Page 1


in today’s society we are in constant communication on many platforms,

but what are we really communicating about?


people are seeking authentic conversations and experiences, but aren’t always given the opportunity to have them.


when Brene Brown, Ph.D & research professor, studied vulnerability she discovered something about people that were truly happy in life. “THEY HAD A CONNECTION AS A RESULT OF AUTHENTICITY. THEY WERE WILLING TO LET GO OF WHO THEY THOUGHT THEY SHOULD BE TO BE WHO THEY WERE. YOU HAVE TO ABSOLUTELY DO THAT FOR CONNECTION...


vulnerability is the birthplace of innovation, creativity, and change.�


and we think having authentic adventures in life is an important key to finding that spark that sets your soul on fire.


so we created a community that hosts excursions for small groups of dreamers and doers that are passionate about the social impact they can make in today’s world.


BOLD ADVENTURES

AUTHENTIC CONVERSATIONS

SPARKING THE SOUL


we bring people of all different backgrounds farmers

teachers

philosophers

designers

lawyers

environmentalists

astronauts

climbers

with all different stories sheep farmer on the side aspiring skateboarder lived in india for a summer fluent in five languages professional surfer amazing race participant constant dreamer...

to experience an adventure together.


in hopes the journey will spark MEANINGFUL CONVERSATION and give the dreamers an adventure. each trip is mentored by an expert, who has plenty of his or her own stories to tell.


TREAH FROM DETROIT twenty-two year old with a passion for being in water and the idea that every kid in the world deserves a fair education. aspiring skateboarder.

LUCA FROM BOULDER twenty-three year old chemistry researcher who would rather be on the top of a mountain. makes killer homemade granola bars.

TRIANA FROM MELBOURNE twenty-six year old butcher from australia who doubles as a vendor in her local farmers market. she sells the beanies that she hand knits on the weekends, on her farm of course.

ELLORY FROM AUSTIN twenty-four year old designer with a passion for storytelling. hand calligraphies letters to freinds. she’ll teach you.


BLAKE FROM LOS ANGELES thirty-nine year old chief shoe giver for TOMS. sparked a movement of social innovation. first mentor for the renegade project.

36.5786째 N 118.2920째 W mt. whitney

DYLAN FROM SANTIAGO

NORA FROM SAN DIEGO

twenty-five year old fluent in

twenty-four year old pro surfer

three languages who is determined to step foot on every continent. took up photography last year.

who studied environmental business at university. she wants to preserve endangered animals.


the heart and soul of our company is a perfect mix of two people


Imagine mixing YVON CHOUINARD’S (the guy who started Patagonia) drive for adventure with BLAKE MYCOSKIE’S (the guy who started TOMs) passion for social innovation.

YVON CHOUINARD:

BLAKE MYCOSKIE:

x

founder of Patagonia

x

founder of TOMS

x

climber, surfer, hiker,

x

amazing race participant

biker, writer...

x

social entrepreneur

x

business environmentalist

x

published author

x

published author

x

current location:

x

current location: ventura, CA

los angeles, CA


our community is made up of three groups.

THE DOERS Our excursions wouldn’t be possible without the people who run them. We have experts from all walks of life leadings these excursions but they have one thing in common-- they have a passion for life and they have a passion to live it in the right way. They’re the mentors and the conversation starters. More importantly they are there not only asking the dreamers “what can you do?” they’re there asking “ok, so how are you going to do it?” THE DREAMERS The visionaries, the spark starters, the learners and the daredevils... the people who apply to our excursions see the world with wonder. They’re passionate about the most unique things and they’re heart is always tuggin’ at them to get up on a mountain or find an adventure. They want to tell you the stories that got them to meeting you today, but more importantly they can’t wait to hear yours. Some are college students, some are young adults, some have no idea what they want out of life (cause who really does anyways?) THE STORYTELLERS Our company wouldn’t be what it is today without the people that follow along on our adventures and aren’t afraid to tell the tale to their neighbors. They’re the past doers and dreamers, they’re our neighbors, they’re our friends... they’re everyone reading the stories about the mountain tops from their computers but more importantly they’re sharing our story to the world.


we’re more afraid of the comfortable than the unknown.

WHAT ARE SOME OF OUR OTHER FEARS? Living a selfish life. Being tied down. A comfort zone. Not seizing opportunities. Surface-level relationships. Feeling uninspired our their current job/situation. Materialism.


We dream of MOUNTAIN TOP PEAKS and the feeling of sand We DREAM of

between their

campfires

TOES.

and DEEP FRIENDSHIPS.

We dream of

We dream of meeting people who

finding a PASSION

come from a completely different

in life and

part of life and who open their

running after it

eyes to a new way of seeing life.

with their WHOLE SOUL.


We dream of GETTING AWAY and seeing something we’ve never seen before.

We dream of encountering the UNEXPECTED.

We dream of SHARING these passions with other people.


“the trip gave me a purposeful adventure.”

“the trip gave me a chance to renew my mind by connecting with nature.”

how would a dreamer describe their project?


“the trip initially connected me to a small group of passionate people and now I am a part of a community of like-minded people.”

“the trip sparked my soul and filled my mind with socially conscious and adventurous ideas.”


let’s go on an adventure... ADVENTURE


MAIL OUT PACKETS Before you hit the trails, you’ll recieve a pack in the mail with a project patch, backpack tag, trip information, meet your host sheet, and a postcard to tell someone you’re joining us on an adventure.


ADVENTURE GEAR You’ll get some more gear for your adventure once we’re all together. An adventure journal, a disposable camera, a beanie, and once you make it to the summit you’ll get a flag with the mountain’s coordinates.


WHEN WE’RE NOT ON ADVENTURES, A KEY WAY WE CONNECT WITH THE DREAMERS AND STORYTELLERS IS THROUGH OUR MEDIA. Our website features stories from our past dreamers, and it’s how you sign up to tag along on a project with us. We know our social media is important because storytellers are constantly tagging their friends on our instagram posts and sending links to the stories, pics, and videos from our website.


THE RENEGADE PROJECT

style guide

LOGO #1

we created a crest-like feel

the inner crest icons reference

to provide some intrigue within

a compass, and showcase some of

the mark we’ve made.

the icons you can see throughout the renegade project.


LOGO #2

we knew we wanted the type to

this triangle is a symbol for

provide intrigue, and lure viewers

“explore�, so it fit our brand snug.

back for a second look. so we spun

it also references the peak of a

some of the letters around and

mountain, the top of an arrow, and

pushed the line of legibility.

other exploration symbols.


THE RENEGADE PROJECT

style guide

TYPE LOCK UPS

LEFT PAGE: adding symbols, glyphs, and

RIGHT PAGE: type lock-ups used in our

tweaking angles to the font “droidiga”

branding to continue the idea of intrigue

we found the perfect lock up for our name,

within the various print materials sent

which also can be used as a secondary logo.

to the dreamers.


TYPE LOCK UPS


THE RENEGADE PROJECT

style guide

ICONS

this mark represents THE DOERS of our brand, and we know they are always moving our adventures upwards. from always looking up to the next step to leading our excursions up the map, these arrows represent who the doers are.

this mark represents THE DREAMERS of our brand, who aren’t afraid to sit and stare at the trees for hours. the icon references not only trees but also an arrow, because the dreamers are always seeking to move forward.

this mark represents THE STORYTELLERS of our brand, who in essence hold our story together. much as the triangle is a primary mark for our brand, the storytellers are a primary way our spark gets shared with the world.


ICONS

these mountain icons were used throughout the branding of project 36118, where we took a group of dreamers out to mount whitney in california. the mountain icons mark a memory of their summit journey.


THE RENEGADE PROJECT

style guide

TYPEFACES

RENEGADE BOLD (a manipulated version of Droidiga)


CONSOLAS

abcdefghi jklmnopqr stuvwxyz THE MOST POWERFUL WEAPON ON EARTH IS THE HUMAN SOUL ON FIRE. the most powerful weapon on earth is the human soul on fire. the most powerful weapon on earth is the human soul on fire.


“THE CHOICE IS YOURS TO MAKE, TIME IS YOURS TO TAKE; SOME DIVE INTO THE SEA, SOME TOIL UPON THE STONE.

TO LIVE IS TO FLY, ALL LOW AND HIGH SO SHAKE THE DUST OFF YOUR WINGS AND THE SLEEP OUT OF YOUR EYE”

Townes Van Zandt


The Renegade Project Brand Book  
The Renegade Project Brand Book  
Advertisement