Section 1 – Salient Points Polish your soft skills because everything you do, you do with and through other people. Connect with someone today with your full attention. Listen to a coworker without oﬀering a solution. Just be present. Be conﬁdent — it's the ﬁrst thing people notice about you. It's the energy that tells the world you are self-assured. Credibility is the sense and proof of believability you portray to others. Connection is critical. People do business with people they like, so be likeable. The more self-assured you are, the bigger your sphere of inﬂuence. Take responsibility for communicating eﬀectively and you'll earn respect. Model what you expect from others.