S E C T I O N 8 : Growing Our Brands to Transform The Business
SUCCE SS AT THE NE W ZE AL AND FO OD AWARDS Alliance took top honours in two categories at the New Zealand Food Awards in October. Our TE MANA Lamb won the New Zealand Food Safety Primary Sector Products and Frozen categories at the awards, which showcase the best of New Zealand’s food and beverage industry. TRENDS IN THE WORLD AROUND US – A LT E R N AT I V E P ROT E I N Alliance acknowledges the emergence of alternative proteins over the past 12 months. According to research by Beef + Lamb New Zealand, although alternative proteins are currently manufactured in small volumes, large scale production of burger patties and mince is likely to be a reality within ﬁve years.
ALLIANCE ANNUAL REP ORT 2018
change, the ability to feed the growing world population in a sustainable way, the use of animals in industrialised food production, and the place of meat in a modern diet. These same forces also present the co‑operative with a unique opportunity. Consumers are increasingly demanding to know where their food is coming from and expect full transparency and traceability of the food chain. New Zealand has a unique story to tell in terms of its grass-fed, free-range, antibiotic-free, hormone-free and GMO-free production systems. We have a compelling red meat story to tell— underpinned by our new brand and logo, strongly connecting consumers directly to our farmers and their world-leading natural farming methods.
A number of forces have converged to drive this interest in alternative proteins including environmental concerns about climate