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’18 College S tephens the portfolio of

a llis on

I.

moor ma n


abo ut Allie/Allison/Allison I. Moorman is a cat mom, feminist, “The Office” quoter, National Geographic subscriber, art museum enthusiast, Dunkin supporter and Starbucks denouncer born in Washington, D.C., raised in Ohio, transplanted to Missouri and visitor of Charleston, South Carolina. She served as Editor in Chief for her college’s publication, Stephens Life, and took full advantage of the freedom it presented (including the use of colorful language and flow of opinion). She is a freelance writer and photographer. She is a creator and communicator. She is, most of all, a Stephens Woman. If you’re looking at her portfolio, know this: she wants to work for you. She follows her passions, and that includes her work. Most likely, she looks up to your company and has told her mom about it. Know that she will paint her nails the night before she meets you, and will probably crack a joke or two. She thanks you for your time and can’t wait to give you some of hers.


co n ten ts

ad work

4

publication work

16

capstone

30

apparel design

40

online design

46

published work

50

resume

56


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ad wo rk promotional, in-house & client

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Distinct. Legendary. Unique. T he Cli ent : The Tiger Hotel | Columbia, MO

Columbia’s ONly Boutique Hotel.

T he purpose: Ad trade for Stephens Life Magazine Complet i on: Fall 2016

Scientists say wine is good for your health.

Let us prove it to you.

T he Cli ent : Tellers Gallery & Bar | Columbia, MO T he purpose: Ad trade for Stephens Life Magazine Complet i on: American Fare, Daily specials, Wine Bar & Cocktails

Spring 2018

820 E Broadway | M-Sat: 11 AM-1:30 AM, Sunday 11 AM-12 AM

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Support the movement T he Cli ent : ASOS | London, United Kingdom T he purpose: Mock partnership for Capstone Complet i on: ASOS x G L AA D

Spring 2018

G LA A D se e k s t o ac c e l e rat e LG B TQ + acce pt an ce an d chan g e t he n ar rat i v e t o bri n g abo u t cu l t u ral chan g e. For e ach ri n g sol d, A S O S w i l l do n at e si x dol l ars t o G LA A D ’s w ork . H e l p c re a t e a wo r l d wh e re e v e ry o n e c a n live the life they love.

only at

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T he Cli ent :

Com e jo i n o u r ta b l e . advertise with Stephens Life.

Stephens Life Magazine T he purpose: In-house ads Complet i on: Spring 2018 & Fall 2017 (L to R)

P r o m ot e with (S L) li fe

contact slm.outreach@gmail.com for more information.

Advertise with Stephens Life by contacting: slm.outreach@gmail.com

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T he Cli ent : Stephens Life Magazine T he purpose: Recruitment Promotional Materials Complet i on: Spring 2016, Fall 2017 (Top to Bottom)

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T he Cli ent : Stephens Life Magazine T he purpose: Recruitment Promotional Posters Complet i on: Spring 2018, Fall 2016 (Top to Bottom)

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Stephens Life Application Stephens College General: Name: Campus Box Number: Year: Major/Minor: Cumulative GPA: Phone Number:

SL STEPHENS LIFE

Email Address: *Must have one letter of recommendation from a professor

Area of Interest:

Skills (For Graphic Design Applicants):

Graphic Design (minimum of 2 samples)

SL

Adobe Illustrator

Writing/Blogging (minimum of 2 samples)

Adobe InDesign

Public Relations/Social Media

Adobe Photoshop

Photography (minimum of 2 samples)

Other:

*Can mark more than one. Additional Questions:

STEPHENS LIFE

1) How will you be an asset to the Stephens Life team?

Fall 2016 Media Kit

2) What do you you want to gain out of your Stephens Life experience?

3) List five words to describe yourself, particularly as a worker.

T he Cli ent : Stephens Life Magazine T he purpose: Media kit, first application for staff, business cards Complet i on: Fall 2016

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Th e Cli ent : Stephens Life Magazine Th e purpose: Release Party Posters Complet i on: Fall 2016, Fall 2017

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T he Cli ent : Stephens College 74th Annual Fashion Show T he purpose: Digital Slider, Postcard, Ticket

thecollectionsfashionshow.com

Complet i on:

1407 E. Broadway Columbia, MO

Spring 2018

S A T U R D A Y, A P R I L 1 4 , 2 0 1 8

Premier

General

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W i n d sor Au d i t ori um C ol u mbi a, MO Sat u rday, Apri l 14

T he Cli ent : Stephens College 74th Annual Fashion Show T he purpose: VIP Program Complet i on: Spring 2018 • 13 •


T he Cli ent : Et. All Magazine (Capstone) T he purpose: Establish online presence Complet i on: Started Spring 2018 - Present *grew following by 50% in two months

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T he Cli ent : Stephens Life Magazine T he purpose: Establish online presence Complet i on: Started Spring 2016 - Present *established as business acount, grew following from 178 to 588

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publ i cati o n wo rk Stephens Life Magazine

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Stephens Life Magazine, Spring 2017 Editor in Chief

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Stephens Life Magazine, Fall 2017 Editor in Chief

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Stephens Life Magazine, Spring 2018 Editor in Chief

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caps to n e Et All. Magazine

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Et All. Magazine Creator

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the c ore Et All. is an advocate, platform and disruptor meant to absorb, illuminate and educate.

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the merchandise

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t he platfor ms

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ap p arel des i g n Kappa Delta & Stephens College

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T he Cli ent : Stephens College Kappa Delta T he purpose: Greek Week Panhellenic Games Complet i on: Spring 2017

T he Cli ent : Stephens College Kappa Delta T he purpose: General Chapter Shirt Complet i on: Fall 2017

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K A P PA D E L TA

T he Cli ent : Stephens College Kappa Delta T he purpose: Social Shirt Complet i on: Fall 2017

T he Cli ent : The Collections Fashion Show T he purpose: Staff Shirt Complet i on: Spring 2018

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T he Cli ent : Stephens College Residential Life T he purpose: Residential Assistant Shirt Complet i on: Fall 2017

K

AP

P A D E LT A T he Cli ent : Stephens College Kappa Delta T he purpose: General Chapter Sweatshirt Complet i on: Fall 2017

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T he Cli ent : Stephens College Senior Class T he purpose: Senior Class Shirt Complet i on:

S te p h e n s C o lle g e | C o lu m b i a , M O

Fall 2017

T he Cli ent : Stephens College Residential Life T he purpose: Residential Assistant Shirt Complet i on: Fall 2016

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o n l i n e d es i g n Et All. & Kappa Delta

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T he Cli ent : Stephens College Kappa Delta T he purpose: Recruitment Snap Chat Filters Complet i on: Fall 2017

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T he Cli ent : Et All. Magazine T he purpose: Publication Website Complet i on: Spring 2018

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p u bl i s h ed wo rk samples of freelance work for online publications

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A re You L isten in g to Employees ’ Bus ines s -Building Ins ights ? Plat form: Entrepreneur

9 Tac tic s for Promoting Your Next Event Plat form: Entrepreneur

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5 Tips to H el p B usy E ntre preneur s Stay Healthy and Happy Plat form: Entrepreneur

8 of th e C ool es t Way s to Enhance Your Event Plat form: Inc. • 53 •


C an br and jour nalis m res cue mark eting? Plat form: iMedia

4 Ste ps to I nteg r ating AR and VR into Your Next Event Plat form: Trade Show News Network • 54 •


Do Your M anager s and Employees Love T heir Jobs ? Plat form: Franchising.com

7 Essen tial s for A ny 2018 Digital Mark eting Strateg y Plat form: Inc. • 55 •


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res u me • 57 •


Allison I. Moorman E D U C AT I O N Stephens College ‘18 Columbia, Missouri

1 1 1 1

Adobe Photoshop Microsoft Excel Microsoft PowerPoint Microsoft Word Squarespace

Public Relations Intern

May 2017-July 2017

10

Stephens Life Magazine | Columbia, Missouri August 2015- May 2018

10

•Editor in Chief | January 2017 - May 2018

10

•PR and Outreach Director | August 2016 - January 2017

10

• Oversaw all creative and art direction • Finalized all design, copy and photography aspects of the magazine

• Designed PR materials, including Media Kit and Sells Sheet • Managed all advertisement and event relationships • Approved social media posts and development • Oversaw all professional correspondence

10

•Social Media Editor | January 2016 - August 2016

10

•PR and Outreach Specialist | August 2015 - August 2016

• Coordinated strategic social media posts for Instagram platform • Established Instagram platform as business account

• Established relationships with national & local sponsors • Negotiated advertisement contracts

L E A D E R S H I P & AWA R D S Executive Board Secretary of Student Government Association August 2016-May 2017

amoorman2010@gmail.com 937.554.8288

January 2017-June 2017

Columbia Business Times | Columbia, Missouri •Created social media plans and guidelines for online audience •Completed graphic design deliverables for in-house and outside clients •Researched, wrote and performed interviews for various sections of publication

10

1

August 2017-Present

Journalism & Marketing Intern

Adobe Illustrator

1

Freelance Writer

Influence and Co. | Columbia, Missouri • Managed the press mentions of 25 clients in various industries •Targeted press mentions to meet client’s positioning goals • Created content for marquee publications, including Forbes, Inc., Entrepreneur, Business Insider and NASDAQ

SKILLS

Adobe InDesign

EXPERIENCE Influence and Co. | Columbia, Missouri • Create and deliver content within 24 to 48 hours • Adhere to AP Style and in-house guidlines • Hone content for various platforms, including Inc., Entrepreneur, Business Insider and Huffington Post

Bachelor of Fine Arts in Fashion Communication Magna Cum Laude

1

• communicator & creator

Vice President of Member Education for Kappa Delta Sorority, Zeta Upsilon Chapter November 2015-November 2016 Sophomore Class Secretary of Student Government Association September 2015-May 2016

Merchandise Chair for Kappa Delta Sorority, Zeta Upsilon Chapter May 2015-November 2015, May 2017-Present Member of Alpha Lambda Delta, Freshman Honors Society April 2015-Present Recipient of Deans List with High Honors 2014-Present


thank you.

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Allison Moorman's Portfolio  

Updated: May 2018

Allison Moorman's Portfolio  

Updated: May 2018

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