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NAWAR AL MUTLAQ - REEM ZIRIE RANA RWAISHED - ARWA AL SULAITI

TEE BRIEF CREATING A STORE THAT BECOMES A DESIGN HUB FOR THE COMMUNITY TO PARTICIPATE IN DESIGNING THEIR OWN T SHIRTS, PRINT WHAT THEY LIKE, MEET PEOPLE, LEARN SOME TECHNIQUES AND ENJOY DESIGN.

ROLES ARWA: MARKETING/SALES COORDINATOR RANA: WORKSHOP COORDINATOR REEM: ADVERTISING COORDINATOR NAWAR: DESIGN/PROJECT COORDINATOR


PROBLEM

UNDERESTIMATING DESIGN PEOPLE DEPENDENT ON OTHER DESIGNER BRANDS TAKING DESIGN FOR GRANTED

MARKET OPPORTUNITY AWARENESS OF CREATIVITY INTRODUCE DESIGN PROCESSES COMMUNITY ENGAGEMENT

VALUE PROPOSITION EMPHASIZE THE IMPORTANCE OF DESIGN, HAVE AN UNLIMITED EXPERIENCE OF MAKING SOMETHING AND ENCOURAGE LOCAL DESIGNS.


COMPETITION

COMPETITIVE ADVANTAGE

STREET SHIRTS ONLINE DESIGN TSHIRTS OF ALL KINDS FREE DELIVERY

NO LOCAL ADVERTISEMENTS MORE PUBLIC ACCESS INDIVIDUAL BASED COMPANY LARGE TARGET GROUP NEW TO THE MARKET

BLINK_QATAR LOCAL DIGITAL PRINTING COMPANY CORPORATE TARGET GROUP THEY PRINT ON ANYTHING PISTOL CLOTHING AUSTRAILIAN-BASED CUSTOMIZE ONLINE

SOLUTION DIGITAL PRINTING

RECIEVE A TICKET/ RECIEPT

COMPANY RINGS IN PROFIT

PRINT


BUSINESS MODEL COSTS

MACHINERY RAW MATERIALS RENT FURNISHING IT

COMPUTERS PRINTERS CASH REGISTERS WORK SURFACES TASK SEATING

T-SHIRTS CLOTHES INK PRINTERS DESKS

ELECTRICAL SUPPLIES COMMUNICATION SYSTEMS BACKUP SYSTEMS/ SECURITY

REVENUE

CLIENTS WORKSHOPS RETAIL

DESIGN PARTICIPATION EDUCATION SESSIONS PROMOTIONAL ITEMS CLIENT DESIGNS

MULTI-DISCIPLINARY DESIGN DESIGN TECHNIQUES TECHNOLOGY


MARKETING/SALES STRATEGIES BILLBOARDS/POSTERS MAGAZINES/ NEWSPAPERS PRINT FLYERS TV COMMERCIALS MULTI-MEDIA M/S STRATEGY WORD OF MOUTH ONLINE OWN WEBSITE SOCIAL NETWORKS PUBLICITY PUBLIC ACTIVITY SALES STRATEGY DIGITAL DESIGN PROVIDE PRINTERS AND TECHNOLOGY TO ACCOMODATE DESIGN PROCESSES

PROCESS OF MAKING

DESIGNED PRODUCT

ASSISTANTS WITHIN WORKSHOP FOR CLIENT SUPPORT

SUPPLY RAW MATERIALS, TEMPLATES, EQUIPMENT FOR BOTH CUSTEMOR USE AND COMPANY USE.


PHASES OF OPERATION STRATEGY MILESTONE: ACCEPTANCE MILESTONE: DESIGN COMPLETED/OPENING

MILESTONE: BREAK EVEN/EARN PROFIT

PHASE 1

PHASE 2

PHASE 3

1Y

6M

3Y

- SEEK LOCATION - STUDY OPTIONS - DESIGN DEVELOPED

- ADVERTISEMENT CAMPAIGNS - SATELLITE BOOTHS - WORKSHOPS

- BUSINESS PLAN - FIND PATENT

PHASE 4

- TRAIN AND RECRUIT - CHANGE ORGANIZTION CHARTS


BRAND IDENTITY


PROFIT WITH TIME

FINANCIAL PROJECTIONS 150,000 100,000 50,000 0 -50,000 -100,000 -150,000 -200,000

YEAR 1 YEAR 2 YEAR 3

BREAK EVEN

1

2 YEARS TOTAL EXPENSES 310,250 QR 254,000 QR 278,000 QR

3 TOTAL REVENUE 157,500 QR 332,000 QR 464,000 QR


PARTNERSHIPS AND OFFERINGS PARTNERSHIP WITH MAJOR RETAIL STORES SUCH AS VIRGIN MEGASTORE RENTING EXIBITS/PROMOTIONAL DISPLAY SPACE WHERE PEOPLE CAN BUY SAMPLES/ PROMOTIONAL ITEMS/ CLIENT DESIGNS/ PICK UP FLYERS AND GIVE-AWAYS PARTNERSHIP WITH PRINTING PRESSES FORM SATELLITE BUSINESS BOOTHS IN MALLS AND OTHER LOCATIONS


RISKS/CHALLENGES/POTENTIAL EXPANSIONS BEING KNOCKED OUT OF THE MARKET BY LARGER PRINTING/ CLOTHING COMPANIES NOT CATCHING TREND COMPETITION WITH ONLINE BUSINESS OPENING BRANCHING BUSINESSES START AN ONLINE BUSINESS

My-Own-Tee  

A business plan developed by a team of 4 in VCUQ's Business of Design Course

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