Page 34

How did the name POGO come about? The name POGO came out of a branding agency project. When we exited the former franchise I was intent on creating a brand and also a culture that had some vibrancy. We knew we wanted something short that overtime couldn’t be abbreviated down. Four letters met that criteria, we like the ending in “O” as that just rhymed with physio. I actually threw the word “pogo” out in a brainstorming exercise with the creatives and their faces all lit up. I was initially reluctant to even throw that word out as I thought it sounded ridiculous. However, their simultaneous look of excitement and an exclamation of “that’s it!” indicated that we might be moving in the right direction. We made the call, we decided to run with it and years on, it’s still great to see people react to the name in a fun and positive way. We believe it’s engaging and memorable and that certainly fits the original intention. It’s certainly not an acronym for anything. Writing a book is quite demanding, especially whilst running a practice and a weekly podcast! When you were writing, what methods did you use to balance all of these commitments? Writing You Can Run Pain Free was certainly a challenge of time management. At the time, we had recently welcomed our first daughter and were also in the fundamental days of POGO Physio. I was also involved in competitive recreational running with multiple races at a time. A friend of mine once said “write drunk, edit sober.” In other words, don’t screen and constantly recheck the first draft, just get it down on paper. I fought the urge to double check everything as I went and I just committed to getting the first draft out. It has certainly been one of the more rewarding and exciting projects I’ve had in my professional career to date. It’s very satisfying that the book has gone on to become a bona fide best seller both in Australia and also via Amazon internationally. What are your non-negotiables for staying fit and healthy while running your business? Prior to children (My two beautiful girls, 4 and 1 and a half year old) I could have easily rattled off a bunch of nonnegotiables, however, as any parent can appreciate once the little ones arrive some of the rigidity and also, on reflection, the opinionated view of people that exercise or don’t exercise certainly has changed as I now realise just how tricky it is to juggle work, family and fitness commitments. Being wired how I am which is a fairly active person, exercise is a must otherwise I’m not a lot of fun to be around. In recent times I’ve been recovering from some knee surgery for an ongoing irritable kneecap / patellofemoral joint problem, so my current activity is based around getting on the bike several times a week and also two resistance sessions per week.

As a health practitioner we all know the energies that go out, and for me, running serves a great purpose in filling up my tank. I also like to combine audio input in the form of podcasts or occasionally audiobooks, while I exercise. One area I can certainly grow into is scheduling and sticking to lunch breaks, which the POGO team regularly remind me of. I tend to get quite task and people oriented, as do many health practitioners I’m sure, and neglect my own fueling needs. You have built a hugely successful practice, with a large, loyal client base. What were some of the most important things that help grow and retain your clients?

“I often say injury is far more than skin is those internal frustrations and the psychological unrest that injury can create, particularly in active people”

In the more recent years, POGO Physio underwent the process of updating our 3 founding core values. The shift was basically to make them more behavioural in nature. Our Core values are: be excellent in delivery, make our customer the hero and value what we do. Everything we do at POGO Physio is filtered through one of these three core values. These core values ensure client-centric care that is delivered in an enjoyable and highly professional manner. We want every client of POGO to cross their physio finish line and have that “high-five” moment where we tell a patient that we love them and they’ve finished rehabilitation and that they do not need to come back (excluding the need for ongoing maintenance where necessary for certain conditions or diagnoses). In terms of attracting new clients I really don’t believe there’s anything better than ensuring that your clients achieve what it is that they came to achieve. Over the last 2 years we have gathered the statistics around this, and

allied magazine



Profile for alliedmagazine

Allied Magazine #11  

In this issue we have a common theme of motivation! How to find it, use it and harness it to help us reach our goals, whether they are busin...

Allied Magazine #11  

In this issue we have a common theme of motivation! How to find it, use it and harness it to help us reach our goals, whether they are busin...