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Competitor Brand Brief: (Florida A&M University) Media Design MFA Program MDM530 Brand Development 3.2.2 Week Two Design Project Name: Alonzo L. Linnen Date: September 15, 2013

Coherence: Famu is very consistent in drawing new students to their campus with publicity and school spirit.

Commitment: Famu is committed to making students academic hungry, and driving to develop leaders.

Value:

Differentiaton (Onelines Statement):

Meaning: Famu is on the highest of seven hills in Floridas state capital. With great spirit and support from the surrounding community. Famu has a great amount of support.

Famus “Incomparable Marching 100� brings so much attention to Florida A&M. The Marching !00 is one the premiere bands of in HBCU history. Famus has rich alumni base and has one of the most successful pharmacist schools in america.

Florida A&M University is a historically black college and university that sits in the capitol of Florida on the highest of 7 hills. With a family atmosphere and a rich history you are sure to inherit the rattler name. Sustainability: Famu is very consistent in sustaining their mission and there history. They always have and always will value their rich legacy.

Vision: Famu wants to create an atmosphere that invites anyone of any ethnicity, or race to join the rattler family.


Competitor Brand Brief: (North Carolina A&T University) Media Design MFA Program MDM530 Brand Development 3.2.2 Week Two Design Project Name: Alonzo L. Linnen! Date: September 15, 2013

Vision: North Carolina A&T empowers students to strive for excellence, stay fit, and strive for perfection. at all cost.

Sustainability: North Carolina A&T continues to strive for perfection and continue the legacy on which the school was founded.

Coherence:

Differentiaton (Onelines Statement):

Commitment: North Carolina A&T is committed to teaching students all the aspects of research.

North Carolina A&T University is a historically black college and university that pride themselves off of academics, athletics, and arts. North Carolina A&T is focuses on its students being academically sound, connecting them to the cutting edge discoveries in research, and encouraging them to help their communities in as many ways as possible.

North Carolina A&T graduation rate is very consistent over the pass ten years. Sometime it may fluctuate but for the most part it stays consistent.

Flexibility: North Carolin A&T is very flexible in moving along with the times. The necessary changes that must take place A&T does not mind taking those steps to improve their campus and student experience.

Authenticity:

North Carolina  A&T  has  a  great  deal   of  originality.  

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