Kellogg’s: Mother’s Cookies
Kellogg’s brought Mother’s Cookies out of bankruptcy after observing a huge social media uproar of people complaining about the brand’s disappearance. Now that the brand was back, Kellogg’s wanted a campaign to announce it.
“Moments of Joy” was the solution for this campaign. This concept would focus on the true Mother’s Cookies fans that brought them back through social media. Mother’s Cookies originated in San Francisco, so we took a trip there to capture images of real Mother’s Cookies fans to be included in the campaign artwork. I had the opportunity to be apart of the San Francisco team.
Above is a banner ad I created to show the “Moments of Joy” concept. I was responsilbe for designing many pieces of the campaign including banners, a youtube channel, a pandora skin, and website elements.
Kellogg’s: Mother’s Cookies
Mother’s Cookies Youtube Channel and Pandora skin.
These banners are part of an online scavenger hunt game that users will interact with to receive a coupon. The images you see were gathered in San Francisco and are real Mother’s Cookies Fans.
Kelloggâ€™s: Froot Loops
Kelloggâ€™s Froot Loops wanted to redo the current website and create an online campaign supporting the site using banners. Above are four screenshots of the new website concept we created for Froot Loops.
We reorganized the site, gave it a story telling feel and gave kids a reason to come back, again and again. On the site, kids can play and unlock games while collecting gems to reveal the hidden treasure at the end. The site also involved the product by including codes on the back of cereal boxes to be entered on the site.
I was responsible for the illustration of the site and creating artwork for the two games we presented. I also helped concept online banner ads to drive kids to the site.
Heifer International: Online Games
Above are three of the five games created for Heifer Internationalâ€™s website. Heifer wanted to inform kids of what they did for countries all over the world.
Teach kids about Heifer using games.
Help concept games. Design and illustrate the games.
Graphic Designer 513.290.5695 firstname.lastname@example.org
Social Media Strategy
Cincinnati State Technical College 2008 Graduate
Associates of Applied Science Graphic Design
The Art Institute of Cincinnati 2005 Graduate
Associates Degree of Applied Computer Science in Design
2008-09 Silver ADDY Public Service Interactive Evenflo: A Mother’s Promise Facebook Fan Page & Video
2007-08 Student National Gold ADDY Toylion Design: Stationary Package
2008-09 Student Gold ADDY Rosie’s Girls: Stationary Package
2008 College Movie Festival “Ribbet on the Moon”: 3D animation Graduated Magna Cum Laude 2008
2008-09 Student Silver ADDY Rosie’s Girls: Brochure
Received Outstanding Graduate Award 2008
WonderGroup: Graphic Designer Aug. 2008-Oct. 2009
Worked on many brands including: Kelloggs, Evenflo, Perfetti Van Melle, Heifer International, Cincinnati Bell, Deans Foods and WonderGroup Branding and New Business.
ADClub of Cincinnati: Intern Nov. 2007-Apr. 2008
Updated ADClub website, sent out e-blasts, worked ADClub events and developed networking skills.
Don Bacon Appliance Service: Graphic Designer Aug. 2005-Jul. 2008
Identity, print materials and web design.
Creating art is a passion of mine, in which no media is ignored. I like exploring new techniques and interesting mediums. I’ve always been fascinated by art history as well as art’s future. I am a firm believer in learning and observing. I also believe there is a little kid in all of us and this kid needs to get out and play once in a while. So, if you don’t mind, there’s a bicycle with my name on it. References upon request. Visit my LinkedIn Profile to view recommendations that have been written by past colleagues and Professors. Just search Alli Bacon.
Alli Bacon Graphic Designer 513.290.5695 email@example.com