association of Black Accountants (NABA) and National

seating. A special

Association for Black MBA (NBMBA).

attendee

Guest panelists for this

event were as follows: • Sandra Evers-Manly –Vice President, Corporate Responsibility • Darryl M. Fraser – Corporate Vice President, Communications • Hugh E. Taylor – Vice President, Washington Office Operations • Bob Waters – Vice President, HR Strategy and Talent Management

was

Frances Garcia, Inspector General of the Government Accountability Office (GAO).

She was recognized by Sandra

Evers-Manly. Northrop Grumman will continue its commitment to diversity as they headquarter in Washington, DC and continue to partner with ALPFA. And why not? As Bob Waters mentioned, “We’re a company of immigrants.”

Also in attendance was Heather Laychak, Corporate Director, Enterprise Talent Acquisition, who served as panel moderator. Mr. Waters mentioned during his portion that NG hires about 10,000 people per year with an expected overall 8% attrition rate. 70% of their openings are for technical positions all over the world. Reassuringly Sandra Evers-Manly mentioned that there are 23 Employee Resource Groups within the company and that:

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CHAPTER IMPACT

DETROIT MAYOR DAVE BING

A L P FA

PERSONAL BRANDING PRESENTATION

ALPFA Michigan, in partnership with Financial Executives

MIAMI, FLORIDA – On Thursday, May 19, ALPFA Miami hosted

International (FEI) and the National Association of Black Accountants

Kaplan Mobray to present: The 10K’s of Personal Branding. More than

(NABA), held a large diversity event at the historic Detroit Athletic Club

150 people attended this special presentation at the Four Seasons in

(DAC). The mayor of the City of Detroit, Dave Bing, was the keynote

Miami, Florida. During these times, where competition is tighter and

speaker. The theme of the event was, "How can we work together to

the market is more selective as to the professionals it hires, retains and

improve Detroit?"

promotes, ALPFA Miami invited Mr. Mobray, an acclaimed author,

Dave Bing was elected the 62nd mayor of the City of Detroit in May 2009 as part of a special election. A native of Washington, D.C., Bing is a graduate of Syracuse University where he earned his Bachelor of Arts in Economics and was later bestowed an honorary Doctorate of

career coach, and motivational speaker, to share his personal experiences and insights on how to distinguish oneself, enhance one’s career opportunities and build a strong professional network through personal branding.

Laws in 2006. He was also a National Basketball Association (NBA)

ALPFA Miami hosted a networking reception both prior to and after Mr.

legend, playing primarily for the Detroit Pistons. In 1996, he was

Mobray’s presentation. It promoted one of the overarching themes of

named one of the NBA's 50 Greatest Players of all time.

the event – building one’s personal brand at all times. As part of the

During his keynote address, Mayor Bing drew parallels between the challenges he faced growing up and the challenges the Detroit

post-event reception, Mr. Mobray held a book signing to promote his best-selling book, The 10K’s of Personal Branding.

community faces today in this tough economy. He talked about the five

ALPFA Miami President Brett Friedman kicked off the event by

P's that he had learned from his coach, “proper preparation prevents

emphasizing ALPFA’s mission, that of creating opportunities, building

poor performance,” and how he still uses it to good effect while facing

relationships for its members, and expanding Latino leadership. He

tough challenges.

thanked all in attendance, recognizing the initiative and commitment to

Other speakers that evening were Marie Hollein, FEI National President and CEO, Greg Johnson, NABA National COO, and Hector

personal and professional development each in attendance was demonstrating.

Perez, ALPFA National President. Hector talked passionately about his

Throughout his presentation, Mr. Mobray interacted with audience

long association with ALPFA, and how he managed the dual

members, engaging them in the process of defining and improving their

responsibilities of his professional career at PricewaterhouseCoopers

personal brands. He consistently demonstrated why he is considered

and his various roles at ALPFA through the years.

one of the most energetic, dynamic speakers around, while serving as

The event was a grand success with over 250 guests in attendance. Among those in attendance were prominent C-suite executives of

an example of living according to the principles of his 10K’s of personal branding.

various large companies, including Detroit's Big Three automotive

Everyone who attended the event consistently praised Mr. Mobray, his

manufacturers. The event was widely covered by the local media.

overall message and presentation, and the event itself. “Attending a

Attendees also enjoyed the opportunity to spend time networking with

presentation or buying a book by Kaplan is something everyone should

other professionals, and left the event satisfied knowing that the

do if you want to achieve personal and professional success” said Brett

leadership of Detroit was in the right hands.

Friedman. ALPFA Miami thanks PwC for sponsoring its first marquee event of 2011.

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CHAPTER IMPACT A L P FA

IN THE LIVES OF 800 STUDENTS IN CHICAGO

In the spring of 2011, ALPFA Chicago partnered up with Junior

I have had the honor of volunteering with Junior Achievement in

Achievement (JA) to help them reach their goal of impacting

the past, working with 3rd and 4th graders. This year, I was excited

410,000 students in the Chicagoland area with the important

to work with 8th graders utilizing the JA program, "Economics for

message of being financially responsible. This year, ALPFA

Success," that is used for all middle school children. Using this

Chicago had community days with two schools in traditionally

program we were able to discuss personal finance and career

Latino neighborhoods: Madero Middle School (in the little Village

options based on the students’ skills, interests and values.

neighborhood) and Nixon Elementary School (in the Humboldt

Throughout the day, the students learned about the concepts of

Park neighborhood). Both of these schools average just over 97%

credit, insurance and interest, and applied their skills of decision –

Latino population and 98% low income.

making and critical thinking using fun hands – on activities.

ALPFA Chicago has partnered with Junior Achievement because

Overall, the students welcomed the idea of learning about the

we want to contribute to their mission of inspiring and preparing

value of a dollar and the concept of good spending habits. They

young people to succeed in a global economy as we focus on

also appreciated getting a perspective from a Latino business

building strong Latino leaders. JA's hands-on programs teach the

professional. Over 800 students were impacted by ALPFA Chicago

concepts of work readiness, entrepreneurship and financial

volunteers throughout the two community days.

literacy to young people all over the world.

Joseph Morales at Nixon Elementary

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Rick Cerda at Nixon Elementary

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WOMEN OF ALPFA

A L P FA

BE FEISTY – BE FEARLESS – BE FOCUSED

Pegine Echevarria’s energy and confidence could be felt

You have to know where you are going in order to get there. If your

throughout the room at the Newark Club where the NJ Chapter

career plan is not on paper – it’s not real. Write it down!

hosted its annual Women of ALPFA event. Pegine, author and motivational speaker, delivered an empowering message to the

Lesson #4 – Have Fun – Don’t be too serious; people like being around other people who are engaging and fun!

women (and few men) in the room. Her mantra. “Be Feisty – Be Fearless – Be Focused – Have Fun!” was repeated by everyone in the room as she elaborated on each point with lively mannerism, humorous stories and practical advice. She literally had the crowd cheering from their chairs and following the

Pegine’s message truly resonated with her audience. Amber Reynolds and Jennifer De Maria from J.H. Cohn shared their thoughts, “This is our first ALPFA event. I thought it was very inspiring and energetic! She made it very easy to apply to everyday life. Very feisty!”

steps to her “networking” dance all around their tables. So what does it take to be a feisty, fearless, focused and fun female leader?

At the end of the event, I caught up with Pegine and asked her what final words of advice she had to share with the Women of

Lesson #1 – Be Feisty – Dedicate yourself to do your best and communicate your needs to others. Don’t be afraid to negotiate. Invest in yourself and understand your worth.

ALPFA. “The thing to understand is the value of who you are to the organization. It is critical. It’s important to always focus on ‘why they choose me’ and understand who you are. Your volunteerism

Lesson #2 – Be Fearless – Have the courage to be you. Say it out

in ALPFA is a representation of being a Latina among other

loud, “I AM A LATINA!” Be committed to yourself – to be seen,

professionals, as well as a visual that your company invests in

heard and noticed. Have the courage to ask for opportunities!

diversity. And, most importantly, you should always know your own

Lesson #3 – Be Focused – Potential is what you choose it to be.

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value.”

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WOMEN OF ALPFA

A L P FA

LIVING TO WORK OR WORKING TO LIVE: ALPFA Hartford held its biggest and best Women of ALPFA program to-date on Friday, March 25th. The theme for the 4th Annual Women of ALPFA Summit this year was, “Living to Work or Working to Live: Taking Control of Competing Priorities,” with lead sponsor Mass Mutual. Our platinum and gold sponsors were Aetna and ING. All of our chapter sponsors and many other companies also participated by purchasing company tables. The program was kicked off with a Member Only VIP Networking Breakfast with our Lead Sponsor, ALPFA members, and invited guests. The breakfast provided the opportunity to network with seasoned professionals and learn about Mass Mutual.

The

program continued with lunch along with warm welcoming remarks from Connecticut’s Deputy Commissioner of Public Health and Special Advisor to the Governor on Healthcare, Jeanette DeJesús.

Our keynote speaker from Mass Mutual,

Sonia Macias Steele, provided her insight on managing your work and life balance with ten practical life solutions that complemented our theme. Sonia provided a heartfelt presentation and engaged the audience with her charming and energetic personality. Her presentation provided sensible and valuable tips. After lunch and the keynote presentation, this year we also offered our attendees the option of choosing between two concurrent breakout workshops. Attendees chose from either Managing Change or Healthy Lifestyles. In the Managing Change workshop, a panel of women leaders spoke on how to manage life changes such as moving, transitioning to a new job, starting a family and more. The

This year’s Women of ALPFA Summit was a huge success and

panelists provided valuable insight on maintaining and advancing

everyone left with tips on managing their careers and personal life

your career while planning all the other moves in your life and

balance as well as tips on living healthy. The feedback from the

shared their personal stories! In the second workshop on Healthy

speakers and the attendees was fantastic and we look forward to

Lifestyles, attendees learned how personal health behaviors can

continuing to provide top notch Women of ALPFA programs to our

directly impact health outcomes. Attendees walked away with

members and friends of ALPFA.

tools to manage stress and make smart decisions that will make an impact.

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PROFILING LATINA LEADERS

A L P FA

AWARDS 20 “UP-AND_ COMING” LAWYERS OF 2011 Camille A. Marcos knew since she was a fourth-grader that she

She also devotes time to helping the younger generation through

would become a lawyer. She’s also always known that doing well

a two-year mentoring program that pairs high school students with

and doing good are not mutually exclusive propositions.

professionals. I had a student who has now gone on to college,

“What attracted me to the law was my personality. I was always seeking what was fair and just,” Marcos says. “I wanted to have a

and I helped her get scholarships through the program, “Marcos says. “She has an interest in going to law school.”

career where I’d be able to help people, particularly in areas where

She works to connect people on a professional level as well,

many people don’t have a voice. I wanted to be in a position where

through her work with the Boston Chapter of ALPFA, which has

I have the power to help others.”

developed a series of law – focused events. ALPFA-Law provides

Now, just four years after graduating from law school, Marcos is the principal of Marcos Law Offices, a growing law practice that

programming to lawyers and also coordinates with other financial professionals.

focuses on bankruptcy, immigration, business and family law.

With all she has going on, Marcos still has an eye on the future.

For many lawyers, that would be more than enough. Not for

“My long-term goal is to build my practice and to continue to

Marcos. She devotes nearly all her personal time to organizations

provide legal assistance to the community,” Marcos says. “I also

that help low-income communities, non-English speakers and

always try to help those who come after me through mentoring

others who need help navigating the legal system. “It has always

young lawyers and students. That is an important aspect of my

been important to me to maintain at least part of my career to help

career and personal life.”

those who are less fortunate, by volunteering a lot of my time to organizations that help low-income clientele and Spanish speakers, because I speak Spanish.”

“Being an attorney makes me happy, and it provides me many opportunities. So even though I am busy, it doesn’t seem that I am not living a balanced life or that I am doing too much. I get involved with things that I enjoy.”

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PROFILING LATINA LEADERS

A L P FA

TO THE C-SUITE An inexperienced college student starts out

consulting. She returned to the United States in 2004 and started looking

as a mailroom intern and, thanks to hard

for a new career opportunity. But with two young daughters, work/life

work, dedication, and just a little bit of good

balance had become a key priority. Fortunately, Olide’s past networking

fortune, works her way up to become a

opened the door to a new opportunity when a former KPMG colleague

partner. Maria Olide, who grew up in Central Valley, California, and attended the University of

suggested she look into joining the Advisory practice. “At that point, I had some other opportunities at other firms, but I felt a lot of loyalty to KPMG for giving me those opportunities early on.”

California, Berkeley, interned through the

Olide joined the firm’s Advisory practice and picked up right where she left

INROADS program after hearing about the

off, with a quick rise up the ranks that ultimately led to being admitted to the

program from a fellow student. “I wasn’t

partnership in September 2007. “I never would have gotten to partner if it

even an accounting major, and I didn’t

weren’t for the fact that I had extraordinary support from the partners I

know a lot about KPMG,” she says. “But I

worked with. So now I feel like it’s my turn to focus and give back.” One of

thought it could be interesting and figured I

the ways Olide does this is by serving on the Corporate Advisory Board of

should try it out.” Olide spent the next three summers at the firm, starting

the ALPFA Silicon Valley Chapter. Olide adds, “I have served on the

her first intern assignment in the mailroom and, during that time, took

Corporate Advisory Board for the past couple of years. In that role, I have

advantage of as many networking and training opportunities as she could.

worked with the Board to provide guidance and support for their various

That approach paid off, as she was hired into the firm’s Audit practice full

programs. One of the most significant programs we offer is the Women of

time in January 1992 and quickly rose through the ranks to become a

ALPFA, and I also served as a panelist for one of our events.”

manager.

Today, when mentoring younger professionals, Olide has a simple

In 1997, Olide decided to pursue an advanced degree and, after getting an

message: “Work hard, but not at the expense of who you are. Make sure

MBA from Stanford, moved to Europe with her husband and did strategy

you don’t compromise your values.”

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A L P FA

GRADUATE RESOURCES

ALPFA’s Annual Convention We are excited to launch a new educational event for our members and convention attendees: the Product Pavilion/University Forum scheduled for Sunday, August 7th, from 10:00 a.m. – 2:00 p.m. with a unique focus on Graduate Education. This is a special opportunity for current students and professionals to gain additional insights on obtaining an advanced degree. “The purpose of this event is to expose Business Schools to ALPFA’s talented Latino pipeline and for our members to grasp hold of the many benefits of pursuing a graduate education,” said Pamela Ravare-Jones, Chief Operating Officer for ALPFA. Our attendees will benefit by meeting Top MBA Business Schools throughout the country and conversing with admissions and recruiting representatives. Participating Universities include UCLA – Anderson School of Business, The University of Virginia – Darden School of Business, Cal State LA – Graduate School, and Duke University's - Fuqua School of Business, to name a few. For a full list of participating universities, attendees can view the convention website at www.alpfa.org. According to a recent article published by our Strategic Partners Bell Curves, there is brighter news on the horizon for MBA students seeking post-graduate employment. According to the MBA Career Services Council, both on-campus recruiting and postings for full-time employment for MBA graduates were up from spring and fall 2010 numbers. The results were generated from MBA CSC's spring 2011 Recruiting Trends Survey, and show that 76% of respondents indicated an increase in on-campus recruiting. Similarly, 86% indicated an increase in full-time job postings. Both numbers speak to increasing demand for highly qualified MBA graduates, and are in line with other positive job and salary indicators in the field.

Awareness Of A Need

When I started my career in 1999 in Marketing – Strategic Services at Blue Cross and Blue Shield Association, I became aware of the need to increase my business knowledge. I obtained my undergrad degree in Anthropology and International Studies from Iowa State University, which was great but limiting if I planned to continue in the business field. In these unique fields of study, I learned in-depth research skills, the elements that make up human culture, and the evolution of culture and society at both a local and global level. My undergrad degree gave me a good foundation, but it did not include knowledge of how business decisions are made and the necessary strategies to put them in place. I soon realized that my continued success in the business world required that I go back and fill this educational gap. Thus, I started my MBA in International Business Management at DePaul University, in the fall of 2001 on a part-time basis. My business knowledge increased from the onset. I learned how to read a balance sheet, determine performance metrics on key projects, work as a team to develop comprehensive strategies, analyze case studies and determine necessary excellence standards within companies. I was delighted to find that I was able to incorporate my new business knowledge within my existing comprehension of human culture and behavior in order to run a successful organization. After graduation in 2003, I had the pleasure of using my MBA education as I took on additional leadership as part of the Diversity Council at my company. I also assumed leadership on the ALPFA Chicago Board which contributed to my passion of helping the Latino community. As I expanded the practical application of my new education and skills, I was confident that I could take on greater business responsibility. So in 2010, my new education and business confidence played a key role in my becoming the first Executive Director of the ALPFA Chicago Chapter. On a daily basis, I utilize my formal MBA education when managing my chapter projects. It was a huge decision to pursue an advanced degree, however, the personal value and learning obtained was most beneficial to my career today.

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GRADUATE RESOURCES

Manhattan GMAT Q &A How important is the GMAT score in my application? • How quant-heavy is your post-MBA career likely to be? •How good is your GPA? Was it earned in a major that required alot of quant or analytical skill? • When was your last math course, how hard was it, and what grade did you earn? • What is the average GMAT score (and standard deviation) of the entering MBA class in the last five years? A brand manager will not be held to the same quant standards as an investment banker. A 3.5 major GPA in Physics will speak more about your quant abilities than a 3.5 major GPA in Art History. Earning an A in a college Calculus course outclasses a 3 on your AP Calculus test. And, lastly, some schools are just more flexible when it comes to the GMAT score.

Each business school is

different and may choose to focus on other parts of an individual’s application. In conclusion, the GMAT is not the centerpiece of your application. However, it always helps to dominate this exam.

A L P FA

How is the GRE exam evolving? Indeed, a new GRE exam is launching this August. Highlights include: • No longer a section on antonyms; • Fill-in-the-blank added to math and some questions will have multiple correct answers; • Scoring scale range changing from 200–800 to 130–170; • At first, the new GRE will require a long waiting period for receiving scores. People taking the exam in August will not receive their scores until November.

How is the GMAT exam evolving? In June 2012, the GMAT will remove one of its two essays and replace it with a 30-minute section called Integrated Reasoning. Highlights of the new section may include: • Sort and filter a spreadsheet to identify data trends among multiple columns and rows; • Analyze a graph (e.g. regression line superimposed over data points) and discuss patterns in the information; • Study a series of business memos and draw conclusions. of the entering MBA class in the last five years? For more information about Manhattan GMAT’s specialized focus, content-based curriculum, and teaching excellence please visit www.manhattangmat.com

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STUDENTS OF ALPFA

A L P FA

Students of ALPFA: With the school cycle having come to an end, I would like to thank all of our participating ALPFA student chapters, student leaders, professional leaders, and members for helping make 2010-2011 academic year a successful and rewarding one. With 64% of ALPFA’s 15,000 members being composed of students, ALPFA continues to provide and expand quality programs and opportunities to our student members. As we focus on providing students a lifetime of opportunities, I thank you for your high level of enthusiasm and engagement with your student colleagues, professional members and partners. As we move into the summer months, don’t lose touch with your ALPFA network. Continue to be engaged and proactive through your local student and professional chapter networks. An excellent opportunity for you to continue benefitting from your ALPFA membership experience is the upcoming 39th ALPFA Annual Convention, which will be held August 5th – 10th in Anaheim, CA at Disneyland. This year’s theme, “Inclusion,

Geraldine Contreras Director of Student Affairs

Innovation, and Inspiration,” is reflective of ALPFA’s mission which focuses on expanding opportunities for college students who seek careers in Business, Accounting, Finance and

related fields. ALPFA’s overall objective for our Convention is to present opportunity and access to corporate America while advocating the value of diversity and showcasing the talent our community holds. The five-day event will include career-enhancing student workshops designed to prepare students for the work environment, opportunities to learn about leadership, career growth, and the impact of networking, and the Career Fair where dozens of companies will share and highlight the careers, products and services that their organizations offer to students and professionals. I encourage you to consider the opportunities for your career at the ALPFA Annual Convention. Come learn about trends in the industry and learn how to improve your marketability skills in a highly competitive work environment. Utilize the ALPFA Convention as an opportunity to expose yourself to your career interests and speak to excellent resources such as representatives and recruiters from companies from your fields of interest. Become eligible for on-site interviews by submitting your resume on ALPFA’s Career Center, and network with students and ALPFA members from across the country at this national event. Student Members are entitled to significant discounts on national convention registration fees from now through late July. Student Registration ($175) gives you accessibility to Luncheons, Student Sessions, Social Events and Receptions, ALPFA Awards Gala Dinner and the Career Fair & Expo. For detailed information, visit www.alpfa.org/convention2011. Along with local ALPFA leadership, I look forward to serving as a support and resource center for students. If I can be of any assistance to you, please do not hesitate to contact me at: geraldine.contreras@national.alpfa.org.

Best regards,

Geraldine Contreras

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STUDENTS OF ALPFA

A L P FA

“MEET THE FIRMS” ALPFA Seattle’s 2011 “Meet the Firms” event was a great success with 100+ attendees. For this annual event, ALPFA partnered with NABA and ASCEND. It was a unique networking event that allowed students to ask a panel of professionals questions about their careers, recruiting, and the firms in general. Firms represented at this year’s event included PricewaterhouseCoopers, Deloitte, Ernst & Young, KPMG, and Moss Adams. Being able to hear multiple perspectives on the same questions added greater value than just networking with one professional at a time. As some students are still developing networking skills and confidence when approaching professionals, this was a good opportunity for these students to hear about the professionals’ experience without having to directly approach them. The event was a good mix of networking, conversation over dinner, and the panel session. The responses from the panel participants were quite helpful to the students. They seemed candid, honest, and gave good insight into what to expect when beginning to work at one of the firms. It was especially interesting to hear about the overseas experiences some members had to share – as these are not always brought up in networking events. As a student, it is always helpful to hear about a professional’s experience and how they arrived to where they are today. It helps guide some of our early decisions that can have a profound impact on our future. Events such as “Meet the Firms” provide the opportunity for us to ask questions, make connections, and learn from each other.

PREPARING FOR THE ALPFA CONVENTION The convention offers opportunities to get ahead in your career, but you need to be prepared, and beyond the Career Fair. With these helpful tips, you’ll be ready to tackle the convention and make the most of it! See you in Anaheim. 1. You want to be prepared at all times; you never know who is observing you, so always have your “game face” on. No guts, no glory. 2. Research, Research, Research. Huge component at the convention; learn your companies of interest, before you arrive at the convention. Be ready. 3. Business cards-if you don’t think you need them. Wrong you do! (vistaprint.com is a great option) 4. Bring plenty of resumes and keep one or two on hand at all times. You never know when you’ll need them. 5. Attend workshops! 6. Ask questions at the workshops you attend. You’re already there, so be sure to get noticed. 7. Prepare your elevator speech or branding pitch helps for a smooth intro about 45 seconds to 1 minute long. To start your elevator speech: What makes you unique? What short story illustrates a successful outcome that you have produced or want to accomplish? 8. Find a balance between day/evening time events. Attending a culmination of both will grant you lots of exposure. 9. Get your professional wear out, it’s very important to appear polished at all times. Your attire will fluctuate according to the time of day i.e., workshop versus social function. Pack for both scenarios. To get a good idea of attire, take a look at last year’s online picture gallery. 10. Treat everyone like a recruiter – you never know who they are or what they do! There’s a method behind the madness; make sure you come prepared with one.

Need more tips? Contact me directly at nisainirivera@gmail.com or find me on Facebook NisainiAnjoiliRivera/facebook

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.................................................................................................

necessary in business and impacts our employees, the suppliers we work with and our consumers. Erby Foster, Director of Diversity & Inclusion, led a breakout session, “Leveraging Employee Resource Groups.� Clorox was recognized for outstanding efforts to tap into our external organizations to improve our recruiting and understanding of what it takes to build a diverse workforce.

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was touched on throughout the two-day event to show that diversity is

A L P FA

ALPFA Michigan celebrates Cinco de Mayo with a Mezcal tasting event

Multicultural on a NEW Level

The conference theme, Building Competencies, Growing Business,

NEWS LITE

On May 5th, the ALPFA Michigan Chapter, in partnership with the Consulate of Mexico, celebrated Cinco De Mayo with a Mezcal tasting event. Mexican gastronomist and food historian, Sergio Inurrigarro, specializes in the study, research and promotion of the culture of Mezcal around the world, in collaboration with the Ministry of Foreign Affairs in Mexico. He has participated in various seminars in Berlin, Rome, Ottawa, Moscow and Beijing, as well as in 56 cities around the US and Canada. Attendees enjoyed the opportunity to learn about Mexican culture and cuisine, as well as to spend time networking with other professionals.

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ALPFA Membership Form

A L P FA TM

Building Latino Business Leaders

ALPFA National Headquarters Telephone: (213) 243-0004 Fax: (213) 243-0006 Send Payment and completed form to: ALPFA 801 South Grand Avenue Suite 650 Los Angeles, CA 90017

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Mark this box if you DO NOT want auto renewal on your membership. Otherwise, your credit card will be charged a renewal fee.

GENERAL INFORMATION First Name

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STUDENT INFORMATION

•Students: please submit a copy of your student ID with the application.

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Ed. 2010-2011 v1

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MEMBERSHIP BENEFITS ALPFA MEMBERSHIP BENEFITS A L P FAALPFA Opportunities • Local Chapter Networking Events, Receptions and Programs • Access to Online Career Center - Job Searches - Post Your Resume - Industry and Career Articles • Recruitment Opportunities for Employers • Digital subscription to ALPFA Impact, ALPFA’s National Newsletter • Subscription to Hispanic Business and DiversityInc Magazine • Continuing Professional Education Courses • Scholarships, Mentorship and Internship Opportunities • National and Local email updates** Annual Convention Receive discounted pricing for the four-day event bringing together members from across the US with professional and student work-

shops, networking, panel discussions, luncheons, Awards Gala, and Career Fair. Professional Development • Serve on Local/National Boards and Committees - Leadership Skills - Management Skills - Team Building • Presentations and Public Speaking • Access to Business Leaders Graduate Students · Financial Assistance through Scholarship Programs · Access to various graduate degree resources on the ALPFA web page and Impact newsletter · Graduate workshops/sessions at the ALPFA Annual National Convention · Email invitations to graduate school fairs and business visits · GMAT materials for prospective students

· Discounts to the mba.com store · Access to workshops and online resources for GMAT testpreparation material Programs • Women of ALPFA Launched to create opportunities for professional Latinas through leadership skills, training, mentoring and career advancement. • Finance/Executive/Leadership Summits Brings together a panel of business leaders to address topics such as leadership skills, diversity and challenges facing Latino professionals. • Executive Series Designed specifically for mid-career and executive-level professionals with 10+ years of experience to network and learn from each other. • ALPFA Cares/Community Service ALPFA partners with organizations such as VITA to give back to our communities.

• ALPFA Regional Student Symposiums Designed specifically to foster professional development, training, and career growth. Program includes: educational workshops, networking, luncheon and Career Fair. • ALPFA’s Annual Scholarship Program ALPFA has awarded almost $650,000 in scholarships over the last 6 years. • ALPFA KPMG Case Study Competition Students from over 30 schools compete to solve complex accounting cases and present their findings to KPMG and ALPFA professionals at the Annual Convention. The experience exposes students to the possibilities of what it may be like to work for a Big Four firm. **Option to Opt-out

MEMBERSHIP REQUIREMENTS Professional Membership $120/yr. or $300/3yrs. or $1,200/Lifetime* • Professional who shares our values, mission, and principles • Holds a minimum of a baccalaureate degree, or its international equivalent, in business, finance, accounting or related profession • Holds an equivalent professional certification in a related profession

Associate Membership $120/yr. or $300/3yrs. or $1,200/Lifetime • Professional who shares our values, mission, and principles • DOES NOT meet the qualifications of general or student membership Undergrad Student Membership $20/yr. • Student who shares our values, mission, and principles

• Shows current full-time enrollment in an accredited college/university Graduate Student Membership $30/yr. • Student who shares our values, mission, and principles • Show-current full-time enrollment in a graduate program at an accredited college/university *In addition to the benefits of a professional membership, lifetime members receive a commemorative lapel pin, exclusive access/acknowledgement during the Annual Convention, and recognition in an issue of ALPFA Impact.

WHO/WHERE TO CONTACT US National Office 801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017 (213) 243-0004 / Fax: (213) 243-0006

New York Office

55 Broad St., 18th Floor New York, NY 10004 (646) 695-4202 / Fax: (646) 695-4201 Manny Espinoza Chief Executive Officer ceo@national.alpfa.org

Los Angeles Pamela Ravare-Jones Chief Operating Officer pamela.ravarejones@national.alpfa.org

GENERAL INFORMATION ALPFA Impact is published for informational purposes only. Views represented by contributing writers do not necessarily reflect the views of ALPFA. Submission of a story or photo constitutes permission to run but does not guarantee publication. All articles are subject to editing, space availability and modification and publisher has final say in content. Good quality color photos or high resolution digital files are required but, regrettably, cannot be returned. Download our media kit at www.alpfa.org.

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Zenaida Avelar Mendoza Vice President, Marketing and Branding zenaida.mendoza@national.alpfa.org

Jason Windscheffel Membership Data Administrator membership@national.alpfa.org

Linda Andreani Vice President, National Programs linda.andreani@national.alpfa.org

Mark Haynes Online Communications Manager mark.haynes@national.alpfa.org

Steve Calderon Controller steve.calderon@national.alpfa.org

Carlos Perez Art Director carlos.perez@national.alpfa.org

Amber Martinez Director of Corporate Development amber.martinez@national.alpfa.org

North West Arkansas Jayshica Amargos, Managing Director jayshica.amargos@national.alpfa.org

Geraldine Contreras Director of Student Affairs geraldine.contreras@national.alpfa.org

Washington D.C.

To submit to the newsletter, email: Zenaida Mendoza, Editor zenaida.mendoza@national.alpfa.org or Mail CD to: ALPFA Newsletter 801 S. Grand Ave., Ste 650, LA CA 90017 SUPPORTED APPLICATIONS Quark Xpress, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat. SUPPORTED FILE TYPES: EPS, PDF, TIF

Anita Nuñez VP of Corporate Development anita.nunez@national.alpfa.org AD SPECS Publication Trim Size: 8.5 x 11 Full Page: 8 x 10 Full Page with bleed: 8.75 x 11.25 Half Page Trim Size: 3.875h x 5w Quarter Page Trim Size: 4.875h x 3.875w Digital Files: Must be CMYK or Grayscale, 300 dpi files.

Boston Orlando Rodriguez Executive Director, Boston Chapter orlando.rodriguez@national.alpfa.org Billy Ayala Boston Chapter Coordinator billy.ayala@alpfaboston.org Chicago Solskin Gomez-Krogh Executive Director, Chicago Chapter solskin.gomez-krogh@national.alpfa.org New York Ann Marquez Executive Director, New York Chapter ann.marquez@national.alpfa.org ALPFA cannot be held responsible for the quality of reproduction if these specifications are not adhered to. Ads and article submissions received after deadline may not publish in the desired issue. ALPFA will not be held responsible for changes the Production department must make in an ad that is inadequate or fails to adhere to the Digital Ad Specifications. ALPFA is not liable for the final output if no Contact Proof / Fax is supplied for reference.

Next Deadline (subject to change) Fall Issue 2011 Materials Deadline: Friday, September 9 Advertising space must be reserved by September 2

www.alpfa.org


Lead Sponsor

A L P FA

Inclusion, Innovation and Inspiration 2011 ALPFA Annual Convention Registration

Building Latino Business Leaders

Register online for the 2011 Convention at www.alpfa.org

August 6-10, 2011 • Anaheim, CA Or use this form to mail or fax in

Full Registration:

REGISTRATION INCLUDES Luncheons Workshops/CPE Sessions Social Events and Receptions ALPFA Awards Gala Dinner Career Fair

8/8/10 - 9/30/10 Convention Rate

10/1/10-12/31/10 Early Early Registration Rate

$ 600 $ 850 $ 400

$ 700 $ 950 $ 450

Member Non-Member Guest Pass*

*Guest refers to a spouse, significant other or personal friend, NOT a business associate, staff colleague or fellow student. Valid for all Convention receptions, luncheons and Gala. Does not include workshops/CPE sessions.

Student

1/01/11-5/31/11 Early Registration Rate

After 5/31/11 Regular Registration Rate

$ 850 $ 1150 $ 500

$ 1000 $ 1300 $ 550

$175 $225

Student Non-Member

Registration DOES NOT include

Day Passes: Price is per day and includes all events for the specific day.

hotel accommodations or airfare

Select Day(s): ___Saturday ___Sunday ___Tuesday Total $______

Join ALPFA today and enjoy the member rates for the 2011 Convention! Go to www.alpfa.org to sign up today! Professional membership is $120.00 Student membership is $20.00 You can also include your membership with your Convention registration.

8/8/10 - 9/30/10 Convention Rate

Member Non-Member

$ 250 $ 350

10/1/10-12/31/10 Early Early Registration Rate

1/01/11-5/31/11 Early Registration Rate

$ 350 $ 450

After 5/31/11 Regular Registration Rate

$ 450 $ 550

$ 550 $ 650

Special Event Tickets: Career Fair & Luncheon, Monday, August 8, 2011 $ 50 Annual Awards Gala $150 California Students! You can attend the career fair for FREE by just uploading your resume! Visit www.alpfa.org for details. (Does not include luncheon.)

REGISTER TODAY! Membership ____ Professional ($120.00 per year / $300.00 3 yrs. / $1,200.00 Lifetime)

____ Student ($20.00)

Convention Full Registration ____ Member ____ Non-Member ____ Guest Pass ____ Student Registration Day Pass ____ Member ____ Non-Member

____ Saturday ____ Sunday ____ Monday

Special Events: ____ Career Fair and Luncheon ____ Gala Awards

TOTAL TO BE CHARGED: __________

Mr./Mrs./Ms.

Name

Title

Company Student School Address

City

Phone

Phone 2

Fax

Email

State

Zip

Chapter Payment Method (mark one): Credit card:

___ Visa

___ MC

___ AmEx ___ Check Payable to ALPFA

Credit Card Number

Expiration Date

Signature

Date

Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646 If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org. Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2011. After this date, no refunds will be issued; amount will be used as a credit toward future convention.

PRE-CONVENTION ISSUE

ALPFA IMPACT

59


A L P FA TM

801 South Grand Avenue, Suite 650 Los Angeles, CA 90017 RETURN SERVICE REQUESTED

visit www.alpfa.org to register today!


Summer 2011