Page 1

COPY MANUSCRIPT Client: Tide Writer: Allison Goebel Date: February 13, 2012 Job Title: Headlines and Body Copy for Tide Coldwater __________________________________________________________________________________________ DIRECT BENEFIT HEADLINE:

A higher-quality clean costs less with Tide Coldwater.

HEADLINE:

Tide Coldwater. Because it’s “cool” to save cash.

HEADLINE:

Tide Coldwater keeps cold, hard cash in your clean little pocket.

NEWS HEADLINE:

Introducing lower energy bills with Tide Coldwater Detergent.

HEADLINE:

Announcing Tide Coldwater. Tough on stains, easy on energy bills.

HEADLINE:

Announcing noticeably cleaner clothes for noticeably lower energy bills. Tide Coldwater.

EMOTIONAL HEADLINE:

Hot-headed over your energy bill? Keep your cool by using less energy with Tide Coldwater detergent.

HEADLINE:

Warm up to Tide Coldwater and save on your energy bill, today!

HEADLINE:

It pays to be “cool”. Save on your energy bills with Tide Coldwater.

DIRECTIVE/COMMAND HEADLINE:

Buy Tide Coldwater today, and watch your energy bills decrease!

HEADLINE:

Switch to Tide Coldwater and turn on energy savings.

HEADLINE:

Take control of your high energy bills. Start saving today, with Tide Coldwater.

ALLITERATION HEADLINE:

Visible savings; vanishing stains. Tide Coldwater.

HEADLINE:

Embrace energy bill savings with every load of laundry. Tide Coldwater.

HEADLINE:

Spin-cycle into serious savings with Tide Coldwater liquid detergent.


Allison Goebel RHYME HEADLINE:

Bright on clothes; light on energy. Save cash with Tide Coldwater.

HEADLINE:

Warm is no longer the norm. Save with Tide Coldwater detergent.

HEADLINE:

The chill will lower your bill. Tide Coldwater liquid laundry detergent.

DEMOGRAPHIC/SELECTIVE HEADLINE:

Tide Coldwater, the cool new trend in clean laundry that saves you money.

HEADLINE:

Kids love their colorful clothes matching their bright little personalities. Parents love the energy savings. Tide Coldwater: the best of both worlds.

HEADLINE:

“Cool” moms save with Tide Coldwater.

HORNBLOWING HEADLINE:

Tide Coldwater. The best detergent known to man, and of course, mom, that lowers your energy bill.

HEADLINE:

Tide Coldwater burns the competition with its savings.

HEADLINE:

The detergent that keeps your clothes and wallet colorful. Tide Coldwater.

VERBLESS HEADLINE:

Bold, cold savings. Tide Coldwater.

HEADLINE:

Tide Coldwater. The cold truth for energy bill savings.

HEADLINE:

Chilling savings. Tide Coldwater.

FACTUAL HEADLINE:

Goodbye, high energy bills. Save up to 80 percent of energy per laundry load with Tide Coldwater.

HEADLINE:

Keep your clothes brighter and your energy bills lighter with Tide Coldwater detergent’s improved dirt-dissolving, polymer technology.

HEADLINE:

Every ounce counts. Save up to ten dollars in energy with every one-hundred ounces of Tide Coldwater.


Allison Goebel CURIOSITY HEADLINE:

You’ll need larger pockets for all the money you’ll save...

HEADLINE:

Pockets and pocketbooks everywhere can finally relax.

HEADLINE:

It speaks to people who like lower heating bills.

QUESTION HEADLINE:

Like saving on your energy bills? Tide Coldwater Liquid Detergent makes it easy!

HEADLINE:

Who knew the words “laundry” and “lower energy bills” could go together? Tide Coldwater.

HEADLINE:

Energy bills burning a hole in your pocket? Cool down, and save with Tide Coldwater liquid detergent.

METAPHOR, SIMILE, ANALOGY HEADLINE:

Keep your clothes rainbow-bright, and save more in your pot of gold. Tide Coldwater.

HEADLINE:

Don’t gamble on your laundry. Play smart with Tide Coldwater and save money.

HEADLINE:

Huge, tidal-wave-like savings. Tide Coldwater.

PARALLEL CONSTRUCTION HEADLINE:

A deeper clean doesn’t mean digging deeper in your pockets. Save with Tide Coldwater.

HEADLINE:

If you like low energy bills, you’ll love Tide Coldwater laundry detergent.

HEADLINE:

It lowers the temperature, it lowers your heating bills, but it increases the qualityclean of your clothes. Tide Coldwater.

TESTIMONIAL/QUOTATION HEADLINE:

“My family’s clothes and energy bills have never looked better. Thanks, Tide Coldwater!”

HEADLINE:

“Tide Coldwater lowers my family’s energy bill and brightens our clothes. I actually like doing laundry now!”

HEADLINE:

“The money I save with Tide Coldwater, gives me a reason to smile about laundry.”


Allison Goebel FIVE EXTRA HEADLINE:

Enter the cold, uncharted waters of the laundry world and save with Tide Coldwater.

HEADLINE:

The detergent that keeps your clothes, as well as your wallet, colorful. Tide Coldwater.

HEADLINE:

Tide Coldwater. Cold-cash savings that warm the heart.

HEADLINE:

Turn the tide on high energy bills with Tide Coldwater.

HEADLINE:

Laundry meets efficiency and savings. Tide Coldwater.


Allison Goebel BODY COPY VERSION 1 HEADLINE:

Bright on clothes; light on energy. Save cash with Tide Coldwater.

BODY COPY:

Laundry meets a whole new level of efficiency with Tide Coldwater. Its special coldwater formula provides you with a deeper, quality clean for a lesser cost. Tide Coldwater uses increased polymer technology that lifts and removes stains from your clothes more effectively than leading warm-water detergents. Dissolved stains give you brighter clothes, and the use of cold water noticeably lowers your heating bill. Buy Tide Coldwater today, and see your bright future of savings.

BODY COPY VERSION 2 HEADLINE:

Bright on clothes; light on energy. Save cash with Tide Coldwater.

BODY COPY:

Tide Coldwater makes your clothes brighter with its special cold-water formula. An increased amount of polymer technology allows your Tide Coldwater detergent to effortlessly lift and remove even the most stubborn of stains. Combine the polymer technology with the use of cold water, and stains don’t stand a chance. Tide Coldwater delivers brighter, cleaner clothes than warm-water detergents. With Tide Coldwater, your clothes shine brighter, and your energy bills become lighter. Washing your laundry in cold water does not require any heat, which saves you energy and money. In fact, you save up to eighty percent of energy per laundry load with Tide Coldwater. That calculates to about ten dollars of energy savings for every one-hundred ounce bottle of Tide Coldwater. Warm-water detergents have taken enough of your money! If you feel like saying goodbye to high energy bills, say hello to Tide Coldwater. You’ll have brighter, cleaner clothes and an energy bill that you feel better about. Buy Tide Coldwater today, and see your bright future of savings.


copy manuscript of headlines and body copy for Tide Coldwater detergent  

I wrote a copy manuscript which consisted of headline and body copy ideas for the laundry detergent, Tide Coldwater.

Advertisement
Read more
Read more
Similar to
Popular now
Just for you