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A P O R T F O L I O BY ALLISON EDDY

billboard rhythms on wilshire scale studies

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billboard rhythms on wilshire scale studies

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TABLE OF CONTENTS

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THE ARCHITECTURE OF PERSUASION : REINTERPRETING COMMERCIAL VERNACULAR ON WILSHIRE BOULEVARD THESIS PROJECT FALL 2013 SEATTLE, WA BUDDHISM IN PIONEER SQUARE : A VISUAL AND SPATIAL EXPLORATION OF PATH SPRING 2013 SEATTLE, WA

MERCADO: RULES OF INCISION FALL 2012 ROME, ITALY

FURNITURE DESIGN: PATTERN AS DESK WINTER 2013 SEATTLE, WA

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THE ARCHITECTURE OF PERSUASION : REINTERPRETING COMMERCIAL VERNACULAR ON WILSHIRE BOULEVARD THESIS PROJECT FALL 2013 SEATTLE, WA

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This thesis seeks to address the urban rhythms of Los Angeles, specifically on Wilshire Boulevard, a street which lacks in any over arching formal identity. The project focuses on an analysis of billboards which exist as the common thread on Wilshire, weaving together its many fragmentary qualities. By responding to the abundance of billboards on Wilshire as part of the unavoidable media driven culture of Los Angeles, the project aims to show how their layering within the city adds depth and creates rhythms on the street, as well as how the visual message they convey can be further utilized as a meaningful expression of individuality, cultural relevance, and spatial experience. Outdoor ads as they exist now are a part of the texture and movement of the city and Wilshire, but are also seen as a nuisance to the public. To many, the signs are off-putting, as they do not provide any tangible or meaningful public interaction, and are constant reminders of a society deeply rooted in consumerism. Overall, the project seeks to transform the notion of traditional building and outdoor sign relationships in an effort to celebrate the ways these seemingly mundane urban conditions along Wilshire boulevard can successfully allow for meaningful and dynamic public interaction.

WILSHIRE AND SITE CONTEXT

BILLBOARD CONCENTRATIONS

BILLBOARDS NEAR SITE THE ARCHITECTURE OF PERSUASION 4


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THE ARCHITECTURE OF PERSUASION

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THE ARCHITECTURE OF PERSUASION

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URBAN RHYTHMS OF SIGN PLACEMENT

THE ARCHITECTURE OF PERSUASION

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THE ARCHITECTURE OF PERSUASION

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hythms on wilshire

SIGN ANGLES

gallery

dance studio

THE ARCHITECTURE OF PERSUASION

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board rhythms on wilshire studies

black box theater

THE ARCHITECTURE OF PERSUASION

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BUILDING TO SIGN RELATIONSHIPS

THE ARCHITECTURE OF PERSUASION

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building occupies slice of existing

rhythms of slice

building envelops existing

rhythms of enveloping building

OUTDOOR MEDIA AND BUILDING RELATIONSHIPS TO SITE

THE ARCHITECTURE OF PERSUASION

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SIGN AS BUILDING:BUILDING AS SIGN

SPATIAL AND VISUAL STUDIES THROUGH PHYSICAL MODELING

THE ARCHITECTURE OF PERSUASION

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THE ARCHITECTURE OF PERSUASION

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DAY

WILSHIRE CENTE THE ARCHITECTURE OF PERSUASION

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NIGHT

ER FOR THE ARTS THE ARCHITECTURE OF PERSUASION 16


PUBLIC GALLERY

EXHIBITION SPACE


STREET GALLERY


DESIGN PROCESS DRAWINGS

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THE ARCHITECTURE OF PERSUASION 19


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THE ARCHITECTURE OF PERSUASION 20


MERCATO : RULES OF INCISION FALL 2012

ROME, ITALY

SITE PLAN 1:500

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Set within the heart of a working class neighborhood in Rome, this adaptive reuse project sought to integrate an existing 1950s industrial building into an active part of the modern lives of Romans today. The basis for this project revolves around a set of rules which reveal the unique functions within the building.

Sections of the building are “cut� to reveal circulation as well as structure. After these points of entry are made, the building is also separated into three programmatic functions: gather, make, and perform.

The street level is also given more transparency so as to increase porosity and encourage circulation on the ground market level. Emphasizing the visual nature of these incisions allows for a clear representation of the divide between past and present, as an exploration of where the experience of time begins and ends.

MERCATO : RULES OF INCISION 24


CURRENT ENTRANCE

1 ORIGINAL

PERFORM

EXISTING MARKET SPACE GATHER 2

MAKE

IN THE HEART OF

ROME

PROGRAM + CIRCULATION

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STRUCTURE REVEALED

INCISIONS ILLUMINATE

NEW SPACES

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VERTICAL CIRCULATION

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HORIZONTAL CIRCULATION

MERCATO : RULES OF INCISION 25


MERCATO : RULES OF INCISION

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BUDDHISM IN PIONEER SQUARE: AVISUAL AND SPATIAL EXPLORATION OF PATH SRING 2013

SEATTLE, WA

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This project seeks to seemlessly intertwine the unique character of the Pioneer Square neighborhood in Seattle with a new center for Buddhism. The neighborhood is rich in history and comprised of a series of heavily utilized alley ways which are indicative of the density within the area. The studio focused on the use of CLT in the projects and explored this material as a newfound means of design and functionality. The neighborhood is also historically based in a series of vertical layers, as buildings were originally at a much lower elevation during the 1800s. These secondary alley routes and historical grade changes create a rich layer of urban experiences from which this project derives from. The building is routed in these rhythms of primary, secondary, vertical, and horizontal flows of movement. It is an exploration of how these movements are expressed externally and internally both as a visual reading as well as an experiential means of circulation. The expression also explores the notion of path in the Buddhist tradition, and provides an exploration both graphically, and experientially of the simultaneous refuge from and integration with the city.

UPPER LEVEL

STREET LEVEL

MID LEVEL

LOWER LEVEL

BUDDHISM IN PIONEER SQUARE 28


40’ DN

8’

entry

p

ramp dn

gather

DN

10’

meditation

DN DN DN

A

tea room

post ave

10’

B

ramp dn

ramp dn admin

bookstore DN

1st avenue

ram dn

wc

10’

SITE PLAN

EAST ELEVATION

20’

16’

16’

CLT CONSTRUCTION

EAST-WEST SECTION BUDDHISM IN PIONEER SQUARE 29


HEIGHTENED SENSE OF PLACE THROUGH MOVEMENT OF PATH

BUDDHISM IN PIONEER SQUARE 30


FURNITURE DESIGN: PATTERN AS DESK WINTER 2013

SEATTLE, WA

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This studio was an exercise in physically understanding the process of how an idea can manifest itself into a full scale, functional piece of furniture. The project was a learning experience in woodworking, and in practicing precision and accuracy from design phases through building phases. The studio was also an exercise in patience and allowed me to experience the astounding nuances to be found within the art of woodworking The piece seeks to explore the idea of how a two dimensional graphic visual element can manifest itself three dimensionally in order to form the functional elements of the desk. The desk was built as 5 separate pieces which were then joined together to create a torsion box. The pieces were then veneered using a species of wood called Black Limba.

PATTERN FORMS DESK. FURNITURE DESIGN

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FURNITURE DESIGN 33


FURNITURE DESIGN 34


FURNITURE DESIGN 35


FURNITURE DESIGN 36


ALLISON EDDY 420 Clinton Ave. Apt. 3B Brooklyn, NY 11238 206.412.8009 allieddy@gmail.com billboard rhythms on wilshire scale studies

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