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10.4.2 Leonard


Logo Guidelines FULL COLOR MARK

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This is the official brand mark of Audacity速. It includes the primary colors and speaks to the diversity of collaboration by both developer and end user.

BLACK & WHITE MARK The brank mark has been rendered in all black. Since the color black varies between vendors the closet match to pure black should always be used to prevent a washed-out look.

REVERSED (WHITE) MARK For the moments when the brand mark will need to be displayed on an all black background. For maximum contrast the logo should be rendered in a maximum of all white and placed on a black back.

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ACCEPTABLE COLORS COMBINATIONS The brand mark for AudacityŽ may also be matched with one of the color combinations listed above. These acceptable background colors are derived from the brand’s color scheme. For maxium contrast the brand mark should be render in a maximum of all white (where possible). In the event that the background is the Audacity Tan, the logo should be rendered in maximum all black.

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Color Usage

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PMS: 1205C CMYK: 5, 5, 33, 0 RGB: 243, 233, 183

BRAND COLORS Audacity速 has a warm and soothing color palette that consists of four soft and provoking color that are inviting for family settings.

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Colors play a vital role in our eveyday lives and can heavily impact our emotional states. This is why Audacity速 has a warm soothing palette.

PMS: 1815C CMYK: 31, 91, 91, 39 RGB: 122, 39, 30

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PMS: 145C CMYK: 19, 54, 95, 4 RGB: 199, 128, 52

PMS: 1405C CMYK: 51, 64, 95, 59 RGB: 73, 50, 3

LOGO COLORS The logo (or brand mark) used for Audacity速 shared colors with the brand. To maintain a consistent visibility, the lightest color (Audacity速 Tan) has been removed.

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Typography Usage HEADLINE (ALL CAPS)

CALIBRI BOLD

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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz the alphabet.

Equatectur, nest faccum hilibusant aut venda dddffs Quis ipsanto tem rehenim ollatas

dolorera vel id quiassequat. Doluptatibus elisto to incti tem aceritio

REGULAR TEXT

Calibri Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz the alphabet.

Equatectur, nest faccum hilibusant aut venda dddffs Quis ipsanto tem rehenim ollatas

dolorera vel id quiassequat. Doluptatibus elisto to incti tem aceritio

REGULAR TEXT (EMPHASIS)

Calibri Italic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz the alphabet.

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Equatectur, nest faccum hilibusant aut venda dddffs Quis ipsanto tem rehenim ollatas

dolorera vel id quiassequat. Doluptatibus elisto to incti tem aceritio


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Imagery Samples

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Print Ad Guidelines THE HEADLINE The best headlines for Audacity® should be both captivating can cliff-hanging. Cleverness is the key.

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IMAGERY A picture is worth a thousand words. This section of the Ad should “tell the story”. The best images are realistic scenes that the reader could actually identify with. Common imagery: • families around computers and/or instruments • individuals singing • musicians playing • studio scenes • funny/embarrassing moments • movement frozen in time

THE CAPTION This should give a quick and clever response to the headline

THE CALL TO ACTION (DETAILS) This section should inform the reader of the actions that we would like them to take. This typically would include an additional response to the headline/caption, relevant information about Audacity® and the web address for a download.

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(Sample Ad)

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