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P 0/9

Master’s Degree — Graphic Design — Academy of Art University — San Francisco — Spring 2018

A graphic designer with a serious passion for print. I moved across the globe to learn more about design, myself and others, and I’m not afraid to push the boundaries to what I know and can do. During my studies, I learned a very important lesson: design can be applied to literally everything, but it works best when it’s applied to spread knowledge, love and compassion.


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Selected Works, 2018 Alma Kamal


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Selected Works, 2018 Alma Kamal

OBJECTIVE

Through guidance and research, students will identify a suitable topic for thesis exploration, development and production.

APPROACH

Our world has changed. It has evolved drastically since the invention of movable type, and so have we. The internet has reshaped our reading habits from linear to non-linear. The printed book, however, still retains its traditional form, which causes a disconnect between the reader and the ink on paper. This gap gave reason for STET to exist. Now STET aims to come up with new forms of the printed book to encourage more people to read print, as well as important subjects like Social Psychology, a subcategory in Humanities books.

ITEMS

Properly designed book ­— Totally experimental book — 2 Promotional booklets — Biannual publication — Series of 3 booklets — Website.

SPECS

Typeface: Atlas Grotesk, Minister Std — Books Format: 5 x 7" — Publication Format: 9.5 x 12.5" — Paper: Mohawk Superfine Eggshell.


P 0/9

Master’s Degree — Graphic Design — Academy of Art University — San Francisco — Spring 2018

A graphic designer with a serious passion for print. I moved across the globe to learn more about design, myself and others, and I’m not afraid to push the boundaries to what I know and can do. During my studies, I learned a very important lesson: design can be applied to literally everything, but it works best when it’s applied to spread knowledge, love and compassion.


6

Selected Works, 2018 Alma Kamal

COPYRIGHTS


Copyright Š 2018 Alma Kamal All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations certain other noncommercial uses permitted by copyright law.


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Selected Works, 2018 Alma Kamal

CONTENTS


10 — STET; Thesis Project 44 — Damaged Goods 88 — Pan Am 108 — Un/divided 134 — Connections 150 — IKEA 170 — Beekind 186 — Wilderness Shacks 200 — Frontage


10

Selected Works, 2018 Alma Kamal

OBJECTIVE

Through guidance and research, students will identify a suitable topic for thesis exploration, development and production.

APPROACH

Our world has changed. It has evolved drastically since the invention of movable type, and so have we. The internet has reshaped our reading habits from linear to non-linear. The printed book, however, still retains its traditional form, which causes a disconnect between the reader and the ink on paper. This gap gave reason for STET to exist. Now STET aims to come up with new forms of the printed book to encourage more people to read print, as well as important subjects like Social Psychology, a subcategory in Humanities books.

ITEMS

Properly designed book ­— Totally experimental book — 2 Promotional booklets — Biannual publication — Series of 3 booklets — Website.

SPECS

Typeface: Atlas Grotesk, Minister Std — Books Format: 5 x 7" — Publication Format: 9.5 x 12.5" — Paper: Mohawk Superfine Eggshell.


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print

Thesis Project; The concept behind the redesigned books is to have a fragmented reading—much like the internet—in print form. This way, the reader gets to enjoy the tactile form of the book and still be able to read through the content. What drove this particular project is the fact that we all suffer from a short attention span nowadays due to the new technologies we’re surrounded with.


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Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print

1.

Gerhard Steidl; founder of the Steidl Publisher.

2.

Publication cover; Issue No.1

3.

Contents spread of the publication.

4.

Close-up details of the publication.

5.

RHCP; a book by Carolina Sanchez.

6.

Un Sedicesimo; a publication by Jekyll & Hyde.

7.

The End of Joy; a project by Ksenia Dubrovskaya.

8.

Subliminal; redesigned in 2 different versions: traditional and experimental.

9.

Chapter opener of the Subliminal book.

10.

A series of 3 educational booklets.

11.

A spread from the Binding educational booklet.


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Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


16

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


18

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


20

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


22

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


24

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


28

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


30

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


32

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


34

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


36

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


38

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


40

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


42

Selected Works, 2018 Alma Kamal


P 1/9

Title: Stet — Course: Thesis Refinement — Instructor: Carolina De Bartolo — Category: Print


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Selected Works, 2018 Alma Kamal

OBJECTIVE

This advanced course explores the process, purpose and necessity for developing fully integrated messaging across any medium. In this case, a film festival for a director of the students’ choice.

APPROACH

This festival is to celebrate the movies of Paul Thomas Anderson and to encourage people to rethink the people they’ve put on pedestals and to follow their own visions instead of authority figures. We live in a time where, despite the social media and the fake smiles, we are lonely and damaged and extremely parched. The main theme of the festival is wounded souls search for self and family re-creation in the most unlikely places.

ITEMS

Poster ­— Catalog — Schedule — Tickets — Stationery — DVD Packaging — Soundtrack Packaging — Environmental Signage — Ads — Website.

SPECS

Typeface: Kepler Std, Siri — Paper: Mohawk Superfine — Material: Cardboard.


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging

Paul Thomas Anderson was born on June, 26th. Therefore, I’ve chosen this to be the date of my festival. The festival goes on for 3 consecutive days. Location wise, the festival takes place at the warehouse where the movie PunchDrunk Love was shot because it reflects the industrial sides of Anderson’s movies—it shows the ‘ugly, but real’ side of LA.


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Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging

26 INHERENT VICE THE MASTER 27 THERE WILL BE BLOOD PUNCH-DRUNK LOVE 28 MAGNOLIA BOOGIE NIGHTS

PAUL THOMAS ANDERSON FILM FESTIVAL

June 26–28 Eckhart Auto Body 10101 Canoga Ave, Chatsworth CA

Wounded souls search for self and family re-creation in the most unlikely places

w w w.damaged-goods.us

1.

Paul Thomas Anderson.

2.

Catalog cover.

3–4

Scenes from The Master and Punch-Drunk Love.

5–7

Pages from the film festival catalog.

8.

Festival identity stamp.

9.

A page from the catalog about Punch-Drunk Love.

10–12

DVD collection.

13

Soundtrack record.

14

A scene from Inherent Vice.

15–17

Inventory; festival brochure including the tickets.

18

The festival container.

19–20

Festival identity.

21–22

The festival poster.

23

Festival material.


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Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


50

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


52

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


54

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


56

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


58

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


60

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


62

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


64

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


66

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


68

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


70

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


72

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


74

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


76

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


78

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


80

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


82

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging

26 INHERENT VICE THE MASTER 27 THERE WILL BE BLOOD PUNCH-DRUNK LOVE 28 MAGNOLIA BOOGIE NIGHTS

PAUL THOMAS ANDERSON FILM FESTIVAL

June 26–28 Eckhart Auto Body 10101 Canoga Ave, Chatsworth CA


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Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


86

Selected Works, 2018 Alma Kamal


P 2/9

Title: Damaged Goods — Course: Integrated Communications — Instructor: Hunter Wimmer — Category: Packaging


88

Selected Works, 2018 Alma Kamal

OBJECTIVE

The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures.

APPROACH

In the past, you had to hop on a plane to learn about new cultures. Today, Pan An brings that knowledge to your city. Pan Am of today aims to completely erase cross-cultural walls and stigmas by creating a safe place for people of all backgrounds to meet and learn about others’ cultures, food, music, language, beliefs… This environment can exist literally anywhere whether at an establishment or in a public space. Pan Am’s new mission statement is: changing our dreams, aspirations and perceptions of the world through discovery, exploration and sharing.

ITEMS

3 Books — Re-branding — Stationery — Website.

SPECS

Typeface: Lab Grotesque, Chronicle Text — Paper: Mohawk Superfine


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding

The concept behind the new color palette for Pan Am: The purple represents an elegant and allinclusive diversity. The orange is a symbol of the energy and positivity Pan Am want to spread across cultures. The green is for prosperity, fulfillment and growth. The dark purple is a mediator to neutralize the saturation among the other colors.


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Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding

1.

Juan Trippe; founder of Pan Am.

2.

Pan Am’s new identity.

3.

The Pan Am re-branding books.

4.

Pan Am photography.

5.

Pan Am’s Visual Development Guide.

6.

Pan Am’s future explorations.

7.

Series of Pan Am guides.


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Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


94

Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


96

Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


98

Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


100

Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


102

Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


104

Selected Works, 2018 Alma Kamal


P 3/9

Title: Pan Am — Course: Nature of Identity — Instructor: Hunter Wimmer — Category: Branding


106

Selected Works, 2018 Alma Kamal


P 2/9 3/9

Title: Damaged Pan Am —Goods Course: —Nature Course: ofIntegrated Identity —Communications Instructor: Hunter —Wimmer Instructor: — Category: Hunter Wimmer Branding — Category: Packaging


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Selected Works, 2018 Alma Kamal

OBJECTIVE

Students propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.

APPROACH

Our world is gender-based. However, many people don’t fit in the boxes they were put in. Therefore, I designed a hypothetical brand to spread the philosophy of erasing gender-cataloging. The Un/divided slogan is ‘we are people, not genders.’ Un/divided is a clothing and accessories store that invites all kinds of people in regardless of their genders. It simply is a space which isn’t divided into male/female sections the second you step inside. Also, we don’t sell clothes with gender-specific cuts. We don’t see genders, just people.

ITEMS

Poster Series — Catalog — Branding — Postcards — Packaging — Website.

SPECS

Typeface: Neue Haas Grotesk, Plantin Std — Paper: Mohawk Superfine Smooth


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding

Biological sex has been assumed to be a basic category that importantly influences perceptions people have of others. However, it has recently been proposed that there are individual differences in this presumed generic propensity to use sex in person perception—that some people have schemas with regard to sex and gender, whereas others do not.


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Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding

Whatever your style is, you’re welcome here.

Our store offers a variety of clothes and sizes for people.

www.un/divided.com

THE GENDER/LESS STORE

Un/divided

STORE

THE

ANDROGYNY

PEOPLE

/

WE’RE PEOPLE, NOT GENDERS.

1.

An image I’ve used throughout the project.

2.

Un/divided brand identity.

3.

Store catalog cover.

4–5

Spreads from the catalog.

6.

An image breaking gender stereotypes.

7.

The catalog cover front and back.

8.

Store merchandise.

9.

Store front.

10–11

Un/divided tags.

12.

Store packaging box.

13.

Store merchandise.

14.

Store interior.

15.

Un/divided tote bag.

16–17

Brand poster series.


112

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


114

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


116

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


118

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


120

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


122

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


124

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


126

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


128

Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


130

Selected Works, 2018 Alma Kamal


THE GENDER/LESS STORE

Un/divided

STORE

THE

ANDROGYNY

PEOPLE

/

WE’RE PEOPLE, NOT GENDERS.


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Selected Works, 2018 Alma Kamal


P 4/9

Title: Un/divided — Course: Visual Thinking — Instructor: David Hake — Category: Branding


134

Selected Works, 2018 Alma Kamal

OBJECTIVE

Design the conference materials for a hypothetical or actual design conference based on a smart concept that gives the conference dimension and meaning.

APPROACH

“Connections” is an AIGA design conference helping all kinds of designers reach their fullest potential by combining their knowledge with ‘hands-on’ experience through workshops, presentations and group discussions. The target audience for this conference is working designers. Therefore, the conference had to offer something these designers didn’t already have.

ITEMS

Poster — Program — Branding — Conference Material — Ads — Website.

SPECS

Typeface: Univers.


P 5/9

Title: Connections — Course: Type Systems — Instructor: John Nettleton — Category: Branding

Cartoonist Hugh MacLeod came up with a brilliant way to express the main difference between knowledge and experience—that knowledge alone is not useful unless we can make connections between what we know. Research showed that intelligence is something found all across the brain, rather than in one specific region. This was the main concept of the conference Connections.


136

Selected Works, 2018 Alma Kamal


P 5/9

Title: Connections — Course: Type Systems — Instructor: John Nettleton — Category: Branding

Menu

Every time you learn something new, your brain's synapses change to code this new experience.

Your brain uses past experiences to filter what's important, interpret new information, and predict

con nec tions what to do next.

date

event

October 10–12, 2016 Design conference

place

Minneapolis Convention Center Minneapolis, Minnesota

con nec tions

about

"Connections" is an AIGA design conference helping all kinds of designers to reach their fullest potential by combining their knowledge with 'hands-on' experience through workshops, presentations and group discussions.

speaker

Leyla Acaroglu Sean Adams Deborah Adler Kelli Anderson Ruth Ansel Frank Armstrong George Aye Eric Baker Marian Bantjes Julie Beeler

Knowledge

Experience

October 10–12, 2015

"Knowledge alone is not useful unless we can make connections between what we know."

Design conference

—Belle Beth Cooper, The Difference Between Knowledge and Experience

www.connections.aiga.org

Minneapolis Convention Center Minneapolis, Minnesota

1.

Ruth Ansel; graphic designer and a speaker at the Connections conference.

2.

Conference speaker badge.

3–4

Conference poster.

5–6

Conference signage.

7.

Connections conference app.

8.

Conference website.

AIGA EVENT.


138

Selected Works, 2018 Alma Kamal


P 5/9

Title: Connections — Course: Type Systems — Instructor: John Nettleton — Category: Branding


140

Selected Works, 2018 Alma Kamal


P 5/9

Title: Connections — Course: Type Systems — Instructor: John Nettleton — Category: Branding


nec tions www.connections.aiga.org


s

place

Minneapolis Convention Center Minneapolis, Minnesota

about

"Connections" is an AIGA design conference helping all kinds of designers to reach their fullest potential by combining their knowledge with 'hands-on' experience through workshops, presentations and group discussions.

speaker

Leyla Acaroglu Sean Adams Deborah Adler Kelli Anderson Ruth Ansel Frank Armstrong George Aye Eric Baker Marian Bantjes Julie Beeler

Knowledge

"Knowledge alone is not useful unless we can make connections between what we know." —Belle Beth Cooper, The Difference Between Knowledge and Experience

Experience


144

Selected Works, 2018 Alma Kamal


146

Selected Works, 2018 Alma Kamal


P 5/9

Title: Connections — Course: Type Systems — Instructor: John Nettleton — Category: Branding


148

Selected Works, 2018 Alma Kamal


P 5/9

Title: Connections — Course: Type Systems — Instructor: John Nettleton — Category: Branding


150

Selected Works, 2018 Alma Kamal

OBJECTIVE

Research and choose a company you are interested in and redesign one of their most recent annual or CSR report. Explore and develop new innovative ways to communicate the content with text and image.

APPROACH

I chose IKEA as my brand and designed a new branding system that reflects simplicity and clarity rather than chaos and over-layering. This objective helped tighten the relationship between the vision and the actual product as well as increase visual and philosophical consistency for the customers. The new visual language was borrowed from the original IKEA assembly brochures in order to keep the identity of the brand, as well as extend its playfulness and use.

ITEMS

CSR Report.

SPECS

Typeface: Akzidenz Grotesk BQ — Format: 8.5 x 11".


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print

The target audience for this project is people between 25–40 years old who appreciate the simplicity and beauty of IKEA furniture, but are very annoyed and confused by the ‘visual clutter’ of the brand/store. So, they would love to see the simplicity, minimalism and practicality reflected in the elements of the brand across all its platforms.


152

Selected Works, 2018 Alma Kamal


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print

1.

Report cover.

2.

Contents spread.

3.

Bound-in page.

4.

Close-up details of the CSR report.

5.

Bound-in page using the IKEA vernacular.

6.

Charts from the CSR report.


154

Selected Works, 2018 Alma Kamal


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print


156

Selected Works, 2018 Alma Kamal


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print


158

Selected Works, 2018 Alma Kamal


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print


160

Selected Works, 2018 Alma Kamal


162

Selected Works, 2018 Alma Kamal


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print


164

Selected Works, 2018 Alma Kamal


166

Selected Works, 2018 Alma Kamal


P 6/9

Title: Ikea — Course: Type Systems — Instructor: John Nettleton — Category: Print


168

Selected Works, 2018 Alma Kamal


170

Selected Works, 2018 Alma Kamal

OBJECTIVE

Find examples of vernacular communication within our environment and use the communication intent of the original piece to create a system of communications to serve this need.

APPROACH

I found a hand-written sign for a brand called Beekind that had three different levels of communication. After researching the brand, I decided to give it an clean, yet colorful and edgy look in order to stand out from other honey-making brands. The new vernacular combined poppy colors, vector art and multiplied photography. The overall design was very minimal.

ITEMS

Poster Series — Booklet — Packaging.

SPECS

Typeface: Frutiger.


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding

Each element of this project had to to have primary, secondary and tertiary intentions. The main purpose of the packages is to promot the brand and its products. The purpose of the booklet would be to promote all kinds of products sold by Beekind. The main purpose of the poster series is to promote both the honeys and all other products including the classes they offer.


172

Selected Works, 2018 Alma Kamal


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding

honeys from the hive

beekind GIFTS FROM THE HIVE

Try our Specialty Honeys

products from the hive Check out our products

beekind GIFTS FROM THE HIVE

1.

An image of a man preparing raw honey.

2–4

Spreads from Beekind’s brochure.

5–7

Beekind poster series.

8.

Packaging design for Beekind.

9.

Beekind honey jar packaging.

10.

Honey fields.

11.

One of the images used in the Beekind brochure.


174

Selected Works, 2018 Alma Kamal


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding


176

Selected Works, 2018 Alma Kamal


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding

beekind GIFTS FROM THE HIVE

products from the hive Check out our products


178

Selected Works, 2018 Alma Kamal


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding

honeys from the hive Try our Specialty Honeys

beekind GIFTS FROM THE HIVE


180

Selected Works, 2018 Alma Kamal


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding


182

Selected Works, 2018 Alma Kamal


P 7/9

Title: Beekind — Course: Visual Literacy — Instructor: Hunter Wimmer — Category: Branding


184

Selected Works, 2018 Alma Kamal


186

Selected Works, 2018 Alma Kamal

OBJECTIVE

Explore existing modern typographical ideas and techniques and attempt to expand on students’ typographical range. Students will investigate the communication of content and the emotional qualities of text.

APPROACH

I was asked to create a series of 3 architectural posters based on a specific theme. In this case, I chose to focus on unique hotels throughout Scandanavia and parts of Europe belonging to different hotels and bunch them under a hypothetical hotel company I called Wilderness Shacks. The shadows were a very important part of the concept because I wanted to give the posters a wilderness/camping feel to go with the concept of those hotels that provide an extremely unique experience and, even though their strucutre is very unusual, it blends harmoniously with the nature around it.

ITEMS

Poster Series.

SPECS

Typeface: GT Walsheim — Format: 18 x 24".


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography

Each poster is based on a subtopic I created according to the design of those hotels. Some of them were very imaginationbased such as: birdnest, UFO, jumping castle… The second subtopic was based on hotels that were made of very basic elements and/or are of basic design, such as: a tent… The third subtopic was based on very modernlooking hotel rooms, such as: a cube with mirrors for walls.


188

Selected Works, 2018 Alma Kamal


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography

1–2

Initial type explorations.

3.

A shot taken for one of the final posters.

4–6

Images of unusual hotel rooms that represent a ‘basic’ habitat.

7.

The final poster representing the above basic spaces. Hence, the word Raw.

8–9

Images of unusual hotel rooms that represent a ‘modern’ habitat.

10.

The final poster representing the above modern spaces. Hence, the word New.

11–13

Images of unusual hotel rooms that represent an ‘alien’ and ‘playful’ habitat.

14.

The final poster representing the above playful spaces. Hence, the word Fun. The ambiance is mysterious and reminiscent of camping in the wild.


190

Selected Works, 2018 Alma Kamal


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography


192

Selected Works, 2018 Alma Kamal


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography


194

Selected Works, 2018 Alma Kamal


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography


196

Selected Works, 2018 Alma Kamal


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography


198

Selected Works, 2018 Alma Kamal


P 8/9

Title: Wilderness Shacks — Course: Type Experiments — Instructor: Katherin Blatter — Category: Typography


200

Selected Works, 2018 Alma Kamal

OBJECTIVE

This project incorporates more advanced typographic issues such as organization, hierarchy, layout and grid systems. Choose one typeface to promote based on a strong concept.

APPROACH

I chose a display typeface called Frontage by Juri Zaech and designed the booklet with the purpose of convincing designers to not be afraid of using display typefaces. As a designer myself, I know what it’s like to be content inside my comfort zone and always using the same old classic typefaces where there’s no risk. Hence, the concept of the promo booklet is stepping outside your comfort zone and trying something new.

ITEMS

Promo Booklet.

SPECS

Typeface: Frontage — Format: 5.5 x 8.5".


P 9/9

Title: Frontage — Course: Type Composition — Instructor: Andrew Loesel — Category: Typography

Each of us has our own “comfort zone” which, more than an actual place, is a psychological behavioral construct that defines the routine of our daily life. Being in one’s comfort zone implies familiarity, safety, and security. Creating a comfort zone is a healthy adaptation for much of our lives. But so is stepping out of our comfort zone when it’s time to transition, grow, and transform.


202

Selected Works, 2018 Alma Kamal


P 9/9

Title: Frontage — Course: Type Composition — Instructor: Andrew Loesel — Category: Typography

11-12

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The complete family pack includes 5 Open Type fonts. Frontage 3D, Frontage Regular, Frontage Bold, Frontage Bulb and Frontage Shadow.

t

F

1.

The front cover of the promo booklet.

2.

The back cover of the promo booklet.

3–5

Unusual photography used to catch the viewer’s attention and assert the out-of-comfort zone concept.

6–7

Spreads showcasing the different weights of the Frontage typeface.

8.

One of the images used in the promo booklet.


204

Selected Works, 2018 Alma Kamal


P 9/9

Title: Frontage — Course: Type Composition — Instructor: Andrew Loesel — Category: Typography


206

Selected Works, 2018 Alma Kamal


eiGH

P 9/9

Title: Frontage — Course: Type Composition — Instructor: Andrew Loesel — Category: Typography

The complete family pack includes 5 Open Type fonts. Frontage 3D, Frontage Regular, Frontage Bold, Frontage Bulb and Frontage Shadow.

t


208

Selected Works, 2018 Alma Kamal


P 9/9

Title: Frontage — Course: Type Composition — Instructor: Andrew Loesel — Category: Typography


F 210

Selected Works, 2018 Alma Kamal


F P 9/9

Title: Frontage — Course: Type Composition — Instructor: Andrew Loesel — Category: Typography


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Selected Works, 2018 Alma Kamal

ACKNOWLEDGMENTS

When I moved to this country, it felt like I had to start from zero. I’ve gone through amazing times and some extremely dark times, but I don’t regret any of the experiences I had, the friends I made or the instructors I was assigned. All those wonderful people are part of the person I am today and I’m proud of that person. During my journey on earth, I will continue to work hard and stay conscious of my ultimate goals and purpose in life.


To the three most important people in my life: my mother, my partner and my doctor. I never would have grown as much as I did had it not been for you. I’m extremely grateful for being surrounded by such loving and compassionate people in my life.


Design: Alma Kama — Typeface: Lab Grotesque — Instructor: Mary Scott — Printer: Blurb — Paper: Proline Uncoated 100T

CONTACT

www.almadesign.us almakamal@yahoo.com 415.539.9986

COLOPHON

Portfolio © 2018 by Alma Kamal. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any other information storage or retrieval system, without prior permission in writing from the publisher.


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Selected Works, 2018 Alma Kamal

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