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MoMa Presents:

Arts and Culture

Whether openly and actively or in subtle, subliminal ways, things talk to us. Tangible and intangible, and at all scales— from the spoon to the city, the government, and the Web,

Graffiti Taxonomy Evan Roth. American. born 1978.

From

buildings to communities, social networks, systems, and artificial worlds—things communicate. They do not all speak up: some use text, diagrams, visual interfaces, or even scent and temperature: others just keep us company in eloquent

silence. The purpose of design began to shift in the late 20th century from utility toward a more holistic combination of purpose and meaning. Thus far, 21st-century culture is centered on interaction: “I communicate, therefore I am” is the defining affirma-

tion of contemporary existence, and objects and systems that were once charged only with formal elegance and functional soundness are now also expected to have personalities. Contemporary designers do not just provide function, form, and meaning, but also must

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Arts and Culture ing graphic design, waydraft the scripts that finding, and communiallow people and things cative objects of all to develop and improvise kinds, from a dialogue. “Whether openly and printed ma New actively or in subtle, terials to branches of subliminal ways, things three-didesign practalk to us.” mensional tice have and digital emerged in projects. Interface and the past decades that interaction design decombine design’s oldlineate the behavior of fashioned preoccupaproducts and systems as tions—with form, funcwell as the experiences tion, and meaning—with that people will have a focus on the exchange with them. Information of information and even and visualization deemotion. Communication

In critical design, conceptual scenarios are built around hypothetical objects to comment on the social, political, and cultural consequences of new technologies and behaviors. Talk to Me explores this new terrain, featuring a variety of designs that enhance communicative possibilities and embody a new balance between technology and people, bringing technological breakthroughs up or down to a comfortable, understandable human scale. Designers are using the whole world to communicate, transforming it into a live stage for an information parkour and enriching our lives with emotion, direction, & depth.

What A Hundred Million Calls to 311 Reveal Wesley Grubbs. American. born 1979.

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Arts and Culture tographers whose status can’t be determined are represented in yellow.

Locals and Tourists, New York and London Eric Fischer. American. born 1973.

Locals

and Tourists uses geotagging data from the photo-sharing websites Flickr and Picasa to visualize the different areas frequented by locals and tourists in New York, London, and 124 other cities, including Taipei, Sydney, Berlin, and San Jose, California. After harvesting millions of data points in the form of photographs, Pho

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rom Mouth to Mouth is a very literal interpretation of a passage in the Old Testament: In Ezekiel 3, God instructs Ezekiel to eat a scroll of lamentations so he can then speak His words to the people of Israel. By encapsulating in digestible pills the entire text of Leviticus, one of the five books of the Torah, the designers suggest a comparison between medicinal and religious prescription, as well as the idea of many people ingesting the same knowledge and then interpreting it differently, even questioning it. The entire text was divided, so that only a fragment went into each vegetable-based capsule, which were placed all together on a koshered table and displayed in the exhibition Reinventing Ritual: Contemporary Art and Design for Jewish Life at The Jewish Museum, New York, in 2009.

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Arts and Culture table and displayed in the exhibition Reinventing Ritual: Contemporary Art and Design for Jewish Life at The Jewish Museum, New York, in 2009.

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or Graffitti Taxonomy, Evan Roth has cataloged characters from graffiti tags found in New York and Paris and assembled them into comprehensive taxonomies of particular letters. The result is an organized study of stylistic expression, depicting range, commonalities, and deviations in letterforms. For the Paris project, Roth isolated the 10 most commonly used letters (A, E, I, K, N, O, R, S, T, U) for further study. A total of 18 tags, shown in both uppercase and lowercase letters, were chosen to represent the diversity and range of each specific character, from simple to ornate. The Fondation Cartier pour l’art contemporain, which commissioned Graffiti Taxonomy for the exhibition Born in the Streets—Graffiti in 2009, displayed these tags on the museum’s

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exterior, transforming the building into a canvas and learning tool. Roth’s cataloging of each letter of the alphabet in New York is ongoing; on his website he calls for leads from the public, thus crowdsourcing the hunting and gathering of specimens. They do not all speak up: some use text, diagrams, visual interfaces, or even scent and temperature: others just keep us company in eloquent silence. Talk to ME will be on display at MoMa until November 7th, 2011.

From Mouth to Mouth Johanna Bresnick. American. born 1975.

Magazine Design Project  

For this exercise I created a magazine spread mock-up using filler text from moma.org.

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